Brandbook Saint-Gobain Glass by Laurent Bourcellier

BRANDBOOK

SAINT-GOBAIN GLASS brand book

Glass has been our passion for over 300 years.

Saint-Gobain Glass has been an influential force in every landmark modernist design and architectural endeavour since 1665. Our landscape today is moving towards a greener and more sustainable living environment. With our primary goal being sustainable habitat, where the foundations of architecture and design are being reinvented, we have established a new marketing and business model to create a unified corporate vision for Saint-Gobain Glass. At Saint-Gobain Glass we have realigned our corporate goals to facilitate this remarkable evolutionary process through our innovative, energy-

efficient, and sustainable products and solutions. Making buildings more energy-efficient is core to the Saint-Gobain Glass strategy. Such influential factors have led us to embark on a new brand strategy, a new communications story and a new segmentation. These guidelines and definitions are not intended to limit you, but rather to give you freedom of expression within a framework and achieve the Saint-Gobain Glass corporate vision for reshaping the habitat of tomorrow. In short, these guidelines will be your gateway to the new future of the Saint-Gobain Glass brand.

World Class Marketing Team, July 2010

TABLE OF CONTENTS

1. THE NEW LIFELINE OF SAINT-GOBAIN GLASS

2. Market, needs and solutions

Glass is a living element The brand roots A new message A signature A new look

Market segmentation Customer needs How markets are segmented Matrix principles A four-step methodology

SAINT-GOBAIN GLASS brand book

10 11 12 14 15

18 20 22 24 26

3. Creative guidelines New visual identity: look and feel Green by nature How to apply the new visual identity External communication examples Photos tips

4. Graphic guidelines 32 33 34 37 40

Helix / Slope Colour scheme Typography Brochures Adverts Posters and roll-up banners Partner logos and buttons Web Internal communication Other communication media Goodies

50 52 53 54 66 70 73 74 75 76 77

THE NEW LIFELINE OF SAINT-GOBAIN GLASS

SAINT-GOBAIN GLASS brand book

Glass is a living element The brand roots A new message A signature A new look

Glass is a living element Composed of four basic elements — water, air, fire and sand — glass is a living element, essentially green by nature. Empowering us to use the elements in an optimum way, glass enables us to work better and live better. It adapts readily to people’s needs and surroundings, offering protection when and where necessary. The perfect natural fit, glass is the most inspiring material for the future, allowing us to pioneer, shape and convert shared dreams. With its in-depth know-how and expertise, Saint-Gobain Glass is continuously developing glass, drawing inspiration from nature to design innovative products and solutions and better shape tomorrow’s habitat.

Composed of 4 basic elements, glass is green by nature.

10 SAINT-GOBAIN GLASS brand book

THE BRAND ROOTS Saint-Gobain Glass has a living identity, a unique profile that has been developed over centuries.

The company’s key assets give its employees and its customers every reason to believe in Saint-Gobain Glass: • Entrepreneur: with tradition and experience since 1665 • Truly local: through a real partnership focus with thousands of customers worldwide • Ever pioneering: by leveraging innovation and R&D. Stemming from such roots, Saint-Gobain Glass not only provides concrete and appropriate answers to its customers: beyond known fields, it leads its customers towards unsuspected levels of comfort, improving life at home and the workplace. Acting worldwide, yet driven by a truly local approach, the company strives to make the impossible possible. Step-by-step, day-by-day, hand-in-hand with its customers.

A NEW MESSAGE

Down-to-earth and visionary, reinforced by its roots, driven by innovation and focused on fulfilling its ambition, Saint-Gobain Glass carries a strong message:

Shaping the habitat of tomorrow.

12â&#x20AC;&#x192; SAINT-GOBAIN GLASS brand book

Saint-Gobain Glass lifeline Our personality

Entrepreneur, truly local and pioneering

Our inspiration

Natural, animal and traditional human habitats

Our VISION

Glass is the most inspiring material for the future

Our AMBITION

Improving life and converting shared dreams

Our mission

Shaping the habitat of tomorrow, for better living, for better working

a signature What are the company’s values? What makes Saint-Gobain Glass different? The answer to these questions can be found in the lifeline. The core proposition is to transform, optimize and shape habitats and lifestyles. The company believes in a human approach, inspired by natural, animal and traditional human habitats to define new standards for the habitat of tomorrow. Since 1665, Saint-Gobain Glass has cared about its customers’ needs, desires and expectations, offering glass products and services.

The future of habitat. Since 1665.

14 SAINT-GOBAIN GLASS brand book

A NEW LOOK Inspired by nature and natural, animal and traditional human habitats, Saint-Gobain Glass is focused on transcending, creating and shaping the habitat of the future. The companyâ&#x20AC;&#x2122;s new look has evolved into curves, with a set of warm and natural colours creating a living atmosphere.

MARKET, NEEDS & SOLUTIONS Shaping the habitat of tomorrow is about creating a sustainable world. Saint-Gobain Glass listens to and understands market needs all over the globe and develops responsive solutions. The company’s “glocal” approach is completely in line with its new goals and operational strategies: worldwide presence and actions driven locally. This approach to market needs combined with such market proximity enables solutions and action plans to be tailored for each segment.

16 SAINT-GOBAIN GLASS brand book

Market segmentation Customer needs How markets are segmented Matrix principles A four-step methodology

MARKET SEGMENTATION As world leader in habitat, Saint-Gobain’s ambition is to bring innovative solutions which meet the challenges of the future, namely: • • • •

Growth Environmental protection Energy savings Innovation

What are the consequences for Saint-Gobain Glass marketing? First of all, this strategy has led to the creation of a common market segmentation for Saint-Gobain Glass teams worldwide, enhanced with more market-specific and customer-specific criteria.

18 SAINT-GOBAIN GLASS brand book

The KEY OBJECTIVES are – To create a global segmentation, while respecting specific local requirements. – To identify and address each market segment with a dedicated and efficient product-service proposition. – To establish a systematic procedure for developing our sales in each market segment

THE KEY BENEFITS INCLUDE – To use a common segmentation for SaintGobain Glass marketing and sales teams around the world. – To better identify marketing activities and budgets in accordance with the commercial strategy.

1. CLIMATE Temperature & climate management.

7. NEO

Saint-Gobain Glass initiates a new marketing approach driven by customer needs. Compared to the former product-driven approach, a customer needs-driven vision enables SaintGobain Glass to identify future market opportunities with real potential. It also helps the company find markets for innovation. This message is at the heart of the Saint-Gobain Glass strategy. Firmly rooted in the company’s core values, seven needs have been identified, corresponding to people’s main expectations for better living and better working. This new marketing approach does away with the former Saint-Gobain Glass product families. The seven needs become the new SaintGobain Glass customer-need families.

2. DESIGN

Special, unique and trendy releases.

better living better working

6. SIMPLICITY All-in-one package, easier life (e.g. self-cleaning)

Design, decoration and aesthetics.

3. LIGHT & SPACE Light and space management.

5. SILENCE

4. SAFETY

Noise control.

Safety and security of people and material.

—shaping the habitat of tomorrow— truly local

pioneering

entrepreneur

Climate

Design

Light & Space

SAFETY

CUSTOMER NEEDS

1. CLIMATE Protecting the planet from climate change is a key issue today. Housing in Europe represents more than 46% of greenhouse gas emissions. The time to change has come and glass can play a very important role as a three-fold energy saver: for heating, thanks to new low-E coatings; for cooling, thanks to high performance solar control coatings; and in all cases, glass can save energy for lighting! More energy efficient than traditional walls, glass should be used on a much larger scale in new and renovated buildings, for the sake of the planet and a more natural climate.

2. DESIGN

SILENCE

SIMPLICITY

NEO

20 SAINT-GOBAIN GLASS brand book

Design is a key element in habitat. Interior designers strive to maximise light and space by structuring the space inside with doors and partitions. Used in such functions, glass, whether clear, extraclear or tinted, always provides unique features. When it comes to more intimate areas, privacy may be a priority, combined with the comfort of open spaces: here, matted or textured glass is a must. In other cases it may just be about enhancing furniture design and beauty. Transparent, translucent, mirrored and lacquered glass provides a unique source of contrast and sophistication. Glass is now an essential component in design.

3. LIGHT & SPACE Daylight, source of life, is essential to the well being of humans, both at work and at home. At any time, the most famous architects have been inspired by this necessity to play with daylight for managing the interior space of the building. Glass is the perfect material to play with light and space. Its optical features allow blending interior with exteriors. Thanks to modern technologies, glass transparency and reflectivity may be modulated to meet the wishes of the architects and end users.

4. SAFETY Safety in hazardous situations and protection from uncontrollable risks are basic human needs. Glass may offer many levels of safety and security. It can be designed to simply protect from injuries in case of accidental contact. But glass can also be configured to protect people and goods from aggressors or burglars. Glass may protect from fire and safe life.

5. SILENCE The absence of unnatural and undesired noise provides us the tranquillity we do need to concentrate on work, to relax , to sleep or to recover from stress. Long lasting noise may seriously impact our health. Glass can be designed to control noise and to protect from any kind of external sound, thus creating areas of tranquillity and silence.

6. SIMPLICITY As the world becomes more and more complex, time seems to be an even rarer commodity. Glass can make life easier and simpler and have a positive impact on nature! Self-cleaning windows mean less time wasted doing housework and lower consumption of water and detergent; multifunctional glazing combining safety, solar control and self-cleaning reduces overheating and brings more comfort. Welcome to simplicity!

7. NEO In B2C markets, advertising is often designed to convince consumers to buy products they don’t necessarily need or hadn’t intended to purchase on the spot. Through pretty packaging, attractive sales outlets and effective word-of-mouth communication, products and services can be acquired even if not considered a necessity. Psychology, seduction, trends and moods influence customers and force them to put rationality to one side for a moment and act more impulsively. Breakthrough glass products and solutions could be bought on a whim, based on the necessity to satisfy psychological needs such as envy, showing off, desire to be different from others, or to be seen as special, unique, trendy, up-to-date, innovative, world-class, opinion leader, etc. A product may belong to such a category in one country but not necessarily in another, over a certain period of time but not eternally… The decision should lie with the local sales organisation only.

HOW MARKETS ARE SEGMENTED Three levels of segmentation have been identified. And each segment has its own range of needs.

BETTER WORKING

22 SAINT-GOBAIN GLASS brand book

BETTER LIVING

LEVEL 1

LEVEL 2

LEVEL 3

CUSTOMER NEEDS

Better living Better working

Inside Outside

Different types of applications

Customers needs

INSIDE

WALL, FLOOR, CEILING,…

CLIMATE

WINDOW, DOOR

DESIGN

CONSERVATORY

LIGHT & SPACE

BETTER LIVING (residential) new / renovation

OUTSIDE

SAFETY

INSIDE BETTER WORKING (non residential) new / renovation

WALL, PARTITION, BALUSTRADE,…

SILENCE

WINDOW, DOOR

SIMPLICITY

FAÇADE, ROOF, SHOP-FRONT,…

NEO

OUTSIDE

BETTER WORKING

MATRIX PRINCIPLES

The purpose of this segmentation is to identify markets and customer needs. The current distinction between residential (better living) and non-residential (better working) business areas is kept. With these segmentation grids you can browse through market segments and customers, for example to deﬁne:

• Customers • Market segments • Solutions Each of these single areas can be further segmented, depending on the specific needs of countries, business units, etc.

Climate

• market opportunities • products to be offered to certain target groups • marketing actions to be planned.

CUSTOMERS

Inside

Wall, partition, balustrade, floor, ceiling, furniture, door…

Design Light & space Safety Silence Simplicity Neo Climate

New & renovation

There are three different segmentation territories:

Market segments

Non Residential

The matrix helps the sales and marketing teams analyse customers and markets, distinguish areas of interest and identify potential business opportunities.

Clients

Design Façade, roof & shop front, & street furniture

Light & space Safety Silence Simplicity Neo

Outside

Climate Design Light & space

MARKET SEGMENTS

solutions

Window, door

Safety Silence Simplicity Neo

24 SAINT-GOBAIN GLASS brand book

BETTER LIVING B2B Direct

Market segments Industry Glaziers

Windows makers

Interior outfitters

Window makers

Direct

Influencers

B2B

B2C

Influencers

Indirect

Architects GovernSpecial Façade Windows Interior Window Processors Industry Traders & ment Industry & interest Glaziers Classic Specific fabricators makers outfitters makers specifiers associations media

Façade fabricators

Industry

Architects Govern& ment & specifiers associations

Special interest media

B2C Classic

Specific

Climate Design

Inside

Wall, floor, ceiling, furniture, door…

Light & space Safety Silence Simplicity Neo Climate

Residential

New & renovation

Traders

Clients Indirect

Design Light & space Conservatory

Safety Silence Simplicity Neo

Outside

Climate Design Light & space Window, door

Safety Silence Simplicity Neo

HOW DOES IT

WORK? A FOUR-STEP METHODOLOGY More than just segmenting, the Saint-Gobain Glass segmentation matrix offers a systematic approach to assess each market segment, and helps sales and marketing teams focus more on priorities. There are four steps to follow for each segment and customer combination which lead to a consistent understanding of the market and action plan: Market potential evaluation, Product range, Pricing strategy, Marketing activities.

26â&#x20AC;&#x192; SAINT-GOBAIN GLASS brand book

Clients

Market segments

Direct Processors

Traders

Windows makers

Influencers

Indirect Industry

Glaziers

Interior outfitters

Window makers

Façade fabricators

Industry

Architects Govern& ment & specifiers associations

Special interest media

B2C Classic

Specific

Climate Design

Inside

Wall, floor, ceiling, furniture, door…

Light & space Safety Silence

1. EVALUATION OF MARKET POTENTIAL

Simplicity Neo Climate

Residential

New & renovation

B2B

Design Light & space Conservatory

Safety

ACTION

2. PRODUCT RANGE 3. PRicing strategy 4. MARKETING ACTIVITIES

Silence Simplicity Neo

Outside

Climate Design Light & space Window, door

Safety Silence Simplicity Neo

EXAMPLE OF SEGMENT

The matrix works in four steps:

1. EVALUATION OF MARKET POTENTIAL

2. PRODUCT RANGE

3. PRicing strategy

Identify the market potential in hard numbers. Carefully analyse and estimate the volumes, market share and growth potential using factual data. After estimating the market potential, deﬁne the product range and structure the marketing offer.

Create a good/better/best offer approach and deﬁne the market potential by product offer. Identify Saint-Gobain Glass and competitor products that may meet the market criteria, identify the gaps. Define the appropriate supply chain (manufactured, purchased internally through transfers, purchased outside).

Evaluate the cost to serve of the main vendors. Identify the buying criteria per segment. Deﬁne a reference price as a model for price coherence between the various products in a family. Deﬁne the pricing target, gross margin target, and volume target per customer and product.

The Market potential evaluation: SGG volumes and shares on the facade market Choose the product range, analyse the competition’s offers and deﬁne the sourcing

BEST

BETTER

GOOD

28 SAINT-GOBAIN GLASS brand book

Competitors’ products PPG Solarban 70XL Cardinal LoE3-366 SunGuard High Selective SN (HT) Cardinal LoE2-240

4. MARKETING ACTIVITIES Define your marketing strategy and planning. After defining the strategic points, segments and customers, define the key activities - flyers, direct mail, visits, road shows, press releases - and draw up a schedule. Prepare the communication tool and communication plan.

Budget based on key activities

mar

Apr

may

Jun

Jul

Aug

Sep

Oct

Nov

Dec

...€

Priority Product A

...€

Brochures

...€

mARKET Better Living

Jan ...€

Feb

...€

Road Show Customer Trainings Advertising

...€

P.R.Campaign

...€

Direct Mail

...€

Trade Show

...€

...€ ...€

...€

...€ Spring Building Expo

Climate Convention

...€ ...€

...€

Glasstec

...€

Priority Product B

...€

Brochures

...€

Road Show

...€

Customer Trainings

...€

Advertising

...€

P.R.Campaign

...€

Direct Mail

...€

Better Working

...€

Priority Product C

...€

Brochures

...€

Direct Mail

...€

Customer Trainings

...€

Priority Product D

...€

Advertising

...€

Brochures

...€

Direct Mail

...€

Customer Trainings Trade Show

...€ Climate Convention

Glasstec

...€

CREATIVE GUIDELINEs

30 SAINT-GOBAIN GLASS brand book

New visual identity: look & feel Green by nature How to apply the new visual identity External communication examples Photos tips

New visual identity: look & feel Saint-Gobain Glass new design has evolved into more organic and living elements, reflecting the spirit of the company’s lifeline. Saint-Gobain Glass attributes are: • Inspired by nature • Working towards better living and better working • Shaping the habitat of tomorrow • Multiculturalism • Pioneering

32 SAINT-GOBAIN GLASS brand book

These attributes can be seen in the look & feel of the company visuals: • Inspired by nature: This inspiration comes from natural habitats, animal habitats and traditional human habitats. • Lively: Feeling good, in pleasant and comfortable atmospheres. • Future-oriented: Focused on transcending and shaping the habitat of the future. • Multicultural application: The central/common idea for the visuals will be adapted to each region, taking into account cultural and ethnical factors, including architectural differences.

GREEN BY NATURE Inspired by nature, Saint-Gobain Glass makes the link between environmental issues and natural solutions. Accordingly, the selection of natureanalogical images such as those used in the SaintGobain Glass Moodfilm is very useful.

HOW TO APPLY THE NEW visual identity APPLICABLE FOR COVER PAGE In order to create a good visual, all the following points need to be considered. RULE 1 The visual should enhance the Saint-Gobain Glass brand. RULE 2 The visual should transmit the properties/functions of the product or the customer need. RULE 3 Homogeneity in the visual creation. This is highly recommended to make the transition and communication smooth.

RULE 4 The visual is divided into two parts, through the use of two images, or one single image. There should always be a transition at the vertical axis positioned at the junction between the helix lines. RULE 5 Choice of visuals: the visual should contain at least one of the 3 options: A. Natural habitat or Human traditional habitat or Animal habitat e.g. SGG COOL-LITE® XTREME visual page 39 B. Analogy with the shape of the product (or the building using the product) e.g. The three visuals on the left-hand side of page 35 C. Analogy with the product function e.g. SGG MIRALITE® REVOLUTION visual page 39

34 SAINT-GOBAIN GLASS brand book

Option A, B or C

Option C

In case A and B, there should be 2 visuals, including one of the product (or product in use).

When there is one single image, the use of a glass product picture is not mandatory.

Real images, as well as realistic and credible virtual images should be used.

SGG

PRODUCT® TITLE TITLE

ALTERNATIVES

Subtitle Subtitle Subtitle Subtitle

SGG

PRODUCT® TITLE TITLE

Subtitle Subtitle Subtitle Subtitle

SAINT-GOBAIN GLASS CORPORATE The future of habitat. Since 1665.

SAINT-GOBAIN GLASS NEED The future of habitat. Since 1665.

SGG

PRODUCT® TITLE TITLE

When seeking for inspiration, the chart allows the use of a single visual showing a glass product in use, with a blue filter on the righthand side. See filter rule page 57

VALIDATION PROCESS Subtitle Subtitle Subtitle Subtitle

SAINT-GOBAIN GLASS CLIMATE The future of habitat. Since 1665.

The visuals will be proposed centrally to the different regions which may adapt the original model according to their cultural, ethnical and architectural particularities.

In any case, the visual must be validated by the International Product Managers.

SAINT-GOBAIN GLASS SILENCE The future of habitat. Since 1665.

HOW TO APPLY THE NEW visual identity COUNTER EXAMPLES What’s wrong with these visuals?

In the visuals below, one or several rules (see page 34) have not been followed. Let’s explain why.

SGG

PRODUCT® TITLE TITLE

Subtitle Subtitle Subtitle Subtitle

SAINT-GOBAIN GLASS CLIMATE The future of habitat. Since 1665.

Choice of visual: animal habitat (5. option A) Creator’s intention: illustrate a world of silence (acoustic insulation).

Choice of visual: analogy of shape (5. option B) Creator’s intention: lack of clear intention in that case.

Choice of visual: analogy of function (5. option C) Creator’s intention: portray “space without limits” for triple glazing applications.

Rules broken: RULE 3: The transition between the two visuals is quite abrupt; the visual lacks graphical rework and balance.

Rules broken: RULE 1: The shape comparison between the Torre Agbar skyscraper and a cob of corn does not enhance the Saint-Gobain Glass brand at all. In some countries, corn has cultural connotations.

Rules broken: RULE 2: “Space without limits” is shown here as “space conquest” with a visual of a spaceman on Mars. This takes symbolism too far to express a customer need for space. Visuals should communicate understandable messages, where readers can see the correlation with Saint-Gobain Glass.

RULE 1: As such, Saint-Gobain Glass is not enhanced as no message is transmitted.

36 SAINT-GOBAIN GLASS brand book

RULE 2: There is no common properties between a corn and the glass in use in this building. The use of option 5.B: analogy of shape should be used with caution, and in respect to the other four rules.

EXTERNAL COMMUNICATION, BROCHURES EXAMPLES

CORPORATE LEVEL

The following examples open up a new world of visual concepts that can be clearly adapted to the unique identity of SaintGobain Glass markets. Four different categories have been defined for external communication purposes: • • • •

SGG

PRODUCT® TITLE TITLE

corporate level market segment level need level product level

Subtitle Subtitle Subtitle Subtitle

SAINT-GOBAIN GLASS CORPORATE The future of habitat. Since 1665.

MARKET SEGMENT LEVEL

NEED LEVEL

SGG

CONSERVATORY GLAZING SOLUTION

Bringing outside in

PRODUCT® TITLE TITLE

SAINT-GOBAIN GLASS SIMPLICITY The future of habitat. Since 1665.

38 SAINT-GOBAIN GLASS brand book

Subtitle Subtitle Subtitle Subtitle

SAINT-GOBAIN GLASS SAFETY The future of habitat. Since 1665.

PRODUCT LEVEL

SGG

COOL-LITE XTREME 速

Extremely high selective solar control and low-e glass

MIRALITE速 REVOLUTION SGG

SAINT-GOBAIN GLASS CLIMATE The future of habitat. Since 1665.

Life-size living space

SAINT-GOBAIN GLASS DESIGN The future of habitat. Since 1665.

PHOTOS TIPS AIMS The brandbook is centred on customer needs. This idea should be reflected in all visuals, choice of environment and direction, people’s expression, as well as photo frame and angle. Aligned with this vision, prefer photos which include people. A high resolution picture ensures maximum ﬂexibility of use of the images for online purposes as well as for all types of printed material and documentation. An average image quality of about 3500 × 2500 px (or larger) is preferable, and the required minimum is approx. 800 × 600 px. The use of a common Saint-Gobain Glass picture library is suggested for creating all future visual outputs.

For all photos of people, make sure you vary gender, age and ethnic background.

40 SAINT-GOBAIN GLASS brand book

EMOTIONS / ATMOSPHERE People should be represented as friendly, open, and portraying better living and working environments. • people smiling without eyes closed • calm, serene, peaceful expressions

To communicate the company’s ambition to meet people’s expectations in habitat (see needs described on pages 20-21), the following type of visuals are expected: • people interacting with, or being protected by, glass • people enjoying their living space with glass type mentioned though not necessarily displayed N.B.: Only use pictures of babies when essential; this is not such an obvious choice.

Better LIVING

People should clearly illustrate the benefits of choosing Saint-Gobain Glass products and solutions. They should express satisfaction at having found an answer to their needs (e.g. heat reduction, noise control, maximum daylight…).

42 SAINT-GOBAIN GLASS brand book

Better WORKING

SUSTAINABLE HABITAT Being part of the companyâ&#x20AC;&#x2122;s core values, a sustainable habitat visual should be included in the Saint-Gobain Glass communication. This must be a tangible and natural close-up. Photos are better than illustrations, and a certain amount of glass should be shown on buildings.

44â&#x20AC;&#x192; SAINT-GOBAIN GLASS brand book

ARCHITECTURE The main focus for all architectural images, whether interior or exterior, should be the ability of glass or its special coating to provide: • • • • •

exceptional design light space thermal protection bending capability/flexibility

High glossy images of prestigious buildings are ideal for underlining the core values of SaintGobain Glass.

REQUIRED VIEWS: • the whole building • alternative angles • close-up and focus on glass

Applications

Photo coverage recommendations:

Rather poor examples of working environment:

PLANT PHOTO COVERAGE

• not facing the viewer • looks like a snapshot • too dark

LOCATIONS: • • • •

person/people person/people person/people person/people

in warehouses at manufacturing facilities in offices on construction sites

Activities: • • • •

poor

working, supporting checking the building studying blueprints inspecting glass Good example of working environment: • dedicated • pioneering • with a hint of “living colours” Good

46 SAINT-GOBAIN GLASS brand book

PICTURES HIGHLIGHTING THE BEAUTY OF PRODUCTION The process of creating glass is shrouded in mystery. To show glass production most pictures should be: • • • • • •

professional technical highly emotional mystic living displaying nature at work

GRAPHIC GUIDELINEs

48 SAINT-GOBAIN GLASS brand book

Helix / Slope Colour scheme / Typography Brochures / Adverts Posters and roll-up banners Partner logos and buttons WEB / Internal communication Other communication media / Goodies

α α

0.5 α

Helix

0.5 α ⅔ α

⅓α ⅓α

⅔α

⅓α 0.150.15 α α

0.1 α0.1 α

0.2 α0.2 α

0.3 α0.3 α

0,1 α0.1 α

Case 1: Top

⅓α

0.15 α

0.35 α

0.2 α

case 2: Bottom

BOTTOM

C 0.1 α

0.15 α 0.2 α

0.35 α

0.025 α

0.2 α

SLOPE

0.15 α 0.2 α

50 SAINT-GOBAIN GLASS brand book

⅓α

0.05 α

Helix

SLOPE

Applicable to all formats

Applicable to various formats

Outline:

In all formats, the helix is always drawn and positioned homothetically with regard to the top or bottom of the document. The initial value to take into account is the document width (α). This determines all further measures for the position of the helix and logotype. Drawing the helix requires two control points (see blue lines on example alongside).

The slope is comprised of two parts: a blue and a need-colour part. To design the slope, it is recommended to start with the drawing of the need-colour part, divided into three elements: a rectangle, a line for Saint-Gobain Glass signature and a double-line drawing:

• The first tangent is horizontal. It starts at point A and stops halfway down the page (1/3 α). • The second tangent starts with point B. It stops halfway down the page. The angle allows the two helices to cross each other at 2/3 α. The standard Saint-Gobain Glass logo is 1 /3 α width and always centred with regard to the 2/3 α axis of the page.

The two tangents are horizontal and start at point C. One stops at 0.15 α and the other at 0.2 α from the left of the page. Colour: The blue part is always a 100% flat tint of Pantone Reflex Blue. The need-colour part is filled with one of the seven need colours described on page 52. For corporate communication, the need colour is Pantone Silver.

Case 1: The helix is at the top of the page (e.g. brochure). The word SAINT-GOBAIN is placed at 0.15 α from the top of the page. Case 2: The helix is at the bottom of the page (e.g. advert). The bridge is placed at 0.15 α from the bottom of the page. Colour: The helix is white with a 50% opacity for dark images, and 35% for light.

SAINT-GOBAIN GLASS NEED The future of habitat. Since 1665.

Example of brochure application

COLOuR SCHEME CORPORATE COLOURS

Corporate Blue

C-100 M-72 K-6 # 003399 RAL: S3560

Pantone Reflex Blue

Corporate Grey

K-50 # 999999 RAL: 7004

Pantone 423 Silver Pantone 877

Stick to the following colour code to communicate the Needs groups. NEED LEVEL

CUSTOMER NEEDS COLOURS

1. Climate management

CLIMATE

M-35 Y-70 #ffcc66

Pantone 150U

2. Design, decoration, aesthetics

DESIGN

K-60 #999999

Pantone Cool Gray 10U

3. Light & space management

LIGHT & SPACE

C-50 M-10 #99ccff

Pantone 297U

4. Safety & security

SAFETY

M-80 Y-70 #ff3300

Pantone 1788U

5. Noise control

SILENCE

C-80 Y-25 #0099cc

Pantone 7466U

6. Easier life, all-in-one package

SIMPLICITY

white

White

7. Special, unique, trendy

NEO

C-30 Y-60 #99cc66

Pantone 367U

52 SAINT-GOBAIN GLASS brand book

GLYPHS

TYPOGRAPHY Verdana VERDANA, designed by Matthew Carter in 1996, is a humanist sans-serif typeface that is very easy to read in all situations. It is in line with the SaintGobain Glass brand and is readily accessible. Verdana is the corporate script of SAINT-GOBAIN GLASS and is also to be used for all advertising material.

STYLES

Two additional fonts need to be used: Font Symbol for characters

β, α, λ …

Font Coronet for characters “l ” in Tl , Rl and “e” in Te , Re , Ae

Verdana Regular

Verdana Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Verdana Bold

Verdana Bold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Product names: – Product names are in Verdana capital with no hyphenation – “SGG” size: • Titles and subtitles: height 1/2 of the product name body type • Regular text: height 2/3 of the product name body type – ®: mandatory in titles and subheads for protected brandnames, 50% of the product name body type. It is not mandatory in regular text.

… low emissive and the double glazing SGG CLIMAPLUS® are dedicated to… … low emissive and the double glazing SGGCLIMAPLUS® are dedicated to… … low emissive and the double glazing

SGG

CLIMAPLUS® are dedicated to…

120

113

106

113

BROCHURES FRONT COVER

A4 format graphical structure

1 3

All measurements are in mm. 1

Helix Described in detail on page 51. α= 210 mm

INSET ON WHITE BACKGROUND Logotype position: see pages 50-51. Size of logotype: width = 70 mm

Vertical axis

Placed at 2/3 of the page. It is used to centre the logotype and determine two zones for visual(s) and texts.

Slope Outline and colours described on page 51. α= 210 mm

4 0.25 70

54 SAINT-GOBAIN GLASS brand book

FRONT COVER TITLe and SubTitle

The indications below apply to: • 1 to 3 lines of product title • “a” to “d” lines of subtitle.

1 1

ALIGNMENT • Text in the left zone is right aligned along the vertical axis

2 3

SGG

PRODUCT® TITLE TITLE 2

The right alignment is carried out according to the letter and not the ®; for product names ending with ®, right margin: 1 mm.

Subtitle Subtitle Subtitle Subtitle

a b c d

• Text in the right zone is left aligned along the vertical axis 2

Placement of title / product name • 1 title / product name: line 2 • 2 titles / product names: lines 2 and 3 • 3 titles / product names: lines 1, 2 and 3

Placement of subtitle (optional) According to the length of the text, the line (a) is only used when the text requires four lines. Otherwise the text starts with line (b).

Slope texts • Text in the rectangle is (upper case): “SAINT-GOBAIN GLASS + NEED NAME” (e.g.: SAINT-GOBAIN GLASS CLIMATE) Special case: When no need applies (corporate or market level), only use appropriate text. (e.g.: exterior design)

SAINT-GOBAIN GLASS NEED The future of habitat. Since 1665.

• Saint-Gobain Glass signature: The future of habitat. Since 1665.

FRONT COVER

FONT SIZE, OPACITY AND COLOuRS

HELIX VISUAL The helix is white with a 50% opacity for dark images, and 35% for light.

TOP WHITE BACKGROUND

TITLE AND SUBTITLE

SGG

PRODUCT® TITLE TITLE

Subtitle Subtitle Subtitle Subtitle

TITLE IN UPPER CASE: Verdana, size 34 pt ; leading 40 pt SGG and ®, size 17 pt: see page 53 Colour: white or Pantone Silver for dark images, and Pantone Reflex Blue for light images. SUBTITLE IN LOWER CASE: Verdana Italic, size 17 pt ; leading 20 pt Colour: white or Pantone Silver for dark images, and Pantone Reflex Blue for light images.

SLOPE The blue part is always a 100% flat tint of Pantone Reflex Blue. The need-colour part is filled with one of the seven need colours described on page 52. For corporate communication, the need colour is Pantone Silver. CUSTOMER NEED AND SIGNATURE: Verdana, size 10 pt Exception for SAINT-GOBAIN GLASS LIGHT & SPACE, size 9 pt

SAINT-GOBAIN GLASS DESIGN The future of habitat. Since 1665.

56 SAINT-GOBAIN GLASS brand book

FRONT COVER

Special case: SINGLE VISUAL WITH FILTER

visual Quadrichrome Saint-Gobain Glass product visual.

right-hand side On the right-hand side, Reﬂex Blue is applied using the overlay layer mode in 100% on the image.

SGG

PRODUCT® TITLE TITLE

Subtitle Subtitle Subtitle Subtitle

ADDITIONAL RULES Similar to regular cover page (see pages 54 > 56)

SAINT-GOBAIN GLASS NEED The future of habitat. Since 1665.

BACK COVER

210

Construction of BROCHURES with 4 pages or more

6 Re g u l a t i o n s

Left-hand side

Ibh et utpat, consed tationsenibh elesse voloboreet lor sumsan ut ut nullam nis adip euismod oloborp ercilisisse min henis nostis nit il inim alit, consed eu feugiat numsandip ex eu feumsandiat ver atum zriuscilit, velit ullutpa tumsandre enim dolummod diam delessequat lortie molor ipisci exerat venis aci bla core tem quat.

• Background in full tone Reﬂex Blue • Logotype in white • Company name, address and website: Verdana size 7 pt, leading 9 pt (all lower case) Colour: white Text flush left 2

Quis nullutatem in er inim dolobor sequip enis nullam dio od modit incillaore consed do con velit alit ut lamet, sis nostis dio consectem quatetuer sectet, sed exerilit la augait ulla eu facipsuscing eril utpatuer sed dit la facilisl utatum del do exer irit autatum elesto conum voloborem volor ipsusto od molese tat. Ut verilit iriure minim vel irit am inibh et dolorpercil do odiam adigna con henim zzriuscin eu feui bla coreriure mincil ilisl eugiam dolutat. Ro core vero dio commolore feu faci tat lutatummodo od exero odolesequat ver sim vullam inim nisl dolor sequam, vendrer sequi bla accummodio od eums

Registered trademarks Text block on 2nd and 3rd column. Font: Verdana size 6 pt, leading: 8 pt Colour: black, 100% SGG and ®: see page 53

Credit

HELIX 42

MARKER and Chapter title (OPTIONAL)

See page 62

Saint-Gobain Glass Address City/Country

BODY TEXT (OPTIONAL)

6 91.5

LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®,SGG LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®, SGG LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®, SGG LOREM®, SGG IPSUM®, SGG DOLORENT®. SGG

www.saint-gobain-glass.com

31.5

73.5

58 SAINT-GOBAIN GLASS brand book

See page 59 7

Unt at wis num alis dolestrud magnit, vent vel er in henit velismodipit alit inci tet wisl ut er inim iril iriure minim amconse magnibh eraesed te tat laoreet wissi.

Distributor

Lines colour: Silver Pantone (black 50%) Thickness: 0.75 pt Opacity: white, 50% 6

Bore facillam volobortie eum eratum zzriuscing ea amcommo dolorem ea feuguer ametum inibh er sequis aute magnim vel estissi et do del eu faccum acil essi.

Font: Verdana size 6 pt Colour: black, 100% 5

Tetummo lortionulput lore eros amet, susto ex ex esecte vel iurem et alis et augue dolum in euisim iustrud dit venim dit, qui tat. Duipsum doluptat dolortis nostie tat. Cil ing eriurer cidunt lortisl eum iuscips nim quam qui endreet wisit autetue rcilisi.Or ip erosto consequamet lummy nosto odigna faccum veriliquisl ing et, sum in velit at. Lendipit lor iliquipit doloreet aliquat. Xerostrud ea alit nummy nonsequisl ut augue tetum iriurem nibh etueraesto dit ipis ex eum zzriure dolorer sumsan henim do odo dunt ea feu feuisi.

Ut in ut pratin henim quatie te vulluptat, velit, quam in utpatue venim venim dolor sustincipisl iure delismodolor irit lorercilit vendipsummy nulpute euguero et wis alit eugait mmolorp erostio nsequat.

Distributor Font: Verdana size 8 pt Colour: black, 100% Rule thickness: 0.5 pt

andre etueriureet volobore dolor sequat venim irit iriurem ver amet, venim quissi.

4 Acilisi blaor sequat ver sustrud min vulput dolesting ex eu faciliquam velit la feugiam ver sequat. Ro el essi.nisse

210

BACK COVER

Special case: Construction for the RECTO of back-to-back printing 21

PLANITHERM® ® SGG CLIMAPLUS 3

Marker and chapter title

Migna faccummy num digna feuis num lor accum iusciduiscin veliquisi te feu feuguer cilluptat.

Peros augait alit velisit in elit augait ex euisi tis nullam veliquipit utpat. Od tetummy nulla feugait lutet, si. Ibh eugiam dunt nim in henim iriure feuismodo er si. Nonullan erit vent alit duisit utat la feugait luptatet la core mod tetuercidunt alisim volobore dolor iril in ullam, quipisit iustie exer augait vel dio core dolorem ipit ad tat, volorero cortisis nullum inis nullum nulputpat. Duis nostis nonsenibh eu feum aciliqu ismodoloreet nulland rercidunt euisl et lut la accumsan utpat velestrud dolore corero dolutpatin volese er sit, qui blan do odolore doluptat irillan volore.

Instructions for use San veliquam, velisim ilisl euiscidunt vero do dunt landit nullaoreet augait, conum dunt adipit prat. Per inis nit, core del et, velenis at velessi. Equat wisim iuscil dionsecte el in exer iliquat wis er se commod min vulput ulputat at. Duisit ullamet lor augait incincilisit accumsa ndignim nos dignisiscip.

Ecte exeraesto conum illa con henibh exer atio odiam zzriure dio er sustrud dolorem duipis eros etum eu feugait utpat. Tummodiamet, corper sectet ing eugueriuscip euisl dolortie mod eugueriuscil er susto consenim vel et wis do od magna consectem dunt am doluptate doluptatis aut lam, velestrud dolor augiat. Lad eumsandreet praestinit alit augait veliquis aciliquat.

SGG LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®,SGG LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®, SGG LOREM®, SUM®, SGG DOLORENT®, SGG QUIDAM®, SGG LOREM®, SGG IPSUM®, SGG DOLORENT®, SGG QUIDAM®, SGG LOREM®, SGG IPSUM®.

21 52 21

Saint-Gobain Glass Address City/Country

www.saint-gobain-glass.com

SGG

IP-

Colour: black, 50% Thickness: 0.5 pt Across entire width of the format

27.5

Distributor

Rule

27.5

Company name, address and website: Verdana size 7 pt, leading 9 pt (all lower case) Colour: black, 100%

BODY TEXT See page 62. Credit, Distributor, Registered trademarks See page 58.

Be n e f i t s

Rilisit lum in verostrud te modolor adit, vercin ex etumsan dipsusc iliquisi blamcon senibh euipsum doleniamet pratuer senis nulla facinci tat. Lum vel utpat aci te tie tie mod tin henibh eraese diamcom molorper suscilla faciliquat at. Illuptat, corem dion ullandre facipis dolumsa ndignia mconulp utpat, sit irillan ute exer susto core tin ut lobore magna facil elit iustrud tie te dolum ilit, sisim do dolore commodit nulluptat. Duisit utpatue dolor aliquatum init, quipisi.

Address block

Applications Sandio eum nullum nos estio el ute magniametue volobor sum dolor suscipsuscin et, quatumsan veliquam dolum ip et wis nibh ent nonsed modo od te faccummod eugait wisim velis niamet alisit nullaor erostrud dolortin eugue tissent aliqui blandre eu faci tem vel in eugait pratuer ilisim velit exercidunt lorerci bla faccum duis nos ate dolorperos eros ea feum vullutpat, velis ent venismod er irilis enit praestie mincin heniam veros dolobore magna faci blan ullut nim irilit irit amconse quipit ilit acincil iquissi.

title

• Marker: Every chapter starts with a marker in the family’s colour, placed to the left in the margin. Colour: family, 100%. Except for “simplicity”: colour black 10% Length: 20 mm / Thickness: 2.6 mm Markers can be placed on the left-hand side of 2nd and 3rd column ; in this case length: 5 mm • Title: Space between marker and start of chapter title: 3 mm Font: Verdana, size 10 pt Kern amount: +100 / Colour: black 70 % 4

27.5

SGG

Verdana, size 30 pt, leading 36 pt (all upper case) Colour: black, 70%. Text flush left SGG and ®, size 15 pt: see page 53 3

27.5

• Marker: Colour: family, 100% Except for “simplicity”: colour black 10% Length: 20 mm / Thickness: 2.6 mm • Family name: Font: Verdana, size 10 pt (upper case) Colour: family, 100% 2

Acilisi blaor sequat ver sustrud min vulput dolesting ex eu faciliquam velit la feugiam ver sequat. Ro el essi.nisse

Family header (Placed at the top of the margin)

27.5

SAINT-GOBAIN GLASS CLIMATE

27.5

Band Full reflex blue tone across entire width of the format

210 55 27.5

27.5

55 27.5

27.5

5.72

55 5.72

5.72

55 5.72

5.72

012

text example

t e x t e x am p l e

BROCHURES INSIDE PAGES TEXTS and VISUALS

Brochures should draw inspiration from the brandbook tone and visual universe.

55 27.5

27.5

55 27.5

27.5

5.72

3 • SAINT-GOBAIN GLASS SILENCE

55 5.72

5.72

55 5.72

5.72

012

• Choose texts using the brandbook terminology: better living, better working, Saint-Gobain Glass lifeline messages, focus on benefits and customer needs. • Give a larger space to visuals.

210

2 • SGG STADIP SILENCE

The key messages:

text example

t e x t e x am p l e

VISUALS:

3 • SAINT-GOBAIN GLASS SILENCE

60 SAINT-GOBAIN GLASS brand book

2 • SGG STADIP SILENCE

See photos tips from page 40 > 47. Visuals are placed in the body of the page. They can cross columns, and eventually go over two pages. Full-page visuals are possible.

SAINT-GOBAIN GLASS CLIMATE

SGG

TEXTS:

PLANITHERM®

Gait dolum in henim nulla facilit wissed exerationse feugue magna conse dolorem nullamc onsenibh enim do dolorper sum

Brochures content is structured as follow: a catchphrase or slogan picks up on the benefits for the customer choosing Saint-Gobain Glass products or solutions. (cf. triple glazing brochure page 65) • • • • • • • •

Applications Benefits (answer to customer need and points of difference) Description (concise marketing description, not technical) Range (product references, dimensions, thicknesses, shades,…) Instructions for use (transportation, handling, processing,…) Installation (installation, maintenance,…) Regulation Performance / Technical Specifications (table)

Chapter titles should appear in that order, and may be skipped if irrelevant. The text is written in a clear and simple style, with short sentences and bullet points. It recalls the customer need and details how the customer benefits by choosing Saint-Gobain Glass. Put yourself in the reader’s shoes!

Applications Opienter vilius inem invenat iquonsum se pubi publicae hucervi vicieninte am inces vera tus co cone re te perfessi ciendit. To hos, comporaci tus ocut adhus noctora cioncum invo, ariu egeruntiam, publint, quam pulicae iam hem. Unte publicerurni publin habuntius coenices hus; huconscerem, novericibus nones tam sena, cupici sena, ti. Ilicastiam ipiores simorem omnim iac move, nos : – era dea pertemqua quem – aris faudem ora res ; – catus inam noviri ure auctamdi se isse pra vissentum in dit patum vidi.

Be n e fi t s Voltur hocrehebusa duciptis, cruntel icturs niam telis or pra venam mor hi, nonc virmilicae fuemponloc tem, ubliam none furox ne proximmo tes. Ahalare ta Sp. Vivasdam quem ego urevirmantem cussign ostimul icatiu iaet inve, que quod contest riore, utea pribus aus. • An vatam plius con voltorterum avesilis hos erenatanti, trare cultuid icipsedeatum pori intro inatiam habi ingulium pores caes ia sessi es esceri, untere movicav : – Erictudemus. Fultius con ves adhum autemque te, deperrac rei fat C. Pat. Viviven atudetorum hosus hil tem fauc in temulis deo inatus culviripica nimmovidet ; – Qua res ernit. Catum, confirit in dites hili poposteatum nihicep onferit, que me es es hemnit consi sciam tatum intiam suam ur, Cat gra, urnis sultus si consigili con dem nos con.

• Apectortatem ponsus

• Roporum sessit

fir audenihil tat inatua diendit. Ast etror los Mari potifectorum firte ditraella di publibus?

Effrem inam obusa senatquam vit videntium, consupimovit num nos bonihilicum te nu eginatis. Opiorum con tantem nin pratimium us cris habereh ebatore demnos bonsulu temusqu ostabus, vere paris. At vid deestiam tus ompl. Hui periberiam.

Iactam sessuli camdiemed simmo nosteme ndestim coneriviuror locupio hae cum di, ceripserbit. Edi poste, merfes haliae.

• Bestant agit Ad conscrenatil ta, prius erest? quit culerum hae cre prium di comaximactu veret fex se tem pora norave, viri fecrisque perem non sula L. Um nos Ahabultilin se con tem, deps, perei pere cre nostres mo prorece ntervid convere ta per acchuc vium, quodit. ma, novis pat ponessuscit.

2 • SGG PLANITHERM

210

INSIDE PAGES

55 20

The text is always flush left. Titles and subtitles can be emphasized by being placed across several columns.

LEFT AND RIGHT HAND PAGE: CONSTRUCTION GRID & TEXT POSITION

27.5

55 27.5

27.5

1 SAINT-GOBAIN GLASS CLIMATE

Baseline Grid

start: 21 mm / increment: 11 pt

FAMILY HeadeR See page 59.

PLANITHERM®

SGG

Gait dolum in henim nulla facilit wissed exerationse feugue magna conse dolorem nullamc onsenibh enim do dolorper sum

title

See page 59.

Applications

5 3

CATCHPHRASE Placed either on left or right page see example page 65. Font: Verdana italic Colour: black, 70% Size: 12 pt Leading: 20 pt, locked to grid

Opienter vilius inem invenat iquonsum se pubi publicae hucervi vicieninte am inces vera tus co cone re te perfessi ciendit. To hos, comporaci tus ocut adhus noctora cioncum invo, ariu egeruntiam, publint, quam pulicae iam hem. Unte publicerurni publin habuntius coenices hus; huconscerem, novericibus nones tam sena, cupici sena, ti. Ilicastiam ipiores simorem omnim iac move, nos : – era dea pertemqua quem – aris faudem ora res ; – catus inam noviri ure auctamdi se isse pra vissentum in dit patum vidi.

Marker and chapter title See page 59.

Be n e fi t s

Voltur hocrehebusa duciptis, cruntel icturs niam telis or pra venam mor hi, nonc virmilicae fuemponloc tem, ubliam none furox ne proximmo tes. Ahalare ta Sp. Vivasdam quem ego urevirmantem cussign ostimul icatiu iaet inve, que quod contest riore, utea pribus aus.

BODY text Verdana, size 8 pt Leading 11 pt Colour: black 100 % Space before paragraph: 1mm

• An vatam plius con voltorterum avesilis hos erenatanti, trare cultuid icipsedeatum pori intro inatiam habi ingulium pores caes ia sessi es esceri, untere movicav :

Left folio box

– Erictudemus. Fultius con ves adhum autemque te, deperrac rei fat C. Pat. Viviven atudetorum hosus hil tem fauc in temulis deo inatus culviripica nimmovidet ;

Folio boxes must appear on all inner pages. Font: Verdana • Folio, size 9 pt • Bullet, size 9 pt • Name of the product(s), size 6 pt (left alignment) Colour: black, 100 % If a dark background is used, they are in white colour.

62 SAINT-GOBAIN GLASS brand book

6 11

– Qua res ernit. Catum, confirit in dites hili poposteatum nihicep onferit, que me es es hemnit consi sciam tatum intiam suam ur, Cat gra, urnis sultus si consigili con dem nos con.

2 • SGG PLANITHERM

• Apectortatem ponsus

• Roporum sessit

fir audenihil tat inatua diendit. Ast etror los Mari potifectorum firte ditraella di publibus?

• Ocum omnem tam hore con vemul hacciam hebem hebus con terem corurav occiend amenius patus cone morum tumus coendam aur. Eposto aperaede comnosus peritia dit; igna confinum facciem enatqui pertere quasta ori, avent. • Bestant agit Ad conscrenatil ta, prius erest? quit culerum hae cre prium di comaximactu veret fex se tem pora norave, viri fecrisque perem non sula L. Um nos Ahabultilin se con tem, deps, perei pere cre nostres mo prorece ntervid convere ta per acchuc vium, quodit. ma, novis pat ponessuscit.

Iactam sessuli camdiemed simmo nosteme ndestim coneriviuror locupio hae cum di, ceripserbit. Edi poste, merfes haliae.

012

INSIDE PAGES

LEFT AND RIGHT HAND PAGE: CONSTRUCTION GRID & TEXT POSITION

See page 62

illustrations & tables TITLES Verdana italic, size 7 pt leading 9 pt (outside baseline grid) Colour: black 100 % White interval between illustration or table and the title: 4 mm

Tables

Graphics & diagram references

5.72

9 Marei tabempl beraddum postamquem tis et publi pernimiusqua vivenit, qua nentermium, patqueriu virtemn ihiliciam et re prae crum tem in ditimilicta obsedo, sendient, visterc eribus numena, moveristrum nemunum.

Cumsandiate do corer sequis el iniat. Riure min vendrem ex eugait, quipsum digna consectetum quis nim irit ut verillan eugiamc oreetueros nulla conulput lobore minci tat. Duis ea feuisci bla aute minit pratet augiamet nonsequismod dignim vel er incillan nostrud do et illum ipit ipsum nulla.

Diam acillum euissim incilla alis niam er sed te te del ero euismod ipsustrud magnim irit ad dolore er alisl ulputet ueraessim veliquip ea alisim vero delenis nostrud tat. Ecte vent nis ad dolor sit vel iureet am dolendre et ing ea augait ulput lum quip exeraes tionsequis nonulla autet aci tem venim in ullumsa ndiamet

auguerit lorperit, quissendit acidunt ipsum nullamet, sustrud dolendre tetue eugiat, consectetum il exer aciliqui blan ute faccum nonumsa ndrerae ssequis molorper susto enibh euisi blan hendigniat. Ut lobore tie facilisi blamet am ip eraesto exercilit lut accum quat prat.

Te c h n i c a l s p e c i f i c a t i o n s

text

Ut iustio doloreros adipis nulla feugiamet lumsandiam, veliquipit ad tie veliquam, vulla augueriure vulput ad tis aut exeratum aut vullutat utem ipsuscilis el ing erat estrud duisi. Pit alisi. Metum zzriure eu feu facilit nullam, quatum dolore modipsu scidunt at nosto odoloreet la alit alisl ut prat, secte velestis adionum sandio digna feugiat lorer in utate magna cor sequis ex et luptat.

RIGHT folio box Folio boxes must appear on all inner pages. Font: Verdana • Folio, size 9 pt • Bullet, size 9 pt • Name of product family, size 6 pt (left alignment) Colour: black, 100 % If a dark background is used, they are in white colour.

dit, commy nos aliquam in ut iurem dolummy nostrud te molore faci blam, estrud quat. Cumsandiate do corer sequis el iniat. Riure min vendrem ex eugait, quipsum digna consectetum quis nim irit ut verillan eugiamc oreetueros nulla conulput lobore minci tat. Duis ea feuisci bla aute minit pratet augiamet nonsequismod dignim vel er incillan nostrud do et illum ipit ipsum nulla.

Feum nulla facin velisl dolorer in el dolore feumsan dionull aoreet, vullan-

SGG

Videpsenam PLANITHERM®

Catem dereorterei pectu/ sena, faceperem dees ﬁri/ idenium enitand epereni

Forum deniquos 0,0 W/(M2.K)

DUNT NOS ALIQUISIT NIBH ERO ESSEQUATUE ET DO EX ETUM DIO DOLORTION

Catilii pubit

Otilicie nonderf Immo cotina

5 6

Dunt nos aliquisit nibh ero essequatue et do ex etum dio dolortion estisis molesequat min henibh exeril dolore do dolor sim quismod tatie velismodolor ad magna feu feuis.

3 • SAINT-GOBAIN GLASS CLIMATE

Verdana or Bold Size 7 pt / leading 9 pt (outside baseline grid) Colour: black 100 %

5.72

I n s t r u c t i o n s fo r u s e

Typesetting keyword

Verdana Bold, size 10 pt, leading 14 pt (out of baseline grid) Colour: white

Graphics & diagrams titles Verdana Bold, size 7 pt leading 9 pt (outside baseline grid) Colour: Reflex Blue 100 % Upper rule: 0.5 pt Colour: Reflex Blue 100 %

• Product: Verdana Bold, size 14 pt leading 18 pt. Centred text • Information: Verdana Bold, size 10 or 14 pt leading 18 pt. Centred text

See page 64 5

INFORMATION COLUMN (OPTIONAL) This column can be used to emphasize given information, with short key messages. Reflex Blue 100 %

Keyword & regular text bullet Verdana Bold, size 8 pt Colour: black 100 %

5.72

start: 21 mm / increment: 11 pt

Re g u l a t i o n s

Baseline Grid

BODY text

5.72

The text is always flush left. Titles and subtitles can be emphasized by being placed across several columns.

5.72

Creating tables Two colours: the product family colour and black Typesetting, not locked to the baseline grid:

INSIDE PAGES

Top margin: TheSans Bold, size 7, black 100 %, leading 10, space after 1.5 mm. Text body: TheSans Plain, size 7.5, black 100 %, leading 10, space after 1.5 mm

tables

Position: tables can be across 1, 2 or 3 columns 1

Background: 2 cases

1/ family colour background, half-tone: 13% 1. family colour background, colour background used in top half-tone: 15% margin or table body supporting the product name(s) across one Colour background used in top margin or table body supporting the product name(s) across one or more columns or more columns (horizontal or vertical) (horizontal or vertical).

2 1

SGG STADIP

Produits

Dimensions

en kg m-2

Largeur en mm 2

2/ background black, half-tone: 8% grey background used alternating • Blue background used alternating with a white background with a white background to form to form and delimit table columns (horizontal or vertical) • Alternating blue and white must be suited to the contents and delimit table columns (horizontal or vertical) of the table. Alternating grey and white must be suited to the contents of the table.

Protection contre les risques de blessures en cas de heurts accidentels

33.1

6.4

15.4

3210

6000

44.1

8.4

20.4

3210

6000

2000 3

2000

Colour Lines

Exemple avec 2 glaces de 4 mm

Family colour, 100%. Except for “simplicity”: colour black 50% • Horizontal start rule length: 10 mm, thickness: 2.6 mm • Vertical start rule thickness: 0.5 mm in the whole length of the table. • Horizontal rules linked to text, rule below 0.7 pt thickness, offset 1.3 mm

Poids 3

en mm

2. background REFLEX blUE, half-tone: 10%

- SGG STADIP PROTECT

Épais.

Rules Colour: black 50% • Horizontal rules linked to text, rule below 0,5 pt thickness, offset 1.3 mm • Vertical rules thickness: 0.5 pt Used systematically in top margin. In the table body, they separate blocks of data. Two colours: the product family colour and black Typesetting, not locked to the baseline grid Top margin: Verdana Bold, size 7 pt, leading 11 pt black 100% space after 1.5 mm. Text body: Verdana, size 7 pt, leading 11 pt black 100%, space after 1.5 mm Position: Tables can be across 1, 2 or 3 columns.

64 SAINT-GOBAIN GLASS brand book

SGG CLIMAPLUS

4S (1)

Coefficient U(2) en W/(m2.K) air

argon

2.5

2.0

Colour rules

4 (6) 4

family colour, 100%

4 (8) 4

2.1

1.7

4 (10) 4

1.9

1.4

• horizontal start rule Length: 10 mm thickness: 2.75 mm • vertical start rule thickness: 0.5 mm the length of the table. • horizontal rules linked to text, rule below 0.7 pt thickness, offset 1.35 mm

Rules, black 50%

• horizontal rules linked to text, rule below 0.5 pt thickness, offset 1.35 mm • vertical rules thickness: 0.5 pt used systematically in top margin. In the table body, they separate blocks of data.

(1) SGG PLANISTAR (couche (2)

Facteur solaire des fenêtres avec double vitrage

Coefficient Um du châssis

SGG CLIMALIT

(traditionnel)

SGG CLIMAPLUS 4S (couche en face 2)

2,5

0,49

0,28

0,51

0,30

(couleur moyenne) W/(m2.K)

en face 2) + SGG PLANILUX

Selon norme EN 673

Double vitrage SGG CLIMAPLUS® 4S avec couche peu émissive en face 2 SGG CLIMAPLUS

Nom

SGG CLIMAPLUS

ACOUSTIC 4S

SILENCE 4S

DESIGN 4S

SGG CLIMAPLUS

PROTECT 4S

Verre extérieur

SGG PLANISTAR

Verre intérieur

SGG PLANILUX

SGG STADIP SILENCE 44.1

SGG MASTER-

GLASS

SGG STADIP PROTECT SP 510

5 (12) SP 510

Composition (1)

mm 4 (12) 4

4 (15/16) 4*

6 (12) 6

6 (15/16) 6*

4 (10) 6

4 (12) 8

4 (16) 8

6 (16) 44.1

6 (12) 6

Épaisseur

23/24

27/28

30.5

kg/m2

35.5

Poids Facteurs lumineux

SAINT-GOBAIN GLASS CLIMATE

PLANITHERM® ULTRA N ® SGG PLANITHERM LUX ® SGG PLANITHERM MAX SGG

Enlarge windows size and bring more space inside with the most performing Low-E coated glasses especially dedicated to Triple Glazed Units. Optimize Energy consumption, maximize light and comfort! Benefits

Nowadays, rising energy prices and climate change are driving the performance of buildings to a new level in terms of energy savings and CO2 reduction. In this context, improving the thermal efficiency of homes is a particular target. New generation windows are becoming one of the most efficient components in new houses, thanks to excellent thermal insulation when triple glazed now combined to high passive solar gains. SAINT-GOBAIN GLASS, the most innovative glass manufacturer, has developed very new Low-E coated glasses especially dedicated to triple-glazed units for a better living. Enlarge windows for a maximum of day lighting, comfort AND energy savings. Bring more space inside. New SGG PLANITHERM LUX and SGG PLANITHERM MAX are the next generation of Low-E coatings from SAINT-GOBAIN GLASS

Be inspired by the superior performances of new glazing using one of the three most advanced Low-E coatings: SGG PLANITHERM MAX, SGG PLANITHERM ULTRA N or SGG PLANITHERM LUX. Feel outside when staying inside, this dream comes true! Enjoy the best thermal insulation: Ug = 0.7 W/m²K (Triple glazed unit with two cavities of 12 mm Argon filled using SGG PLANITHERM ULTRA N, SGG PLANITHERM MAX or two cavities of 14 mm Argon filled using SGG PLANITHERM LUX) and maximize passive solar gains: g = 62% (combining SGG PLANITHERM LUX with clear float glass SGG PLANILUX). This high performance glazing allows you to reshape the habitat.

Applicati on With a light transmission of 73% a Triple Glazed Unit using SGG PLANITHERM LUX and clear float glass ensures a high level of day lighting. With a light transmission of 74% a Triple Glazed Unit using SGG PLANITHERM MAX and SGG DIAMANT is brilliant and crystal clear. These new coatings are particularly suitable for passive-houses and lowenergy-houses. Residential: – Windows – Patio doors, French doors – other external doors Commercial: – Façades / windows – Curtain walling – Structural glazing

2 • SGG PLANITHERM ULTRA N, LUX & MAX

Reduction of the heating cost thanks to high thermal insulation. Less energy spent to heat and, as a result, lower CO2 emissions. Large areas of glazing can be used whilst maximising energy savings. Natural solar gains have benefits for both your comfort and wallet! Conventional heating systems can be reduced and become redundant.

dedicated to Triple Glazed Units with the highest energy balance ever reached.

Comfort: Glazed areas are warmer so it is more comfortable to stand next to windows. Freedom: Such glazing meets the needs of architects for a wide variety of applications requiring neutral aesthetics, transparency and optical clarity.

Transparency: Enjoy natural day-lighting in every room even during cloudy winter days.

Instructions for use PLANITHERM ULTRA N, SGG PLANITHERM LUX and SGG PLANITHERM MAX must always be assembled into an insulated glazing unit, preferably in a triple glazing unit. The coatings are generally placed on face 2 & 5 of the unit.

Full guidance on handling and processing SGG PLANITHERM products are detailed in a separate document available from SAINT-GOBAIN GLASS.

SGG

Description SGG PLANITHERM ULTRA N, SGG PLANITHERM LUX and SGG PLANITHERM MAX are manufactured on SAINTGOBAIN GLASS’ magnetron coaters. A unique combination of multiple layers is applied to high quality SGG PLANILUX clear float glass or SGG DIAMANT extra-clear float glass using a magnetically enhanced cathodic sputtering process under vacuum conditions. The resultant thin and extremely transparent coating reflects very effectively long-wave heat radiation (Low-E) back into the room, whilst maximising transmittance of natural light and short-wave solar radiation.

Technical Specifications Performances data:

External Pane

TGU with PTL ULTRA N

TGU with PTL LUX

TGU with PTL MAX

SGG PLANITHERM ULTRA N

SGG PLANITHERM LUX

SGG PLANITHERM MAX*

SGG PLANILUX

SGG DIAMANT

SGG PLANITHERM ULTRA N

SGG PLANITHERM LUX

SGG PLANITHERM MAX*

Middle Pane Internal Pane Composition in mm Spacers

36mm = 4/12/4/12/4 or 40mm = 4/14/4/14/4 2×12mm 90% Argon

Coating positions

2×14mm 90% Argon

2×12mm 90% Argon

2×14mm 90% Argon

2×12mm 90% Argon

2×14mm 90% Argon

Face 2 and 5

TL*

71%

73%

74%

RLe*

14%

17%

15%

g-value*

0.50

0.62

Ug-value in W/m²K**

0.7

0.6

0.8

0.60 0.7

0.7

* Light and solar performance according to EN 410 ** Centre pane Ug-values in accordance with EN 673

3 • SAINT-GOBAIN GLASS CLIMATE

ADVERTs

Saint-Gobain Glass adverts should have a clear, uncluttered layout. Visuals, title and subtitle are key elements in an advert ; see pages 34-35. Little additional text is added, and should be positioned as shown on pages 68-69. Reference should be made to the Saint-Gobain Glass website.

SGG

The document is always divided into two areas (along the vertical axis corresponding to the apex of the logotype), in reference to Saint-Gobain’s 2003 guidelines on publications & communications. The helix is placed at the bottom of the page.

PRODUCT® TITLE TITLE

It alit adionulla alit iure vercing esequat at. Dui blaorperat vel iureet luptat. Lortin henim zzriuscilit lutat lutpat. Duisit doluptat landit adipit lor sed modiam, conseniam, veliquat. Dui blaore dionse faccum eu faccumm odipsus cillandre min ent do delenis ad tationsent augait irilis nonsed. www.saint-gobain-glass.com

portrait page 66 SAINT-GOBAIN GLASS brand book

Subtitle Subtitle Subtitle Subtitle

EXAMPLES IN VARIOUS FORMATS Additional information on formats is accessible in Saint-Gobain’s 2003 guidelines on publications & communications.

SGG

product® Title title

product® TITLE Subtitle SGG

Subtitle Subtitle Subtitle Subtitle

Subtitle Subtitle Subtitle

Half page LANDSCAPE

Half page portrait 67

120

113

106

113

TITLE in upper case

HELIX AND TEXT ZONEs SGG and ®, see page 53. Colour: white or Pantone Silver for dark images, and Pantone Reflex Blue for light images. • Portrait page and half page landscape: Verdana, size 34 pt. Leading 40 pt • Half page portrait: Verdana, size 30 pt. Leading 40 pt 2

SUBTITLE in lower case

• Portrait page and half page landscape: Verdana, size 17 pt. Leading 20 pt • Half page portrait: Verdana, size 15 pt. Leading 20 pt Colour: white or Pantone Silver for dark images, and Pantone Reflex Blue for light images. 3

text

Always flush left Verdana, size 8 pt Leading 11 pt Colour: Reflex Blue 100 %

Subtitle Subtitle Subtitle Subtitle

31.5

68 SAINT-GOBAIN GLASS brand book

PRODUCT® TITLE TITLE

SGG

26.5

The grey zone outlines the maximum surface covered by the text. The text should always start from the bottom line.

73.5 mm

85 mm 95 mm

portrait page

78.5

120

106

113

69.5

62.5

55.5

69.5

55.5

31.5

Half page portrait

2 25

20.5

85 mm

In this case, the helix has a different drawing than the referent case of page 50. The helix drawing and logotype size is reduced to 75â&#x20AC;&#x2030;% (compared to A4 format). The bottom margin is 10Â mm. Control points described on pages 50-51 remain equal.

3 30

HALF PAGE LANDSCAPE

26.5

95 mm

73.5 mm

21.5

22.5

53 mm

31.5

85 mm

105 mm

POSTERs AND ROLL-UP BANNERs

General rule applicable to the two options mentioned below: • The text keeps to the brandbook spirit (wording and key messages). See pages 60-61 • The document is divided into two areas (along the vertical axis corresponding to the apex of the logotype), in reference to Saint-Gobain’s 2003 guidelines on publications & communications. Solid colours, texts or visuals are inserted to the right or left of this axis.

A banner is made up of a slope and a broad white space. See slope drawing and colour details on pages 50-51. It is placed at the bottom of the page. Such a banner is combined with a larger visual above. • Banner title If α = 210 mm: Verdana, 16 pt. to 22 pt. Colour: Reflex Blue 100%

VELIQUATET DOLOR CILLAOREM QUISI

Andionsecte molesto et lan ulput aci ex ero exerius cillaorem iriurem veliquatet am zzrilit nostrud min ulputat. Cinisi. Rit lut nullan henim irillut irit, consecte modo od delis ad dolor sed do odit lore tiniamet ut vel ullaore riliquis accum et eum acinis num iliquisim quisi tat.

Ipit do odipis non utat, vel utat wissequ amcore ero dolobore feum nulla feu feuisi. Idunt adip eum in veniam ril in henismodiam iriliquat aliquam consecte tat autpat in utat niamet la feuguerci blandre tionsed euisi. vel utat wissequ amcore ero dolobore feum nulla feu feuisi.

SAINT-GOBAIN GLASS SILENCE The future of habitat. Since 1665.

• Banner text Verdana, 8 pt. to 11 pt. Leading 9.6 pt. to 13.2 pt. Colour: Black 70%

α 0.25 α ⅔α

⅓α

0.15 α

There are two possible options for adding written information.

OPTION 1: Use of a bottom banner

0.22 α

Posters and roll-up banners are advert formats, • that could either be used as pure adverts (see rules pages 66 > 69) • or as displays, integrating more texts and written explanations than a regular advert (scheme, graph, table,…).

0.12α

0.06

0.03α

70 SAINT-GOBAIN GLASS brand book

0.28 α

0.04

0.28 α

0.04

0.28 α

0.04

0.07α

0.25 α

0.06

0.03α

α 0.5 α

⅓α ⅓α

0.15 α 0.1 α

0.2 α

0.3 α

0.1 α

⅔α

TITLE TITLE TITLE

SUB SUB SUB SUB

TITLE TITLE TITLE TITLE

0.225 α

0.15 α

0.025 α

0.28 α

Ipit do odipis non utat, vel utat wissequ amcore ero dolobore feum nulla feu feuisi. Idunt adip eum in veniam ril in henismo diam iriliquat aliquam consecte tat autpat in utat

niamet la feuguerci blandre tionsed euisi. vel utat wissequ amcore ero dolobore feum nulla feu feuisi. Idunt adip eum in veniam ril in henismo diam iriliquat odipis.

0.04

0.28 α

0.04

0.28 α

0.04

0.1 α

0.05

0.2 α

0.025 α

VELIQUATET DOLOR CILLAOREM

SAINT-GOBAIN GLASS CORPORATE The future of habitat. Since 1665.

OPTION 2: Full page information When texts or graphs are preferred, the general rule applies. The helix is placed on top of the page, with a slope added at the bottom. See helix and slope indications on page 50.

SAINT-GOBAIN GLASS RELOADED

SEGMENTATION

MATRIX > Saint-Gobain Glass lifeline

> Marketing driven by customer needs KEY OBJECTIVES > Create a global segmentation, while respecting specific local requirements > Identify and address each market segment with a dedicated and efficient product-service proposition

OUR PERSONALITY

Entrepreneur, truly local and pioneering

OUR INSPIRATION

Natural, animal and traditional human habitats

OUR VISION

Glass is the most inspiring material for the future

OUR AMBITION

Improving life and converting shared dreams

OUR MISSION

Shaping the habitat of tomorrow for better living and better working

> Saint-Gobain Glass new visual identity

> A methodology in four steps 1/ Evaluation of Market Potential Identify the market potential in hard numbers 2/ Product Range Create a good/better/best offer approach and define the market potential by product offer 3/ Pricing Strategy Define the pricing target, gross margin target, and volume target per customer and product 4/ Marketing Activities At the end, define your marketing strategy and planning

SAINT-GOBAIN GLASS

SAINT-GOBAIN GLASS The future of habitat. Since 1665.

72â&#x20AC;&#x192; SAINT-GOBAIN GLASS brand book

The future of habitat. Since 1665.

PARTNER LOGOS AND BUTTONS Saint-Gobain Glass Partners now have a common logo. A crown inspired by the World Class Manufacturing & Marketing logo unifies the Club brand identity. It symbolizes operational excellence, Club spirit, synergies and people network.

y Savin g erg

ally frie ent nd

SGG Subtitle Subtitle Subtitle Subtitle

PRODUCT® TITLE TITLE

It alit adionulla alit iure vercing esequat at. Dui blaorperat vel iureet luptat. Lortin henim zzriuscilit lutat lutpat. Duisit doluptat landit adipit lor sed modiam, conseniam, veliquat.

Dui blaore dionse faccum eu faccumm odipsus cillandre min ent do delenis ad tationsent augait irilis nonsed.

www.saint-gobain-glass.com

Subtitle Subtitle Subtitle Subtitle

PRODUCT® TITLE TITLE

Env iro

•

SGG

It is better to place Partner logos at the lower right-hand edge of the copy area to be aligned with the SaintGobain Glass logo. Buttons can be inserted in new product ads, or when details on current test results are to be given. They should ideally be placed close to the product name for better reader visibility. Inserting additional buttons and/or logos reduces the impact of current logos or information. Only use more than two logos in exceptional cases.

www.saint-gobain-glass.com

web

INTERNET, EXTRANET, INTRANET Web portals are a company’s in-house and external showcase. Spaces to communicate and share information, they can broadcast news in realtime. A must for customers and colleagues. They should be handled professionally.

PRESENTATIONS & SLIDE SHOWS

Title without photo Title texte Verdana bold 32 pt Subtitle text Verdana 20 pt All text right-aligned on vertical line above the apex of the triangle

The new design will provide the correct medium for the text/images you may use for your presentations. These new templates will be used for internal and external purposes.

Texte Verdana bold 32 pt Level 1 text Verdana 28 pt domed bullet • Level 2: text Verdana 24 pt spherical bullet

74 SAINT-GOBAIN GLASS brand book

Level 3: text Verdana 20 pt arrow bullet

INTERNAL COMMUNICATION Printed tools allow continuous dialogue and interaction among collaborators worldwide. This includes newsletters and magazines at both global and regional level.

NEWSLETTERS / MAGAZINES Internal newsletters and magazines should be available in both printed and electronic versions.

MAGAZINES

NEWSLETTERs

OTHER COMMUNICATION MEDIA EXHIBITIONS AND POINTS OF SALE Coherent design reinforces the synergetic effects between all media used. Easily recognizable and captivating the viewer’s attention, it conveys a strong image of the Saint-Gobain Glass brand.

76 SAINT-GOBAIN GLASS brand book

GOODIES DESK PADS

Convenient desk pads including a calendar are always welcome giveaways.

CORPORATE GIFTS

Gifts help to build and maintain a closer friendship between SAINT-GOBAIN GLASS and its customers.

TRUCK

PHOTOS

pages 1, 67 and 76 (all in left-hand side): BMW Welt, München (D) Architect: COOP HIMMELB(L)AU Photographer: Engelhardt Sellin, Aschau page 4: Turning Torso, Malmö (S) Architect: Santiago Calatrava Photographer: Emporis GmbH pages 35 (first picture on the left-hand side), 37, 68, 71, 76: Prada Boutique Ayoama, Tokyo (Japan) Architects: Herzog & de Meuron Photographer: Daniele Domenicali page 35 (second picture on the left-hand side) Interactive Corp Manhattan, New York City (USA) Architects: Gehry Partners, LLP (Franck O’Gehry) Photographer: Ari Burling pages 35 (third picture on the left-hand side), 66, 70, 74, 75 (right-hand side), 76, 77: The National Grand Theatre, Beijing (PRC) Architect: Paul Andreu Photographer: Yang Chao Ying

pages 36 (middle picture), 75 (left-hand side): Torre Agbar, Barcelona (E) Architect: Ateliers Jean Nouvel Photographer: Fernando Gallo page 38 (right-hand side brochure > left picture): Beijing Botanical Garden, Beijing (PRC) Architect: Zhang Yu Photographer: Yang Chao Ying page 45 (top right picture): Baumann Wintergarten, Stockheim (D) Photographer: Stefan Diller page 73: Ponte Canal Grande, Venice (IT) Architect: Santiago Calatrava Photographer: Studio Leonardi fotografie Other photos: Saint-Gobain Glass, Corbis, Getty Images, Jupiter Images, Istockphoto, Shutterstock.

78 SAINT-GOBAIN GLASS brand book

pages 35 (right-hand side), 45 (left-hand side), 57: Convention Center, Vancouver (CAN) Architects: LMN Architects /DA/MCM Architects & Planners Photographer: Bob Matheson

SAINT-GOBAIN GLASS BRANDBOOK CD You will find here the Saint-Gobain Glass Moodfilm / brochures, adverts and posters templates / as well as the brandbook key visuals with mention of rights of use.

BRANDBOOK