MERCHANT NEWSLETTER ISSUE 05 — FALL 2018 www.legacywest.com
LEGACY WEST PREPARES FOR THE HOLIDAY SEASON Celebrations planned for peak shopping period It has been another incredible year at Legacy West, and we look forward to closing out 2018 on a very festive note. We are excited to announce our “Seasonal Favorites” special holiday event series kicking off on Black Friday (November 23, 2018). We are thrilled to have Plano Mayor Harry LaRosiliere and Kidd Kraddick Morning Show host Kellie Rasberry join us for a ceremonial illumination of the center. Think dazzling light displays, festive music, and choreographed fountain shows. In addition, our guests will be able to enjoy festive holiday beats every Saturday evening in December until Christmas. We also couldn’t be more thrilled to launch a new partnership with North Texas Food Bank this holiday season. Designated drop-off locations will be set up throughout the center during the holiday season for our guests to drop off canned food items. Developing long-term relationships with our community remains extremely important to us. In addition to our new partnership with the North Texas Food Bank, we have been actively forming relationships with a number of important community organizations including Junior League of Collin County, Hope’s Door New Beginning Center, Hendrick Scholarship Foundation, SKI Plano, DIFFA Dallas, Fashion Group International of Dallas, and Children’s Medical Center Plano as well as Gleneagles and Stonebriar Country Clubs, Park Place Lexus Plano, and Mercedes-Benz of Plano. This year, we are very proud to support and sponsor Partners Card benefiting The Family Place. More than a dozen of our stores and restaurants will sell Partners Cards and offer the 20% discount from October 26 - November 4. Legacy West also participated in JP Morgan Chase’s Employee Appreciation Week where 18 of our retailers set up pop-up shops along the campus’ Main Street to help educate their employees on all of the best-in-class businesses we have at our center.
MANAGEMENT CONTACTS Lori Decker General Manager (Companies) lori@legacywest.com 214.473.9700 Stewart Storms Director of Development stewart@legacywest.com 469.609.1508 Victoria Snee Director of Marketing victoria@legacywest.com 469.609.1505 Gabriel Roxas Director of Consumer Engagement gabriel@legacywest.com 469.609.1506 Lynn Zuercher Senior Property Manager lynn@legacywest.com 214.473.9700 Johnny McDonald Courtesy Patrol Officer johnny@legacywest.com 469.609.1500
In the coming months, we will continue to see more new store and restaurant openings including Albion, Amorino, Cava, Johnny Rodriguez the Salon, Neighborhood Goods, Read Between the Lines, and Spence Diamonds. With those additions, Legacy West will be close to 100% leased which is extremely exciting.
Israel Cruz Maintenance Supervisor israel@legacywest.com 469.609.1500
Legacy West continues to capture headlines and set the standard for mixed-use developments not just in North Texas but around the country. Strong, close relationships with our stores and restaurants is key to our success. Our team thoroughly enjoys working with each and every one of you.
Jaklyn Huffman Administrative Assistant jaklyn@legacywest.com 469.609.1500
Wishing all of you a healthy and happy holiday season and look forward to an even more exciting and prosperous new year. – Victoria Snee
LEGACY WEST AND PARTNERS CARD Legacy West is proud to be a sponsor of Partners Card, a premier charity shopping event in DFW that is the signature fundraiser for The Family Place, the largest family violence agency in Texas. Partners Card has raised over $18 million to help break the cycle of family violence in our community. The Partners Card entitles the cardholder to a 20% discount at participating retailers for a ten-day period from Friday, October 26 through Sunday, November 4. Legacy West retailers participating include: Bonobos, Coach, Fabletics, Filson, Frontgate, J.Crew, Johnny Was, Levi’s, Madewell, Peter Millar, Pockets Menswear, Rustic Cuff, Spectacles Fine Eyewear, Sugarfina, Tommy Bahama Store, Tommy Bahama Restaurant, Tumi, and West Elm. This year volunteers will be on site Saturday, October 27 from 11a to 6p selling cards near the Legacy West fountains. 100% of your Partners Card purchase goes directly to supporting survivors of family violence and the services of The Family Place. Your $70 Partners Card pays for one night of safety for a victim of family violence at The Family Place shelters.
LEGACY WEST ANNOUNCES SEASONAL FAVORITES FESTIVITIES TO START THE HOLIDAYS In September, Legacy West announced our plans for Seasonal Favorites, a special holiday event series. Seasonal Favorites kicks off on Friday, November 23, 2018 at 7:00 p.m. when Plano Mayor Harry LaRosiliere and his family join Kellie Rasberry of the Kidd Kraddick Morning Show in a ceremonial illumination of the center. Seasonal Favorites also launches our new partnership with North Texas Food Bank.
Visitors will also enjoy festive holiday beats every Saturday in December until Christmas from 5:00 p.m. until 9:00 p.m. Activities are free and open to the public. Extended store hours, special promotions and sales, and other important information will become available online at www.legacywest.com. A special episode of the Legacy West Podcast, hosted by Victoria Snee, will air on Wednesday, November 21, 2018 with more details about the kick-off celebration.
Please email Victoria Snee and Gabriel Roxas all information about special in store events, activations, and promotions (especially Black Friday offers), so we can continuously update the blog that will remain on Legacy West’s home page for the duration of Seasonal Favorites. Even if you don’t have specific discounts yet, please let us know special incentives like food and drink service in your store and special, holiday drinks and dishes at your restaurant. Seasonal Favorites will also include social media contests, so if you would like to promote your store or restaurant by offering a prize, please email Victoria and Gabriel your ideas.
RECENT OPENINGS KĀI
KĀI, an Asian-inspired restaurant combined with an elegant lounge allows diners to have a complete evening of drinks, entertainment, and a one-of-a-kind culinary experience any day of the week. KĀI draws inspiration from American mid-century modern design, with inviting wood tones, granite, marble, and pops of color to create a casual yet elegant ambiance. The restaurant features a light and airy interior, three bars, and two stunning outdoor patios overlooking the skyline. In addition, guests can continue their evening in the full-service lounge or perhaps host an event or elegant party in the private dining room.
LULULEMON
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighborhood. Lululemon’s vision for its store was to create more than a place where people could get gear to sweat in, lululemon wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility.
SPECTACLES FINE EYEWEAR
Spectacles Fine Eyewear is a complete eyecare boutique offering the finest eyeglasses and sunglasses, reasonably priced, superbly crafted, and meticulously fitted. A multi-service optical shop with unique eyewear, Spectacles provides comprehensive eyecare for adults and children. Dr. Robert Birenbaum is a Board certified Therapeutic Optometrist with 45 years of expertise in detecting and treating many eye diseases. Specializing in hard-to-fit contact lenses, dry eye conditions, patients with complex visual problems, and providing a technically advanced office are features that distinguish Spectacles from other practices.
TIMELESS LUXURY WATCHES
Timeless Luxury Watches is a local, family-owned watch boutique. They are authorized dealers of several global luxury brands which include: Omega, IWC, TUDOR, Montblanc, Grand Seiko, Nomos Glashutte, Bremont, Carl F. Bucherer, Zenith, Louis Moinet, Frederique Constant, Luminox, Seiko Astron, Speak Marin, Orbita Watchwinders, Benson Watchwinders, Montegrappa Pens. They also have a selection of luxury pre-owned watches.
TRUDERM
TruDerm offers patients both medical and cosmetic dermatology procedures and treatments every day of the week. Staffed by a boardcertified Dermatologist, Physician Assistants, and Estheticians expertly trained in today’s leading dermatological and skin treatments, TruDerm is dedicated to working with the patient to achieve their individual goals. TruDerm has carefully designed its facility with patients’ comfort in mind at every step and is proud to offer them high-quality service combined with the latest in technology in a relaxing, spa-like atmosphere.
LEGACY WEST PODCAST Legacy West Podcast continues to attract new listeners. The bimonthly show, produced in Legacy West’s in-house recording studio, features a range of topics including fashion and beauty, food and drink, wellness and nutrition, and home and interior design. This innovative format presents an opportunity to reach our customers in an intimate way during their daily commute, workout, or anytime they want to plug in their earbuds and tune out everything else. We encourage all stores and restaurants to submit ideas for episodes to podcast@legacywest.com. Legacy West Podcast is available for download at legacywest.com, Apple Podcasts, Google Play, Stitcher, and other podcast platforms.
COMING SOON ALBION
Albion’s mission is to provide women with the most luxurious, flattering, and hassle-free fitness and leisure apparel on the market. Their garments are fashionable and unique, but more importantly practical and technical. Designed by women, their apparel is crafted for women wherever they may be in their fitness goals. Their clothes easily transition from work out gear to lounging gear: whether she’s running an errand or 26.2 miles across a finish line.
AMORINO
Created in 2002 by two childhood friends, Cristiano Sereni and Paolo Benassi, Amorino was born in the heart of Paris on Ile St Louis. The two founders’ passion is highlighted in their values: exacting standards of quality, consistency, pleasure, and flavor, as well as the cosy atmosphere in their shops. The creation of each new flavor of gelato starts with the most rigorous selection of sourced ingredients, combined with the patience and skill of highly trained chefs. Amorino is fully conscious of the requirements that are needed to make perfect gelato and they won’t rush that delicate process. For each new recipe, they push themselves to maximize the flavor and taste. How? By simply using organic and natural products, by sourcing ingredients directly from reputable suppliers, and by ensuring that they oversee every stage of the production process.
CAVA
Founded by childhood friends, all sons of Greek immigrants, Cava celebrates the flavors of their families’ traditional Greek and Mediterranean cooking in a casual modern setting. The Cava culture is to make food for those who savor because while others are content to feed their faces, Cava customers desire food that feeds the spirit, food that fills you and fulfills you, too.
JOHNNY RODRIGUEZ THE SALON
At Johnny Rodriguez the Salon, they want your appointment to be the best part of your day. The appointment is about more than achieving the perfect cut, color, or style; it’s about giving each client the best possible experience from start to finish that extends beyond the salon visit. They strive to bring out every guest’s inner beauty for the world to see.
NEIGHBORHOOD GOODS
Neighborhood Goods is a new type of department store, featuring an ever-changing landscape of the world’s most exciting brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn in vibrant physical spaces, through immersive editorial content, and more.
READ BETWEEN THE LINES
Founder Melinda Jones wanted to write words that moved people to braveness of the heart or a better day, and she wanted to print them on paper so good it would make you sigh with the yum of it all. Read Between The Lines® products don’t say ‘Happy Birthday!’ but, rather, ‘You’re The Best And The Mostest,’ or ‘Heck Yes.’ The store sells Read Between The Lines® products as well as curated paper goods, gifts, bar and party wares, jewelry, fine coffee table books, and home decor from designers and makers they love. If you are a paper freak or gift giver, you will feel very at home!
MARKETING & PROMOTION OPPORTUNITIES Monthly eNewsletters,Dedicated eBlasts, Event/Promo Pages Our monthly eNewsletter emailed at the beginning of every month now has a subscriber base of 10,000+. Please reply to the mid-month Call for Content by the deadline indicated in the email from Gabriel Roxas. Examples of content that will be considered for inclusion in the newsletter include new menu items, sales, or events and promotions. Images (1800 x 1059) should be submitted along with complete verbiage. Please send clean images WITHOUT text superimposed on the frame. eBlasts are sent on a weekly basis. Content needs to be scheduled at least one week in advance and is subject to availability. Images (600 x 400) should be submitted along with complete verbiage including a proposed email subject line and any additional copy. Please send clean images WITHOUT text superimposed on the frame.
Social Media Platforms
Be sure to follow @LegacyWestPlano on Facebook, Twitter, and Instagram, and encourage your store employees to do the same. You may submit sales, promotions, events, new collections, new menu items, or products/items for consideration to gabriel@ legacywest.com. Please send at least one week prior to post date. Requirements include photo (.jpg) form and suggested copy.
Digital Billboard Advertising
Legacy West has a large format digital display (18’3” x 27’ x 4”) facing SE at the corner of Legacy Drive and the Dallas North Tollway. Digital advertising opportunities are for Legacy West tenants only and are offered on a limited basis. Images must be static. Contact victoria@legacywest.com for additional details and pricing
While the monthly newsletter has a limited number of slots available, Legacy West can promote tenant sales, products, events and promotions, menu items, and in-store events on our website (www.legacywest.com). Please submit all content ideas at least one week in advance for consideration to gabriel@ legacywest.com. At least one image needs to be (1800 x 1059) for a featured image WITHOUT text superimposed on the frame. Additional images of varying sizes can be included in the body of a web page, but at least one image submitted must be (1800 x 1059). Additional requirements include start and end dates for any sales, events, or promotions, as well as suggested copy. Visit the Events & Promotions section of our website for examples. For inclusion on the Legacy West blog, please contact Gabriel with your content ideas.
MERCHANT REMINDERS Recycle
Recycle bins are located throughout the parking structures. Please break down all boxes/corrugated items so they are flat prior to placing them in the recycle bins.
Special Events
Please remember to reach out to the management office for approval in advance.
Storage Needs
BOEING AEROSPACE EXHIBIT As home to Boeing Global Services headquarters, we are proud the showcase the company’s public display of large-scale models including the F/A-18 Super Hornet and the 787-9 Dreamliner. Look for the exhibit directly above Spectacles.
Furniture and/or product must be contained within demised premises and patios. Please contact our management office for information on rentable storage spaces. If you have any questions about the above, please email propertymanagement@karahaninc.com.
PLANO POLICE DEPARTMENT SUBSTATION AT LEGACY WEST LEGACY WEST LINKEDIN PROFESSIONAL NETWORK Please contact gabriel@legacywest.com, with details on your participation, so you can be included in our outreach plans.
Officers with the Plano Police Department have opened their storefront office located at 7401 Windrose Avenue, Suite D120, which is just behind Earls Kitchen + Bar. Feel free to call them at 972.424.5678 or 911 if it is a true emergency. The Neighborhood Police Officers utilize foot patrol, bicycles, Segways, and police vehicles to patrol the area.