BRANDING OPTIONS FOR EVENTS
It is important to generate new brand experiences, make branding more visible and improve the content of the messages transmitted to the consumer.
2
ALL BRANDING OPTIONS INCLUDE:
THE PUBLICATION OF THE LOGO + URL ON THE OFFICIAL WEBSITE OF THE EVENT.
POST AS A FEATURED SPONSOR ON SOCIAL NETWORKS
PUBLICATION ON THE OFFICIAL WEBSITE OF THE EVENT: KEY COMPANY INFORMATION + CONTACT DETAILS IN THE EXHIBITORS AND SPONSORS DIRECTORY.
MARKETING REPORT (POST-EVENT)
REMEMBER:
Materials must be provided by the sponsor and approved by the organizing committee.
The design must be provided by the sponsor and approved by the organizing committee.
PRE-EVENT: From the moment the branding option is purchased.
POST-EVENT: Up to three months after the event.
Each of the following options is environment friendly by using ecological materials.
3
Digital Media Printed Media On Site Media 1.1. 1.2. 1.3. INDEX 1. PG 5 PG 8 PG 10 PG 14 PG 22 PG 24 PG 26 MEDIA PACKAGE Registration 2.1. ACCESS ZONE 2. Academic Kit Chair Covers Advertising Banner (Totem) 3.1. 3.2. 3.3. CONFERENCE ZONE 3. Water bottles Official Bag Lanyard Floor Graphic Advertising Counter Power Charge Station Advertising Banners (Totems) 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. EXHIBITION ZONE 4. Coffee Station 5.1. 5. NETWORKING COFFEE AREA Pause and Interact Between Flavors 6.1. SNACK AND FOOD ZONE 6. Latin Party 7.1. COCKTAIL 7. 4
1
MEDIA PACKAGE
Offers digital, print, and on-site resources, whose objective is to encompass the best tools that can be used at all stages of the event.
1 .1
Digital Media
1 Newsletter
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
1 Banner
On the homepage of the event's official website + link to its website.
Pre - In Event - Post.
1 Advertisement
Full color half page in the official magazine (if applicable). Edition circulating at the event.
Logo
On the cover page of the online exhibitor and sponsor directory.
2 Banners
In promotional e-mailing of the event + link to your website. The 1st Pre-Event and the 2nd Post-Event, the latter will go in the thank you message.
1 Webinar
Post-Event.
Includes: Logo in promotional e-mailing + link to your website. Logo next to the registration form.
The database of registered persons who agree to share their data is provided.
2 E-blast
Post-Event. One, it must be to promote the Webinar.
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
Company's name with a brief description of the activity and/or its products and solutions in the online exhibitors and sponsors directory.
The directory will be available on the official website of the event and can be consulted until the next edition takes place.
Contact information
6
Advertisement On Site Media 1 .3
In a folded floor plan given to visitors.
1
In a welcome Banner Totem outside the convention center. the Registration Zone. Image size: 100 (width) x 150 (height) cms.
Logo
At
1 Advertisement Totem
In backing or advertising totem in the networking coffee area. Promotional Video Available for a maximum of 2 companies.
Logo Print Media 1 .2 7
90 seconds (max), to be shared during the Expo and conferences.
2
ACCESS ZONE
Where all Exhibitors, Visitors and Congress attendees gather before entering the Expo.
Registration 2 .1
Available for a maximum of 2 companies.
1 Advertisement Totem
It can be used while visitors claim their badge with activities such as trivia or a chance to compete for a prize.
Image size: 100 (width) x 150 (height) cms.
Logos
In advertising backing + registration tables.
1 Newsletter
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
1 Advertisement
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1 Banner
In promotional e-mailing of the event + link to your website.
2 E-blast
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
1 Banner
At the beginning of the pre-registration, no link to your website.
1 Webinar Post-Event. One, it must be to promote the Webinar.
Post-Event. Includes: Logo in promotional e-mailing + link to your website. Logo next to the registration form. The database of registered persons who agree to share their data is provided.
In the registration confirmation message without link to your website.
9
3
CONFERENCE ZONE
Academic conferences that bring together professionals from the sector from Latin America and the Caribbean.
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
Delivered to the Congress attendees. Must confirm the quantity with the Organizers. Academic Kit 3 .1 Ecological notebook + pen In promotional e-mailing of the event + link to your website. 1 Banner Full color half page in the official magazine (if applicable). Edition circulating at the event. 1 Advertisement 1 Advertisement Post-Event. 1 E-blast On the event's official website. Pre - In Event - Post.
Banner
color in the exhibitors and sponsors directory (1 page).
1 Newsletter Available for a maximum of 2 companies. 11
1
Full
3 .2
Chair Covers
Exclusive piece for the conference room chairs. Logo must be on the back of the cover. Organizer will confirm measures and quantities.
1 Advertisement
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1 Banner
In promotional e-mailing of the event + link to your website.
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
1 Banner
On the event's official website.
Pre - In Event - Post.
Available for a maximum of 2 companies.
E-blast
Post-Event. 1
Communication or news
company in the info-bulletin related to the
It can be Pre-Event
Post-Event. Sent
e-mailing. 1 Newsletter
of the
event.
or
by
12
3 .3
Advertising Banner (Totem)
Info Display that must comply with the parameters established and printed by the organizers
Located at the entrance of the conference room.
Image size: 100 (width) x 150 (height) cms.
Logo on the lectern + event logo
1 Banner
In promotional e-mailing of the event + link to your website.
1 Newsletter
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event.
1 Advertisement
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
Presented during the conferences. 90 seconds max.
Sent by e-mailing.
Available for a maximum of 2 companies.
1 E-blast
Post-Event.
Promo Video
13
4
EXHIBITION ZONE
Area where all the participants of the event meet.
1
Water bottles 4 .1 In promotional e-mailing of the event + link to your website.
Banner Full color half page in the official magazine (if applicable). Edition circulating at the event. Post-Event. 1 E-blast On the event's official website. Pre - In Event - Post.
Banner Full color in the exhibitors and sponsors directory (1 page). Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter Eco-friendly water bottles. Organizer will confirm quantities. Available for a maximum of 2 companies.
Advertisement 1 Advertisement 15
1
1
Official Bag
4 .2 Official bag of the event in eco-friendly material that will be delivered to visitors in the registration area. Organizer will confirm quantities. Post-Event. 1 E-blast Publication of the company's product or news in the magazine (if applicable). It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter In promotional e-mailing of the event + link to your website.
Banner Full color half page in the official magazine (if applicable). In Event. On the homepage of the event's official website + link to its website. Pre - In Event - Post.
Banner Full color in the Exhibitors Directory (1 page). Available for a maximum of 2 companies. 1 Advertisement 1 Advertisement 16
1
1
1
1
Lanyards 4 .3 Badge Lanyard with logo. Organizer will confirm quantities. Post-Event. 1 E-blast Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter In promotional e-mailing of the event + link to your website.
Banner Full color half page in the official magazine (if applicable). Edition circulating at the event. On the event's official website. Pre - In Event - Post.
Banner Full color in the exhibitors and sponsors directory (1 page). Available for a maximum of 2 companies. 1 Advertisement 1 Advertisement 17
4
.4
Floor Graphic
Self-adhesive and non-slip graphics. To the stand or other strategic points within the Expo (Entrance(s), exit(s), snack and food area, conference area). Organizer will suggest size.
1
In promotional e-mailing of the event + link to your website.
Post-Event. 1 E-blast Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter
Banner
Full color in the exhibitors and sponsors directory (1 page). Available for 1 company.
Advertisement 1 Advertisement 18
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1
Advertising Counter 4 .5 Advertising totem + counter to provide information at the main entrance of the pavilion. Products will not be exhibited in this area. Available for a maximum of 2 companies. Post-Event. 1 E-blast Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter In promotional e-mailing of the event + link to your website. 1 Banner Full color half page in the official magazine (if applicable). Edition circulating at the event. Full color in the exhibitors and sponsors directory (1 page). 1 Advertisement 1 Advertisement 19
4 .6 Cell phone charging station. Several stations can be located at different strategic points of the Expo. Available for a maximum of 2 companies. Post-Event. 1 E-blast Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing. 1 Newsletter In promotional e-mailing of the event + link to your website.
Banner Full color half page in the official magazine (if applicable). Edition circulating at the event. Full color in the exhibitors and sponsors directory (1 page).
Advertisement 1 Advertisement 20
Power Charge Station
1
1
4
Advertising Banner (Totem)
Info Display that must comply with the parameters established and printed by the organizers Located in 3 central points of the Expo.
1 Banner
Full color half page in the official magazine (if applicable). Edition circulating at the event.
In promotional e-mailing of the event + link to your website.
Full color in the exhibitors and sponsors directory (1 page).
Image size: 100 (width) x 150 (height) cms. Available for
.7
Post-Event. 1 E-blast Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
Newsletter
a maximum of 2 companies.
1
1 Advertisement
21
1 Advertisement
NETWORKING COFFEE AREA
Meet and interact with other professionals in the sector.
5
Coffee Station 5 .1
A space that encourages the exchange of ideas, business and projects over coffee. You can also do some brand experience activity.
1 Newsletter
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
2 E-blast
Post-Event. One, must be to promote the Webinar.
1 Advertisement
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1 Banner
In promotional e-mailing of the event + link to your website.
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
1 Webinar
Post-Event. Includes: Logo in promotional e-mailing + link to your website. Logo next to the registration form.
The database of registered persons who agree to share their data is provided.
Available for 1 company.
23
6
SNACK AND FOOD ZONE
Balanced and delicious menus to share among colleagues.
Pause and Interact Between Flavors
1 Banner
Full color half page in the official magazine (if applicable). Edition circulating at the event.
In promotional e-mailing of the event + link to your website.
1
1 Banner
Full color in the exhibitors and sponsors directory (1 page).
2
Logo on 2 signaling totems. 100 (width) x 200 (height) cms. each Commercial presentation 3 minutes max. at lunch. Promotional video at the Expo and at lunch, 90 seconds max. Tabletop signage. Post-Event. One, must be to promote the Webinar.
On the event's official website. Pre - In Event - Post.
6 .1
E-blast Available for a maximum of 2 companies. Post-Event.
next
is
Webinar
Includes: Logo in promotional e-mailing + link to your website. Logo
to the registration form. The database of registered persons who agree to share their data
provided. 1
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
Newsletter
Advertisement
1
1
Advertisement 25
COCKTAIL
A space to improve business relations and interact with all the participants of the event.
7
Latin Party 7 .1
Welcome announcement, 3 minutes max. Welcome totem with logo. 100 (width) x 200 (height) cms. Attendees database.
Promo video of 90 seconds max.
1 Newsletter 1 Advertisement
Communication or news of the company in the info-bulletin related to the event. It can be Pre-Event or Post-Event. Sent by e-mailing.
1 Webinar
Post-Event. Includes: Logo in promotional e-mailing + link to your website. Logo next to the registration form.
The database of registered persons who agree to share their data is provided.
It requires 2 companies to be carried out.
Full color half page in the official magazine (if applicable). Edition circulating at the event.
1 Banner
In promotional e-mailing of the event + link to your website.
1 Advertisement
Full color in the exhibitors and sponsors directory (1 page).
1 Banner
On the event's official website. Pre - In Event - Post.
2 E-blast
Post-Event. One, must be to promote the Webinar.
27
OPEN PROPOSAL
Do you have another branding strategy for our event?
WE WANT TO HEAR IT!
OPTIONS TO ADD AS A BENEFIT:
Advertising totem (additional cost)
Aisle banners (additional cost)
Advertising inserts. POP materials as a gift for attendees. Table branding: tablecloths, placemats etc.
THANK YOU VERY MUCH FOR CHOOSING US Tel: +1 [305] 285 3133 | Miami, USA Tel: +52 [55] 4170 8330 | Mexico, CDMX Tel: +55 [11] 3042 2103 | São Paulo, Brasil Tel: +57 [601] 381 9215 | Bogota, Colombia FOR MORE INFORMATION: CAROLINA GALLEGO Ext. 62 +57 304 606 8674 cgallego@latinpressinc.com