Catch of Tomorrow
- The Future Fish Suppers Scuppered by Plastic By Virgin Pure and the PADI Aware Foundation
• Water filtration system Virgin Pure has partnered with marine conservation charity, PADI Aware Foundation, to launch a new initiative to highlight the ongoing threat posed by plastic waste at sea
• The campaign delivers home truths about the dangers humankind faces as a direct result of the plastic waste being dumped into our oceans, from diminishing fish stocks to the invisible threat of micro-plastics in our food
• Four popular fish dishes have been re-imagined for 2050, to include actual plastic fished from the sea in place of fish and seafood to highlight the problem, including British staples such as fish & chips and fish pie
• The campaign aims to raise awareness and influence drastic changes to the way we consume single-use plastics, like water bottles, which as a planet, we’re currently buying at a rate of one million per minute3
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LANCASHIRE & NORTH WEST MAGAZINE
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