www.avilatinoamerica.com Specialized media for audio, video and lighting integration in Latin America
Promote yourself in Latin America's leading audio, video & lighting integration specialized media.
AVI LATINOAMÉRICA has established itself as the most trustworthy source of information in the Latin American audio, video and lighting integration market. Your marketing plan cannot afford to miss a captive audience of over 10,000 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmentated audience ensures an effective reach for your message.
93%
keep the magazine as reference material.
89%
have the authority to recommend, specify or purchase products and/or services.
68%
have at one time or another used the publication to contact a supplier.
Contractors and professionals involved in design, construction, installation, sale and service to audio, video and lighting systems. End-users of audio, video and lighting systems for residential, industrial and commercial applications. Manufacturers, distributors and dealers of audio, video and lighting equipment.
AVI LATINOAMÉRICA IS THE OFFICIAL PUBLICATION TO THE MOST ACCREDITED ASSOCIATIONS IN THE INDUSTRY:
“AVI LATINOAMÉRICA IS AN EFFECTIVE MEDIA FOR SONY BPLA, AS IT ALLOWS TO DELIVER OUR CORPORATE AND MARKETING MESSAGE IN A MODERN AND INTERESTING WAY TO OUR TARGET AUDIENCE”: Desiree Rincones Sony
Total qualified circulation of 10,227 subscribers * AVI Latinoamérica is produced 6 times a year.
44,1% Mexico
30,3%
Argentina & Colombia
9,7%
Central America and the Caribbean
9,2%
Brazil, Bolivia y Chile
6,5%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
Print magazines, websites, podcasts, video & trade shows converge in AVI’s advertising proposals, multiplying the effectiveness of your message. “I CONSIDER THE MAGAZINE IS VERY GOOD, ESPECIALLY AS THE VARIOUS PRODUCTS ARE VERY IMPORTANT FOR US TO KEEP UPDATED. IN ADDITION, THE VARIED FEATURE STORIES ARE REALLY VALUABLE FOR OUR INDUSTRY”: Arturo Samano García Fidena S.A. de C.V México
Industry TARGET segments 31%
Contractor – Systems integration
21%
Contractor – Audio / video / lighting systems installation
14%
Engineering firm / Consultancy / Design
10%
End-user
8%
Distributor – A | V | L Equipment wholesaler
7%
Rental / Service to A | V | L Equipment
5%
Contractor – Electrician
4%
A | V | L products manufacturer
Source for all data: 2009
AVI Latinoamérica annual report.
Recommended products … most likely to be sourced by our average reader. 80%
Wiring, connectors, accessories
50%
Data transmission and telephony
70%
Monitors and digital displays
47%
67%
Electronic security
Cameras for digital imaging and documents
62%
Cameras & Video cameras
47%
Control system networks
57%
Cameras & Video cameras accessories
43%
Mounting systems
41%
Services & computing
57%
Hardware & software
41%
Recording & storing systems
55%
Acoustics & audio
41%
Recorders
53%
Projectors, lamps & accessories
41%
Energy management
52%
Audio / video equipment for conference rooms
41%
Digital signage
40%
Conference systems
50%
Projection screens
68 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed AVI Latinoamérica’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
49%
Always
44%
Always
40%
Often
37%
Often
10%
Occasionally
16%
Occasionally
2%
Seldom
2%
Seldom
0%
Never
0%
Never
Reach 31,088 total readership * As per number of readers per single copy issue of AVI Latinoamérica. 2 readers 5 readers or more 3 readers 1 reader 4 readers
27% 26% 23% 15% 9%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 AVI Latinoamérica annual report.
www.avilatinoamerica.com
The leading Spanish language website in the industry for audio, video & lighting integration.
AVI “I REALLY LIKE AVI LATINOAMÉRICA FOR TWO REASONS: IT IS A SPANISHLANGUAGE PUBLICATION AND IT’S READERFRIENDLY. THAT MAKES A DIFFERENCE WITH OTHER MAGAZINES THAT ARE HIGHLY TECHNICAL, SO THAT I CANNOT SHOW THEM TO MY CUSTOMERS”: Juan Alberto Pérez La Cita Stores Colombia
49% of AVI Latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents. 95% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
19% Excellent
14% Excellent
26% Excellent
37% Very good
40% Very good
50% Very good
36% Good
37% Good
23% Good
7%
9%
1%
Poor
Poor
Source for all data: 2009 AVI Latinoamérica annual report
Poor
With AVI LatinoamĂŠrica, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.indumedia.com Building and renovation projects in Latin America. Get access to building or remodelling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
www.induguia.com The suppliers´ guide for Latin America. Make effective contacts. Find the best offers from the market. The printed edition is published and distributed every end of the year.
www.induleads.com The lead generation engine. Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
AVI Latinoamérica Events Expand your brand's scope and reach by sponsoring specialized industry events. www.tecnomultimedia.com Trade show & conference on audio, video & lighting technologies integration. November 9 - 10 / 2011 Target audience: Work area:
▪ Senior management in event planning, communications and public relations firms ▪ Electronic and sound engineers ▪ Managers in general ▪ Audio/video systems designers
Facilities:
▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises
“AVI LATINOAMÉRICA IS EFFECTIVE FOR CHIEF BECAUSE THEY PROVIDE ADVERTISERS WITH MEASURABLE ROI VIA ELECTRONIC LEAD GENERATION. WITH AVI, WE’RE ABLE TO DELIVER OUR KEY PRODUCT MESSAGES TO THE ENTIRE A/V COMMUNITY IN LATIN AMERICA”: Sara Schiffler Milestone AV Technologies, USA
www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. November 9 - 10 / 2011 TecnoEdificios addresses professionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises
Working areas:
▪ Engineering chiefs and General services supervisors ▪ Maintenance and Industrial Security Managers ▪ Security and access control managers ▪ Managers in general ▪ Big buildings owners
Issue:
Jan / Feb 2011 [Vol. 4 Nº 1]
March / April 2011 [Vol. 4 Nº 2]
May / June 2011 [Vol. 4 Nº 3]
July / August 2011 [Vol. 4 Nº 4]
Sep / Oct 2011 [Vol. 4 Nº 5]
Nov / Dec 2011 [Vol. 4 Nº 6]
Close:
February 4, 2011
March 18, 2011
May 6, 2011
July 22, 2011
September 16, 2011
November 11, 2011
Audio technology
Multi room A/V Colleges and universities (comparative report)
Compact high-power speakers comparative report)
Outdoor concerts: consoles / microphones (comparative reports)
Retail markets and Conference Shopping centers solutions room/intercom solutions (Market research) (Market research)
Hospitals smart audio solutions (market research)
Video technology
Flat panel displays for educational environments/Digital Signage Solutions (market research)
Projection screens/ projectors (market research)
LED Screens: Stadiums & outdoor shows (market research)
Hotels and Casino: touchscreens (comparative report)
Interactive screens / mounts / large area displays / telepresence (comparative reports)
Screens & switchers
Lighting technology
Conference rooms & auditoriums
Designing of lighting systems for churches: LED
Mobile reflectors for open environments
Facades in hospitality
Energy efficient lighting systems
LED Lighting accesories
Home A/V Integration
Home Theater
Lighting control
Domotics Integration I
Protocols for residential integration
Screens for residential projection
Domotics Integration II
Industry focus
Education: Educational case study
Houses of worship case study
Live Entertainment: Stadiums
Commercial I: Hotels
Corporate environments: Office buildings
Commercial II: Retail case study
AV profesional of the month
Central America & the Caribbean
México
Mercosur
Merconorte
Colombia
Brazil
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Litfocus
Supplier Spotlight
Events
Sound Check México DF, México
Lightfair Philadelphia, PA
EHX @ CEDIA Expo: Orlando, FL NAB: Las Vegas, NV ISA - International Sign Expo Las Vegas, NV
INDUGUIA
InfoComm Orlando, FL
Cedia Expo: Indianapolis, IN
Tecnomultimedia: Medellín, Colombia Tecnoedificios: Medellín, Colombia LDI: Orlando, FL
CES: Las Vegas, USA Digital Signage Expo: Las Vegas, USA NAMM: Anaheim, CA
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3 ISSUES HALF PAGE
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Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
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Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
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Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
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ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710