MARKET
QSR finds a way COVID-19 has hit the QSR industry especially hard, forcing restaurants to react quickly to market disruption and reemerge in diverse formats, seeking multichannel optimization.
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Physical social distancing and a ban on indoor consumption have led to many QSRs changing their operations to take-away only. Last summer, Pret launched a ‘Heat me at home’ range that enabled consumers to pick up their food and reheat at a later time. This minimized contact time in-store, and afforded customers added flexibility to eat when they wanted to. The retail channel also released a range of
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products designed to help consumers receive barista-quality coffee they had been missing during the lockdown. This multichannel shift in strategy could evolve further throughout foodservice, particularly if working from home becomes entrenched behavior for the years to come. For QSRs, it is another way of thinking outside of established practices to reach consumers and generate revenues at a time of restricted footfall.
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