MERCHANT NEWSLETTER ISSUE 03 — WINTER 2017 www.legacywest.com
LEGACY WEST CELEBRATES FIRST HOLIDAY SEASON Setting the standard Having managed numerous “blue chip” properties throughout my thirty-plus years in commercial real estate, I can earnestly say that I have yet to encounter one as special as Legacy West. Certainly in the North Texas area, no other retail destination rivals the promise and potential of our development. We are the heart of a thriving corporate community filled with thousands of employees, and we are located in a City consistently ranked among the safest and best places to live in America. The national, regional, and local attention surrounding our development continues unabated. Your store is part of a meticulously curated collection of retailers, restaurants, and service providers that lures thousands of customers each day to our center. As a management team, we devote ourselves to your success. We strive to maintain an engaging and stimulating on-site experience and atmosphereone—one where visitors gather and create memories that last a lifetime. As I walk the property, I cannot help but smile when I see families gathering for photos in front of our dazzling fountains. Our strong digital presence allows patrons to share their personal memories online and promote the Legacy West experience to additional users. As your marketing teams work to further your stores’ digital presence, we encourage each of you and your employees to support our center-wide outreach by following our social media accounts and visiting our website for up-to-date information on store openings and events. Breathtaking holiday lights, glistening ornaments, and life-sized Christmas presents mark a season that is sure to be flurried with activity, excitement, and enthusiasm. We want everyone to share in this holiday magic, and each and every person can be proud to make the magic happen by following property policies outlined in this issue. Collaborating with us to foster a best-possible consumer experience benefits our property and improves your stores’ bottom lines. If I can be of any assistance to that end, please do not hesitate to contact me. On behalf of Legacy West management, please accept my best wishes for a successful, prosperous, and joyful holiday season.
NEW FOUNTAIN PERFORMANCES Fans of the previous fountain shows will immediately notice a dramatic evolution in the marriage of music with lights and dancing waterworks in the bold, new lineup of fountain performances. In a shift from contemporary sounds, the new playlist offers classic tunes from Frank Sinatra, Nat King Cole, Bing Crosby, and Peggy Lee. However, in one of the most dramatic performances, Michael Bublé offers his modern take on the timeless, “Feeling Good.” Leading up to the new year, visitors will enjoy Harry Connick, Jr.’s “Jingle Bells,” Michael Bublé’s “It’s Beginning To Look A Lot Like Christmas,” and a pair of performances by Bing Crosby with “Winter Wonderland” and “Happy Holidays.” Even the silent break shows in between songs are new. They begin each day at 10a before hourly songs until 9p every day. Thursday through Saturday offer additional performances on the half hour starting at 5:30p and an additional 10p show.
– Jackie V. Walker
MANAGEMENT CONTACTS Jackie V. Walker Managing Director jackie@legacywest.com 469.609.1502 Stewart Storms Director of Development stewart@legacywest.com 469.609.1508 Victoria Snee Director of Marketing victoria@legacywest.com 469.609.1505 Gabriel Roxas Director of Consumer Engagement gabriel@legacywest.com 469.609.1506 Manoela Santos Assistant Property Manager manoela@legacywest.com 214.473.9700 Ediane Sprague Front Office–Reception & PBX ediane@legacywest.com 469.609.1500 Johnny McDonald Courtesy Patrol Officer johnny@legacywest.com 459.609.1500 Israel Cruz Maintenance Supervisor israel@legacywest.com 459.609.1500
OPENINGS SINCE FALL
OPENING IN EARLY 2018
BARNES & NOBLE KITCHEN
CREDO
This restaurant embodies the rich Beer, wine… and books? The new Barnes & Noble concept store opening at Legacy West will be the first in the southwest to offer not just the latest new novels, but a restaurant with an expanded menu including beer and wine. As the nation’s largest retail bookseller, Barnes & Noble operates 633 bookstores across all 50 states. The 9,000 square foot Legacy West new concept store will be a place to relax, discover new books, listen to an author speak, and have a glass of wine.
Credo is Latin for, “I Believe,” and the company believes that knowledge is beautiful. Knowledge lets you know what shade works for you, what nourishes your skin and how to tackle those wrinkles. It explains the difference between good chemicals and bad ones, and it allows you to understand which brand is the best for you, as well as the earth. It lets you know your best self, inside and out. There is a world of clean beauty to meet. Credo can introduce you.
FILSON
FOGO DE CHÃO
Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 120-year legacy is built upon its reputation for honesty, quality, and durability. With longlasting clothing, luggage, and accessories, Filson is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers, and anyone with a passion for the outdoors.
HAYWIRE
Haywire offers the true Texas experience you’re looking for and the gracious hospitality you expect. The menu features delicious, heritage recipes made modern with locally sourced Texas ingredients for tastes both unexpected and comforting.
J.CREW
J.Crew debuted in 1983 with the mailing of its first catalog. Today, the business includes retail and outlet stores nationwide and an ever-growing online business. J.Crew partners with the finest global fabric mills and craftsmen—as well as with iconic brands such as Thomas Mason®, Timex®, New Balance®, and Red Wing® (to name a few).
LEVI’S
The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations.
M∙A∙C
Make-up Art Cosmetics is a leading brand of professional cosmetics, created in Toronto, Canada in 1984 and part of the Estée Lauder Companies, Inc. The company’s popularity has grown through word-of-mouth endorsement from makeup artists, celebrities, models, photographers, and journalists around the world. M•A•C is sold in over 100 countries worldwide.
MADEWELL
Introduced in 2006, Madewell is a modern women’s denim brand with workwear roots. Denim is at the core of everything Madewell does: from jeans that fit perfectly to the things—tees, ankle boots, leather jackets—that women want to wear with them.
SEPHORA
Beauty Together at Sephora. The first beauty retailer to employ the unique open-sell philosophy, Sephora allows you to shop a myriad of brands and encourages you to try, test, and play with everything from lip glosses to blushes, skincare to fragrance.
STARBUCKS RESERVE
Only the second location like it in Texas and among only a few across the country, Starbucks Reserve offers a craft coffee experience. The rare, limited, small-batch roasting of amazing coffees that come from small lots and farms are only available for a limited time.
SUGARFINA
Sugarfina is a chic, always instagram-ready boutique filled with delicious gourmet sweets founded by sweethearts Rosie O’Neill and Josh Resnick. Signature sweets include champagne bears, sugar lips, and peach bellinis that are just as beautiful to look at as they are to taste.
TAVERNA
Taverna is a warm and inviting neighborhood restaurant that offers a truly Italian experience without having to leave Texas. Taverna’s Italian chefs strive to create the perfect menu using seasonal ingredients.
Born and raised on a Brazilian farm, the founders of Fogo learned to cook in the traditional churrasco grilling style that became the backbone of their story. Their first restaurant nestled in the countryside of Porto Alegre found celebrities, businessmen and politicians flocking in for the pure and simple taste experience. Now, calling the US its newest home, you too can indulge in Brazilian masterpieces like bacon wrapped filet mignon, mashed potatoes with cheese and caramelized banana.
KAI
KAI Asian Bistro is a southern Asian cuisine concept centered around an open wok kitchen. The light and airy interior, complete with a live edge bar, takes inspiration from American mid-century modern design and is complete with inviting wood tones to create a casual yet elegant feel.
PINK
PINK is a college girl’s must-shop destination for the cutest bras, panties, swim and loungewear! PINK dreams big to dress you in comfy, effortlessly cool wear. PINK is for the independent spirit on campus—true of heart, intelligent, and inspired! Whether lounging or living, you will always feel absolutely unique in PINK.
RUSTIC CUFF
Rustic Cuff is a growing company based out of a showroom in Tulsa, OK. Celebrities such as Miranda Lambert, Giuliana Rancic, Kristin Chenoweth, and Gayle King to name a few, wear Jill Donovan’s designs. Orders for Rustic Cuffs ship internationally every day. Her bracelets have been featured on a multitude of national talk shows and in magazines including Elle, People, In Style, etc.
TAPER+TAP
The future of men’s grooming has arrived at Taper+Tap. They have redefined the men’s grooming industry and have literally raised the BAR. Look Good / Feel Good is their motto, and that is exactly what you will experience when visiting. Enjoy one of their many craft beers on tap while their team of professionals create the cut that makes you look your best.
TIMELESS LUXURY WATCHES
Timeless Luxury Watches is a local, family-owned watch boutique. They are authorized dealers of several global luxury brands which include: Omega, IWC, TUDOR, Montblanc, Grand Seiko, Nomos Glashutte, Bremont, Carl F. Bucherer, Zenith, Louis Moinet, Frederique Constant, Luminox, Seiko Astron, Speak Marin, Orbita Watchwinders, Benson Watchwinders, Montegrappa Pens. They also have a selection of luxury pre-owned watches.
TOULOUSE
Toulouse Café and Bar recalls a fin-de-siècle Parisian Café where you are likely to bump into friends and find yourself in conversations with neighboring tables. At first glance you will notice the bustling activity that characterizes Toulouse: wait staff with wine openers and hot plates of food, people chatting and laughing, the clink of wine glasses…the atmosphere is sophisticated and good moods are contagious.
VICTORIA’S SECRET
Victoria’s Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart.
Website
OPENING DECEMBER 6 – LEGACY HALL The wait is finally over. Legacy Hall—one of the nation’s largest new food halls—is making its highly anticipated debut on Wednesday, Dec. 6. Dedicated to serving the best-of food trends prepared by premier chefs and local artisans, the three-story, 55,000-square-foot European-style food hall, brewery and live music and entertainment venue is opening its doors on Dec. 6 at 7800 Windrose Avenue. “Legacy Hall is the first of its kind, and it’s one of the most extraordinary food halls on the planet,” said Jack Gibbons, President & COO of Front Burner Restaurants. “Legacy Hall offers the very best in food theater, showcasing the sights, smells, sounds, and tastes of delicious cuisines presented by a blue-chip collection of culinary experts who are passionate about turning each meal into an experience. Conceiving, designing, and building a concept of this magnitude takes a lot of work—including visits to many of the top food halls across the globe—and we can’t wait to show off the results at this incredible dining and entertainment destination.”
MARKETING & PROMOTION OPPORTUNITIES Monthly eNewsletter and Dedicated eBlasts
Monthly eNewsletters are sent the first of each month to nearly 10,000 subscribers. Content should be submitted to Gabriel Roxas by email gabriel@legacywest.com no later than the 20th of each month for consideration. Examples of content include new menu items, sales, or events and promotions. Images (270 x 183) should be submitted along with content. eBlasts are sent on a weekly basis. Content needs to be scheduled at least one month in advance and is subject to availability. Images (600 x 400) should be submitted along with content containing a proposed email subject line and
Legacy West promotes tenant sales, products, events and promotions, menu items, and in-store events on our website (www.legacywest.com). Please submit all content ideas at least one month in advance for consideration to gabriel@ legacywest.com. At least one image needs to be (1800 x 1059) for a featured image. Additional images of varying sizes can be included in the body of a web page, but at least one image submitted must be (1800 x 1059). Note that getting images big enough for a featured image has been the biggest challenge for building promo and event pages. If no images big enough are available, this can often be addressed by having store employees shoot photos in store. Depending on availability and notice, Gabriel can also visit your store to photograph a featured image. Additional requirements include start and end dates for any sales, events or promotions, as well as suggested copy. Note that a web page requires more substantial verbiage than a social media post. Visit the Events & Promotions section of our website for examples. For inclusion on the Legacy West blog, please contact Gabriel with your content ideas.
Social Media Platforms
Be sure to follow @LegacyWestPlano on Facebook, Twitter, and Instagram and encourage your store employees to do the same. You are encouraged to submit sales, promotions, events, new collections, new menu items, or products/items for consideration to gabriel@legacywest.com. Please send at least two weeks prior to post date. Requirements include photo (.jpg) form and suggested copy. Live posting on all social media platforms is possible with advance notice of two weeks.
Television/PR Opportunities
Legacy West regularly schedules fashion and cooking segments on local television, including FOX 4, NBC 5, WFAA, CBS 11, and CW 33). Contact victoria@legacywest.com to be included in these opportunities and to submit any proposed segment ideas. Models may be provided when hosted by a Legacy West spokesperson. For cooking segments, please provide information about your chef including a bio and segment ideas.
Digital Billboard Advertising
Legacy West has a large format digital display (18’3” x 27’ x 4”) facing SE at the corner of Legacy Drive and the Dallas North Tollway. Digital advertising opportunities are for Legacy West tenants only and are offered on a limited basis. Images must be static. Email victoria@legacywest.com for additional details and pricing.
LEGACY WEST PROPERTY POLICIES The first holiday season at Legacy West will leave a lasting impression on customers we hope will return for years to come. That is why it is essential we all set a standard by following the policies in place that ensure patrons can access the property as easily as possible and enjoy a stress-free, clean, and safe atmosphere.
EMPLOYEE PARKING
All employees of our tenants must park at the top floor of parking garages (5th Floor of Garages AB, 5-6th Floors of Garage G, and 5-6th Floors of Garage K). Washing, repairing, and detailing of vehicles in any area of Legacy West are not permitted and are subject to immediate towing.
LEGACY WEST PROPERTY POLICIES (CONTINUED) TRASH & RECYCLE DISPOSAL When disposing of corrugated cardboard boxes, please ensure that they are broken down. Please train your store’s employees in the proper procedures for disposing of recycleables. When disposing trash, please make certain that bags do not leak and are placed in the appropriate trash container or compactor located in the garage nearest your store.
NO SMOKING As a reminder smoking is prohibited within 25 feet of all entrances. to any facility. DELIVERY HOURS Delivery hours are 7:00a to 10:45a and 2:00p to 4:45p.
Do not store items outside your business. All containers must remain inside your store until disposal per your store’s policy. Additional storage space is available for lease. Please email Jackie V. Walker at jackie@legacywest.com for additional information.
NEW SAFETY INITIATIVE WITH PLANO PD Our local neighborhood officers invite you to take part in a new kind of community watch for businesses in the area by using the Slack App. Available in both mobile and desktop applications, Slack allows you to share messages about anything you may find suspicious to the Legacy West community as quickly as possible. The department reminds you that the program will only be as successful as the involvement from the community allows it to be. If you would like to join the network, please email Plano Police Officer Bryan Patten bryanp@plano.gov
UPDATE ON K-BLOCK In mid-December Fogo de Chão will move its company headquarters from Addison to the newly built office space on the second and third floors above what will be its newest restaurant opening early next year. This marks the beginning of an exciting round of activity for the new building on the corner of Windrose Avenue and Headquarters Drive. With Legacy Hall’s opening, parent company Front Burner Restaurants will also office on the second floor with future tenants occupying levels three through five.
PLANO POLICE DEPARTMENT SUBSTATION AT LEGACY WEST LEGACY WEST LINKEDIN PROFESSIONAL NETWORK Please email gabriel@legacywest.com with details on your participation so you can be included in our outreach plans.
Officers with the Plano Police Department have opened their storefront office located at 7401 Windrose Avenue, Suite D120, which is just behind Earls Kitchen + Bar. Feel free to call them at 972.424.5678 or 911 if it is a true emergency. The Neighborhood Police Officers will utilize foot patrol, bicycles, Segways, and police vehicles to patrol the area.