www.gerenciadehoteles.com Specialized media for hospitality design, development and management in Latin America
Promote yourself in Latin America's leading hospitality design, development and operation specialized media.
GERENCIA DE HOTELES Y RESTAURANTES has managed to establish itself as the most trustworthy source of information in the Latin American market of hospitality design, development and operation management. Your marketing plan cannot afford to miss a captive audience of over 9,000 subscribers made up of: General managers. Purchase managers. Financial managers. Sales and marketing managers. Operations managers. Hotel owners. Maintenance providers. Our readers are:
Our highly segmentated audience ensures an effective reach for your message.
90%
keep the magazine as reference material.
85%
have the authority to recommend, specify or purchase products and/or services.
67%
have at one time or another used the publication to contact a supplier.
Hotel and restaurant managers and administrators. Professionals and companies involved in design and technology implementation in hotels, motels and resorts. Catering companies. Architects and interior designers. Hospitality providers, companies and hotel consortia.
GERENCIA DE HOTELES IS THE OFFICIAL PUBLICATION TO THE MOST ACCREDITED ASSOCIATION IN THE INDUSTRY:
“IT IS A RELEVANT RESOURCE FOR ME, SINCE I LEARN A GREAT DEAL ABOUT BUSINESS AND ON A WIDE ARRAY OF PRODUCTS. ADDITIONALLY, I LIKE FEATURE STORIES ADDRESSING Karina Alba General Manager INFRASTRUCTURE MODELS, AS I MAY TAKE THEM AS A Las Arenas Lodge BENCHMARK”. Peru
Total qualified circulation of 9,206 subscribers * GHR is produced 6 times a year.
33,9%
Mexico
21,8%
Brazil, Argentina, Bolivia y Chile
18,1% Colombia
16,8%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
9,2% * Total qualified circulation up to December 2009.
Central America and the Caribbean
Print magazines, websites, podcasts, video & trade shows converge in GHR’s advertising proposals, multiplying the effectiveness of your message. “THE MAGAZINE HAS A WIDE RANGE OF TOPICS OF INTEREST. IT IS ENJOYABLE AND READER-FRIENDLY. ALSO, IT FEATURES A LOT OF CONTENTS FROM COUNTRIES OTHER THAN ARGENTINA, WHICH ARE INTERESTING AND FROM WHICH I CAN LEARN A GREAT DEAL”: Mariana Dvorkin General Manager Hostería Robles Sur Argentina
Industry TARGET segments 55%
Independent hotels
17,9%
Entrepreneur/ Multiple properties owners
7,5%
Others
5%
Hotel supplies distributor / Services
4,6%
Independent restaurant
2,5%
Institute / Research / Trade association
2%
Hotel chain corporate offices
1,7%
Hotel management company
1,5%
Entrepreneur / Multiple restaurants owners
1,5%
Architect/ Interior Designer / Contractor
Source: IVC - Institute of Circulation Verification (december 2009)
Recommended products … most likely to be sourced by our average reader. 76%
Cleaning supplies
72%
General maintenance supplies
69%
Computing technology
69%
Furniture and decoration – private areas
68%
Furniture and decoration – public areas
68%
Food and beverages
64%
Amenities for guests
60%
Food preparation Equipment
60%
Audio / video / signalling systems
57%
Security / fire systems
57%
Commercial refrigeration equipment
66 percent of our readers visit our advertisers’ websites looking for information about their products.
48 percent of hotels receiving the magazine are high-end properties 18%
Luxury [ 5 Stars ]
30%
Superior [ 4 Stars ]
35%
Standard [ 3 Stars ]
11%
Budget class [ 2 Stars ]
6%
Economy [ 1 Star ]
Reach 31,980 total readership * As per number of readers per single copy issue of Gerencia de Hoteles y Restaurantes. 3 readers 5 readers or more 2 readers 1 reader 4 readers
28% 24% 21% 14% 13%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Gerencia de Hoteles annual report.
www.gerenciadehoteles.com The leading Spanish language website on the hospitality design, development and operation industry.
GHR “GHR ADDRESSES A MARKET SEGMENT NOBODY CARES ABOUT, AND WHICH IS IN GREAT NEED OF IT. THE MAGAZINE DELIVERS POSITIVE RESULTS, SINCE IT GENERATES US A LOT OF PROJECT. SINCE IT IS SO SPECIFICALLY TARGETED, YOU MAY BE CONFIDENT THAT YOU WILL GET BUSINESS OPPORTUNITIES”:
42% of Gerencia de Hoteles´ subscribers devote between 30 y 60 minutes to reading their contents. 95% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
23% Excellent
21% Excellent
36% Excellent
38% Very good
34% Very good
46% Very good
34% Good
37% Good
17%
Good
4%
6%
1%
Poor
Poor
Poor
Source for all data: 2009 Gerencia de Hoteles annual report.
Carlos Leschhorn
With GHR, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.indumedia.com Building and renovation projects in Latin America. Get access to building or remodelling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
www.induguia.com The suppliers´ guide for Latin America. Make effective contacts. Find the best offers from the market. The printed edition is published and distributed every end of the year.
www.induleads.com The lead generation engine. Induleads le ayudará encontrar clientes. Decenas de miles de compradores nos visitan cada mes para encontrar proveedores calificados para sus compras. Regístrese y reciba toda la información necesaria para generar ventas efectivas.
Gerencia de Hoteles Events Expand your brand's scope and reach by sponsoring specialized industry events. www.tecnomultimedia.com Trade show & conference on audio, video & lighting technologies integration. November 9 - 10, 2011 Target audience: Work area:
▪ Senior management in event planning, communications and public relations firms ▪ Electronic and sound engineers ▪ Managers in general ▪ Audio/video systems designers
Facilities:
▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises
“GHR IS THE STRONGEST MAGAZINE IN BUSINESS. RESULTS ARE NOTICEABLE WHEN LOOKING AT INDUMEDIA AND LEADS. IT IS STRONGLY ESTABLISHED IN THE INDUSTRY, CONTENTS ARE INTERESTING AND SPECIFICALLY TARGETED, AS ITS VERTICAL APPROACH RENDERS IT QUITE EFFECTIVE”: Merce Sune-Weaver Honeywell
www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. November 9 - 10, 2011 TecnoEdificios addresses professionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
Working areas:
▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises
▪ Engineering chiefs and General services supervisors ▪ Maintenance and Industrial Security Managers ▪ Security and access control managers ▪ Managers in general ▪ Big buildings owners
Issue:
Jan / Feb 2011 [Vol. 7 Nº 1]
March / April 2011 [Vol. 7 Nº 2]
May / June 2011 [Vol. 7 Nº 3]
July / August 2011 [Vol. 7 Nº 4]
Sep / Oct 2011 [Vol. 7 Nº 5]
Nov / Dec 2011 [Vol. 7 Nº 6]
Close:
January 3, 2011
March 4, 2011
April 29, 2011
June 24, 2011
August 19, 2011
October 14, 2011
Hospitality technology
Laundry equipment: Energy efficiency
In room audio systems
In room automation systems
Reservation technology
HVAC systems
Elevators
Decoration trends
Lighting
Indoor decoration: bath
Glassware, flatware and other essential dinning accesories
Outdoor design
Fabrics & textiles
Furniture
Foodservice technology & equipment
Futuristic kitchens
Vending machines
Food trends
Food preparation
Foodstorage
Warewashing
Security for hotels
CCTV
Access control
IT Security
The rol of the Security Manager
Fire
Integration
Pro of the month
Central American and the Caribbean
Andean region
Mercosur
Colombia
Mexico
Brazil
Special features
Recreation equipment
Spas & Gyms
Guest safety
Franchises
IT infrastructure technologies
Energy management systems
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Litfocus
INDUGUIA
Supplier Spotlight
Marketing features Events
Nafem ORLANDO, FL Hotel World Expo Las Vegas, NV
HD Las Vegas Las Vegas, NV
Exphotel Cancun, Mexico Hitec AUSTIN, TX
ExpoCotelco Bogotá, Colombia
ISSA Clean Las Vegas, NV
Abastur Mexico DF, Mexico
International Hotel Show NY, NY
HD Boutique Miami, FL
Tecnoedificios, Medellín, Colombia
HOTELGA Buenos Aires, Argentina
Tecnomultimedia, Medellín, Colombia
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3 ISSUES HALF PAGE
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Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] O US$ 4.442 profile [ Not included ]
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Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
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[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
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INSIDE BACK COVER
VALUE +10%
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ONLY WEB 12 MONTHS
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ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710