Promote yourself in Latin America's leading electronic security specialized media.
VENTAS DE SEGURIDAD has established itself as the most trustworthy source of information in the Latin American market of electronic security. Your marketing plan cannot afford to miss a captive audience of nearly 10,000 subscribers made up of: Administrative managers. Sales and marketing executives. Security systems installation technicians. Engineers, electricians, electronics and computational engineers. Security systems consultants and experts.
Our highly segmentated audience ensures an effective reach for your message.
95%
keep the magazine as reference material.
88%
have the authority to recommend, specify or purchase products and/or services.
82%
have at one time or another used the publication to contact a supplier.
Our readers are: Contractors and professionals involved in the design, construction, installation, sale and service to electronic security systems. End-users of security systems for residential, industrial and commercial applications. Manufacturers, distributors and dealers of electronic security equipment.
VENTAS DE SEGURIDAD IS THE OFFICIAL MAGAZINE OF THESE ORGANIZATIONS:
“VENTAS DE SEGURIDAD IS AN EFFECTIVE MAGAZINE, SINCE IT ENCOMPASSES ALL THE SEGMENTS OF THE LATIN AMERICAN ELECTRONIC SECURITY INDUSTRY DELIVERING AN ACTUAL, CURRENT AND OBJECTIVE APPROACH”: Felipe Argüello
Total qualified circulation of 10,530 subscribers * Ventas de Seguridad is produced 6 times a year.
34,7% Mexico
26,7% Colombia
20,3%
Brazil, Argentina, Bolivia y Chile
13,9%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
4,2%
Central America and the Caribbean * Total qualified circulation up to December 2009.
Print magazines, websites, podcasts, video & trade shows converge in VDS’s advertising proposals, multiplying the effectiveness of your message. “I REALLY ENJOY READING ABOUT OTHER INSTALLING COMPANIES' EXPERIENCES, OR ABOUT ENGINEERS TELLING HOW THEY ACCOMPLISHED THEIR PROJECTS, BECAUSE I LEARN A LOT FROM THEM, AND THAT IS A VALUABLE RESOURCE FOR MY JOB”: David Treto Project and Support Area Collins’ Seguridad Privada Integral
Industry TARGET segments 36,7%
Contractor – Security systems installation
13,4%
Contractor – Systems integration
9,9%
Engineering firm / Consultancy / Design
7,9%
End-users
7,9%
Distributor / Security systems wholesaler
5,4%
Other
5,1%
Service / Central station monitoring
4,3%
Security products manufacturer
3,1%
Security systems consultants
2,1%
IT Security
Source: IVC - Institute of Circulation Verification (december 2009).
Recommended products … most likely to be sourced by our average reader. 87%
Video
58%
Entry/exit control systems
80%
Alarms
55%
System integrators
78%
Access control
53%
ID systems
76%
Sensors
49%
Security services
73%
Wiring and cables
48%
Vehicle control systems
71%
Perimeter protection
44%
Urban security
71%
Fire detection / Others
44%
67%
Wireless technology
Domotics - residential or commercial
58%
Installation – tools, accessories and suppliers
40%
Special protection
38%
Sound and communication equipment
58%
Installation and distribution services
69 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed Ventas de Seguridad’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
43%
Always
40%
Always
38%
Often
39%
Often
16%
Occasionally
15%
Occasionally
2%
Seldom
4%
Seldom
1%
Never
2%
Never
Reach 32,614 total readership * As per number of readers per single copy issue of Ventas de Seguridad. 5 readers or more 2 readers 3 readers 4 readers 1 reader
27% 25% 24% 13% 12%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Ventas de Seguridad annual report.
www.ventasdeseguridad.com The leading Spanish language website delivering security industry news in Latin America.
VDS “THE MAGAZINE IS A VALUABLE RESEARCH SOURCE, CONTAINING ISSUES THAT FIT PERFECTLY TO OUR BUSINESS, AND GIVING US VALUABLE IDEAS. PARTICULARLY, WE LIKE THE PRODUCTS SECTION —WE USUALLY FIND OUT A LOT OF RESOURCES THERE”: Patricio Fustillos Sales Manager Siaproci Cía. Ltda.
49% of Ventas de Seguridad’s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
22% Excellent
18% Excellent
34% Excellent
47% Very good
43% Very good
48% Very good
27% Good
32% Good
18% Good
4%
6%
1%
Poor
Poor
Source for all data: 2009 Ventas de Seguridad annual report.
Poor
69 percent of our readers visit our advertisers’ websites looking for information about their products.
The media most often consumed Ventas de Seguridad’s readers surf the internet, but more often read specialized magazines to keep up to date. Specialized magazines
Specialized websites
43%
Always
40%
Always
38%
Often
39%
Often
16%
Occasionally
15%
Occasionally
2%
Seldom
4%
Seldom
1%
Never
2%
Never
Reach 32,614 total readership * As per number of readers per single copy issue of Ventas de Seguridad. 5 readers or more 2 readers 3 readers 4 readers 1 reader
27% 25% 24% 13% 12%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Ventas de Seguridad annual report.
Expand your brand's scope and reach by sponsoring specialized industry events.
www.tecnoedificios.com
Conference and trade show for an advanced building/facility operation. November 9 - 10 / 2011 TecnoEdificios addresses professionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities: ▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises
Working areas: ▪ Engineering chiefs and General services supervisors ▪ Maintenance and Industrial Security Managers ▪ Security and access control managers ▪ Managers in general ▪ Big buildings owners
“WE HERE AT DOORKING WERE LOOKING FOR A VENUE TO GET THE NAME DOORKING INTO THE LATIN AMERICAN COUNTRIES. VENTAS DE SEGURIDAD WAS THE RIGHT CHOICE”: Brian Gordon Doorking
Issue:
Jan / Feb 2011 [Vol. 15 Nº 1]
March / April 2011 [Vol. 15 Nº 2]
May / June 2011 [Vol. 15 Nº 3]
July / August 2011 [Vol. 15 Nº 4]
Sep / Oct 2011 [Vol. 15 Nº 5]
Nov / Dec 2011 [Vol. 15 Nº 6]
Close:
January 14, 2011
February 25, 2011
April 8, 2011
June 3, 2011
July 29, 2011
September 23, 2011
Market & technology focus
Compression algorithms / HD CCTV
Remote access control
Alarm monitoring software
Data transmission
Fire detection systems: National legislation
Software for systems integration
Industrial end user focus
Sports and entertainment facilities
Urban surveillance
Parking lot
Shopping center security
Banking & financial sector
Corporate sector
IT Security focus
Web services protection
Telecommunications / Cell phones security
Broadband management systems
Network security
Virus and spyware
Social networks
Security pro of the month
Merconorte
Mexico
Brazil
Argentina
Colombia
Central America & The Caribbean
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Litfocus
Supplier Spotlight
INDUGUIA
Events
ISC West: Las Vegas, USA
ASIS: ORLANDO, USA
TecnoEdificios: Medellín, Colombia
ExpoSeguridad: Mexico City, Mexico ISC Brazil: Sao Paulo, Brazil Secutech: Taipei, Taiwan
ExpoSeg: Sao Paulo, Brazil
CUMBRE ALAS, PANAMA AFSE: Miami, USA Seguriexpo: Buenos Aires, Argentina
Feria Internacional de Seguridad ISC East: NY, USA
12 MONTHS US$ 24.054
60.000 IMPRESSIONS
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
6 ISSUES FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
FULL PAGE
6 MONTHS US$ 12.660
Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
3 ISSUES FULL PAGE
Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
FULL PAGE
FULL PAGE
2 MONTHS US$ 4.442
ADDED SERVICES
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
1 ISSUE
Only offered once a year in corresponding issue.
FULL PAGE
Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 14.436
60.000 IMPRESSIONS
Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
6 ISSUES HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
HALF PAGE
6 MONTHS US$ 7.596
Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]
30.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
3 ISSUES HALF PAGE
Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
HALF PAGE
HALF PAGE
2 MONTHS US$ 2.665
ADDED SERVICES
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]
1 ISSUE
Only offered once a year in corresponding issue.
HALF PAGE
Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]
12 MONTHS US$ 10.824
60.000 IMPRESSIONS
Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
6 ISSUES THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
THIRD PAGE
6 MONTHS US$ 5.697
Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
30.000 IMPRESSIONS
THIRD PAGE
THIRD PAGE
THIRD PAGE
1 ISSUE
THIRD PAGE
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
3 ISSUES
2 MONTHS US$ 1.999
ADDED SERVICES
Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
12 MONTHS US$ 9.624
60.000 IMPRESSIONS
Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
6 ISSUES FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
FOURTH PAGE
ADDED SERVICES
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FOURTH PAGE
Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
FOURTH PAGE
6 MONTHS US$ 5.064
30.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]
3 ISSUES FOURTH PAGE
FOURTH PAGE
Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
FOURTH PAGE
2 MONTHS US$ 1.777 1 ISSUE
FOURTH PAGE
15.000 IMPRESSIONS
ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
INSIDE FRONT COVER
VALUE +30%
LAST PAGE
PAGE 3
VALUE +20%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
INSIDE BACK COVER
VALUE +10%
12 MONTHS
6 MONTHS
2 MONTHS
US$ 7.200
US$ 4.200
US$ 1.600
US$ 3.000
US$ 1.650
US$ 600
per request
per request
per request
ONLY WEB 12 MONTHS
60.000 IMPRESSIONS
6 MONTHS
30.000 IMPRESSIONS
2 MONTHS
15.000 IMPRESSIONS
ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
ABOUT DIGITAL ADVERTISING
ABOUT PDF
GENERAL RATE POLICY
A color proof (printed or in a .JPG file) must accompany your digital ad.
Send only High Resolution PDFs.
Terms of Payment: 30 day maximum, $ US dollars.
Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.
Use the Adobe Distiller application to generate the PDF from the native file.
No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.
Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination.
The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
Commission of 15% of gross billings allowed to recognized advertising agencies.
No compression in any object.
On contracts not completed, earned rate will apply.
No downsample on any image.
Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Embed all fonts (Be sure to include 100% of each font used).
MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required:
• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assessed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect's immediate attention.
SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
INDUGUIA
REPRINT SERVICES
Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.
All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.