MEDIAKIT 2012
www.gerenciadeviajes.com Specialized media for the Latin American travel management industry
Promote yourself in Latin America's leading specialized media for travel management.
GERENCIA DE VIAJES has established itself as the most trustworthy source of information in the Latin American market for professional travel management. Your marketing plan cannot afford to miss a captive audience of over 10,500 subscribers made up of: Travel agencies. Corporate travel agents. Event planners. General managers. Purchasing managers. Sales and marketing managers. Product development managers. Our readers are: Travel agencies. Corporate travel agents. Events/conventions planners and managers. Corporate travel plans distributors and wholesalers. Travel operators. Hotels, airlines and cruise managers. Tourism associations. Destination management companies.
Julio C. Titos Corporate Account Manager.
Our highly segmented audience ensures an effective reach for your message.
91%
Keep the magazine as reference material.
83%
Have the authority to recommend, specify or purchase products and/ or services.
75%
Have at one time or another used the publication to contact a supplier.
�GDV COVERS TOPICS IN DEPTH. THERE ARE VERY FEW PEOPLE WHO can COMMENT ABOUT THE BUSINESS�.
”IN MY OPINION GERENCIA DE VIAJES IS THE BEST MAGAZINE FOR PROFESSIONALS IN THE LATIN AMERICAN TOURISM INDUSTRY. THE ARTICLES ARE THOUGHTFUL AND INTERESTING; THE EDITORIAL QUALITY IS EXCELLENT”. Luis Guillermo Víquez S. Director / Visite México. NET.
Total qualified circulation of 10,500 subscribers* Gerencia de Viajes is published 6 times a year
47,5% Colombia
27,7% Mexico
13,3%
Brazil, Argentina, Bolivia y Chile
6,2%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
2,5% * Total qualified circulation through june 2011.
Central America and the Caribbean
Print magazines, websites, podcasts, video & trade shows converge in GDV´s advertising proposals, multiplying the effectiveness of your message. ”GERENCIA DE VIAJES HAS PROVIDED US THE OPPORTUNITY TO EXPAND ALAMO RENT A CAR'S BRAND TO COUNTRIES WHERE WE HAD A SMALL PRESENCE. ALSO IT HAS HELPED US TO REACH THE TRAVEL AGENCIES SEGMENT IN LATIN AMERICA”: Enrique Tome Director of Sales Latin America, Caribbean & Mexico Alamo Rent A Car
Industry TARGET segments 45,5%
Leisure travel agency
12,6%
Meetings / Corporate events planner
10,7%
Corporate travel agency
9,6%
Corporate travel manager
4,6%
Travel wholesaler
4,3%
Hotel
3,1%
Other
2,9%
Tourism service / product
2,8%
Incentives house
1,7%
Agencia receptiva
1%
Airline
1,1%
Institute / Research / Trade Association
Source: IVC - institute of circulation verification (June 2011)
Most recommended cities & products Products & services
Cities
82%
Air Transportation
60%
South Florida
78%
Leisure hospitality
58%
Cancun / Riviera Maya
71%
Corporate hospitality
58%
Madrid
71%
Travel insurance
56%
Buenos Aires
68%
Ground transportation
51%
Florida
66%
Car rental
49%
Cartagena
66%
All-inclusive resorts
49%
Orlando [USA]
64%
Theme parks
48%
New York
60%
Cruising lines
44%
Panama
58%
Summer resorts
42%
Cuba
52%
Conference / Convention centers
41%
Dominican Republic
68 percent of our readers visit our advertisers´ websites looking for information about their products.
Preferred destinations and most common travel categories Travel category 48%
Leisure Trips
39%
Business trips
13%
Meetings / Incentives
National / International 55%
International
45%
National
Reach 38,065 total readership* As per number of readers per single copy issue of Gerencia de Viajes
3 readers 5 readers or more 2 readers 4 readers 1 reader
29% 26% 20% 16% 10%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Gerencia de Viajes Annual report.
www.gerenciadeviajes.com
The leading Spanish language website for the travel management industry.
˝GERENCIA DE VIAJES' PAN-REGIONAL PROMOTION ALLOWS US TO KEEP OUR BRAND'S PRESENCE. IN A TIME OF INNOVATION AND CONSTANT SPECIAL OFFERS, COMMUNICATION WITH TRAVEL AGENTS IS CRITICAL, SINCE THEY ARE THE ONES RESPONSIBLE FOR CLOSING SALES˝. Eli Marie Rodríguez Director Travel Industry Sales Trump International Beach Resort
52% of Gerencia de Viajes´subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
23% Excellent
20% Excellent
35%
Excellent
39% Very good
36% Very good
48%
Very good
34% Good
38% Good
16%
Good
3%
5%
0%
Poor
Poor
Poor
Source for all data: 2011 Gerencia de Viajes annual report.
With GDV, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.
www.viajescorpamericas.com Corporate Travel & Meetings Conference May 3 - 4, 2012 Hotel sheraton Bogota - Colombia
Viajescorp Américas Targets: Incentive and business travel planners Event, Conventions and Conference planners Travel management companies Suppliers to the sector: Technology suppliers, tourism bureaus, hotels, airlines, travel agencies,car rentals, travel Assistance Card.
”THE CONFERENCE PROGRAM WAS VERY INTERESTING WITH VERY GOOD AUDIENCE PARTICIPATION. VIAJESCORP AMERICAS ALLOWS FOR GREAT NETWORKING OPPORTUNITIES”. Patricia Rasore Director Latin America Phocuswright
Business Table-Tops Price US$ 1.500 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Proceedings
• Silver Sponsorship
• Banner
• Conference folders, notebooks & pens
• Advertising inserts
• Cocktail sponsorship1
• Badges
• Lunch sponsorship per day1
• Chair covers
• Speaker sponsorship
• Bronze Sponsorship
All of the sponsorships include: databases, proceedings and company logo display on a big screen. Cocktail and lunch also include: 3 staff members attendance, certificates and meals.
1
induleads
You need it, they have it, we get you in touch with them.
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
Induleads checks buyer's data
lead generated
THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.
Our top priority is to help you close more business. We are lead generation pioneers in Latin America thanks to our unflagging focus in our customers’ success. Our every-day goal is to make all we can to ensure our programs help you to continue to grow. More than 15 years of experience in marketing in Latin America
areas of coverage Audio, Video, Lighting Air-conditioning and refrigeration Construction Paper and paper products Chemistry and related industries Electronic security Travel, meetings and tourism
We have been helping our customers all over Latin America for the last 17 years. With a team of professionals who have a deep insight in the specific industries we serve, you can be assured the services you contract will have the result you hope. We can guarantee you that: Any lead generated by Induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order, delivered via e-mail within the three days following their on-line processing.
GDV EDITORIAL CALENDAR 2012 issue
[Vol.20 Nº 1]
[Vol.20 Nº 2]
[Vol.20 Nº 3]
[Vol.20 Nº 4]
[Vol.20 Nº 5]
[Vol.20 Nº 6]
Close
January 20, 2012
March 23, 2012
May 25, 2012
July 6, 2012
August 24, 2012
October 19, 2012
Travel agents and wholesalers
Alternative tourism Eco-tourism and andventure
Market for large circuits
Luxury tourism
Shopping tourism
Theme Cruises
Weddings and honey moons
Corporate Travel
Travel Policies
The travel manager in practice
Academic training of a travel manager
Cost control tools
Assistance cards
Rental car program
Technology
Corporate Travel Management Software
Process optimization in travel agencies
Web Apps for Travelers
Security (IT) for data in agencies
New advertising for the travel industry
Trends in reservation programs
Pro of the month
Colombia
Merconorte
Mercosur
Central America and The Caribbean
Mexico
Brazil
CTM of the mont
Colombia
Merconorte
Mercosur
Central America and The Caribbean
Mexico
Brazil
Special features
Destination, incentive, travel stories, hotels daily.
Destination, incentive, travel stories, hotels daily.
Destination, incentive, travel stories, hotels daily.
Destination, incentive, travel stories, hotels daily.
Destination, incentive, travel stories, hotels daily.
Destination, incentive, travel stories, hotels daily.
Regular features
News and business opportunities
News and business opportunities
News and business opportunities
News and business opportunities
News and business opportunities
News and business opportunities
La Cumbre: Orlando, FL
ABAV: Rio de Janeiro, Bra
FITUR: Madrid, Spain
Marketing features
Events
Supplier Spotlight
ANATO Bogota, Colombia
Viajes Corp Americas Bogota, Col
NBTA Brazil: Sao Paulo, Brazil
Expotur Costa Rica
ITB: Berlin, Germany GBTA Mexico: Mexico DF, Mexico Tianguis: Puerto Vallarta, Mexico Pow Wow: Los Angeles, CA
GBTA USA: Boston, MA
FIT: Buenos Aires, Arg
Plan 1 advertising options 12 MONTHS
US$ 24,054
added services Digital Magazine advertising
6 ISSUES
Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS
US$ 12,660
added services Digital Magazine advertising
3 ISSUES
Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS 1 ISSUE
US$ 4,442
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 2 advertising options 12 MONTHS
US$ 14,436
6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS
US$ 7,596
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value]
only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 2,665
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS
US$ 10,824
6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,697
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,999
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS
US$ 9,624
6 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,064
3 ISSUES
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,777
1 ISSUE
added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services
ing advertis insertS
VALUE +30%
VALUE +20%
VALUE +10%
Advertising insert
Make your company and products stand out ask your account manager about the different options.
gerenciadeviajes.com - advertising options ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
US$ 2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 2x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
US$ 276
US$ 262
US$ 249 US$ 212
Banner - 2 Position [468 x 60 px]
US$ 235
US$ 223
Bánner - 3-5th Position[468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 3. Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
REPRINT SERVICES
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
All black text must be 100% Black, no color combination.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
Send only High Resolution PDFs.
ABOUT PDF Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710