MERCHANT NEWSLETTER ISSUE 01 — SUMMER 2017 www.legacywest.com
COLLABORATING FOR OUR CUSTOMERS Developer and tenant as partners Little did we expect in February 2014, when we first announced the development of Legacy West, that thousands of construction workers, world-class architects, planners, and engineers would have been able to create this new magnificent project with such incredible speed, care and dedication. We have enjoyed unprecedented momentum with relocation announcements from some of the world’s strongest corporate icons…Toyota North America, FedEx Office Headquarters, JPMorgan Chase, and Liberty Mutual Regional Offices. And we have attracted an unparalleled array of national and regional retailers and restaurants, many of whom are coming to Texas for the first time. Our success has not escaped the eye of national media outlets including the Wall Street Journal, the New York Times, and Women’s Wear Daily…and industry groups have hailed our project as “Best Real Estate Deal of the Year”. We have all heard too much about “eat, shop, play” environments …but seldom do we see it really happen well. At Legacy West, however, we have done it! We have a genuine multi-use destination to work (with more than 100,000 new highly-paid employees)…live (with more than 1,200 new luxury apartments, over 100 new high-rise condominium residences and more than 120 single-family homes)… play (with dozens of new world class restaurants and an unmatched selection of new retailers and entertainment venues…and stay (with a Renaissance Hotel by Marriott about to open and a new boutique hotel coming soon). This first issue of our Merchant Newsletter signals the beginning of the coordination and synergy between our team and yours. We will give you summary of what’s happening at Legacy West and our hands-on team will work closely and frequently with you. The key ingredient to our success will be effective communication and collaboration between merchants and management. Working together, we can achieve great success while providing to our customers a “best in class” shopping, dining, and entertainment experience. Our team has been busy developing aggressive digital marketing programs, across all web and social media platforms, and I call on each of you, even if you are not yet open for business, to help us build on the enthusiasm we have created. We want to enhance your success with our website, digital outreach, print and social media, and various opening events. Together we will make Legacy West truly the “place to be”—and it is with great pride that I look forward to personally welcoming you here as a part of our Legacy West family.
MANAGEMENT CONTACTS Lori Decker General Manager/ The Karahan Companies lori@karahaninc.com 214.473.9700 Stewart Storms Project Manager/Legacy West stewart@karahaninc.com 214.620.5586 Victoria Snee Director of Marketing/Legacy West victoria@legacywest.com 214.755.7161 Haley Schultheis Digital Marketing/Legacy West haley@thestudiodigital.com 972.974.4322 Manoela Santos Administrative Assistant/ The Karahan Companies manoela@karahaninc.com 214.473.9700 Johnny McDonald Courtesy Patrol johnny@karahaninc.com 214.738.0704 Israel Cruz Maintenance Supervisor israel@karahaninc.com 214.708.3462
— Fehmi Karahan
UPCOMING EVENTS FABLETICS GRAND OPENING Friday, May 12-Sunday, May 14
JOHNNY WAS GRAND OPENING Monday, May 15
Join Fabletics for their new store opening weekend. Stop by to see the newest styles, enjoy some light bites and listen to DJ beats. Enjoy 20% off everything! Plus, the first 50 customers each day will receive a free pair of their best selling black Salar capris with any purchase of $49+!
Enjoy 20% off your entire purchase (some exclusions will apply and cannot be combined with any other offer) while you enjoy sweets and treats.
MARKETING OPPORTUNITIES Monthly E-Newsletter and Dedicated E-blasts
A monthly e-newsletter will be emailed the first of every month to our subscriber base of 9,000+. Content should be submitted to haley@thestudiodigital.com no later than the 20th of each month for consideration. Examples of content include new menu items, sales, promotions, events, etc. Images (270 x 183) should be submitted along with content. E-blasts will be sent out on a weekly basis. Content needs to be scheduled at least one month in advance and is subject to availability. Images (600px wide and 400 px height) should be submitted along with content containing a proposed email subject line and any additional copy.
Website
Legacy West can promote tenant sales, products/items, promotions, new menu items, in–store events, etc. on our website (www.legacywest. com). Please submit all content ideas at least one month in advance for consideration to haley@thestudiodigital.com. Image spec sizes vary regarding placement. Haley will inform you on what sizes she needs. Additional requirements include start and end dates for any sales, promotions, events, etc. as well as suggested copy. For inclusion on the Legacy West blog, please contact Haley with your content ideas.
Social Media Platforms
LEGACY WEST GRAND OPENING WEEKEND CELEBRATION We are excited to announce that our grand opening weekend celebration will take place Friday, June 2Sunday, June 4, 2017. A ribbon cutting ceremony with state and local officials as well as community business leaders, media members and other VIPs will take place on Friday, June 2 at 10AM kicking off the special weekend. Legacy West is asking ALL tenants to participate, even if your business is not open during this time. The weekend will be heavily promoted in the media through targeted advertising buys in major Dallas and Plano publications as well as scheduled television appearances and digital marketing efforts. Customers can expect special store events, parties, free food tastings/samplings and exclusive offers and promotions throughout the weekend as well as live musical entertainment. Please contact victoria@ legacywest.com with details on your participation so you can be included in our outreach plans.
Be sure to follow @legacywestplano on Facebook, Twitter and Instagram. You may submit sales, promotions, events, new collections, new menu items or products/items for consideration to haley@thestudiodigital.com. Please send two weeks prior to post date. Requirements include photo (.jpg) form and suggested copy. Live posting on all social media platforms is possible with advance notice of 2 weeks.
Television/PR Opportunities
Legacy West regularly schedules fashion and cooking segments on local Dallas TV stations (FOX4, NBC5, ABC8, CBS11 and CW33). Contact victoria@legacywest.com to be included in these opportunities and to submit any proposed segment ideas. Models may be provided when hosted by a Legacy West spokesperson. For cooking segments, please provide information about your chef including a bio and segment ideas.
Digital Billboard Advertising
Legacy West has a large format digital display (18’3” x 27’ x 4”) facing SE at the corner of Legacy Drive and the Dallas North Tollway. Digital advertising opportunities are for Legacy West tenants only and are offered on a limited basis. Images must be static per Texas State Law.
TRENDING NOW This season, the 80s inspiration is back in a big way. Think bright, bold color palettes, mix and match fabrics and textures, daring to bare one-shoulder looks and high shine fabrics. It’s easy to make a statement wearing every color of the rainbow, which was seen walking down runways around the globe. Some of this season’s top trends and must-have items include:
• Garden Party Florals
• One-Shoulder Inspirations
• Statement Making Stripes
• Oversized Earrings
• Pom Pom and Tassel Accessories
• Slip-on Shoes
• Beautiful Blue Shades
• Ruffles and Lace
COMING SOON DEL FRISCO’S DOUBLE EAGLE STEAK HOUSE—OPENED MAY 3
This restaurant embodies the rich tradition of the classic American steakhouse with impeccable chef-driven cuisine, award-winning wine list and unparalleled hospitality. Del Frisco’s Double Eagle Steak House offers an unforgettable experience in a stunning, energetic atmosphere perfect for any occasion.
FABLETICS—OPENED APRIL 27
Co-founded by Kate Hudson, Fabletics is an innovative, high-quality athletic wear and accessories line that helps you feel great, look great and is incredibly affordable. From the essentials to fashion-infused designs, we offer a range of athletic wear for the workout and beyond.
PETER MILLAR—OPENS MAY 13
Peter Millar creates menswear for any part of your day. Whether you are heading to the office, to the golf course or just into town, you can find an outfit for the occasion here.
JOHNNY WAS—OPENS MAY 15
Johnny Was is about clothes that cross cultures and defy trends. With a bohemian spirit and a true sense of authenticity, Johnny Was takes inspiration from anything that is beautiful, genuine and just that little bit special; a timeless piece of art, or the luxurious hand-stitching on a vintage dress, to the simplicity of a vibrant bougainvillea.
POCKETS MENSWEAR—OPENS MAY 20
Pockets Menswear is well known for its Italian lines, carrying brands such as Paul & Shark, Boglioli and Canali. What makes Pockets special, however, is its made-to-measure service, tailoring suits unique to each and every client.
TRUE FOOD KITCHEN—OPENS MAY 23
Where good food means so many things. With a healthy selection of vegan, vegetarian, or gluten free options, there is something for everyone who appreciates healthful, delectable food.
BOEING GLOBAL SERVICES SELECTS LEGACY WEST AS ITS NEW HEADQUARTERS Legacy West announced on April 5, 2017 that aerospace giant Boeing has selected Legacy West in Plano, Texas for the headquarters of its new Global Services business unit, operational in July. Boeing Global Services (BGS) headquarters will be located at the top floor of one of the Legacy West office buildings. Along with BGS President and CEO, Stan Deal, several BGS leadership team members and some support staff will be located at the site, serving as a central hub for approximately 20,000 BGS employees located around the globe. Developer Fehmi Karahan is excited about BGS’s selection
of Legacy West. “I am extremely proud to welcome another American corporate icon to our development. Boeing’s choice of Legacy West is a further ratification of the many benefits our development offers,” said Karahan. “Blending the best in class shopping and dining venues with our residential and office offerings makes Legacy West the premier ‘live, work/ eat/play/shop’ destination in Texas.” Boeing Global Services will be joining other officer users in the project: Toyota North America, FedEx Office, JPMorgan Chase, Liberty Mutual, Toyota Connected, Ryan, LLC and SAP America, who already call Legacy West their home.
LEGACY WEST LINKEDIN PROFESSIONAL NETWORK We invite you to be a part of our Legacy West LinkedIn page. Please feel free to send us any news or updates you would like us to share with our followers. We are happy to support your marketing and outreach efforts using this platform.
MERCHANT SPOTLIGHT West Elm With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The 11,841 square foot store at Legacy West supports customers in their journey to express their personal style at home. West Elm offers its Style + Service program. From a quick wall refresh to a bedroom or complete home makeover, their design experts are on hand to help make the process streamlined, simple and, most importantly, fun! Consultations with a West Elm stylist can be done at the store or your home. Depending on the design level you choose, you can receive expert analysis and recommendations on paint and fabric options, custom floor plans, personalized inspiration boards, assistance with styling and furniture placement and home organization tips.
APARTMENT AND OFFICE TENANT INCENTIVE PROGRAM Legacy West will offer an ongoing program where retail and restaurant tenants can offer exclusive promotions, discounts, incentives, etc. to apartment and office tenants. The Grand at Legacy West is an apartment complex on property with 600+ units. Office tenants include companies such as Boeing Global Services, Fidelity, Toyota Connected, WeWork and SAP. Offers will be valid for the calendar year and can be submitted at any time. Apartment tenants will have special key fobs to identify themselves and office tenants may be asked to supply a business card for identification. Contact victoria@legacywest.com if you would like more details and to participate.