By Paul Cusimano, Joseph Clothing, Lancaster
There was a period in my life where I would ask myself “I wonder what awaits me today ?”, each morning. In truth, that was during a particularly testing time in my life. I still regularly ask myself the same question, but not necessarily in a negative context.
I have spent the last thirty six years attending the same place of work. Despite this I have always felt that each day is different to the next. The difference, is largely down to the people that walk through the door on any given day, the human interaction I so missed during the Lockdowns.
I
t was on one such day back in June twenty-twenty, the weather was lovely and I was filled a great sense of relief being able to trade again, that a young man walked into the shop. After a few minutes a general conversation struck up. Nok Hei Lee (Percy) was an under graduate at Lancaster University, studying ‘Philosophy, Politics and Economics’. During our conversation I expressed a sense of disappointment in the University’s lack of promotion of, and engagement with, the City’s
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businesses. He too was disappointed that the University was not actively promoting all that the City had to offer. It must have only been a week later when Percy returned accompanied by his friend Wing Yan Leung (Josh), a fellow under graduate studying ‘Management and Organisational Behaviour’. We talked some more. Five minute video promotions of each business and a YouTube channel was their suggestion. True to their word they began contacting the independent businesses in the City. Within weeks, the first of the fabulous videos was loaded up on to the newly created YouTube page ‘Popber’. These were in turn shared on the businesses own social media platforms. To date there are over one hundred videos, promoting everything from the Charter Market stalls to the highly prestigious ‘Banks Lyon Jewellers’. Each created to the highest quality in terms of content and imagery.
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