www.elnuevoconstructor.com Spanish language specialized media in the U.S. building industry
Promote yourself in U.S. hispanic's leading building specialized media.
WHAT MAKES OUR READERS TRUST OUR CONTENTS? WE HELP THEM GROW We lend support to those who are looking to expand and develop business in the construction industry. WE RECOMMEND THE BEST PRODUCTS Information on the best materials and construction techniques help to improve the final product quality. WE CARE ABOUT WORKER’S SAFETY
Our highly segmentated audience ensures an effective reach for your message.
85%
keep the magazine as reference material.
84%
have the authority to recommend, specify or purchase products and/or services.
64%
have at one time or another used the publication to contact a supplier.
We help to improve all of the safety levels, decreasing accidents. WE HAVE CREDIBILITY Readers may be sure they will get data with the latest trends, products and services affecting their business.
EL NUEVO CONSTRUCTOR HAS PARTNERED WITH THE MORE REPRESENTATIVE ORGANIZATIONS IN THE U.S. HISPANIC BUILDING MARKET.
“WHAT I LIKE THE MOST IS HOW THEY ASSEMBLE THE DIFFERENT ARTICLES ON CONSTRUCTION, FINISHING, NEW PRODUCTS, RELATIING THEM TO THE DIFFERENT STORES OFFERING NEW Luis F. Bringas TOOLS AND TECHNOLOGIES FOR OUR CRAFT”. Bringas Cabinets
U.S. Hispanic construction TARGET segments 19%
Architecture
Woodwork 9%
Interior/Finishings
2%
Preliminary/Structural
Contractor 2%
Drywall
15%
New home construction
9%
New commercial construction
21%
Home refurbishment
5%
Commercial refurbishment
3%
Painting
2%
Ceilings / Roof
8%
Agent / Construction materials wholesale distributor
5%
Manufacturer
Source for all data: 2009 El Nuevo Constructor annual report.
Print magazines, websites, podcasts & video converge in ENC’s advertising proposals, multiplying the effectiveness of your message. “EL NUEVO CONSTRUCTOR MAGAZINE BENEFITS ALL SPANISH-SPEAKING CONTRACTORS. IT IS A GREAT IDEA THE LOTS OF INFORMATION ON TOOLS AND MATERIALS, WHICH HELP US TO CUT CONSTRUCTION COSTS”:
Advertisers get more readers per dollar invested
Faustino Mancha, Jr. Fauman Construction Fauman Sunshades
3 readers 2 readers 4 readers 1 reader 5 readers or more
29% 20% 16% 10% 10%
Source for all data: 2009 El Nuevo Constructor annual report.
Recommended products … most likely to be sourced by our average reader. 73%
Mastics, paintings, sealants
59%
Cabinets
71%
Interior doors
58%
70%
Products for facades
Construction grade prefabricated lumber
68%
Devices for bathrooms and/or kitchens
58%
Stone products
55%
Exterior doors
68%
Construction grade lumber
51%
Decorative stone
68%
Frames for cornices and columns
51%
Insulation
65%
Products for grills and patio covers
47%
Boarding
65%
Ceramic flooring
45%
Anchoring systems
65%
Locks
45%
Home covering
65%
Drywall
45%
Tiling and paving products
60%
Materials for tiling
43%
Floor/platform finishes products
www.elnuevoconstructor.com The leading Spanish language website in the U.S. building industry.
ENC “EL NUEVO CONSTRUCTOR HAS GREATLY HELPED HCAC REACH NATIONAL RECOGNITION AND SUPPORT. IT HAS ALSO SERVED AS AN IMPORTANT TOOL FOR OUR CONTRACTORS TO BETTER THEIR SKILLS NOT ONLY IN THE JOBSITE BUT ALSO AS ENTREPRENEURS THANKS TO ENC FOR ITS VALUABLE PARTNERSHIP”: Luisa Moreno Executive Director National Hispanic Construction Association
53 percent of our readers visit our advertisers’ websites looking for information about their products. 95 percent of respondents qualify those contents positively: Newsletters
Info-podcasts
24% Excellent
21% Excellent
39% Very good
34% Very good
32% Good
37% Good
5%
5%
Poor
Poor
Source for all data: 2009 El Nuevo Constructor annual report.
Issue:
Spring 2011 [Vol. 9 Nยบ 1]
Summer 2011 [Vol. 9 Nยบ 2]
Fall 2011 [Vol. 9 Nยบ 3]
Winter 2011 [Vol. 9 Nยบ 4]
Close:
February 18, 2011
May 20, 2011
August 5, 2011
November 4, 2011
Business feature
Marketing: Investment vs. Return. Maximize your resources.
Management: Obtain higher profits / subcontractors selection
Legal: Opportunities as you grow. Legal aspects and responsibilities / Do's and dont's when requesting construction permits
Accounting: Get ready for your taxes returns. Prepare your books
Commercial construction feature
A guide to elaborate contracts and agreements
High Rises development
Major mechanicals (elec, plumbing, hvac)/water saving landscaping
Roof installing
Residential construction feature
Real Estate update
Trends in doors and windows
Improving skills
Industry recovery incentives evaluation
Renovation feature
Exterior: Facades
How to evaluate a HVAC installation
Exteriors: Landscaping and patios
How to evaluate an electricity installation
Tool & techniques
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Seguridad primero
Essential safety equipment and accessories
Protection one on one: Falls, Excavations, Electrical and Fire Protection
Safety around heavy equipment
Safety programs: Guidelines to develop you own
Painting focus
Water based paints
Primer paints
Heat resistant/fire retardant house paints
Oil based paints
Painting accesories
Powder coatings accesories
Primer paints accesories
Special applications accesories
Liquid coatings accesories
Pro of the month
Illinois
NY / NJ
Florida
Texas
Regular features
Stimulus Package monitoring
Case studies: TBD
Case studies: TBD
Case study: Emerging construction Markets (Chicago -Olympic Games-)
Special features
Contracting requirements: Licenses & certifications
Contracting requirements: Insurance & bonding
Contracting requirements: certifications
Contracting requirements: Business structure
New products
New products and tools
New products and tools
New products and tools
New products and tools
Supplier Spotlight
Litfocus
STAFDA: San Antonio, Texas
Construction Expo: New York, New York
K.BIS: Las Vegas, Nevada
Gulf Atlantic Building Products: Lake Buena Vista, Florida
MIA-GREEN: Miami Beach, Florida
National Hardware Show: Las Vegas, Nevada
US Hispanic Chamber of Commerce: USA
World of Concrete: Las Vegas, Nevada
Sun Belt Builders: USA
CONEXPO-CON /AGG: Las Vegas, Nevada
Green Building Expo: USA
Construction Expo: Dallas, Texas
Marketing features Bonus distribution
South East Building Expo: Orlando, Florida IWF: Atlanta, Georgia
International Builders Show: Orlando, Florida
Construction Expo: Houston,Texas
12 MONTHS US$ 26.154
60.000 IMPRESSIONS
4 ISSUES
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
6 MONTHS US$ 13.766
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ]
30.000 IMPRESSIONS
2 ISSUES
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
FULL PAGE
1 ISSUE
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
FULL PAGE
3 MONTHS US$ 7.245
ADDED SERVICES
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
FULL PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 17.000
60.000 IMPRESSIONS
4 ISSUES
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
6 MONTHS US$ 8.948
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ]
30.000 IMPRESSIONS
2 ISSUES
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
HALF PAGE
3 MONTHS US$ 4.709
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
HALF PAGE
1 ISSUE
ADDED SERVICES
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
HALF PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 13.077
60.000 IMPRESSIONS
4 ISSUES THIRD PAGE
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
THIRD PAGE
Only offered once a year in corresponding issue.
THIRD PAGE
THIRD PAGE
6 MONTHS US$ 6.883
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
2 ISSUES
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
THIRD PAGE
Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
THIRD PAGE
3 MONTHS US$ 3.623 1 ISSUE
THIRD PAGE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 10.462
60.000 IMPRESSIONS
4 ISSUES FOURTH PAGE
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
FOURTH PAGE
FOURTH PAGE
Only offered once a year in corresponding issue.
FOURTH PAGE
6 MONTHS US$ 5.506
ADDED SERVICES
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
2 ISSUES
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
FOURTH PAGE
Only offered once a year in corresponding issue.
FOURTH PAGE
3 MONTHS US$ 2.898 1 ISSUE
FOURTH PAGE
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
INSIDE FRONT COVER
VALUE +30%
LAST PAGE
PAGE 3
VALUE +20%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
12 MONTHS
6 MONTHS
2 MONTHS
US$ 7.200
US$ 4.200
US$ 1.600
US$ 3.000
US$ 1.650
US$ 600
per request
per request
per request
ONLY WEB 12 MONTHS
60.000 IMPRESSIONS
6 MONTHS
30.000 IMPRESSIONS
3 MONTHS
15.000 IMPRESSIONS
ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710