BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 7.394 100 7.394 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
7.394
100
7.394
100
-
-
OTHER FORMS CIRCULATION According to point 11__________________ 800 - 800 - - TOTAL
8.194
-
8.194
-
-
-
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Issue 2014
Qualified Non-Paid
Qualified Paid
Total Qualified
March/April_________________________ 7.500 N/A 7.500 May/June___________________________ 7.000 N/A 7.000
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Inpra Latina / May/June 2014
January/February____________________ 7.500 N/A 7.500
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 The variation of this edition in relation to the average of the two informed editions in item 2 is 4,75%; 333 copies TOTAL PERCENT
General Production Technical Purchasing Product Sales & Research
Manage-
QUALIFIED OF
Manage-
Manage-
Manage-
Manage-
Main-
Marketing Develop- Chemical
tenance Others
BUSINESS/INDUSTRY TOTAL ment ment ment ment ment Mgement. ment (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) 1.Coating Formulation /Manufacturing
4.121 58.87 2,505 125 359 50 84 314 447 84 31 122
2.Industrial Coatings Contractor
410 5,86 111 46 81 10 14 37 18 7 46 40
3.Paint & Powder Finishing
717 10,24 265 55 129 17 37 55 36 20 25 78
4.Industrial Supplier
1.592 22,74 630 35 131 33 30 475 67 50 12 129
5.R & D/Educational
160 2,29 30 12 7 3 1 6 67 4 1 29
Association TOTAL QUALIFIED CIRCULATION
7.000
100
3.541
273
707
113
166
887
635
165
115
398
PERCENT
100
50,59
3,90
10,10
1,61
2,37
12,67
9,07
2,36
1,64
5,69
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 QUALIFICATION SOURCE Qualification Within Qualified I. TOTAL - Personal direct request from the recipient a. Written b. Telecommunication c. Electronic
Total
1 year
2 years
3 years
Non-Paid
Paid
Qualified
Percent
3.748
1.353
545
5.646
-
5.646
80,66
194 23 3 - - 220 3,14 552 228 13 - - 793 11,33 3.002 1.102 529 - - 4.633 66,19
TOTAL - Request from recipient´s company: II.
-
a. Written
- - - - - -
-
-
-
-
-
-
b. Telecommunication
- - - - - -
-
c. Electronic
- - - - - -
-
TOTAL - Membership benefit: III.
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizational
- - - - - -
-
TOTAL - Communication from recipient or recipient´s company (other than request): IV.
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic TOTAL - Sources other than above (listedy alphabetically) V.
1.279
72
3
1.354
-
1.354
19,34
rosters and directories Association
34 - - - - -
Business directories
51 49 3 - - 103 1,47
-
field reports Independent
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
distributor´s and wholesaler´s lists Manufacturer´s, Other sources
1.116 - - - - 1.116 15,94 78 23 - - - 101 1,44
TOTAL - Single copy sales - - - - - - VI. 5.027 1.425 548 7.000 - 7.000 100 TOTAL QUALIFIED CIRCULATION PERCENT
71,81
2
20,36
7,83
100
-
100
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF MAY/JUNE 2014
Qualified MAILING ADDRESS
Qualified
Non-Paid
Total
Percent
Paid
Qualified
6.723
N/A
6.723
96,04
205
N/A
205
2,93
72
N/A
72
1,03
Companies´names only
-
N/A
-
-
Multiple-copy same addressee copies
-
-
-
-
Single copy sales
-
-
-
-
7.000
-
7.000
100
Percent
Individuals by name and title and/or function Individuals by name only Titles or functions only
TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America
298
- 298 4,26
2.429 Mexico
- 2429 34,70
-
2.727
Subtotal
2.727
38,96
CARIBBEAN Lesser Antilles
- - - -
Cuba
- - - -
Puerto Rico
- - - -
Dominican Republic
Subtotal
20
- 20 0,29
20
-
20
0,29
CENTRAL AMERICA Costa Rica
48
- 48 0,69
El Salvador
13
- 13 0,19
Guatemala
36
- 36 0,51
Honduras
6
-
6 0,09
Nicaragua
5
-
5 0,07
Panama
8
-
116
Subtotal
-
8 0,11 116
1,66
SOUTH AMERICA Argentina
392
Bolivia
23
- 23 0,33
Brasil
168
- 168 2,40
224
- 224 3,20
Chile Colombia
2.449
Ecuador
134
Paraguay
8
Peru
498
- 392 5,60
- 2.449 34,99 - 134 1,91 -
8 0,11
- 498 7,11
Uruguay
23
- 23 0,33
Venezuela
218
- 218 3,11
Subtotal
TOTAL QUALIFIED CIRCULATION
4.137
-
4.137
59,10
7.000
-
7,000
100
Inpra Latina / May/June 2014
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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data
2010
2011
2012
2013 2014
Total audit average qualified
8.000
7.534
8.000
7.394
7.333
Qualified non-paid
8.000
7.534
8.000
7.394
7.333
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price N/A N/A N/A N/A N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
850
Rotated or ocassional
-
150
Allocated for trade shows and conventions
-
-
180
180
Event #1 Lima, Peru Event #2 Buenos Aires, Argentina
50
50
150
150
-
-
TOTAL
1.380
Event #3 Mexico, DF All others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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