Cover Story... Success Secrets of Flawless Lashes by Loreta Loreta Jasilionyte founded beauty company, Flawless Lashes by Loreta in 2013, after rapidly becoming recognised as one of the leading Master Lash Artists and innovators in the Lash industry.
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even years on from starting Flawless Lashes, the brand now offers a thriving online retail sector; a worldwide wholesale distribution network; a training Academy (and Academy online); as well as an ever-expanding trainer network operating under the brand umbrella. The multi Award-winning company repeatedly wins awards for its customer service, academy trainings and products. Most recently it received three British Hair and Beauty Award recognitions in the categories of Training Centre of Excellence, Customer Service, and Employer of the Year; while also currently being a finalist in the Pure Beauty Awards nominations for its Intensive Eye mascara. Here, Loreta details the secrets to the Company’s success. The first secret to Flawless Lashes’ success is to start with passion.
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Passion will always lead the way. There wasn’t a grand plan to have a big beauty business. It simply started with passion for a hobby. That passion provided the diligence to practice and get better and better. That dedication and determination led to Loreta’s skilful eye, and desire to be the best. Loreta used to say to her clients “Prepare to be wowed!” She wouldn’t let any of her clients leave her lash studio until their lashes were styled up to the standard that an A-list celebrity would expect! If passion is the first secret, the natural one to follow is reputation. Reputation counts for everything, and clearly went ahead of her, with Loreta becoming in demand for appointments, training and judging competitions, purely by word of mouth. When Loreta first started, her network grew by recommendation and reputation alone. Word of
mouth, was the social media of the early 2010s. The next thing to mention, is to stay open to opportunity. After completing basic lash training in 2012, Loreta then self-taught in Russian Volume, which is her speciality. With her own unique style and method for brilliant results, Loreta started to get enquiries from lots of trainers wanting to be trained by her. She began travelling to train others in 2013, and has now travelled the World as a respected International trainer and judge for numerous prestigious competitions. It was in training others, that the natural next step showed itself in creating the Flawless Lashes product range. Every lash tech wanted to work with the best products. While teaching students, Loreta found it very difficult to find consistent, quality products, which led her to create her
