Word from the Publisher/mensaje de nuestra fundadora
Querídos lectores...Dear Readers, N
ew-
ness, how I love that word and how I love new beginnings, I think that is why I have such a fondness of butterflies and why I include them in my logo - because they reflect the beginning, as well as the metamorphosis and changes in life from a cocoon to a creature of beauty. As we embark on 2022, I’m excited to celebrate Latino Lubbock Magazine’s 16th year since our inception! We have had the privilege to serve you our readers and our community and have strived to live up to your expectations. And let me tell you there have been ever-growing changes over these years. We’ve covered and reported so many ex-
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citing stories and events. We’ve opened our pages to different organizations, individuals, and have been blessed by those who invest their advertising dollars in us. THANK YOU for your support. We look forward to the next year(s) and opportunities that come our way. Someone said I make it look easy - IT'S NEVER BEEN EASY NEVER, but I love what I do, and I take pride in my community! And as we turn yet another chapter in this book of life, let us embrace 2022 as the year of new opportunities – for your family, community, country, and self. My grandmother always said we must look away from the past and look forward as we approach the New Year. She explained that if we lived our lives right, there would be no regrets. So, as we end 2021, hopefully, we have learned valuable lessons and are more prepared to navigate the ever-changing world, and this horrible pandemic. Latino Lubbock Magazine continues to offer more news and information to our readers digi-
tally, while still sustaining our print readership. I believe that print media significantly contributes to a democratic and knowledge-based society. Print media such as Latino Lubbock Magazine is a newspaper that also serves as a major facilitator of integration in society for various social, community and Latino groups. As you may know, in the last few years, new technology has enabled our industry to increase productivity, expand into new markets and generate new products and services. If you haven’t visited our website, I urge you to do so at www. latinolubbock.net This has provided opportunities for growth and innovation at an affordable cost to our publications. And even to the expansion into online publishing, and our digital news, we’ve been able to make smart growth a reality. And as a free publication, we must make wise moves to sustain our work. As such, we continue to grow, and sustain ourselves by advancing to the next level and we will continue to work-in more digital media and
use our online and email presence to fit that needs of our readers and community, and I hope that you will supplement your news intake with ours. We are excited to celebrate our 16th year and I ask that you consider sharing a story, news or your favorite part about Latino Lubbock Magazine! Also, please make sure to share our publication with family and friends of all generations, ethnicity, and backgrounds as we must unite our communities, as we move into the future. Before I conclude I want to take the time to thank the most important people in my life who have always believed in Latino Lubbock Magazine and in me - my husband Frank Garcia, and, my daughter Amaris Garcia. Thank you for your unending encouragement. Again, I ask God for continued passion, strength and favor in the upcoming year. I trust His guidance and I will continue to be his vessel and give him the glory! More so, I continue to be grateful to our awesome readers.
Como siempre, Latino Lubbock is committed to our community. We are grateful to be 100,000 readers strong and appreciate our advertisers who help make it possible to keep our publication free. Till next month, thank you for your support and may God bless you! ¡Gracias por su apoyo! Que dios los bendiga. PEACE and random acts of kindness. Que las bendiciones de dios estén contigo siempre! ¡Happy New Year y Feliz Año Nuevo! Sinceramente, Christy Martinez-Garcia Publisher & Latino Market Specialist Latino Lubbock Magazine "Lubbock News from a Latino Perspective"
