MEDIAKIT 2012
www.acrlatinoamerica.com Specialized media for the HVAC/R and Building Automation industries in Latin America
Promote yourself in Latin America´s leading HVAC/R and Building Automation specialized media.
ACR LATINOAMÉRICA has established itself as the most trustworthy source of information in the Latin American HVAC/R and building automation market. Your marketing plan cannot afford to miss a captive audience of over 10,002 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmented audience ensures an effective reach for your message.
95%
Keep the magazine as reference material.
89%
Have the authority to recommend, specify or purchase products and/ or services.
86%
Have at one time or another used the publication to contact a supplier.
Contractors and professionals involved in building automation and HVAC/R systems in residental, industrial and commmercial applications. End-users of HVAC/R systems in residential, industrial and commercial applications. Building automation and HVAC/R systems manufacturers, distributors and dealers.
”THE CONTENT IS QUITE INTERESTING AND RELEVANT FOR THE INDUSTRY. WE HAVE ADVERTISED IN ITS PAGES A LOT OF TIMES, HAVING EXCELLENT RESULTS”. Alfredo M. Sotolongo / Vice President / Protec, Inc
”FEATURED STORIES AND ISSUES COVERED ARE CURRENT AND UP-TO-DATE. TRADE SHOW AND WORKSHOP COVERAGE IS REALLY GOOD AND KEEP US UP-TO-DATE WITH TECHNICAL ISSUES”. César Xavier Castillo Méndez Quimipac Group / Ecuador
Total qualified circulation of 10,002 subscribers* ACR Latinoamérica is published 6 times a year.
37,8% Colombia
29,7% Mexico 15,3% Brazil, Argentina, Bolivia y Chile
12,1% Venezuela, Ecuador, Peru, Paraguay, Uruguay
2,9% Central America and the Caribbean
* Total qualified circulation through June 2011.
Print magazines, websites, podcasts, video & trade shows converge in ACR´s advertising proposals, multiplying the effectiveness of your message. ”I CONSIDER FEATURED ARTICLES TO BE GOOD. ACR IS AN IMPORTANT MAGAZINE FOR OUR INDUSTRY SINCE IT KEEPS US UP-TO-DATE WITH THE LATEST DEVELOPMENTS IN THE REFRIGERATION MARKET”. Eng. Abelardo Broncano Input and Services Engineering Chief Maltese S.R.L.
Industry TARGET segments 39,2%
HVAC/R Firm of system mechanical engineering
21,9%
HVAC/R Contractor - System´s installation
10,1%
End-user
9,9%
Distributor / HVAC/R equipment wholesaler
5,7%
HVAC/R equipment manufacturer
5,3%
HVAC/R Mechanical Contractors
2,5%
Research & development / Educational / Associations
Source: IVC - institute of circulation verification (june 2011)
Recommended products ... most likely to be sourced by our average reader. 85%
Air-conditioning equipment
60%
Ducts and electric accesories
80%
Compressors
59%
Grating
73%
Filters
58%
Ducts
72%
Instruments controls
56%
Capacitors
72%
Refrigeration equipment
55%
Pumps
70%
Fluids, refrigerants and chemicals
51%
Cooling systems
68%
Drivers
50%
Motor parts
65%
Instruments
43%
Heat exchangers
63%
Controllers
41%
Heat extractors
62%
Valves, gaskets, seals
39%
Gauges
60%
Evaporator
38%
Building automation
55 percent of our readers visit our advertisers´ websites looking for information about their products.
The media most often consumed ACR Latinoamérica´s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
44%
Always
37%
Always
43%
Often
42%
Often
10%
Occasionally
16%
Occasionally
2%
Seldom
3%
Seldom
1%
Never
2%
Never
Reach 32,324 total readership* As per number of readers per single copy issue of ACR Latinoamérica. 5 readers or more 2 readers 3 readers 1 reader 4 readers
30% 24% 22% 15% 10%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 ACR Latinoamérica Annual report.
www.acrlatinoamerica.com
The leading Spanish language website on the HVAC/R and building automation industries.
˝THANKS TO YOUR PAN-REGIONAL PRESENCE, WE ARE ABLE TO BRING VALUABLE INFORMATION ON THE LATEST TECHNOLOGY TRENDS IN THE AIR-CONDITIONING AND REFRIGERATION INDUSTRY TO YOUR READERS˝. Fernando Pujalt Carrier
50% of ACR Latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents. 95% of respondents qualify The content positively: Newsletters
Info-podcasts
Editorial content
24%
Excellent
21%
Excellent
32%
Excellent
39%
Very good
35%
Very good
47%
Very good
32%
Good
36%
Good
20%
Good
4%
Poor
7%
Poor
0,5% Poor
Source for all data: 2011 ACR Latinoamérica annual report.
With ACR Latinoamérica, advertisers can interact continuously with their customers and their suppliers throughout diverse display opportunities.
www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known". General Manager Minibar Systems México SA de CV
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
Induleads checks buyer's data
lead generated
THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.
ACR Latinoamerica Events Expand your brand´s scope and reach by sponsoring specialized industry events.
www.refriamericas.com
Conference and trade show for the Latin American commercial & industrial refrigeration industry. June 21 - 22 / 2012 Plaza Mayor Convencciones y Exposiciones Medellín - Colombia
Target audience: Mechanical systems engineers HVAC/R contractors Equipment manufacturers Institutional end-users Wholesalers and distributors
˝LET ME CONGRATULATE YOU FOR THE ORGANIZATION AND RIGOROUS SELECTION OF CONFERENCE SPEAKERS. ALL OF THE LECTURES WERE HELD BY ENGINEERS HIGHLY KNOWLEDGEABLE IN THEIR CORRESPONDING FIELDS, AND THEY MEET ALL MY EXPECTATIONS˝.
Industry consultants Builders & Architects Purchasing managers in industries using refrigeration Universities and educational/ government institutions
Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
The sponsorships below are available to any company - staff registration fees to the Academic Program are not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER
Mario Sabogal Portilla Pollos Frisby
The Business Round Table is an opportunity that allows your brand to schedule appointments with the registered attendees at the event.
www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. November 8 - 9 / 2012 Plaza Mayor Medellín - Colombia
TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
Working areas:
• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises
- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Major buildings owners & operators
Stands Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER
ACR EDITORIAL CALENDAR 2012 issue
[Vol.15 Nº 1]
[Vol.15 Nº 2]
[Vol.15 Nº 3]
[Vol.15 Nº 4]
[Vol.15 Nº 5]
[Vol.15 Nº 6]
Close
January 6, 2012
February 10, 2012
April 20, 2012
June 15, 2012
August 10, 2012
October 5, 2012
HVAC
AC compressor market (Comparative report)
Heating: market
Central Air Conditioners
Industrial ventilation systems (comparative report)
Trends in Split and Minisplit
Indoor quality air
Comercial & industrial refrigeration
Compressor for commercial refrigeration systems (Market research)
CO2 in supermarket systems
Refrigerants for industrial refrigeration (comparative report)
Solar refrigeration: commercial and industrial
Cold chain Maintenance
Insolation
Building automation
Certified buildings in Latin America
Energy efficiency in commercial buildings
Digital control systems for hotels
Automation Protocols
Wind energy for HVAC systems
Conversion of buildings
Mechanical Systems Pro of the month
Central American and the Caribbean
Merconorte
Colombia
Mercosur
Brazil
México
Regular features
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Litfocus
INDUGUIA
Expo Acaire: Bogota, Colombia
AHR: Chicago,il
Marketing features
Events
Supplier Spotlight
China International Heating, Vent. & AC: Beijin, China
China Refrigeration: Beijing, China
Friotecnologia: Caracas, Venezuela Refriamericas Medellín, Colombia
Mercofrio: Curituba, Brazil
Feria Internacional, Bogota, Colombia SIRAA: Buenos Aires, Argentina Tecnoedificios Medellín, Col AHR Mexico: Monterrey, Mexico
Plan 1 advertising options 12 MONTHS
US$ 24,054
6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS
US$ 12,660
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 4,442
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS US$ 14,436 6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 7,596
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 2,665
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1,300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 10,824 6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,697
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,999
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1,300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS
US$ 9,624
6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,064
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,777
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services
ing advertis insertS
VALUE +30%
VALUE +20%
VALUE +10%
Advertising inserts
Make your company and products stand out. Ask your account manager about the different options available.
acrlatinoamerica.com - advertising options ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
US$ 2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
US$ 276
US$ 262
US$ 249 US$ 212
Banner - 2 Position [468 x 60 px]
US$ 235
US$ 223
Bánner - 3-5th Position[468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object.
REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. No cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710