Issue 29 - Lash Inc International

Page 42

How to take photos like a pro So many lash artists that want to grow their social profiles focus on the amount of times they’re posting on their social pages but often forget that the quality of the images they’re posting is so important.

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picture speaks a thousand words. We know! Lash artists are often so busy with appointments, we understand that sometimes your social presence is something you want to work on but simply don’t have the time. Therefore, we’ve put together a few simple rules that will teach you how to take photos like a pro – so when you do post, it will be quality content!

Get those angles Anyone who’s tried to get a good photo before a night out will know that it’s all about the angles – and the same applies to lash photography. There are a few rules we like to live by;

Shine a light on your work The perfect lash picture often comes hand in hand with good lighting. As a lash artist, you should have a Glamcor or a ring light shining over your clients lashes when you’re working, so make use of this for images too. Using as much natural light as possible and combining this with a bright light like a Glamcor will ensure your images will be bright and clear. Many lash artists create such beautiful sets of lashes, but often upload dark and blurry photos that don’t do the lashes justice and most of the time this is due to poor lighting! We recommend trying to take photos of the same eye in different lightings – natural, using ring lights/Glamcors, a combination of both or none at all. Comparing the photos will help to see just how much lighting can improve your photos.

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Before & after images We live by the rule of ALWAYS taking before and after images. How many times have you created a beautiful set of lashes and thought ‘Wow that’s such a transformation – why didn’t I take an image before I started lashing?!’ Even if you don’t intend on using the before pictures, the transformation may take you by surprise, so it’s always good to be on the safe side. Before and after images are also great for treatments such as GDL as they really help to showcase the transformations to your clients.

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Shoot up close. Don’t disregard a shot of both eyes, but an up-close image of one eye means you can see all the individual lashes and fans that you have placed. Other lash artists and clients love to see the lashes up close, and it showcases your precision and skill. Close up images often get a lot more engagement on social media, so don’t be scared to ask your client if you can get in close to get them angles. Keep the waterline visible. This is crucial in any images taken with the eye open, as it shows other lash artists and your clients that you obey the safety distance and is another great example of your accuracy and talent. To take photos at these angles you will often have to take the image looking up at the lashes – but always make sure you’re close enough to the lashes so that you don’t accidentally take a picture looking up your client’s nose (you’ll be surprised how often this happens!) Try different angles. Sometimes, a close-up of a closed eye from an aerial view looking at all those beautifully positioned fans can display just how perfect your placement is - so don’t be afraid to try something different.

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Be the centre of attention

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