Contents
MARCH 2015 Fashion
12 LB Loves: Dolce and Gabbana Spring/ Summer 2015 14 Steal Miranda Kerr’s Style 16 Shopping Pages: Nostalgia For The Early 1970s Styles 26 Fine-Tune Your Personal Styles 30 The Top Accessory Trends of 2015 32 PHOTOSHOOT: Fashionable Styles For Every Mother
Features
40 Oscars Red Carpet 42 2015 Oscars: The Winners
BEAUTY
46 6 Habits that Are Wrecking Your Skin 48 Top Secrets for Thick, Bouncy Hair
4 | March 2015
Faces of EGYPT
52 Karim Noor: Owner of Deep South Lodge and Founder of 3alganoob Music Festival
Home
56 The Festival Of Nature 58 Creative Wall Decorations Ideas For You
ESCAPE
60 Best Venues To Spoil Her On Mother’s Day
Health 62 HEALING HERBS: 10 Herbs That Are More Effective Than Medication
FITNESS
68 Numbers Do Lie
Nutrition
71 Health Benefits Of Tea VS Coffee: Which is Better for Me?
Cooking
74 Mexican Tortilla Pie and Nutella Brownies
LOVE & RELATIONSHips 76
Egypt’s Interesting Relationship Dilemmas
Mother&Child
78 Great Ways to Display and Preserve Your Child’s Artwork And Encourage Them to Stay Creative! 79 5 Energy-Boosting Tricks for Wise Mothers 80 Inspiring Mother’s Day Quotes
March 2015 | 5
On Spot
92 Home Center Is Now at Cairo Festival City Mall 94 Valentine’s Day Celebration with Cairo Marriott and IRAM Jewelry/ “White Wedding Festival” at Dusit Thani Cairo Hotel 95 Kempinski Hotel Soma Bay Hosts An Elegant Reception For Its Loyal Partners/ Temraza X ABn’G “Look and Feel” Event 96 Miss Germany Camp Held at Kempinski Hotel Soma BayPronovias Celebrates 2015 Collection 98 Fashion Meet Art 99 Jumia Chic Asfour Awards Announce 2015 Winners/dstore Exclusive Trunk Show 100 Hamleys First Store in Egypt Opens in Cairo Festival City Mall/Ghabbour Auto & GB Academy Sponsors Two Teams From Cairo University
In every issue:
Editor’s Letter P.10 Shopping Cart P.22 Spotted P.44 Pieces We Love P.54 Ladybird’s Q&A P.66 Why Eat This? P.72 The Best, The Top & The Must Do! P.85 Reviews P86 Horoscope P.89 Happenings P.90
COVER credits: Philipp Plein dress available at dstore
L ad y b i r d
Scan it & get connected to our facebook fanpage to get all our tips, updates and news! FOLLOW US ON: Ladybird Fashion & Lifestyle Magazine @Ladybirdmag ladybirdmagazine 6 | March 2015
CEO Zeyad Sorour Editor-in-Chief Ismail Marzouk Managing Editor Christine Kassasseya PR & Marketing Manager Naira El lamei Project Manager Samar Zaki Editor MAGDA EL SEHRAWI Art Director Eman Salama Senior Graphic Designer MARINA RAAFAT Financial Director Haitham Hamouda Distribution Ahmed Abou el Ela, Ahmed Fawzy & alaa hussein
Distributed by Al-Ahram Association 23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533 www.ladybirdmagazine.com
March 2015 | 7
Contributors
Sally El Bardesy
Interior and Furniture Designer For advice, please contact: Sally.elbardesy@live.com Facebook: Inbox - the pampered little storage
Eissa F. Banna
Talented Writer Graduated in 2004 from Faculty of Commerce, Eissa has always been passionate about writing ever since he was only 7 years old. He currently works as a copywriter in an International advertising agency. He has a wide experience in planting and gardening, with a small precious collection of flowering trees, which are his source of inspiration.
Noura Hassaballa
Nutritional Consultant Bachelor of Science in dietetics & nutrition, Northern Illinois University, USA. With great passion, she decided to pursue her successful career here in Egypt as a nutritionist, with the mission of raising awareness for a better healthy eating, in addition to being one of the presenters of Dr. Chef on MBC 4. Noura is also the founder of diet rite nutrition center. For more advice, please contact: noura.hassaballa@gmail.com Facebook: Noura Hassaballa
Contributors Pages: • 30 The Top Accessory Trends of 2015 • 56 The Festival Of Nature • 58 Creative Wall Decorations Ideas For You • 68 Numbers Do Lie • 71 Health Benefits Of Tea VS Coffee: Which is Better for Me? • 74 Mexican Tortilla Pie and Nutella Brownies
Ghadir Al agabany
Fashion Marketing Consultant She has an extended diversified experience in fashion business, commerce and retail. For advice, please contact: ghadir@alagabany.com alagabany.com 8 | March 2015
Heba Ezz
Cooking Expert She has lived most of her life abroad between Rome and London were her love for cooking all started there. She studied fine arts and nutrition, in which she beleives that they both compliment each other, as she defines cooking as an art. Recently joined CBC channel in a cooking show.
Natascia Paolucci
Professional Fitness Coach Between 1983 and 1989 she won several fitness competitions in the Netherlands, later she started to work as a model, made the cover of the first Marie Claire in Turkey. She became GO for the fabulous Club Méditerranée. Now she coaches in Katameya Heights and Palm Hills. For (private) classes, please contact: natascia.paolucci@hotmail.com
The Editor's Note
A mother is someone who loves unconditionally and places the needs of her beloved ones above her own, without anything in return. She has the tolerance to set all her dreams aside, and work on fulfilling yours. She raises, nurtures, loves, and cares for you, for you are a part of her body and her entire heart and soul. She can make endless sacrifices, not because she has to, but because she homed you for 9 months and decided to dedicate her life and give you the best life possible. A mother is someone who comforts you when you are sick, listens to your stories, encourages you to go beyond your capabilities, challenges you to cross all boundaries, assists you with all your studies, tolerates your constant nagging, advices you when you take the wrong paths, cries with you, and loves you even when you aren’t exactly lovable (teen years), that is what I call A Mother Goddess who raises all generations. Many times have we tried to prove her sentiments wrong and pay the consequences of our wrong decisions? We fought with her, complained to our friends about her, provoked her, and some people might have taken it to the next level and talked really bad about their mothers. Sarcastically, days prove us wrong at the end. Heart breaking, isn’t it? Strangely, a mother still has the potential to forgive and forget. A mother’s love is made of deep devotion, sacrifice, and pain. Its neither selfish nor fails. The world can be destroyed but a mother’s love to her child will never slacken. A mother’s love is a splendored miracle that no one can comprehend. It is a gift from God to Earth. This year, do not only reward her endless love and shower her with gifts, treats, and chocolates, but also make a new resolution to give her time, attention, and affection. Spend more time with her, take her out on spontaneous dinners, spoil her with amusing gifts from time to time, and support her through all phases of life. And above all, never stop showing her love and appreciation. At the end of the day, no one will ever love you like your mother loves you. Ladybird wishes all beautiful mothers out there, a Happy Mother’s Day. With love,
Christine Kassasseya 10 | March 2015
Fashion
LADYBIRD LOVES
DOLCE AND GABBANA SPRING/SUMMER 2015 KILLER CAMPAIGN Domenico Dolce and Stefano Gabbana presents a collection of seductive and feminine women wear and accessories for the coming season. The collection included flamenco polka dots dresses, black lace skirts, embellished red, black and golden tops, ornamented and floral dresses, and black corsets paired with thigh-high black stockings. The new cheerful, celebratory, and fashionable campaign delivers one vibrant message “We have the mother and daughter to think about� said Gabbana. The campaign portrays elder women with golden tiaras and red flowers, jewelries, and thigh-high black stockings, while daughters dressed in lace tops, satin bloomer shorts, and black brocade pantsuit with a heart-embroidered black velvet cummerbund.
12 | March 2015
March 2015 | 13
Fashion
Steal
T by ALEXANDER WANG STRIPED RAYON LINEN TANK EGP 763
Miranda Kerr’s
*All prices are subject to change
Style!
GAP CHAMBRAY ONEPOCKET SHIRT EGP 460
NINE WEST DOUBLE VISION LARGE SHOPPER EGP 690
MIU MIU LEOPARD-PRINT CALF HAIR MULES EGP 6,028 14 | March 2015
RAY-BAN ORIGINAL AVIATOR EGP 1,530
LEVI’S MID-RISE SKINNY WHITE DENIM EGP 1,130
BBQ BRUNCH THE MOO D FI Z Z ES, THE FOOD SI Z Z LES.
CAIRO MARRIOTT HOTEL & OMAR KHAY YAM CASINO 16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL .COM ARABIC.MARRIOTT.COM
I T ’ S F U N , I T ’ S F A M I LY, IT’S SHOWTIME … Weekends at the Marriott bring it all together as our chefs man the grills to cook up a storm and rewrite the ‘BBQ’ menu for the best Brunch in town. Try the chipotle and smoky sweet beef ribs, grilled fish in banana leaves or Moroccan baby lamb chops to go with Mexican and Jambalaya rice. There are veggie options too plus the traditional ‘BBQ’ favourites. Join the ‘Brunch Bunch’ on Friday & Saturday at the Garden Promenade Café.
Fashion
Nostalgia For The Early
1970s Styles
With every new season we get accustomed to see the runways brim with endless inspiration and remarkable styles. The 70s influences are expected to flourish in all forms with a wide pastel array of colors. Look ahead to a fresh set of styles like the irresistible feminine breezy white cotton textures, floral embellished silhouettes, charming bohemian sentiments, sexy asymmetrical hems, unique gingham pattern, confident and luxurious suede, and colorful flare pants.
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H&M H&M H&M
H&M
Stradivarius H&M H&M
H&M
double agent H&M
BEBE bcbg
H&M
H&M
H&M H&M H&M
PULL & BEAR
H&M March 2015 | 17
H&M H&M
H&M
H&M
H&M
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Punt Roma
H&M H&M H&M
oysho
oysho
oysho H&M oysho oysho PULL & BEAR 18 | March 2015
double agent H&M H&M
H&M
desigual
H&M
MASSIMO DUTTI H&M
PULL & BEAR
H&M PULL & BEAR H&M 20 | March 2015
MASSIMO DUTTI
Fashion
*All prices are subject to change
BLANC & ECLARE ‘PARIS’ CAT EYE ACETATE SUNGLASSES LANECRAWFORD.COM EGP 18,161
PAULA CADEMARTORI ‘KATE’ SHOULDER BAG FARFETCH.COM EGP 9,017
BLUMARINE EMBROIDED TOP FARFETCH.COM EGP 6,280
ETRO PRINTED WOOL DRESS MYTHERESA.COM EGP 7,392
JIMMY CHOO AGNED SNAKESKIN-EFFECT LEATHER PUMPS MYTHERESA.COM EGP 3,204 22 | March 2015
SAINT LAURENT STUDDED MINI SKIRT FARFETCH.COM EGP 17,039
SCHUTZ DUNNA SANDALS SHOPBOP.COM CHLOE’ EGP 1,340 BI-COLOUR STACKED BANGLE FARFETCH.COM EGP 3,720
W O R L D W I D E LO C AT I O N S
:
AFRICA
ASIA
EUROPE
L AT I N A M E R I C A
MIDDLE EAST
NORTH AMERIC A
A Special Mother’s Day Recipe By JW Marriott Cairo. Surprise your beloved mom with our secret recipe for a special Mother’s Day this year. Celebrate her love, kindness, support and spend a beautiful day full of memories. SAVOR A SCRUMPTIOUS MOTHER’S DAY DINNER AT OUR SPECIAL DINNER BUFFET IN MIRAGE CAFÉ AND ENJOY THE DELICIOUSNESS OF OUR SPECIALLY PREPARED CULINARY DELIGHTS. INVITE YOUR MOM TO ATTEND A RELAXING DAY AT MANDARA SPA AT JW MARRIOTT CAIRO.
For more information or to make a reservation visit jwmarriottcairo.com or call (202) 2411 5588.
FASHION NEWS L’Oréal Meets the Fast-Rising Beauty Demands of Consumers in the Region L’Oréal announced today the inauguration of its first factory at the heart of the Arab World, located near Cairo in the Pyramids Industrial Park of 10th of Ramadan. The Greenfield project completed in 2014 runs across an area of 17,000 m2, including manufacturing and warehouse facilities with a three times expansion potential of its current size. With a staged investment totalling 50 million euros, this new factory serves as the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region. Initially dedicated to hair care and hair colouring products, the factory has extended recently its production to skincare.
Your Mother’s Day Gift From Roxi Jewellery Gigi Hadid Stars in Guess Spring/Summer 2015 Campaign After being announced as a Maybelline Brand Ambassador, American model Gigi Hadid revealed more wonderful images from Guess Spring-Summer 2015 campaign. Ever since she was a little child, Hadid has been modeling for Guess Kids and grew up in this industry. The latest Guess ad features Hadid wearing gingham prints, knitwear, denim, floral blazers, white summer dresses, sheer skirts, and almost nothing underneath. The 19-year-old beautiful blonde model had no make up on in all shoots and still looked sexy and desirable in all photos. 24 | March 2015
Launched in 2000 in USA with a huge manufacturing facility in China, the versatile and luxurious jewelry shop offers a remarkable collection of affordable trendy jewels for all women and young girls. From trendy, joyful to classic, perla, and wedding sets, Roxi offers everything a woman might need. Roxi jewelry are presented in platinum, gold, and silver metals embellished with white and colorful crystals, precious stones, gemstones, like amber, emerald, ruby, turquoise, jasper, and sapphire. The exciting, feminine collections will empress your mother on Mother’s Day.
Fashion
20 S
Fine-Tune Your Personal Style There is almost nothing out of your boundaries, so feel free to try diverse bits and styles, to know which designs fits you the most. This decade is your ideal time to wear hot shorts, baby doll dresses, sleeveless tops, high heels, and skinny leather pants.
26 | March 2015
30 S
By this decade, you should have figured out your unique style. Being a mother and an employee in a managerial position, your wardrobe should be filled with smart, powerful, and professional outfits suitable for occasions. Leopard shirts, satin jumpsuits, pant suits, chiffon dresses, wrap skirts, and silk tops. >>
March 2015 | 27
40 S
Your family, career, and social life require a mixture of chic staples and statement pieces for every occasion. Leather pieces are a great way to inject edge into your ensemble. Stay away from tight outfits, and focus more on cowboy jeans, trench coats, gathered stretch silk dress, wrap blouses, satin pantsuits, and leather ankle strap low heels.
28 | March 2015
50 S
Investments in leather and expensive luxuries that would last decades are a must. Your wardrobe should be updated with classic and sharp items, gold jewelry, boot cut pants, floral silk tops, straight fit blazers, loafers, patterned neckerchief, and lace tops.
March 2015 | 29
Fashion
2015
The Top Accessory Trends of
BY: Ghadir Al agabany
I
t is time to be jewelled. Add the finishing touches to your outfit with chokers and pendants, Avant Garde romantic necklaces, unusual jewellery with bold brass, gems, and heavy metals. Bijoux’s collection for this season features an extraordinary mixture of vintage and bohemian styles. And don’t forget to embellish your locks with stylish and feminine hair bands and butterfly clips, fedoras wide brimmed hats, royal turbans, hairpins, and hair ponies.
30 | March 2015
Ladies, you could maintain your wardrobe as it is, or you can simply alter your choices and build a lust-worthy collection of essential shoes, that would match with your wardrobe. Whether you are looking for stylish summer wedges, complex gladiators, sandals, or sexy stilettos, we provide you with the pieces you need in the styles you adore. Make sure that the footwear itself is double accessorised with flowers, feather, or fringes.
To Be Continued... March 2015 | 31
Fashionable Styles For Every
Mother
E
very woman is beautiful in her own unique way, because inner beauty outshines any other aspect. This issue features a wonderful mother of two children, Francesca de Fabiani, in colorful and stylish collection of Spring 2015.
Ladybird chose to convey a powerful message for all amazing and incredible mothers out there; your remarkable capacities, endowments, and influences are powerful and honored. You are a beautiful creation indeed, regardless of your age, color, or style.
Photo shoot credits:
Model & Styling: Francesca De Fabiani Photography: Karim Habashy Photography Make-up: Eman Arafa Hair: Kriss Beauty Salon
32 | March 2015
tommy hilfiger Dress & Coat Just Cavalli Bag available at dstore
March 2015 | 33
Maria Grazia Severi Coat Just cavalli dress & bag all at dstore
34 | March 2015
Just Cavalli skinny jeans available at dstore tommy hilfiger shirt
March 2015 | 35
Met and friends leather pants Philipp Plein top Just cavalli bag all available at dstore
36 | March 2015
LIUJO Shirt Just Cavalli leopard pants all available at dstore
March 2015 | 37
Met white vest available at dstore
38 | March 2015
Features
OSCARS RED CARPET
Anna Kendrick in Thakoon Dakota Johnson in Saint Laurent
Jennifer Aniston in Versace 40 | March 2015
Emma Stone in Elie Saab
Reese Witherspoon in Tom Ford
Jennifer Lopez in Elie Saab
Lupita Nyong’o in Calvin Klein
Gwyneth Paltrow in Ralph & Russo Couture
Rosamund Pike in Givenchy
Scarlett Johansson in Versace March 2015 | 41
2015 THE WINNERS
Julianne Moore Best Actress Still Alice
Eddie Redmayne BEST Actor The Theory of Everything
Alejandro G. Inarritu DIRECTOR Birdman 42 | March 2015
J.K. Simmons Actor in a Supporting Role Whiplash
Common and John Legend Music, Original Song Glory� from Selma
Patricia Arquette Actress in a Supporting Role Boyhood
Mat Kirkby and James Lucas Live Action Short The Phone Call
Patrick Osborne & Kristina Reed Short Film, Animated Feast
Alan Murray and Bub Asman Sound Editing American Sniper
Frances Hannon & Mark Coulier Makeup and Hairstyling The Grand Budapest Hotel
Emmanuel Lubezki Cinematography Birdman
Adam Stockhausen & Anna Pinnock Production Design The Grand Budapest Hotel
Alexandre Desplat Music, Original Score The Grand Budapest Hotel
Milena Canonero Costume Design The Grand Budapest Hotel
Pawel Pawlikowski Foreign Language Film Ida
Paul., Andrew, Ian, Scott Visual Effects Interstellar March 2015 | 43
SPOTTED CELEBS LATEST NEWS & GOSSIP
Lady Gaga Announces Engagement on Valentine’s Day After three years of true love, actor Taylor Kinney popped the big question while celebrating the Valentine’s Day at Gaga’s family restaurant. The 28-year-old singer posted her heart-shaped diamond ring on instagram with the following caption, “He gave me his heart on Valentine’s Day, and I said YES!” Kinney and Gaga first met in 2011 while shooting “You & I” music video in Nebraska. They split for one month in 2012 and then reunited. Kinney admitted that Gaga consistently shows appreciation, support, and love, which is the reason why he adores her. Congratulations to the lovely couple.
Jessica Simpson Gets Dirty With Eric Johnson in ‘Fifty Shades of Johnson’ Jessica Simpson must have been fond of Fifty Shades of Grey! The singer posted few sexy photos with her shirtless husband Eric Johnson on Valentine’s Day, and called them “Fifty Shades of Johnson.” The retired football player grabbed his wife’s butt while pulling her bare leg, on one shot. The other black and white photo shows cleavage-happy star poses while patiently kissing her husband. Now we all know how happy they are!
A Feud Between Amber Rose and Khloe Kardashian It all started when Rose called out Khloe’s 17-years-old half-sister Kylie Jenner for dating rapper Tyga, who is married and has a baby. Kardashian stood up for her little sister with a tweet reminding the world of Amber’s past as a stripper back when she was only 15 years old. Amber fired back with a gem of a meme “I’ll be that lil whore to support my family like ur old sister is a whore 2 support hers. We’re even (kiss)” Not only that! The famous ex of Kanye West published some photos on instagram of her ex and Ray J, stating “When ur sister in law calls out ur ex for being a stripper but ur wife has a sex tape,” referring to Kim Kardashian’s sex tape with rapper Ray J. It’s very hard to take sides here! 44 | March 2015
Beauty
Skin
6 Habits that
Are Wrecking Your Skin
W
hen it comes to good skin, cleansing, exfoliating, and moisturizing should help maintain stunning, soft skin. However, this is not an indicator of long lasting silky and youthful skin. Despite your daily skin care routine, there are regular habits that could be sabotaging your skin. We’ve got you covered – here are six daily habits that age your skin.
1. Poor Sleep Habits Getting less than 8 hours sleep usually shows on our faces… tired skin bags, dark circles, vivid fine lines, and a pale look. Around 7-8 hours of sleep are required for your skin to rebound, repair and recover from everyday stress and anxiety. During sleep, new skin cells grow and replace older ones. Oversleeping, on the contrary, increase skin cell breakdown. 2. Sleeping with Your Makeup Skipping your nightly wash routine can be a temporary relief, yet it will age skin fast. Leaving makeup over night will clog pores and oil glands with dirt and bacteria, causing dullness and wrinkles. It will also lead to collagen breakdown, which automatically declines as you age. Collagen is fundamental for firming and toning your skin. If you are too tired to cleanse your face every day, keep makeup-removing wipes by your bed to remove residues easily. 3. Chewing Gum Repeating the same muscle motion over time causes fine lines and wrinkles. The same happens when chewing a gum for an hour or two. Tissues under the skin break down, causing loss of elasticity. It is better not to keep away chewing gum packets, if you wish to slow down the appearance of wrinkles around the mouth area. 46 | March 2015
4. Skipping Sunscreen There are two common misconceptions about sunscreen. First, that it should be applied merely during summer. Second, overlooking sunscreen on certain areas. Unfortunately, a few minutes of sun exposure can breakdown collagen and damage your skin. Whether it’s raining cats and dogs, or shinning bright, apply sunscreen SPF 30 over all exposed skin areas. Reapplication is necessary when taking a sunbathe in swimming wear. 5. Stretching Skin to Apply Makeup Many women widen their mouth, lift their eyebrows up, shrivel one eye, and pull down the other eye while applying eyeliner! Are you familiar with this scene? Well, frequently stretching your skin while applying makeup will make you look a decade older than you should be. Your inner beauty and natural look combined will be well regarded and admired by the right people. 6. Smoking In addition to the tremendous health problems, cigarettes destroy skin elasticity and collagen formation. Quitting will only make your skin regain its natural glow. However, to improve the skin texture and diminish fine lines, retinol cream is a must. Retinoids, which are rich in vitamin A, can increase the thickness of outer surface of the skin, and rejuvenate damages caused by anxiety, stress and sunrays.
Beauty Hair
Top Secrets for Thick, Bouncy Hair
D
o you feel your hair is bearing excessive pollution and needs some spoiling? Did you witness any thinning, dulling or loss of elasticity throughout the past few years? Are you craving for a youthful and feminine voluminous hair? We’ve got you covered with some excellent tips to maintain a radiant and shimmering quality hair in only few weeks.
48 | March 2015
1. Never brush your hair wet: When your hair is almost dry, brush it with a large toothed comb, to protect your hair from breaking. If your wet hair is tangled, try to fix it gently using your fingertips. 2. Trim often to get bouncy hair: Trimming your hair often not only gets rid of split ends and damaged hair, but also makes your hair healthy and adds more volume. You can save your hair during summer times, and get a proper haircut when fall approaches. 3. Stay away from elastic and rubber bands: Most of us are fond of high ponytails and hairstyles that include pulling all hair back tightly. Your hair to too fragile to handle those bands, and you might instantly lose around 100 hairs in this process. Try to use those bands only on occasions. 4. Brush your hair more often: Brushing your hair gently many times a day will improve the blood circulation to your scalp. This also forces the hair follicles to grow in a faster pace. You must brush your hair for at least 10 minutes before going to bed.
Natural Ways for Instant Glow 6. Give your hair a vinegar boost: Rinse your hair with vinegar. Add half a cup of vinegar to a cup of warm water. Spread it over your wet hair after you have washed out the shampoo residues. Rinse again with water to eliminate the vinegar scent from your hair. Enjoy a shiny glimmering hair in minutes. 7. The goodness of almond oil: If you are suffering from dry or damaged hair, apply almond oil once a week to nourish it. The fatty acids present in almond oil make it a natural moisturizer. Massage your hair with one tablespoon of almond oil and leave it overnight. Rinse it off next morning with a shampoo and conditioner. This will leave your hair stronger, smoother, and silkier. 8. Give your hair a protein boost: Apply protein rich foods like eggs, yoghurt, and honey. Apply the pack to your hair and leave it until it dries up. Try mixing some apricots with the yogurt for more natural glow. Do this once a week and you will have instant lustrous hair.
9. Use some lemon juice: Mix one lemon juice to lukewarm and massage it with your fingertips on to the scalp. Rich in Vitamins A, B, and C, lemon juice not only boosts hair growth, but also makes it smooth and mellifluous. 10. Try a mix of bananas and honey: Smash one banana in a bowl, and then mix it with 1-2 teaspoon of honey till blends. Apply this tasty mask on your hair, and cover with a shower cap. Leave for 30 minutes then rinse and wash the residues with shampoo. Enjoy a bouncy, full hair.
Best Vitamins for Your Hair! Vitamins A, B, C, D, and E Magnesium Iron Protein Zinc Biotin Niacin
5. Rinse your hair with cold water: Make sure that you wash your scalp with cold water after you've applied shampoo and conditioner. This will tighten the pores and improve blood circulation to the scalp.
DID YOU KNOW THAT Tying up your hair every night will protect your hair from friction with the pillows and hence prevent your hair from falling? March 2015 | 49
Editorial Features
INTRODUCING THE ONE EYES WIDE OPEN:
The first in the world clinically proven eye-opening mascara Oriflame is introducing The ONE Eyes Wide Open mascara – the first mascara in the world that is clinically proven to provide an eye opening effect. After application eyes appear 30% bigger. The ONE Eyes Wide Open mascara is specially-designed brush and formula that work perfectly together. The innovative brush creates a super strong curl by lifting the lashes from root to tip to reveal more of your eyes than ever before. The brush shape imitates the curve of the eye. It is designed to reach the root of all your lashes at the same time. The narrow tip with its pointed shape reaches all the smaller bottom and inner lashes without smudging and the wider base reaches the longer middle and outer lashes, coating them perfectly. The formula contains fixative agents to keep the curl perfectly in place with a lasting effect.
Application
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through over 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and
is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
To create the big- eye look: 1. Hold the brush with the narrow tip pointing towards the nose and start by applying mascara as close to the roots as you can, drawing the brush slowly through the lashes right to the very ends. 2. For extra eye-opening effects, with the narrow brush tip apply mascara to your outer corner lashes on your upper lid, drawing upward and outward. Repeat as many times as needed for the preferred look.
Faces of Egypt
Karim Noor
Owner of Deep South Lodge and Founder of 3alganoob Music Festival How did it all start? In 2001, we created Deep South diving center in the fantastic bay of Um Tondoba, which is 14 km south of Marsa Alam. Our dedicated team had put in tremendous effort to start-up a dive business in this new and remote destination; construct the famous African huts in exclusive and diverse interior design and unique feel; and attract International tourists to explore this destination and enjoy our activities including diving snorkeling, desert trips, and the unspoiled pristine beach. In addition, we made sure to commit to the environmental protection and sustainable development strategies for our business and the community welfare. How did your business gain popularity? We have always had passion for art and music, so we started our first gig on the beach and hosted Black Thema band in 2004 – an independent band, which were starting their musical career. The event’s attendees were mainly friends and colleagues, but soon we developed a tradition to host independent underground 52 | March 2015
new bands on occasions including Sham El Nessim and Eid El Kebeer. United Nile Reggae, Abo Wel Alshabab, Like Jelly, and Sabrine Darbuka were among the great musicians who performed in Marsa Alam. Tell us more about 3alganoob music festival I have always been fascinated by the Woodstock Music and Art Fair idea and how it began back in the Hippie era of 1960’s in America. Their concept is basically to carry your tent and sleeping bag and leave your worries behind in the city. Also, to exchange your work suit for your swimming suit and sunglasses, mix in some cool music, bring your instrument, and join us. In 2011, we organized a 3-day of peace and music in Sham El Nessim, and managed to host Like Jelly and Yousra Al Hawari bands. Soraya Morayef announced our event on social media and Al Mashrabeya Oriental Restaurant did the catering. Neighboring diving centers assisted us with numerous snorkeling and diving activities, among them were the leaders of the Southern Red Sea operators and Red Sea Diving Safari. The Founder and Owner, Hossam Helmy, gave us his unconditional support, which contributed in the success of 3alganoob Tondoba Festival. Around 350 guests attended the party, and the number increased to 1 thousand the following year with the presence of 19 bands playing on the beach stage.
Are you aware of other festivals? Personally, I believe that it is healthy to have competitors. Speaking of 3alganoob, we have plans to host parties in various governorates like Aswan, Sinai, and Red Sea Coast; however, 3alganoob Tondoba will always remain to be a community based, cultural, and environmentally friendly event, inspired by Woodstock. How do you see your business years from now? When we founded 3alganoob, all we had in mind was to develop a hub for art, culture, and music environment. Our focus is on introducing new talented musicians and independent artists and helping local community in supporting the neighbors. We neither count on huge companies as corporate sponsors, nor rely on flashy million-dollar hotel’s facilities. In my opinion, 3alganoob is not just a concert with headliners and rock stars. It is a spiritual journey; the audience and performers unite. It is a shared experience that truly gets in to your soul and leaves you with a new feeling of intimacy with the Earth. 3alganoob is for the citizens of the world. Favorite Quote: Make love not war and take a deep breath
March 2015 | 53
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GINGER LILY AROMATIC CANDLE AVAILABLE AT ZARA HOME
VASE WITH A RAISED FLOWER AVAILABLE AT ZARA HOME
BLUE MOUCHABARIEH SET OF 2 MUGS AVAILABLE AT THEGIFTERY.COM TERRACE PRINT LINEN CUSHION AVAILABLE AT ZARA HOME
JAMILA DÉCOR PLATE AVAILABLE AT HOME CENTER
COLORED STIKANAT W/HOLDER SET AVAILABLE AT THEGIFTERY.COM 54 | March 2015
ALVINE PARLA LAMP SHADE AVAILABLE AT IKEA
RED BIG BUFFET PLATE AVAILABLE AT THRGIFTERY.COM
BATHROOM SET ABAILABLE AT ZARA HOME
ERIKSLUND PICTURE AVAILABLE AT IKEA
Home
The Festival of Nature
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By: EISSA FRANCIS pring is finally approaching! The past few months were cold, cloudy, and unbearable but now it’s warmer, leaves started to grow and the majestic transformation has begun. Colorful flowers are blooming; spreading the sweet aroma of life, nature is celebrating the season of happiness. And what better way to commemorate the beginning of this marvelous season than to get a plant and become part of the joyous occasion.
We will offer you some tips and tricks to help you successfully become a proud owner of a healthy plant, which will undoubtedly bring warmth and vibrancy to your home. Consider it an invitation to the festival that is nature. When you choose the tree or flower that you are going to plant, you have to first put it in the best environment possible in order for it to grow and bloom and to do that you have to consider the 4 steps below.
1. Drainage
Make sure that your pot has drainage holes at the bottom; if water remains idle inside the pot you run the risk of rotting the roots and potentially fatally injuring the plant.
2. Watering
Make sure that the plant really needs water before hydrating it, so only water the plant if the topsoil is dry. Overwatering will also cause rotting to the roots and the plant as well.
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3. The soil
The soil should have adequate drainage and suitable nutrient levels. Garden soil is not preferable. Compost soil is perfect and practical for potted plants because it is enriched with nutrients that the plant sorely needs.
4. Fertilizers
During spring and summer you need to constantly add soluble fertilizers to your plant, which will help it grow faster and healthier. These kinds of fertilizers can be found easily at your local gardening store, in addition to the fertilizer, you can place egg shells and banana peels on the top soil and they will act as slow release fertilizers, which will enrich your plant with calcium and potassium. Finally, enjoy watching your plant bloom into life and let it fill your home with the sweet smell of life.
Home
Creative Wall Decorations Ideas For You
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BY: Sally El Bardesy
ith a little imagination, resources, time, and inspiration, you can come up with boundless ideas and styles to reinvent your home while creating a statement about your personality. You can infuse your modern home with warmth and elegant style with framed wall art, mirrors, candle sconces, wall clocks, wallpaper, shelves, hooks, wall planters, and much more! The energy of creating art is pure fun indeed. Let’s start with some wall art ideas to decorate your room and space with your family. 58 | March 2015
Wallpapers: The very easy and quick way to
decorate your wall is to spread wallpapers in different colors, patterns, and styles. Some wallpaper can be quite amusing and interesting for a statement and others would match perfectly with your décor and may even enrich it.
Frames: Take advantage of blank wall space by hanging framed prints or unique frameless art printed on aluminum, acrylics, and birch. However, brand new styles are dominating the markets nowadays… you can hang them with butterfly background or filled with flowers. Mirrors: If you are looking for an easy way to add instant stylish look and enhance a living space, consider handing a wall mirror. Mirrors range from simple to ornate and embellished styles in various sizes that can fit any desired place.
Clocks: They are one of the essentials for every
room. They are more useful than other decorative tools, and can come in diverse shapes, sizes, and styles.
Storage: Art beautifully meets function with
bookshelf, hooks, formal shelves and drawer. You can fill in the blank wall spaces with materials that will benefit you. You can display whimsical pieces, books, glassware, candles, or hang personal belongings like umbrella, keys, and scarfs. Add colors, patterns, and decorating accessories to turn it to a piece of art.
Lightings: It has been very common in
contemporary dĂŠcor how lighting switch the mood. Lighting your wall with a twist of art and style is definitely going to add to your room. Check out wall scones, swing arm wall lamps, wall lamps, picture lights, and outdoor wall lights.
Wall art: You may hang certain charming
wall plaques, sculptures or wall arts to spell a certain theme, idea, or mood. If you are a collector, you will certainly find a way to present art works in a creative style. To make things wilder, add fabrics, ribbons, flowers, and antiques on your wall.
March 2015 | 59
Escape
Best Venues To Spoil Her On
Mother’s day
Conrad, Cairo This Mother’s Day, reward your mother with an unforgettable experience at Conrad Cairo and enjoy 15% discount for the double room rate. Treat your mom to a delicious brunch at Solana restaurant overlooking the Nile only at LE250. Let her experience a luxury dinner at OAK Grill restaurant with a unique menu created by the head chef.
Dusit Thani Lakeview, Cairo Four Seasons Hotel Cairo at The First Residence Celebrate Mother’s day with Four Seasons Hotel Cairo at the First Residence Cairo and enjoy a series of Mother’s Day treats including 25% off your stay, hotels restaurants, and spa treatments. This offer is valid on Friday 20th and Saturday 21st of March 2015. 60 | March 2015
This Mother’s Day, celebrate Mom’s special place in your life with an unforgettable getaway to Dusit Thani Lakeview Hotel. With a lavish Mother’s Day buffet and indulgent spa specials, it’s never been easier to show Mom how much you care. Treat her to a spectacular, hassle-free Mother’s day buffet filled with delightful selection of breads, soups, salads, entrees, desserts and more. For the ultimate Mother’s day gift, indulge mum with one of the special Mother’s day offerings at the Spa.
Radisson Blu Hotel, Cairo Heliopolis
This Mother’s day, celebrate with Mum through an unforgettable experience at Radisson Blu Hotel, Cairo Heliopolis with an unusual dinner at Filini Italian Restaurant. For the ultimate Mother’s Day gift, indulge Mom with one of the special Mother’s Day offerings at the Spa on 9. Enjoy a deep Moroccan peeling with Moroccan soap and gloves of goat hair. The relaxing Moroccan peeling is available for LE. 500 with back massage. While ending this lovely night, pass by the Gourmet House where mum’s tart is ready for her on the go.
Sonesta Hotel Tower and Casino, Cairo Show appreciation and love on Mother’s Day at Sonesta Hotel Tower and Casino, Cairo. Treat her to a day of luxurious spa treatments at Bien Vivre. Wine and dine out at the exclusive Italian restaurant “La Gondola” or indulge in the Lebanese cuisine “Baalbak” Restaurant while enjoying the live entertainment.
FOUR SEASONS HOTEL CAIRO AT NILE PLAZA Promise your mother an unforgettable night at one of our luxurious rooms while enjoying the beauty and tranquility of the scenery of Cairo. Enjoy a special experience at 8 Restaurant, the nouvelle Chinese dining venue overlooking the Nile, or go for an Italian flavour, Bella. Don’t forget the mini cake gift from Four Seasons!
Sheraton Miramar Celebrate this Mother’s Day in the best possible way at Sheraton Miramar. Make your mom feel special and spoil her with a memorable dining experience at the Oriental or Italian restaurants, a relaxing time by the Red Sea, and pamper her with a variety of spa treatments. March 2015 | 61
Health
HEALING HERBS: 10 Herbs That Are More Effective Than Medication
Coughing? Use Rosemary: Rosemary is a eucalyptol, an aromatic herb that is proven to loosen chest congestion and make phlegm easier to expel. Rosemary is also rich in anti-inflammatory ‘tannins’, which can sooth a sore throat. Add it to your foods, salad dressing, or tea infusions.
Menstrual Cramping? Use Oregano: According to a Greek study, using as little as 2 teaspoon of fresh or dried oregano daily during your period reduces or eliminates cramps. That’s because oregano contains thymol and carvacrol, chemicals that help relax the uterine muscles and prevent painful contractions. Throw it in your sauces or on roasts.
Upset Stomach and GI Tract? Use Dill: Indian scientists have discovered that dill works as well as a prescription of antibiotics, in killing harmful intestinal bacteria such as E-coli. You can easily add it to your diet in salads or mixed with cheeses in your sandwiches, or soups.
Congested? Use Hot Red Pepper: Hot red peppers contain ‘capsaicin’; a fiery element that deactivates what is known as ‘substance P’ – a neurotransmitter that is lined to inflammation. Eating this raw or cooked will result in less sinus congestion, loose mucus, and eliminated pressure. 62 | March 2015
Nauseated? Use Ginger: According to an American study, ginger can calm digestive tract spasms and reduce nausea far better than any motion-sickness drugs. It pairs well with soups, relishes, and teas.
Exhausted? Use Coriander: Also known as cilantro, the nutrients in coriander bind to heavy metals in the blood such as mercury, and carry them out of the body for elimination. The removal reverses the toxic buildups in the body that cause fatigue, depression, and pain. Eat it raw or cooked.
Cramping Stomach? Use Mint: Peppermint contains menthol, a natural plant compound that relaxes painful intestinal spasms. German scientists have found that it can reduce belly discomfort by up to 40%. Throw it into a smoothie or drink it with tea or as an infusion.
Aching Joints? Use Curry Powder: The compound ‘curcumin’ found in curry inhibits the bodies production of ‘prostaglandin E2’, which is an inflammatory compound that makes for ultra-sensitive nerves. It numbs both joint and muscle pain as effectively as perception medicines can. It also goes perfectly with lentils, rice, and animal protein.
Feeling Depressed? Use Basil: The compounds ‘eugenol’ and ‘rosmarinic acid’ found in basil boost the brain’s production of dopamine and serotonin. According to Indian scientists, they can lead to much happier and uplifted moods in as little as 3 days. Goes great on pizza, pasta, and in pesto.
Bloated? Use Parsley: Parsley is a natural diuretic that relives bloating and water retention by preventing salt from being reabsorbed into the bodily tissue. It pairs very well with salads, sauces, and pastas. It is also great for eliminating bad breath if you’ve eaten too much garlic. March 2015 | 63
Vitamin E Vitamin E is key for resilient immunity, nourishing skin, and healthy eyes. Supplements are recommended for people who suffer from very low-fat diets, digestion problems, brittle nails, dry skin, and heart diseases.
Glucosamine 500 mg three times a day can keep the cartilage in joints healthy. The natural glucosamine levels drops as the people age, which can lead to deterioration of the joints. Women who suffer from joints discomfort and stiffness should consume glucosamine pills for more than two months to spot improvement.
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Folic Acid Having 400 micrograms per day during your 20s is critical for regular cell growth and formation. It is also vital for women planning to get pregnant, as it prevents a defect, called neural tube defects.
Vitamin D
Found in milk, salmon, sardines, egg yolks, and fortified cereals, this amazing vitamin is imperative for the regulation of calcium and phosphorous absorption, and preservation of healthy bones and teeth. The body should be exposed to sunlight everyday for 15 minutes to produce vitamin D.
Bulletins/Health
Best Vitamins For You
Ginseng Having 1–2 g of dried root powder daily can boost your immune system, lower blood sugar levels, improve mental performance, and reduce the risk of many cancers. There are two types of ginseng: Asian or Korean and American.
Omega-3 Fish oil supplements can curb stiffness, reduce depressive symptoms of bipolar disorder, lower inflammation, delay memory loss, and lessen the risk of heart diseases.
Foods Rich with Vitamin B
• B1 (Thiamine): Whole grains, peanuts, beans, spinach, and wheat germ. • B2 (Riboflavin): Almonds, yogurt, soybeans, and milk. • B3 (Niacin): Red meat, beans, milk, yeast, and green vegetables. • B5 (Pantothenic): Avocados, legumes, yogurt, and meat. • B7 (Biotin): Barley, liver, chicken, potatoes, and nuts. • B9 (Folate): Salmon, asparagus, dark leafy greens, and milk. • B12 (Cobalamin): Shellfish, fish, beef, pork, and eggs.
Q&A
LADYBIRD’S You Ask, Experts Answer! 1
Dr. Josephine Ruiz Healy
Pediatrics
What are behavioral interventions for laziness in children? Doctor’s Answer:
It is not necessarily that kids are “lazy.” It may be as simple as a schedule and expectations problem. Some kids are in so many activities they are burned out and have limited time for anything else. Most kids nowadays live to be on a wireless device and that takes a chunk of time. It is better to limit the television and the phone gaming.
3
Dr. Elizabeth Finley Belgrad Child Psychiatry
2
Dr. Monique Ruberu
Obstetrics and Gynecology
Abdominal pain, bloating, irritability, irregular periods, weight gain in abdomen despite diet and exercise. Any Clue? Doctor’s Answer:
Sounds like you have a lot of symptoms that could be explained related to GI tract, female organ issue or both. In both cases, see your doctor for a detailed history or physical through testing.
4
Dr. Mary Esther Carlin
Developmental and Behavioral Pediatrics
Are there any behavioral problems caused by giving your child a cell phone at a young age?
What behavioral problems are linked to a diet high in sugar?
Doctor’s Answer:
Doctor’s Answer:
Yes, cell phone radiation. Children should only use cell phones in emergency, optimally with a devise to keep the phone itself away from the body. They should never sleep in the same room as the cell phone, nor carry it on their bodies.
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Many people feel that sugar triggers hyperactivity and emotional liability or irritability. Sometimes aggression, oppositional or off focus activity seems to escalate as well.
5
Dr. Drew Christensen Family Medicine
I am 6 months pregnant with low appetite. Any problems? And what should I do? Doctor’s Answer:
Try high calorie and nutrient dense smoothies with protein, berries, vegetables, flax, and almond milk. Use frequent snacks like yogurt, nuts, seeds, and fruits throughout the day. Salad can be another way to get good nutrients without feeling too full after a meal. Hang in there and just keep snacking.
7
Dr. Morris Westfried Dermatology
I don’t have head lice but around the front of my hair line it feels like bugs are always crawling there. What could be the cause? Doctor’s Answer:
There could be sensitive nerves, which cause discomfort. After doctor’s evaluation, if the skin looks normal and there are no underlying medical problems such as diabetes or thyroid issues, Intralesional Steroids Lidocaine may give you a relief.
6
Dr. Robert Peppercorn Dermatology
Are there any ways to speed up the growth rate of my nails? Doctor’s Answer:
Nail growth rate will be best with best nutrition and good health. Nothing else has been proven to speed growth. Illness and malnutrition will slow them down. It never hurts to take biotin, a vitamin, which some people feel helps support nail growth.
8
Tracy Alexander and Marlene Clarkin C0-Founders and Stylists, Myhirestyle.com
I always forget important items when I travel. Can you give me a vacation checklist? Expert’s Answer:
Pack your suitcase with carefully chosen tops, caftans, sun dresses, pajamas, swimsuits, summer jewels, beach tote, sun screen, coolest shoes from heels to wedge to flats to rubber flip flops, and camera/IPhone to Instagram every historical site; however, make sure to pack along your inner beauty.
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Fitness
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his is a classic of fitness puzzles: can we lose inches and not weight? Yes, not only is the phenomenon possible but it is also common and often distressing for so called «weight-loss» program beginners. First, let us reconsider the wording. Was your initial goal to become lighter or to become thinner? Unless you are a professional jockey, aiming for the lowest category before a race, solely weighing less may not have been the point. Chances are, you aimed at fitting into a smaller size of clothes, such as a wedding dress or at getting rid of love handles before bikini
a rational, internationally understandable, and impartial measure, it remains wildly misunderstood. First, users tend to forget that the scale does not only weight tissues, but also water (on average 40 kilograms in an adult man of 70 kg), organs (the brain alone is about 1.3 kg and the skin is between 3 and 4kg), and bones (on average 17 kilograms in an adult man of 70kg). Interestingly, you may be interested in keeping those. As such, there is only a marginal part of the number you get that is reducible. For men between 20 and 40, the average body fat is between 8 and 20% of the mass. For women, in the same age range, the average body fat is between 21
on the scale, even if your body fat has remained the same. This does not mean that the procedure of weighing yourself is useless. On the contrary, weight can be an important proxy for health. Obesity is a serious medical condition, which must be addressed by professionals and in such specific cases, weight loss may become imperative, to reduce stress on joints or the cardiovascular system, for instance. You should be careful to think of your weight as a relative measure (to your age, gender and size) and not as an absolute measure. There is a difference between a 1m child weighing 50kg and a 1.70 adult weighing 50kg! To do so, a medically
Numbers Do Lie BY: NATASCIA PAOLUCCI
season. In this case, your combined diet and fitness plan becomes an “inch-loss” program, which is less catchy name, I agree. The good news is, you may not have to choose between both, as they tend to come in pairs, eventually. And the last word is essential, as it stresses the long term component of your program results. Indeed, as they fail to see the numbers drop on a scale, several people give up on their program, believing it was ineffective. And this is a mistake. Indeed, while the scale provides 68 | March 2015
and 32% of the body mass, as it has to allow child bearing. As you can now understand, the weight cannot discriminate between muscle and fat or between water and organ. It does not provide any information about your body composition. This is how, you could lose 3kg of fat and not be any lighter on the scale, if for instance, you gained 3kg of muscle. In a similar way, you could occasionally suffer from water retention (may be subject to hormonal changes) and be heavier
recognized measure, the body mass index, can help you figure in what index ranges you stand: severely underweight, underweight, healthy weight, overweight, obese of class 1 (moderate obesity), obese of class 2 (severe obesity), obese of class 3 (morbid obesity). Note that the associated indexes will vary between men and women and across the age spectrum. It is computed as a ratio: your weight divided by your squared height. Applications are abailable online.
However slightly more informative than weight alone, the BMI also fails at providing body composition information. Fortunately, there exist body fat monitors of all kinds, for most budgets: hand-held, incorporated in the scale, …etc. Generally, these have metal pads, which release a very small (safe and painless) electric impulse, and compute the time it takes to run through your body and come back to the pads. As water is an excellent conductor of electricity, the current will travel faster as it pass through muscles, which are essentially made of water, than through fat. If you do not feel like investing in one for yourself, ask at your gym if they have one available. At any rate, these monitors can be very useful at tracking your progress, regardless of your scale, taking into account your body composition.
wish to pursue, there is a universally valid element you should keep in mind: the measuring frequency. Body weight and shape is intended to vary across biological cycles: hormonal, digestive, sleep… etc. As such, make sure to either weigh, monitor your body fat, or tape measure yourself at the same period of time and at the same time of the day (people are generally lighter at the beginning of the day). I would suggest a monthly basis. At any rate, do not measure yourself on daily basis. This is only nerve breaking. Did you know that stock brokers and investors are also recommended to track their activities at larger intervals, in order to have a clear and realistic idea of their results? Last but not least, whatever your goals are, remember the basics. The program must be realistic. If it is weight loss, aim for slow but consistent loss (about 1 kg a week). If it is inch loss, remember that muscles need rest (generally 24h), proper fuel (oxygen, water, and nutrients) and are prone
This being said, when you don’t want or cannot obtain a body fat monitor, there remains the
to long term injury when not ready or accustomed to a specific move: warm up, start slow, control your moves, and stretch out.
measuring tape option. Imagine living in a remote place, away from gyms and equipment stores, or on holiday and you don’t want to carry your scale in your luggage. All you need in a measuring tape, or a small rope, marked at meaningful intervals (every 2 or 5 centimeters, for example)! Recording the circumference of the areas of your body you want to work on will allow you to track how much thinner you become. Remember, though, that this measure does not tell you about your body composition either. Regardless of the method you
The program must be medically sound. You should make sure that your body can tolerate the stress from change and what type of diet-exercise combination is possible for you. Consider consulting a physician, a fitness coach and/or a psychologist, if you have any question or doubt. Remember that a program is highly personal: what works for someone else may not work for you. Last but not least: make sure you do it for the right reasons and that health and wellbeing are essential. You do not need to look like someone or please someone. You should aim at feeling strong, energized, and self-confident. Remember that numbers do not have meanings. We give them meaning. March 2015 | 69
It’s time to show your butt some love. These workouts are easy, quick, and can be done at home. Exercising three times a week can tone those saggy muscles, elevate your heart rate, and burn few calories. Summer is approaching and it is time to sweat.
Fly Away
• Stand still and straight, hands at sides, and a dumbbell in each hand. • Bend forward at hips while lifting your right leg backwards, and both arms forward, until you’re the body becomes parallel to the ground. Hold for five seconds, and then return to the initial position gradually. • Do 5-10 reps for each side. Do 2 sets.
Single-Leg Hip Raise
• Lie face up on the floor with your right knee bent and left leg straight and in line with your right thigh. • Push your hips upwards, and keep your left leg as it is. • Pause, and then slowly get back to the initial position. • Do 15 reps for each side. Do 2 sets. 70 | March 2015
Bulletins/Fitness
THE KILLER BUTTOCK WORKOUT
TIP Take it slow to reach an optimum result. When performing any workout, pause 4-5 seconds before returning to the first position, and count 2-3 seconds to come up. Your muscles will have time to contract, which will maximize your entire potential.
Roundhouse A
• Start on all fours (hands under shoulders and knees under hips) • While keeping your upper body static, lift your bent right knee out to side at hip level, pause for few seconds, and then gently return to the initial position. • Do 15 reps for each side. Do 2 sets.
TIP If you have no energy for buttock exercises, take the stairs, walk, or dance. The buttock muscles will tone up and you will lose calories.
Nutrition
HEALTH BENEFITS OF TEA VS COFFEE:
Which is Better for Me?
S
BY: NOURA HASSABALLA
imply, it is what you opt for based on your own taste preference. Some people favor the taste of coffee over tea especially after you get a hit of the java aroma in the morning. Others prefer to choose from a selection of scented and blended teas. While both drinks come with endless health benefits, each has distinctive impacts for your wellbeing. So which hot drink is the best for you?
TEA
• The second most consumed beverage in the world after water • Loaded with antioxidants which help protect your cells against oxidation • May help prevent type 1 diabetes and slow down its progression • Can reduce the chances of heart attack • Contains fluoride which protects you teeth • Drinking green tea can reduce the development of liver disorders among men • Protects against some cancers • Consuming 4 cups of black tea daily can lower stress hormone levels • Keeps your body hydrated • Green tea may reduces the risk of esophageal cancer in women by 60% • White tea inhibits the growth of new fat cells, which prevent weight gain and obesity • Green tea promotes fat oxidation and aids in weight loss • Lowers the risk of developing Parkinson’s disease, according to some studies • Lessens the risk of ovarian cancer • Green tea may help prevent breast cancer
Now that we have reviewed tea benefits, let’s take a look at coffee
Coffee • Has more antioxidants per cup than tea • Has more caffeine than tea which helps stimulate the brain and nervous system • May help prevent type 2 diabetes • Decrease the risk of developing gout in men over the age of 40 (gout is a kind of arthritis caused by the buildup of uric acid in the joints) • Increases the effect of pain killer including headache drugs • Protects against cirrhosis and liver cancer • Improves memory: coffee drinker have been shown to have lower incidence of Alzheimer’s disease • Some compounds in coffee are used in heart medication, which aids in heart health • Increases reaction time and improves short term recall • Stimulates muscles throughout your workouts • Used as an appetite suppressant • Stimulates thermogenesis causing your body to generate heat and energy
The caffeine content of coffee and tea differs depending on the size, kind, and how it’s made. One cup of brewed coffee has about 85 mg of caffeine compared to 40 mg in a cup of tea. Keep in mind that everything has to be taken in moderation. Too much caffeine can cause anxiety and increase in blood pressure, as well as increase the risk of stillbirths and birth defects among pregnant women who consume more than 200 mg of caffeine per day (about a cup and a half). Also, tea contains large amounts of tannin, which reduces the absorption of iron causing iron deficiency or anemia. Having said that, it’s totally up to you to choose from whichever one you like. Try to benefit from the health benefits of both drinks throughout the day, but in reseaonable quantities for optimum health benefits. March 2015 | 71
Nutrition
Why Eat This? Dark Chocolate
• Cocoa, if not added to sugary treats booster. Many studies have shown and unhealthy candies, can have that people who eat cocoa daily many health benefits for your body. have lower levels of anxiety and • Cocoa regulates and lifts blood are much more calmer than people circulation to the fine capillaries who don’t. in the top layer of the skin vessels • Eating a small piece of dark chocolate that lure oxygen and nutrients a day can decrease your body mass needed to protect the skin against and reduce craving. sunburns and dehydration. • Epicatechin, a substance founded in cocoa, improve exercise endurance as • Consuming small cubes of dark chocolate everyday can boost blood a result of improvements in skeletal circulation to the brain, which can and cardiac muscles. However, the make you concentrate better and consumption of high amounts of dark chocolate can have reverse accomplish tasks accurately. consequences. • Chocolate is the ultimate mood
Super Food...
Turmeric • For thousands of years, Chinese and Indians have been using Turmeric, as a medical herb. • Curcumin is the main active ingredient in turmeric, as it is rich in antioxidants and has anti-inflammatory effect. • Curcumin can increase the brain levels of Brain-Derived Neurotropic Factor, which is a type of growth hormone that functions the brain. Boosting this hormone can delay many diseases like Alzheimer and age-related diseases. • Antioxidants protect the colon cells from free radicals that damage cellular DNA, which is important because 72 | March 2015
5 Word Answer
What are the best foods that can reduce cellulite? Salmon, cayenne peppers, dark chocolate, kiwi, and berries.
any alteration in the DNA of colon cells can form cancerous cells in a speedy pace. Curcumin can supply the body with those antioxidants. • Curcumin and curry spices can lower the cholesterol levels, since they act as a massaging molecule that communicates with genes present in the liver cells, and direct them to increase the production of messenger proteins that direct the formation of receptors for LDL (bad) cholesterol. As LDL receptors increase, liver cells clear more LDL cholesterol from the body. • Marinate fish, meat, chicken, sautéed onions, and veggies with curcumin for best results.
Can coffee be part of your skincare routine? Coffee can decreases the appearance of cellulite on the legs and buttocks caused by excess fats between the bands of tissue connecting muscles to skin.
Fix with Food
(Mix ¼ cup of coffee grounds with 2 tbsp. of brown sugar and 3 tbsp. of coconut oil. Massage in to skin then wash out the scrub. Use 2-3 times a week). Coffee grinds can reduce puffiness, swelling, and will moisturize your skin. (Mix 2 tbsp. of ground coffee and cocoa powder with 3 tbsp. milk and 1 tbsp. of honey. Massage this delicious Frappuccino mask into your skin and leave for 15 minutes).
Did you know that marinating your food with herbs like ginger, turmeric, garlic, cayenne pepper, and rosemary, could help prevent and cure cancer?
The Anti-Cancer Diet
• • • • • • • • • •
Green tea Tomatoes Grapefruit Oily fish Cranberries Almonds and walnuts Red grapes Kiwi Bell peppers Mushrooms
WAYS TO REDUCE YOUR CANCER RISK
Bulletins/Nutrition
TIP
FOODS RICH IN FIBERS
• Whole grains: oatmeal, popcorn, brown rice, wholewheat pasta, and wholewheat bread. • Fruit: apples, strawberries, bananas, raspberries, and apricots. • Vegetables: broccoli, peas, corn, carrots, and spinach. • Legumes: black beans, lentils, kidney beans, baked beans, and black-eyes peas.
Tip You can reduce your risk of cancer if you maintain a healthy diet, regular screenings, quit smoking, and avoid risky behaviors.
COMMON SYMPTOMS NOT TO BE IGNORED!
Lumsp – coughing/hoarseness - change in bowl amount and size – inexplicable pain – sever soar throat – unexplained weight loss – bleeding – coughing up blood – sore throat constriction – change in skin moless.
• Perform 30 minutes or more of physical activity every day • Avoid the consumption of sugary drinks and processed foods • Eat a variety of vegetables, fruits, and beans everyday • Limit consumption of red meats such as beef and lamb • Aim to meet nutritional needs through a healthy diet free of supplements
March 2015 | 73
Cooking
Mexican Tortilla Pie This special family month, involve your children in the cooking with these simple and easy recipes that anyone can master. Spending quality time with your children cooking delicious dishes improves their skills and promise amusing time preparing their own meals.
BY: Heba Ezz
Yield: 4 servings Total Time: 1 hour
Directions
Ingredients • • • • • • • • • • • • •
500g minced beef 500g cheddar cheese, grated 500g tomatoes, diced 2 teaspoons olive oil 1 large red onion, chopped 2 garlic cloves, crushed 125g sweet corn, drained and rinsed 2 teaspoons paprika 1 teaspoon ground cumin ½ cup coriander leaves, finely chopped 1 can kidney red beans, drained and rinsed 4 tortillas Salt and pepper to taste
• Preheat oven to 180°C. Heat oil in a frying pan over medium heat. Cook and stir onion and garlic until soft. Add minced beef and season with salt and pepper. Cook until browned. • Add corn, paprika and cumin and stir until tender, and then add the diced tomatoes and red kidney beans. Reduce heat and simmer for 5 minutes. Add half the coriander and season with salt and pepper. Combine the mixture together well and set aside for 10 minutes to cool. • Place a 6cm –deep, 20cm round pan on a baking tray. Place 1 tortilla, spread 1/3 of the mixture, and then sprinkle some cheese on the top. Repeat using the remaining layers. Sprinkle the remaining cheese on top. • Bake for 15 minutes then set aside for 5 minutes before removing from pan. Garnish with chopped onions, diced tomatoes, and coriander leaves.
Nutella Brownies Enjoy these soft, chewy, and fudgy brownies with your beloved family made with only 3 ingredients.
Yield: 16 servings Total time: 30 minutes Ingredients • 1 ¼ cup Nutella • 2 eggs • ½ cup all-purpose flour 74 | March 2015
Directions • Grease a 20*20 cm baking pan. Preheat the oven to 180C. • Mix all the ingredients into a large bowl and stir with a wooden spoon until batter is smooth. Pour into the baking pan and smooth the top with a spatula. Sprinkle hazelnuts on the top if you wish. • Bake for about 15 minutes, until the knife inserted comes out clean. Do not bake too long, to not allow brownies to dry out. Let the brownies cool and set before cutting and serving.
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Love & Relationships
Egypt’s Interestin g Relationship Dilemmas
W
e all experience a multitude of different species of friends, each wonderfully have certain dogmas about relationships and marriages that dates back to Dark ages. While it is very hard to know all keys imperative to build a successful relationship, there are many bizarre cultural norms and beliefs that are common within Egyptians.
So, we all have... • A friend who hangs a chain of small blue beads from the mirror in a car or wears the blue eye pendant, to protect her from any evil spirit, envy, or jealousy that can be directed to her from her single friends. She has made the accomplishment of her life… she successfully stumbled him and forced him to propose. • A friend who talks about seductive Lebanese singers’ curves in front of his partner and friends. He would constantly cheat on her and constantly beg for business trips to meet hot chicks, even though he is far from good-looking. The worse part is, she already knows! • A friend who got recently engaged, but is afraid to tell you about it in fear you might somehow emit a beam of envy and resentment. She is acting like a snob as if she is the first to travel into space! • A friend who wants a relationship based on suppression on his part and mere surrender on hers. Her role is a house servant, a sex slave, and a mother. It will be best if she is ignorant, virgin, sexy, and stupid. • A friend who chases a wealthy, young handsome man with L.E. 400k annual salary, and who can afford to get her L.E. 200K worth diamond ring. He would shower her with designer’s luxuries and a classic Mercedes car… all before her beauty fades. 76 | March 2015
• A friend who accepts being ignored and it just drives you crazy! He cancels their dinner plans for no good reason, he never answer her calls because he is ‘busy’, he shows no support during tough times, and he shows no interest to share his decisions with her. • A friend who wants to settle down with any girl without particularly falling in love with her. Basically, he flirts with all girls he meet, hoping that someone would fall in love with him. • A friend who would date multiple women at once without much commitment. He fascinates women with his endless wild stories and charming smiles. He saves their numbers as Taha, Joe, and Mahmoud. He disappears for days and rarely interacts on social media (to avoid getting caught) • A married, drama queen friend who is absolutely jealous of her newly engaged/married female friends, because she is no longer the center of attention! She is always ahead of the game. The first to settle down and the first to give birth of multiple kids! • A friend who rushes into engagement every time she meets a man, because it is unethical to have a boyfriend. Is it that ethical to have five ex-fiancées?
Mother & Child
Great Ways to Display and Preserve Your
Child’s Artwork
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And Encourage Them to Stay Creative! hildren express themselves through art – and may very well be mini Picassos and Rembrandts in the making! Save these little treasures and support your child’s enthusiasm for art by preserving and displaying their art work in your own home. Children not only love seeing their artwork being displayed, but it makes them feel good about what they’ve made and encourages them to continue to explore their own creativity.
Create Photo Books:
Frame it:
Take pictures or scan your child’s artwork to create in a digital photo book, or album. Don’t forget to add the date! Also, you have the option of either leaving it as a digital creation, or printing it out through the many book-making services that are now available.
Kids just love seeing their masterpiece framed and hung on the wall with pride. You don’t have to pay a fortune for frames. Either buy the cheap ones or pick up an old frame and just paint over them — super easy and super crafty. Add glitter, shells,...etc.
Scrapbook it:
Hang-line it:
Let your creativity have no limits! A scrapbooking project can be so much fun – simply buy a large scrapbook (or create one by binding large colorful papers together) and paste your child’s artwork in there, along with stickers, notes, other small drawings or images or photos.
You can get creative displaying your art by pegging them onto ropes – like a washing line, but for art! Pop them into transparent plastic pocket files witch them around every now and then have fun! You can even paint the pegs. No limits!
Blog it: There are tons of free blog and art services online. Scan your child’s artwork and post them. This is a great option when you want to show your kid’s work to friends and family that live far away – all you have to do is send them a link!
Magnetic Paint or CorkBoard: Paint a large square on the wall using magnetic paint, or invest in a large cork-board and color pins (available at good hardware stores). You and your child can switch up the art monthly, so it’s always fresh and new.
Three-Ring Binders: A total no-brainer—buy a binder and some transparent plastic pockets, and label them with the age of your child and the date and keep them on file! Cheap, easy, and fun to look at over the years.
Print It On Everything: Scan your child’s awesome pieces and them printed onto wall-paper, t-shirts, bed-covers, vinyl banners, fridge-magnets, you name it! The options are endless and make great displayable art that lasts.
TIP: Don’t forget to add dates and contexts to all these projects! 78 | March 2015
Mother & Child
5
Energy-Boosting Tricks for Wise Mothers
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ife with children is one-way ticket to everlasting exhausting life. Whether you have infants, toddlers, or schoolage children, keeping up with the kid’s endless demands can be quite harder than shooting yourself! To kiss that drained feeling and horrible mood goodbye, you have to make very careful and wise choices. The following energy-boosting strategies will keep you energized throughout the day.
1. Start your Day with Healthy Breakfast
Nourish your body and brain with nutrients and vitamins to improve energy and alertness. Instead of reaching for plain pastries or donuts, opt for a fruit smoothie and a bowl of oatmeal with dried fruits, or scrambled eggs with turkey or some veggies. Consuming relatively large quantities of carbs will cause your blood sugar to boost and then crash, leaving you sleepy. A protein rich complex breakfast with whole-wheat toast is essential for people who want to maximize their energy.
2. Catch Some Rays
Handling house chores could sound necessary, but pleasing yourself is more important! Take a small break and have a cozy hot drink or a cold fresh
juice at the balcony. Exposing yourself to sunlight will instantly boost your spirits and enthuse your attitude. Just don’t forget to apply sunscreen.
3. Reward Yourself
Your life goes through a series of profound changes, which requires tremendous amount of energy. Sometimes you will lose your purpose of life while working on others! Reward yourself everyday and indulge yourself: a long soak in a hot bath, a walk with your dog, a quiet time reading a book, lunch with old friends, a massage to release tension, dancing on Wii, or fun time making pieces of art. These ideas with liberate more energy and increase vitality.
4. Avoid Caffeine or Sugar
It is quite tempting to reach a third cup of coffee or a candy bar when you are exhausted. Do not rely on unhealthy choices to boost your energy, as they will cause nothing but a reverse consequence. Both caffeine and sugar can support you with instant burst of energy, and then will leave you more tired than before. Whenever you are hungry, select proteins like cheese, nuts, or yogurt – or whole-grain bread, beans, or vegetables, to keep your blood sugar levels elevated for long hours.
5. Hydration is A Must
Some consequences of dehydrations are fatigue, sleepiness, and headache; basically everything you do not need at the moment. So it is important to guzzle water every hour to replenish your body. Keep a bottle of water around the house and in your bag. It is advisable to drink two cups once you wake up, two cups before you sleep, and at least four cups throughout the day.
Energy-Boosting Super Foods Salmon Blueberries Eggs Grilled Chicken Protein Bar Peanut Butter Hummus Oranges March 2015 | 79
Mother & Child
Inspiring Mother’s Day The heart of a mother is a deep abyss at the bottom of which you will always find forgiveness. Honoré De Balzac
Quotes All that I am or ever hope to be, I owe to my angel Mother. Abraham Lincoln
The loveliest masterpiece of the heart of God is the love of a mother. St. Therese of Lisieux
My mother was the most beautiful woman I ever saw. All I am I owe to my mother. I attribute all my success in life to the moral, intellectual and physical education I received from her. George Washington Making the decision to have a child is momentous. It is to decide forever to have your heart go walking around outside your body. Elizabeth Stone
I looked at this tiny, perfect creature and it was as though a light switch had been turned on. A great rush of love flooded out of me. Madeleine L'Engle
80 | March 2015
A child’s hand in yours - what tenderness and power it arouses. You are instantly the very touchstone of wisdom and strength. Marjorie Holmes
A mother is the truest friend we have, when trials, heavy and sudden, fall upon us; when adversity takes the place of prosperity; when friends who rejoice with us in our sunshine, desert us when troubles thicken around us, still will she cling to us, and endeavor by her kind precepts and counsels to dissipate the clouds of darkness, and cause peace to return to our hearts. Washington Irving
Editorial Features
Hot did you study photography? Basically, through self-learning. I watched some videos on YouTube and read a couple of books. The talented photographer Remon Markiz also taught me a lot about photography. I believe that it is imperative to be updated with the latest technological advancement to compete with other photographers. In addition, I surf the Internet frequently to check innovative techniques and creative ideas.
Karim Habashy Photographer Tell us a little bit about yourself I studied Business Information Technology and worked for a mobile company, but I did not fit well. Photography has always been my passion ever since I was a little kid, which drove me to quit my job and pursue my dream as a photographer. It was the best decision of my life.
Tell us about the challenges you faced to pursue this career path Shifting my career was a tough and risky decision indeed. I was not certain that I would have the potential, creativity, and persistence to succeed in a competitive and fast-growing field. New talented photographers with unusual ideas pop up, making the competitive a rough one. But it also challenges you to get out of the box, and showcase your own unique identity through remarkable work. What inspires you to come up with creative imagery? My partner assists me a lot, in addition to my never ending passion to capture people’s special emotional moments like happiness, love, success, baby shower, and sadness.
Tell us About your unique strong points I capture moments in distinctive perspective. I find it significant to convey messages and tell stories though snap shots. I also have a little thing for black and white pictures, as they show the soul and beauty of people. I barely use Photoshop in my work, as I like to portray feelings and events as they actually are. Can you share with us some great moments you faced in your career? I love shooting weddings in various countries to meet new people and be introduced to unusual cultures, norms, and lifestyles. Contacts: info@karimhabashy.com Facebook/karimhabashyphotography Instagram: karimhabashy 01020725557
March 2015 | 83
Editorial Features
Multiple Personality Is Not A Disorder
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elebrating our individuality is not something that we get to do often. In fact, society everywhere has programmed us to follow a certain mainstream usually stimulated by media and social acceptance norms. Those who dare to step outside the comfort of meshing with the crowd enjoy an exceptional courage and are destined to become leaders as a natural evolutionary process to their growth. Amongst many examples of being comfortable enough to shine one’s own personality is entertaining and spoiling the child in all of us. Just the mere acceptance of the concept of the existence of the inner child is not for the faint hearted.
The matter of enjoying yourself, every side of yourself regardless of what is expected of you by social norms determined by other people from different walks of life takes courage. Find that courage, celebrate who you are, take the child in you on a goofy ride – fill your life with colors; bring every side of who you are to life every time you can. If you are planning to discover yourself more, then allow your multiple personalities to shine. The stimulus will certainly help you grow in every direction, offering more creativity, more understanding of who you are, and certainly more fun in life. We could all use a little bit more fun in our lives, through focusing more in the simple things that brings happiness. Find out who you are; for those who understand others are wise but those who understand themselves are enlightened.
Shoot Credits: Photography: Daniel Salib Make-up: Eman Arafa Hair: Kriss Beauty Salons Models: Yara Dowidar (Yellow) Yasmine Dowidar (Blue) Newspaper Blazer: Style Treasure
The Best, The Top & The Must Do
NOT TO BE MISSED! Join the skies at upper deck cairo’s new heavenly lounge at four seasons cairo at nile plaza High up on the upper edge of Four Seasons Hotel Cairo at Nile Plaza’s ravishing rooftop pool with views of the inland oasis. Upper Deck Lounge is set with eight homely lounges; each is equipped with state of the art large Television sets that complement the comfortable setting and gives an added entertainment option whilst the handpicked ambient chill out music calm the senses and create a warm ambience. The menu offers a selection of International Tapas that fulfill an array of tastes, offering a wide range of appetizing delicacies, Sushi & Sashimi selection, and complemented with a mouth watering variety of Desserts. With an extraordinary artsy ambience, melody tunes, delectable menu and refreshing cocktails, Upper Deck Lounge offers a relaxing extraordinary experience for a friendly gathering or a business day out.
must try HairX Volume Boost Dry Shampoo Re-invigorate your hair without a drop of water! Dry shampoo instantly refreshes hair, making it the ideal go-to for many days between hair washes or when you don’t have time to wash and style. It is also advisable to use pre-party preparations or after a gym workout. Just spray the Dry Shampoo on your hair, massage gently, and enjoy a fresh new look within seconds.
Did You Know! Disneyland had a lingerie store right on Main Street, called Hollywood-Maxwell Intimate Apparel in 1955, and it included an animatronic figure called The Wizard of Bras!
YOUR GETAWAY Soma bay Soma Bay is an exclusive holiday resort destination on Egypt’s Red Sea Coast. In addition to its variety of diverse luxury hotels, residential developments, and amazing marina, it is home to a world-famous Spa & Thalasso center, championship golf course, coveted dive, kite and wind surfing spots. Soma Bay is truly an idyllic location to relax and explore, and is host top five unique luxury hotels (The Kempinski Hotel, La Residence des Cascades, Sheraton Soma Bay Resort, The Breakers Diving and Surfing Lodge, and Robinson Club.) March 2015 | 85
Reviews
album
Ed Sheeran Amaze His Audience with Hip-Hop! Unlike previous albums, Sheeran strays away from slow-burning love songs and dips his toes into uncharted waters, experimenting hip-hop and even joining producer legends Rick Rubin and Pharrell Williams to assist with some of the tracks. The new album took Sheeran to fame in part to his rap skills; he occasionally breaks out a verse, when not employing his smooth, woolly tenor, and the articulation along with his delivery are clear. He does it as if he practiced for years. That versatility helped to make his 2011 debut full-length +, and singles like “The A Team” and “Lego House,” a slow-burning hit on both sides of the Atlantic Records, who are giving him enough space to prove himself in many genres.
movie Still Alice Outstanding Performance Not To Be Missed! Based on a collection of true stories from people all around the world, Dr. Alice (Julianne Moore) is a 50year- linguistics professor at Columbia, who is happily married to Alec Baldwin and has three children. Everything seems normal until she starts to forget small things, which leads her to ask for medical help, fearing cancer. Discovering that she is diagnosed with Alzheimer and that it might be genetically transmitted to her children, Alice starts to fight her memory loss. It is worth mentioning that Julianne Moore has won an Oscar for being the best actress in a leading role in Still Alice.
book The Power of Habit: Why We Do What We Do in Life and Business – by Charles Duhigg In The Power of Habit, the author takes us to the thrilling edge of scientific discoveries that explain why current habits can be altered. Duhigg brings to life a whole new understanding that human nature have the potential to transform bad habits into better ones, even if the bad habits were practiced over decades. The content sheds the light on many exhilarating arguments common between people, including the key to achieve success, lose weight, raise intelligent children, build revolutionary companies, and many others. The important aspects for changing a habit is to understand your current habits, make a decision to change it, have the will and persistence to commit to the new lifestyle, and never give up.
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stores
Stretch Sole Collection from Crocs, Stretches to Fit You! Crocs offers more than 300 styles of shoes for every season, including a variety of men’s and women’s options in the Stretch Sole collection, featuring a variety of flats and loafers that fit, stretch and flex like no other shoe. With Crocs Fit2U Technology™ designed to fit you beautifully, you can free your feet. Enhanced with the signature comfort of Croslite™ material insoles to cushion your feet all day, these new Stretch Sole styles help minimize the stress by maximizing stretch.
H&M Expands Relationship With David Beckham To Create A New Wardrobe For Men H&M is proud to announce an expansion of its longterm relationship with sporting and style icon David Beckham. For spring 2015, David will choose his favorite menswear pieces from the Modern Essentials collection at H&M. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham body wear. It will also allow men around the world to share in David’s globally- recognized sense of style.
Reserved Women’s and Men’s Styles for Spring/Summer 2015 This summer Reserved’s designers pay tribute to amazing fashion of ‘70’s and ‘80’s. They constantly use its feminine cuts, simple designs, and playful ideas as an inspiration. While lines New Romantic and Black & white focus on classy, elegant and modest style - a characteristic 1970’s graceful chic, the third line called Unreal Sunset is a link to the world of sunny Los Angeles of the end of 1980’s era. Reserved Man’s collection this season includes semi-casual style consisting of work wear elements as well as elegant items influenced the Cool Barista line. More temperate and decent style of Modern Samurai line will become a favorite of those who appreciate classic with a (far East) twist. And hot rhythm of the big city together with love for colors are a base of Urban kaleidoscope line dedicated to stylish metrosexuals.
Introducing adidas StellaSport: A Brand New Range for Action Girls adidas StellaSport is a brand new adidas sports range aimed at a younger audience, under the creative direction of Stella McCartney. Launched in January 2015, the range combines sport and style with bold branding, explosive colors, and fresh prints; redefining sportswear with a brand new approach for the age group. Designed for the action girl, adidas StellaSport comprises of apparel footwear and accessories that can be worn from the gym to the city streets yet introducing sports performance technologies. The range includes everything from kit bag essentials to standout statement silhouettes. Adidas is celebrating its 10th anniversary with by Stella McCartney Spring/Summer collection, comprising of the following categories: running, yoga, studio, swim, weekender, and winter sports.>> March 2015 | 87
Puma Launch Its Most Energized Running Shoe PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in, PUMA IGNITE will give it back. Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound, and comfort. Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market.
adidas Ultra BOOST™ Delivers Your Greatest Run Ever Introducing Ultra BOOST, the ultimate expression of adidas’ revolutionary BOOST™ technology with the industry’s highest energy return. Ultra BOOST combines a cohesive system of the most innovative and fully adaptive technologies to deliver your greatest run ever. Ultra BOOST answers every runners needs by offering the very best in energy return, support, stability, comfort, and style. Ultra BOOST also contains a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability.
ART
IKEA Launches Ikea Family Program Global furnishing retailer IKEA has launched its IKEA FAMILY customer loyalty program in Cairo. It is accompanied by the launch of the IKEA FAMILY range – offering over 80 exciting new products in the areas of travel, safety, and relaxation. The completely free loyalty card is available for everyone at special kiosks within the IKEA store at Cairo Festival City. The program entitles card holders to great offers on the entire IKEA FAMILY arrange all through the year. There will also be monthly offers on selected products throughout the store for IKEA FAMIL members. Customers can also avail special offers at IKEA restaurant & Swedish Food Markets, as well as enjoy an extended 90 minutes playtime at Smaland children’s area instead of the usual 60 minutes. 88 | March 2015
Arts-Mart Presents “Master of Dreams” Exhibition Held from the 20th February until the 6th March, ArtsMart presents Alexandrian artist Ibrahim El Tanbouli’s solo exhibition titled ‘Master of Dreams’. This master of composition presents a range of artworks that explore human connections and encapsulate traditional Egyptian life through El Tanbouli’s well-loved lucid figures and shapes and unique vivid palette.
Pisces
February 19 – March 20
Life: During this soulful slowdown, you may feel like you need an artistic outlet for processing your feelings. To purify your soul, try journaling, listening to music, dancing and yogic stretching. Allow your inner voice to chime in, giving yourself time to listen to significant missives coming through your psyche. Love: Your amour life will be blissful this month. Singles will have plenty of opportunities to form dreamy alliances by dating different people, while committed individuals shall enjoy a romantic and idealistic vibe with their beloved ones. Career: This month indicates that your meticulousness will be recognized and you will financially be awarded generously. You might change your life prospects or decide to start up your new business. Either ways, business will prosper.
Taurus A bunch of ambiguous situations are awaiting, and you’d better face them with a positive attitude. Block your mates’ negativity and focus on boosting your financial status. Gemini Extraordinary positive energy will conquer your thoughts, and both your financial situation and business performance will blossom. Some friends will try to pull you down, ignore them. Your relationship will be under control. Cancer Everything will turn upside down, but you won’t let it affect you. The Red Warrior inside you will block the destructive energy that is hitting your life. Your Relationship will be complicated, and yet the key is to worry less.
Fashion Tip: Be your own fashion guru: discover your personal style and the palette of colors that work for you. Find your fashion inspiration and don’t be afraid to present yourself. Remember to smile and have selfconfidence.
Leo This month is not your lucky month! You will need to mobilize your resources and increase your work to accomplish as many tasks as possible to reach your target. Your relationship with your family will have some flaws.
Aries The sphere of entrepreneurship and business will bring you positive moments as you persist to achieve your goals. But be attentive to your partner’s needs, to alleviate problems that you are not yet ready to face during your peak business time.
Virgo Unique possibilities are awaiting you. You shall complete all current projects and start new ones. Competitors will fall back and your optimum energy will be rewarded. In your relationship with friends, try not to dominate, as it will bring nothing but endless problems.
Libra Strength will be doubled on your terms with your partner, family, and friends. You will be showered with love and support. Your performance at work will not yield much this month, as workload and competitiveness increase. No matter how hard it gets, try to remain calm. Scorpio Your romantic life might be at risk, but your charismatic, diplomatic, and empathic abilities will come in handy. Your career will flourish, and it may reach a whole new level. Take initiatives to change the things that you are not convinced with. Sagittarius It is imperative to control your emotions and when dealing with your enemies, so for this month proclaim the primacy of mind over heart. Try to understand the essence of what is happening without making immediate decisions. Capricorn This month will witness an immense dynamic flow of positive energy and increased productivity. You will carry on your work duties in the right track. Some colleagues will envy you., so do not let them stand in your way. Aquarius It is time to make crucial decisions. You may want to start a new business, propose, or start a wild activity. All doors will be open for you, just have the desire and willingness to dream, and make them all come true. March 2015 | 89
PRESS CONFERENCE HELD AT SOFITEL HOTEL SURROUNDING THE UPCOMING CULTURAL FILM “MARRIAGE: IMPOSSIBLE.” The world-renowned Design Architect Vincent Callebaut announced the completion of designing the first futuristic multi-use complex in Egypt in collaboration with the Real Estate developer “Abraj Misr.” Ibrahim Nashaat promoted to General Manager at Holiday Inn Cairo Citystars. Baron Resort Sharm El Sheikh was selected one of the Top 25 Hotels in the Middle East.
RAMSES HILTON HELD A CULINARY SESSION ON VALENTINE’S DAY WITH EXECUTIVE CHEF DIMITRIOS AT WINDOWS OF THE WORLD ROOF-TOP RESTAURANT.
Past President of American Academy of Ophthalmology Praises Service Quality at Magrabi Hospitals. Holiday Inn Cairo Maadi signs a collaboration protocol with Misr El Kheir Foundation.
Noura Ragheb has been promoted to the position of Director of Sales at Ramses Hilton. Nikon solidifies presence in Egypt with launch of its renowned Nikon Photo & Film Festival 2015. Pearson Edexcel celebrates 65 students for Higher Achiever Award in 2014. Hsbc declares Egyptian companies well-positioned to take advantage of crossborder opportunities.
Traccs Egypt Take a Security Check up on ‘Safer Internet Day’.
Dusit Thani LakeView Cairo BEST HOTEL PERFORMANCE AMONG DUSIT WORLDWIDE. 90 | March 2015
Breast Cancer Foundation of Egypt Launches the “Pink Path” Movie at the Cairo Marriott Hotel. Mall of Egypt Sets New Standards for Sustainable Real Estate Development in Egypt.
Ahmed Azmy has been promoted a Resident Manager for InterContinental Cairo Citystars.
Juhayna takes on the renovations of outpatient clinics at Ain Shams Specialized Hospital. In collaboration with Egypt’s Ministry of Education, Intel today announced the nationwide launch of Intel’s International Science and Engineering Fair (ISEF) in Egypt.
Samsung Electronics Unveils Its Vision for Living Smarter at the 2015 Samsung MENA Forum with Next-Generation Technology. The Egyptian Chapter of the Chaine des Rotisseurs, held their periodical gala dinner at the Grill restaurant & lounge of the Semiramis InterContinental. Hilton Worldwide Announces First Double Tree by Hilton in Egypt.
O BAR TURNED UP THE HEART ON VALENTINE’S DAY WITH A WHOLE WEEKEND OF PARTYING AND LOVE BITES AT FAIRMONT NILE CITY.
Microsoft Corp. announced the Microsoft Lumia 435 and Lumia 532 smartphones to be among the most affordable Lumias to date.
Jeep supports Cairo Runners in Dahab to promote tourism in Egypt.
Magdy Bassily Multi Property Director of Sales at the JW Marriott and Renaissance Cairo Mirage City Hotels.
Barclays opens a new branch in Mall of Arabia. PepsiCo participates in “Women for SuccessGlobal Partnership for Women SME’s” Conference organized by “Business Women of Egypt 21” Association. Azza Fahmy Jewllery will be working with Matthew Williamson again for London Fashion Week. SIDEL AND NESTLÉ WATERS: 50-YEAR COLLABORATION MILESTONE HIGHLIGHTS BENEFITS OF PARTNERSHIP APPROACH.
Sherif Marey, Director of Sales, Fairmont Nile City and Ahmed Abdel Latif, Corportae Sales Manager earned the titles of Leader of the Year and Star of the Year 2014 respectively. Hilton Hurghada Plaza Awarded “Green Globe” Certification for the Second Consecutive Year. March 2015 | 91
On Spot Home Centre Is Now at
Cairo Festival City Mall
Home Centre, the region’s leading home retailer for furniture, launched its third store in Egypt at Cairo’s bustling shopping arcade Cairo Festival City Mall. Spanning 62,400 square feet over two floors, the new store reiterates Home Centre’s commitment to the country and affirms its leading status as the preferred home shopping destination in the region. The new store displays an expansive range of classic, contemporary and modern furniture along with an extensive choice of home accessories. Home Centre was launched in Egypt more than 5 years ago, as part of the Orient International Trading Company (OITC), Egypt, a division of Landmark Group.
92 | March 2015
On Spot Valentine’s Day Celebration with
Cairo Marriott and IRAM Jewelry
The Cairo Marriott Hotel & Omar Khayyam Casino collaborated with IRAM Jewelry to treat their clients to one of a kind Valentine’s Day Celebration. Guests were invited to a cocktail reception followed by a jewelry show featuring the “AURA collection” inspired from the lotus Pharaonic flower. The collection included an array of limited edition, stunningly designed jewelry pieces with extravagant diamond creations.
“White Wedding Festival” at DusitThani Cairo Hotel
Fashion Republic enchanted the audiences with one of the biggest wedding festivals hosted at the beautiful Dusit Thani Cairo Hotel on the 6th and 7th of February, 2015. Taking place in their grand ballroom, the glamorous venue was transformed into an exclusive showcase of bridal extravaganza. The event showcased numerous fashion shows for the newest in cutting-edge designs in wedding dresses.
94 | March 2015
On Spot Kempinski Hotel Somabay hosts an elegant reception for its loyal partners
Kempinski Hotel Soma Bay celebrated its success with their travel partners by hosting a cocktail reception. Kempinski Hotel Soma Bay General Manager George Ganchev was there to welcome the guests personally to show gratitude for the support of all valuable partners in success. It is worth mentioning that Kempinski Hotel Soma Bay is the first Kempinski property in Egypt and it blends the European tradition of grand hotel service with a warm local compassion.
Temraza
X ABn’G “Look and Feel” Event ABn’G hosted an exclusive event on behalf of Temraza designs on February 3rd, 2015. Designer Farida Temraz was on location at ABn’G’s store in Zamalek showcasing her glamorous dresses for Cairo’s top fashion influencers and socialites. Amplifying the look of Temraza’s designs, Farida dressed some of the top trendsetters and influencers in her exquisite dresses for a special in house photo- shoot with Plush Studios. To complete the Temraza look was Pace e Luce stylists creating glamorous hairstyles alongside the finishing touches with makeup artist Mahmoud Rashad.
March 2015 | 95
On Spot Miss Germany Camp Held at
Kempinski Hotel Soma Bay Kempinski Hotel Soma Bay has been home for 24 Miss Germany contestants last February. They all came to be part of the Miss Germany Camp for ten days, starting from February 9th, 2015. The Miss Germany Camp is an essential part in their competition for the final Miss Germany title, which will be announced in Germany soon. The hotel was chosen as the ideal retreat for the contestants to receive their VIP training and participate in photo shoots in a breathtakingly, idyllic setting. With its sandy beach, luxurious rooms, and five-star restaurants, Kempinski Hotel Soma Bay was the preferred destination for this event, and the contestants were inspired by its beauty and serenity.
96 | March 2015
Publishing was Never
Easier
23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533 www.ladybirdmagazine.com
On Spot Fashion Meets Art Arts Talk Gallery hosted an interesting event last month for all fashion fans across the globe. Organized by Pashion Magazine and sponsored by Absolut Elyx Vodka and Chivas Brothers’ Blend, the gallery showcasted the latest work of the Egyptian artist, Riham El Sadany, alongside some jewelry pieces designed by prominent designers. Despite the sandstorm, Cairo’s major art and fashion lovers defied the weather and flocked to the gallery, which was spoiling them with exquisite drinks and entertainment.
98 | March 2015
On Spot Jumia Chic
Asfour Awards Announce 2015 Winners
Jumia Chic Asfour Awards 2015 winners – Egypt’s first annual fashion awards, celebrated the fast-growing fashion industry of young Egyptian talents with over 32 nominees. The event witnessed a total of 11 awards presented to the Egyptian talents in fashion, to recognize their creative work across all areas of the industry. The event was powered by Asfour Crystal and Pashion Magazine’s editor-in-chief, Susan Sabet. Among the winners are: Malak El Ezzawy, Amina.K, Sara Hegazy, Tara Emad, Laila Youssef, and Alia khafaga.
dstore
Exclusive Trunk Show To honour some of the biggest brands in international fashion, dstore hosted a successful trunk show exclusively for Cairo’s top influencers, socialites, and media. The event was styled by the talented Maissa and Sahar Azab from GLAM Fashion & Styling Agency. With an impeccable hair and makeup styling by Kriss Beauty Salons, the trunk show event displayed the latest in global fashio trends.
March 2015 | 99
On Spot Hamleys First Store in Egypt Opens in
Cairo Festival City Mall
The renowned British toy shop, Hamleys, has opened its doors for the first time in Cairo on Thursday, January 22nd, in Cairo Festival City Mall in the presence of British Ambassdor, John Casson, members of the media, and guests. The toy shop which is comprised of 700 squares meters is detailed with playful iconic fixtures and displays over 3000 different type of toys and games, setting the tone for a magical experience for everyone who walks through the doors. With a legacy that extends over 250 years, Hamleys endeavors to imprint a lasting memory with every child.
Ghabbour Auto & GB Academy
Sponsors Two Teams From Cairo University
The collaboration Protocol Signing took place on 21st of February 2015 at Cairo University. The two teams participating showcased the idea and design of each project. In light of believing of youth importance in nation-building and renaissance, GB Ghabbour Auto & GB Academy contributed with a total of EGP 375,000 for both teams.
100 | March 2015
Automech Formula
12th to 17th March 2015
