MEDIAKIT 2012
www.elnuevoconstructor.com Spanish language specialized media for the Hispanic construction industry
Promote yourself in the leading Hispanic Construction Media of the USA
WHAT MAKES OUR READERS TRUST OUR CONTENT?
WE HAVE CREDIBILITY The 36,000 subscribers are sure to be informed with the latest trends, products and services that will help improve their business. WE HELP THEM GROW We lend support to those who are looking to expand and develop business in the construction industry
Our highly segmented audience ensures an effective reach for your message.
85%
keep the magazine as reference material.
84%
have the authority to recommend, specify or purchase products and/or services
64%
have at one time or another used the publication to contact a supplier
WE RECOMMEND THE BEST PRODUCTS Information on the best materials and construction techniques help to improve the final product quality WE CARE ABOUT WORKER’S SAFETY We help to improve all safety levels, decreasing accidents.
EL NUEVO CONSTRUCTOR HAS PARTNERED WITH THE MOST REPRESENTATIVE ORGANIZATIONS IN THE U.S. HISPANIC BUILDING MARKET
“What I like the most is the way the different articles about construction, finishes, and new products are writen, and how the magazine links them to the different stores Luis F. Bringas that offer new technologies and tools.�. Bringas Cabinets.
U.S. Hispanic construction TARGET segments 19%
Architecture
Woodwork 9%
Interior/Finishing
2%
Preliminary/Structural
Contractor 2%
Drywall
15%
New home construction
9%
New commercial construction
21%
Home refurbishment
5%
Commercial refurbishment
3%
Painting
2%
Ceilings / Roof
8%
Agent / Construction materials wholesale distributor
5%
Manufacturer
Source for all data: 2011 El Nuevo Constructor annual report.
Print magazines, websites, podcasts, & video converge in ENC´s advertising proposals, multiply the effectiveness of your message. ”El Nuevo Constructor benefits all the contractors that speak spanish. I think is a great idea to give a lot of information about tools and materials that may help lower the costs of construction”:
Advertisers get more readers per dollar invested
Faustino Mancha Jr. Fauman construction Fauman Sunshades
3 readers 2 readers 4 readers 1 reader 5 readers or more
29% 20% 16% 10% 10%
Source for all data: 2011 El Nuevo Constructor annual report.
Recommended products ... most likely to be sourced by our average reader. 73%
Mastics, paintings, sealants
59%
cabinets
71%
interior doors
58%
70%
Products for facades
Construction grade prefabricated lumber
68%
Devices for bathrooms and/or kitchens
58%
Stone products
55%
Exterior doors
68%
Construction grade lumber
51%
Decorative stone
68%
Frames for cornices and columns
51%
Insulation
65%
Products for grills and patio covers
47%
Boarding
65%
Ceramic flooring
45%
Anchoring systems
65%
Locks
45%
Home covering
65%
Drywall
45%
Tiling and paving produtcs
60%
Materials for tiling
43%
Floor/platform finishes products
www.elnuevoconstructor.com The leading Spanish language website for the Hispanic construction industry.
˝EL NUEVO CONSTRUCTOR HAS GREATLY HELPED HCAC REACH NATIONAL RECOGNITION AND SUPPORT IT HAS ALSO SERVED AS AN IMPORTANT TOOL FOR OUR CONTRACTORS TO BETTER THEIR SKILLS NOT ONLY IN THE JOBSITE BUT ALSO AS ENTREPRENEURS THANKS TO ENC FOR ITS VALUABLE PARTNERSHIP˝. Luisa Moreno Executive Director National Hispanic Construction Association
53 percent of our readers visit our advertisers´websites looking for information about their products. 95 percent of respondents qualify those contents positively: Newsletters
Info-podcasts
24% Excellent
21% Excellent
39% Very good
34% Very good
32% Good
37% Good
5%
5%
Poor
Poor
Source for all data: 2011 El Nuevo Constructor annual report.
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ENC EDITORIAL CALENDAR 2012 issue
[Vol.11 Nยบ 1]
[Vol.11 Nยบ 2]
[Vol.11 Nยบ 3]
[Vol.11 Nยบ 4]
Close
February 17, 2012
May 18, 2012
August 3, 2012
November 2, 2012
Business feature
Legal requirements for starting business
Guide to elaborate contracts and agreements
Requirements for recruitment of staff and management of social security
Administrative tools for effective project management
Residential construction feature
Report of the residential construction market
Construction and improvement of residential buildings
Structural adaptations for disasters
Major mechanical (HVAC, electrical, plumbing, water conservation, landscaping)
Renovation feature
Insulation
Trends in detailed finishes
Retrofitting roof and floor
Heating
Tools and Techniques
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Miscelaneous tools: reviews and characteristics
Safety first
Protective equipment according to the process: use of tools
Protective equipment according to the process: excavations
Protective equipment according to the process: masonry
Protective equipment according to the process: plumbing, electricity
Painting focus
Corrosion Protection
Waterproofing Coatings
Architectural paintings
Primers
Pro of the mont
North West
South East
North East
South West
Regular features
Case study, connections, new products and news
Case study, connections, new products and news
Case study, connections, new products and news
Case study, connections, new products and news
Supplier Spotlight
Litfocus
KBIS Chicago, IL
HCAC Raleigh, NC
Gulf Atlantic Building Products Orlando, FL
Construction Expo Houston, TX
National Hardware Show Las Vegas, NV
South East Building Orlando, FL
Green Build Expo San Francisco, CA
International Builders show Orlando, FL
IWF Atlanta, GE
Sunbelt Builders Austin, TX
World of Concrete Las Vegas, NV
Expocamacol Medellin, Colombia
STAFDA Orlando, FL
Mia-Green Miami Beach, FL
Marketing
Events
US Hispanic Chamber of Commerce: USA
Plan 1 advertising options 12 MONTHS US$ 26,154 4 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS US$ 13,766 2 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
3 MONTHS
US$ 7,245
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 2 advertising options 12 MONTHS US$ 17,000 4 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS US$ 8,948 2 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
3 MONTHS
US$ 4,709
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 13,077 4 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS US$ 6,883 2 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
3 MONTHS
US$ 3,623
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS US$ 10,462 4 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,506
2 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
3 MONTHS 1 ISSUE
US$ 2,898
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services
ing advertis insert
VALUE +30%
VALUE +20%
VALUE +10%
Advertising insert
Make your company and products stand out ask your account manager about the different options.
ELNUEVOCONSTRUCTOR.com - ADVERTISNG OPTIONS ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
price
Display Newsletter Layout: Mailed every weeks
US$ 2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
US$ 276
US$ 262
US$ 249
Banner - 2nd Position [468 x 60 px]
US$ 235
US$ 223
US$ 212
Bánner - 3-5 Position[468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
th
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
advertising Podcast [Banner 468 x 60 px + Voice Introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include:
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.
• A 4-color reproduction of your brochure, catalog, product photo, ext.
Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).
• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
Color: only CMYK mode.
Do not use any compression as LZW, GIF, or JPG on your graphics. Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
SPECIALITY ADVERTISING OPPORTUNITIES
ABOUT PDF
GATEFOLD COVER
Use the adobe Distiller application to generate th PDF from the native file.
The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
REPRINT SERVICES
Send only High Resolution PDFs.
The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars.
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710