www.maripapel.com Specialized media for the paper, tissue and corrugated board industries in Latin America
Promote yourself in Latin America's leading paper, tissue and corrugated board specialized media.
MARI PAPEL has managed to establish itself as the most trustworthy source of information in the Latin American paper, tissue and corrugated board markets. Your marketing plan cannot afford to miss a captive audience of over 4,000 subscribers made up of: Business owners. Sales & marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are: Paper, tissue and corrugated board manufacturers. Corrugated sheets manufacturers. Industry consultants. Paperboard converters. Manufacturing dealers and distributors.
Our highly segmentated audience ensures an effective reach for your message.
88%
keep the magazine as reference material.
83%
have the authority to recommend, specify or purchase products and/or services.
64%
have at one time or another used the publication to contact a supplier.
“CORRUGATED REPLACEMENTS HAS BEEN ADVERTISING IN MARI PAPER & CORRUGATED FOR MANY YEARS. WE HAVE BEEN SATISFIED WITH THE COVERAGE AND THE FEEDBACK WE RECEIVE. THE STAFF IS ALWAYS VERY Barbara Gagne EFFICIENT AND HELPFUL” Corrugated Replacements
Total qualified circulation of 4,105 subscribers * MARI PAPEL is produced 4 times a year.
39,6%
Argentina, Brazil, Bolivia y Chile
17,7% Mexico
16,2%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
15,6% Colombia
10,6% * Total qualified circulation up to December 2009.
Central America and the Caribbean
Print magazines, websites, podcasts & video converge in Mari’s advertising proposals, multiplying the effectiveness of your message. “AS A MEMBER OF THE CORRUGATING INDUSTRY, I CONSIDER MARI PAPEL MAGAZINE CONTENTS ARE QUITE USEFUL AND INTERESTING. I THINK THE BEST THING IN THE MAGAZINE ARE TECHNICAL PAPERS”: Horacio Hipólito Díaz Tourem Urukor S.A.
Industry TARGET segments 34,3%
Paper, tissue and corrugated board manufacturer
33,2%
Corrugated board manufacturer / converter
17,6%
Industry supplier
7,7%
Paper, tissue and corrugated board converter
3,2%
Consultants
2,2%
Paperboard and corrugated packaging plants
1,5%
Research/educational institutions and trade associations
Source: IVC - Institute of Circulation Verification (december 2009)
Recommended products … most likely to be sourced by our average reader. 42%
Pumps
26%
Flexo [folder-gluer] printers
37%
Used machinery (buy and sale)
25%
Felts, canvases, fabrics – wet end
36%
Knives
25%
Felts, canvases, fabrics – dry end
36%
Chemicals
25%
Adhesive tape
33%
Paper - liner / medium
25%
Anilox rolls
31%
Starches
25%
Bobinadoras
28%
Inks
25%
Corrugating rolls
27%
Drives
23%
Cylinders
27%
Instruments
21%
Belts
26%
Valves, gaskets, couplings and joints
20%
Machinery – complete corrugating machines
61 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed MAri Papel’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
30%
Always
40%
Always
46%
Often
48%
Often
19%
Occasionally
11%
Occasionally
3%
Seldom
2%
Seldom
2%
Never
0%
Never
Reach 11,799 total readership * As per number of readers per single copy issue of MARI PAPEL. 3 readers 2 readers 5 readers or more 1 reader 4 readers
26% 24% 23% 16% 11%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 MARI PAPEL annual report.
www.maripapel.com
The leading Spanish language website on the paper, tissue and corrugated board industries.
MARI “FEATURE STORIES ARE EXCELLENT AND DELIVER A QUITE ACCURATE COVERAGE OF THE PAPER & CORRUGATED BOARD INDUSTRY GENERAL OUTLOOK IN LATIN AMERIA. IT IS A SPANISH LANGUAGE MEDIA HELPING US TO BE UP TO DATE WITH INDUSTRY ISSUES”: Lic. Daniel J. Heymann Instructor of CAFCCO
49% of MARI PAPEL’s subscribers devote between 30 y 60 minutes to reading their contents. 94% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
11%
11%
21% Excellent
Excellent
Excellent
42% Very good
36% Very good
55% Very good
40% Good
43% Good
23% Good
6%
9%
1%
Poor
Poor
Source for all data: 2009 Mari Papel annual report.
Poor
With Mari Papel, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.induguia.com The suppliers´ guide for Latin America. Make effective contacts. Find the best offers from the market. The printed edition is published and distributed every end of the year.
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Issue:
Spring 2011 [Vol. 24 Nº 1]
Summer 2011 [Vol. 24 Nº 2]
Fall 2011 [Vol. 24 Nº 3]
Winter 2011 [Vol. 24 Nº 4]
Close:
February 18, 2011
April 15, 2011
July 15, 2011
September 30, 2011
Pulp & Paper techniques
Pollution control & effluent treatment
Save energy & water technologies
Tissue technology automation / machine clothing, pumps valves
Top 50 Pulp & Paper Manufacturers
Pulp & paper technologies
Tissue converting machinery
Pulping & bleaching machinery
Adhesives, inks and covered papers
Top 50 Pulp & Paper Manufacturers
Market research
Tissue Latin American overview
Pulp
Writing & printing papers
Top 50 Pulp & Paper Manufacturers
Pulp & Paper pro of the month
Merconorte
Mercosur
Central America & the Caribbean
Brazil
Corrugated techniques & technologies
Microcorrugated
Boxes, fruit packaging
Top 30: Corrugated
Cardboard, folder
Corrugated machinery
Printing: Flexo inks & anilox rolls
Wet end machinery
Top 30: Corrugated
Dry end machinery
Market research
Adhesives
Fiber recycling
Top 30: Corrugated
Die cutters, folder glues, stackers
Corrugated pro of the month
Merconorte
Mercosur
Central America & the Caribbean
Brazil
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Litfocus
Supplier Spotlight
Events
Sino Corrugated: SHANGHAI, China
AICC Mexico Mexico DF, Mexico
Expo ABTCP Sao Paulo, Brazil
Tissue World AmérIcas, NICE, FRANCE
PaperCon Covington, KY. USA
ACCCSA Ecuador
CorrExpo USA
Expoacotepac: Cali, Colombia
CPP: CHICAGO, IL
Graphics of the Americas: ORLANDO, FL
INDUGUIA
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Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
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New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
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FULL PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
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Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
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HALF PAGE
Only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
HALF PAGE
3 MONTHS US$ 1.664 1 ISSUE
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ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.
HALF PAGE
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 6.762
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ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
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THIRD PAGE
THIRD PAGE
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ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
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FOURTH PAGE
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Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
6 MONTHS US$ 3.162
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2 ISSUES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
FOURTH PAGE
FOURTH PAGE
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Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
3 MONTHS US$ 1.110 1 ISSUE
FOURTH PAGE
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ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
INSIDE FRONT COVER
VALUE +30%
LAST PAGE
PAGE 3
VALUE +20%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
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6 MONTHS
2 MONTHS
US$ 7.200
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US$ 1.600
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per request
per request
per request
ONLY WEB 12 MONTHS
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ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710