MASSBRANDED // ELIAD COHEN
ELIAD COHEN // GETTING PHYSICAL BY SCOTT STARACE ELIAD COHEN IS THE IDEAL of masculinity: he’s strong, rugged, handsome, and he doesn’t take himself too seriously. He embraces his queerness, is playful and provocative. All of these characteristics and more are reflected in Eliad’s brandnew athleisure capsule collection for the urban man on the go. In the collection, he partners with Massbranded, the high-end men’s streetwear label that pushes boundaries. Massbranded for Eliad Cohen features seven styles that can be worn toand-from the gym, for casual nights out, while traveling, and on the dance floors. Inspiration for the collection was drawn from Cohen’s own military background. He served three years of army service in the Israel Defense Forces. “I wanted the pieces in the collection to feel like the uniforms used for physical training during military exercises, drills and off-duty time,” he explains. “It was also important that every piece seamlessly combined my personality, passion for fitness and way of life.” Eliad Cohen is an Israeli actor, model and entrepreneur. He is best known in the USA as founder of the international festival brand, Papa Party. Massbranded is the design house headed by designer Mass Luciano. With over fifteen years of experience in the fashion industry, Luciano has worked with international brands including Guess, Rock; Republic by Victoria Beckham and Lee Jeans. His rise to fame began in 2015
THIRTY // GNIMAG.COM
