INPRA AUDITORIA JUNIO 2014 ENG

BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2014

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

Field served INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

Definition of recipient qualification Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Copies

Qualified Non-Paid

Percent

Copies

Qualified

Percent

Copies

Percent

Individual___________________________ 7.394 100 7.394 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION

7.394

100

7.394

100

-

-

OTHER FORMS CIRCULATION According to point 11__________________ 800 - 800 - - TOTAL

8.194

-

8.194

-

-

-

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Issue 2014

Qualified Non-Paid

Qualified Paid

Total Qualified

March/April_________________________ 7.500 N/A 7.500 May/June___________________________ 7.000 N/A 7.000

1

Inpra Latina / May/June 2014

January/February____________________ 7.500 N/A 7.500

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 The variation of this edition in relation to the average of the two informed editions in item 2 is 4,75%; 333 copies TOTAL PERCENT

General Production Technical Purchasing Product Sales & Research

Manage-

QUALIFIED OF

Manage-

Manage-

Manage-

Manage-

Main-

Marketing Develop- Chemical

tenance Others

BUSINESS/INDUSTRY TOTAL ment ment ment ment ment Mgement. ment (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) 1.Coating Formulation

/Manufacturing

4.121 58.87 2,505 125 359 50 84 314 447 84 31 122

2.Industrial Coatings

Contractor

410 5,86 111 46 81 10 14 37 18 7 46 40

3.Paint & Powder

Finishing

717 10,24 265 55 129 17 37 55 36 20 25 78

4.Industrial Supplier

1.592 22,74 630 35 131 33 30 475 67 50 12 129

5.R & D/Educational

160 2,29 30 12 7 3 1 6 67 4 1 29

Association

TOTAL QUALIFIED CIRCULATION

7.000

100

3.541

273

707

113

166

887

635

165

115

398

PERCENT

100

50,59

3,90

10,10

1,61

2,37

12,67

9,07

2,36

1,64

5,69

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 QUALIFICATION SOURCE

Qualification Within Qualified

I. TOTAL - Personal direct request from the recipient

a.

Written

b.

Telecommunication

c.

Electronic

Total

1 year

2 years

3 years

Non-Paid

Paid

Qualified

Percent

3.748

1.353

545

5.646

-

5.646

80,66

194 23 3 - - 220 3,14 552 228 13 - - 793 11,33 3.002 1.102 529 - - 4.633 66,19

TOTAL - Request from recipient´s company: II.

-

a.

Written

- - - - - -

-

-

-

-

-

-

b.

Telecommunication

- - - - - -

-

c.

Electronic

- - - - - -

-

TOTAL - Membership benefit: III.

-

a.

Individual

- - - - - -

-

-

-

-

-

-

b.

Organizational

- - - - - -

-

TOTAL - Communication from recipient or recipient´s company (other than request): IV.

-

-

-

-

-

-

-

a.

Written

- - - - - -

-

b.

Telecommunication

- - - - - -

-

- - - - - -

-

c.

Electronic TOTAL - Sources other than above (listedy alphabetically) V.

1.279

72

3

1.354

-

1.354

19,34

rosters and directories Association

34 - - - - -

Business directories

51 49 3 - - 103 1,47

-

field reports Independent

- - - - - -

-

Licensees - National, State or Local Government

- - - - - -

-

distributor´s and wholesaler´s lists Manufacturer´s,

Other sources

1.116 - - - - 1.116 15,94 78 23 - - - 101 1,44

TOTAL - Single copy sales - - - - - - VI.

5.027 1.425 548 7.000 - 7.000 100

TOTAL QUALIFIED CIRCULATION

PERCENT

71,81

2

20,36

7,83

100

-

100

100

3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF MAY/JUNE 2014

Qualified MAILING ADDRESS

Qualified

Non-Paid

Total

Percent

Paid

Qualified

6.723

N/A

6.723

96,04

205

N/A

205

2,93

72

N/A

72

1,03

Companies´names only

-

N/A

-

-

Multiple-copy same addressee copies

-

-

-

-

Single copy sales

-

-

-

-

7.000

-

7.000

100

Percent

Individuals by name and title and/or function Individuals by name only Titles or functions only

TOTAL QUALIFIED CIRCULATION

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2014 country

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

NORTH AMERICA

United States of America

298

- 298 4,26

2.429 Mexico

- 2429 34,70

-

2.727

Subtotal

2.727

38,96

CARIBBEAN

Lesser Antilles

- - - -

Cuba

- - - -

Puerto Rico

- - - -

Dominican Republic

Subtotal

20

- 20 0,29

20

-

20

0,29

CENTRAL AMERICA

Costa Rica

48

- 48 0,69

El Salvador

13

- 13 0,19

Guatemala

36

- 36 0,51

Honduras

6

-

6 0,09

Nicaragua

5

-

5 0,07

Panama

8

-

116

Subtotal

-

8 0,11 116

1,66

SOUTH AMERICA

Argentina

392

Bolivia

23

- 23 0,33

Brasil

168

- 168 2,40

224

- 224 3,20

Chile

Colombia

2.449

Ecuador

134

Paraguay

8

Peru

498

- 392 5,60

- 2.449 34,99 - 134 1,91 -

8 0,11

- 498 7,11

Uruguay

23

- 23 0,33

Venezuela

218

- 218 3,11

Subtotal

TOTAL QUALIFIED CIRCULATION

4.137

-

4.137

59,10

7.000

-

7,000

100

Inpra Latina / May/June 2014

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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data

2010

2011

2012

2013 2014

Total audit average qualified

8.000

7.534

8.000

7.394

7.333

Qualified non-paid

8.000

7.534

8.000

7.394

7.333

Qualified paid

N/A

N/A

N/A

N/A

N/A

Post expire copies included in paid circulation

-

-

-

-

-

Average annual order price N/A N/A N/A N/A N/A

11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other paid circulation

-

N/A

Advertisers and agencies

-

850

Rotated or ocassional

-

150

Allocated for trade shows and conventions

-

-

180

180

Event #1 Lima, Peru Event #2 Buenos Aires, Argentina

50

50

150

150

-

-

TOTAL

1.380

Event #3 Mexico, DF All others

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine.

2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

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