MERCHANT NEWSLETTER ISSUE 04 — SPRING 2018 www.legacywest.com
LEGACY WEST THRIVING AS ONE YEAR ANNIVERSARY APPROACHES Even more planned for months ahead. It’s hard to believe that it has been nearly a year since we held our grand opening celebrations at Legacy West. At the time, only a handful of our stores and restaurants were open for business. What a difference a year makes! Today, we have over 30 stores and 15 restaurants open and thriving. This past December marked the opening of our highly anticipated Legacy Hall. People continue visiting Legacy West from all over North Texas—even from neighboring states—to see all that we have to offer. Each month, we continue to add great brands to our unparalleled lineup of existing tenant mix, and the excitement is truly palpable. Legacy West remains the most talked about shopping and dining destination in the region. We plan to work relentlessly to keep it this way. Recently, our management team held one-on-one meetings with our store and restaurant managers. We greatly enjoyed spending time with each one and hearing their thoughts on topics including parking, circulation, wayfinding, property maintenance, and print and media advertising opportunities. It is extremely important to our entire office that the lines of communication always remain open. Everything we heard was taken to heart, and we are pleased to announce several new improvements outlined in this newsletter. They are largely shaped by the feedback we received from all of you. At Legacy West, we believe in true partnership: your success is our success. We continue to do whatever we can to help your business grow and flourish through our targeted marketing, public relations, and strong community relationships. In April, we launched our very own Legacy West Podcast—a first for any retail development in the country—and look forward to using this platform to reach new audiences and connect on a personal level with our customers. So many of our stores and restaurants are exceeding their sales expectations, and we want to see that trend continue. It gives me enormous joy to see thousands strolling along Windrose Avenue, families gathering at the fountains to take photos, or groups of friends enjoying our incredible restaurants. That is what Legacy West is all about! As always, never hesitate to reach out if I can be of any assistance. – Victoria Snee
LEGACY WEST PODCAST In April we announced the debut of Legacy West Podcast. The bi-monthly show, produced in Legacy West’s in-house recording studio, features a range of topics including fashion and beauty, food and drink, wellness and nutrition, and home and interior design. This innovative format presents an opportunity to reach our customers in an intimate way during their daily commute, workout, or anytime they want to plug in their earbuds and tune out everything else. We encourage all stores and restaurants to submit ideas for episodes to podcast@legacywest.com. Legacy West Podcast is available for download at legacywest.com, Apple Podcasts, Google Play, RadioPublic, Stitcher, and other podcast platforms.
MANAGEMENT CONTACTS Lori Decker General Manager (Companies) lori@legacywest.com 214.473.9700 Stewart Storms Director of Development stewart@legacywest.com 469.609.1508 Victoria Snee Director of Marketing victoria@legacywest.com 469.609.1505 Gabriel Roxas Director of Consumer Engagement gabriel@legacywest.com 469.609.1506 Lynn Zuercher Senior Property Manager lynn@legacywest.com 214.473.9700 Natalie Alvarez Property Manager natalie@legacywest.com 469.609.1503 Johnny McDonald Courtesy Patrol Officer johnny@legacywest.com 469.609.1500 Israel Cruz Maintenance Supervisor israel@legacywest.com 469.609.1500 Jaklyn Huffman Administrative Assistant jaklyn@legacywest.com 469.609.1500
OPENINGS SINCE FALL
OPENING IN SUMMER 2018
CREDO
KAI
Credo is Latin for, “I believe,” and the company believes that knowledge is beautiful. Knowledge lets you know what shade works for you, what nourishes your skin and how to tackle those wrinkles. It explains the difference between good chemicals and bad ones, and it allows you to understand which brand is the best for you, as well as the earth. It lets you know your best self, inside and out. There is a world of clean beauty to meet. Credo can introduce you.
FEDEX OFFICE
Discover a wide array of printing products and convenient services for every need. FedEx Office team members are ready to help you with print solutions that bring your ideas to life. Print and design your personal projects like canvas prints, photo posters, and invitations online or in-store. Find just the right business product to tell your story. Explore posters, banners, and flyers. Explore bestin-class printing solutions and more like Corporate Print Solutions, FedEx OnCampus, and Hotels & Conventions.
FOGO DE CHÃO
Born and raised on a Brazilian farm, the founders of Fogo learned to cook in the traditional churrasco grilling style that became the backbone of their story. Their first restaurant nestled in the countryside of Porto Alegre found celebrities, businessmen, and politicians flocking in for the pure and simple taste experience. Now, calling the US its newest home, you too can indulge in Brazilian masterpieces like bacon wrapped filet mignon, mashed potatoes with cheese, and caramelized banana.
LEGACY HALL
Can’t decide? Legacy Hall has it all. The one-of-a-kind artisanal food hall experience is here. Where flavor meets modern new country design, you’ll find a feast for every one of your senses and a specialty marketplace buzzing with local purveyors and their delectable creations. This is the ultimate urban eatery plating the best quality and freshest sourced favorites from lobster rolls, to Philly cheesesteak, to homemade ginger beer floats.
PELOTON
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton offers the very best of fitness and tech via its innovative Bike, Tread (available now for preorder), and iOS App platforms, which bring Members the best workouts possible, all from the convenience of their own homes.
PINK
KAI Asian Bistro is a southern Asian cuisine concept centered around an open wok kitchen. The light and airy interior, complete with a live edge bar, takes inspiration from American mid-century modern design and is complete with inviting wood tones to create a casual yet elegant feel.
LULULEMON
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood. Lululemon’s vision for its store was to create more than a place where people could get gear to sweat in, lululemon wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility.
SPECTACLES FINE EYEWEAR
Spectacles Fine Eyewear is a complete eyecare boutique offering the finest eyeglasses and sunglasses, reasonably priced, superbly crafted, and meticulously fitted. A multi-service optical shop with unique eyewear, Spectacles provides comprehensive eyecare for adults and children. Dr. Robert Birenbaum is a Board certified Therapeutic Optometrist with 45 years of expertise in detecting and treating many eye diseases. Specializing in hard-to-fit contact lenses, dry eye conditions, patients with complex visual problems, and providing a technically advanced office are features that distinguish Spectacles from other practices.
TIMELESS LUXURY WATCHES
Timeless Luxury Watches is a local, family-owned watch boutique. They are authorized dealers of several global luxury brands which include: Omega, IWC, TUDOR, Montblanc, Grand Seiko, Nomos Glashutte, Bremont, Carl F. Bucherer, Zenith, Louis Moinet, Frederique Constant, Luminox, Seiko Astron, Speak Marin, Orbita Watchwinders, Benson Watchwinders, Montegrappa Pens. They also have a selection of luxury pre-owned watches..
TRUDERM
TruDerm offers patients both medical and cosmetic dermatology procedures and treatments every day of the week. Staffed by a boardcertified Dermatologist, Physician Assistants, and Estheticians expertly trained in today’s leading dermatological and skin treatments, TruDerm is dedicated to working with the patient to achieve their individual goals. TruDerm has carefully designed its facility with patients’ comfort in mind at every step and is proud to offer them high-quality service combined with the latest in technology in a relaxing, spa-like atmosphere.
PINK is a college girl’s must-shop destination for the cutest bras, panties, swim and loungewear! PINK dreams big to dress you in comfy, effortlessly cool wear. PINK is for the independent spirit on campus—true of heart, intelligent, and inspired! Whether lounging or living, you will always feel absolutely unique in PINK.
OPENING IN FALL 2018
RUSTIC CUFF
CAVA
Rustic Cuff is a growing company based out of a showroom in Tulsa, OK. Celebrities such as Miranda Lambert, Giuliana Rancic, Kristin Chenoweth, and Gayle King to name a few, wear Jill Donovan’s designs. Orders for Rustic Cuffs ship internationally every day. Her bracelets have been featured on a multitude of national talk shows and in magazines including Elle, People, In Style, and more.
TAPER+TAP
Founded by childhood friends, all sons of Greek immigrants, Cava celebrates the flavors of their families’ traditional Greek and Mediterranean cooking in a casual modern setting. The Cava culture is to make food for those who savor because while others are content to feed their faces, Cava customers desire food that feeds the spirit, food that fills you and fulfills you, too.
JOHNNY RODRIGUEZ THE SALON
The future of men’s grooming has arrived at Taper+Tap. They have redefined the men’s grooming industry and have literally raised the BAR. Look Good / Feel Good is their motto, and that is exactly what you will experience when visiting. Enjoy one of their many craft beers on tap while their team of professionals create the cut that makes you look your best.
At Johnny Rodriguez the Salon, they want your appointment to be the best part of your day. The appointment is about more than achieving the perfect cut, color, or style; it’s about giving each client the best possible experience from start to finish that extends beyond the salon visit. They strive to bring out every guest’s inner beauty for the world to see.
TOULOUSE
READ BETWEEN THE LINES
Toulouse Café and Bar recalls a Fin de Siecle Parisian Café where you are likely to bump into friends and find yourself in conversations with neighboring tables. At first glance you will notice the bustling activity that characterizes Toulouse: wait staff with wine openers and hot plates of food, people chatting and laughing, the clink of wine glasses… the atmosphere is sophisticated and good moods are contagious.
VICTORIA’S SECRET
Victoria’s Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart.
Founder Melinda Jones wanted to write words that moved people to braveness of the heart or a better day, and she wanted to print them on paper so good it would make you sigh with the yum of it all. Read Between The Lines® products don’t say ‘Happy Birthday!’ but, rather, ‘You’re The Best And The Mostest,’ or ‘Heck Yes.’ The store sells Read Between The Lines® products as well as curated paper goods, gifts, bar and party wares, jewelry, fine coffee table books, and home decor from designers and makers they love. If you are a paper freak or gift giver, you will feel very at home!
BOX GARDEN NOW OPEN Legacy Hall is now complete with the opening of the Box Garden. A four-day Grand Opening celebration took place May 17-20 immediately establishing Legacy West as one of the premier entertainment centers in North Texas. With the addition of Carlton Provisions BBQ and five new bars, the Box Garden is already a hit with customers filling the sprawling courtyard. The “Box Garden” got its name because of the use of reclaimed shipping containers which create much of the structure. This ultimate outdoor beer garden and entertainment spot will hold 1,500+ people and features a 600 square foot event stage for live music shows, festivals, and holiday parties. Watch for free concerts throughout the summer from The Polyphonic Spree, The Bright Light Social Hour, and more. You can find a schedule of upcoming events at http://legacyfoodhall.com/ events-entertainment/
UPDATES TO LEGACYWEST.COM We have added several new features to LegacyWest.com that offer each of our stores and restaurants new opportunities to raise awareness for your brands and the exciting things happening specifically at Legacy West. A new invitation screen to subscribe to our newsletter has already led to a dramatic spike in weekly subscriptions. A calendar on our Events & Promotions page offers a clearer presentation of what’s ahead for customers. Individual store pages are redesigned for a better user experience, and restaurants can now include menus that display as a separate pop-up window.
MARKETING & PROMOTION OPPORTUNITIES Monthly eNewsletters and Dedicated eBlasts
A monthly eNewsletter will be emailed the first of every month to our subscriber base of 9,000+. Content should be submitted to Gabriel Roxas by email gabriel@legacywest. com no later than the 20th of each month for consideration. Examples of content include new menu items, sales, or events and promotions. Images (270 x 183) should be submitted along with content. Please send clean images WITHOUT text superimposed on the frame. eBlasts are sent on a weekly basis. Content needs to be scheduled at least one week in advance and is subject to availability. Images (600 x 400) should be submitted along with content containing a proposed email subject line and any additional copy. Please send clean images WITHOUT text superimposed on the frame.
Website
Legacy West can promote tenant sales, products, events and promotions, menu items, and in-store events on our website (www.legacywest.com). Please submit all content ideas at least one week in advance for consideration to gabriel@legacywest. com. At least one image needs to be (1800 x 1059) for a featured image WITHOUT text superimposed on the frame. Additional images of varying sizes can be included in the body of a web page, but at least one image submitted must be (1800 x 1059). Note that getting text-free images big enough for a featured image has been the biggest challenge for building promo and event pages. If no images big enough are available, this can often be addressed by having store employees shoot photos in store. Depending on availability and notice, Gabriel can also visit your store to photograph a featured image. Additional requirements include start and end dates for any sales, events, or promotions, as well as suggested copy. Note that a web page requires more substantial verbiage than a social media post. Visit the Events & Promotions section of our website for examples. For inclusion on the Legacy West blog, please contact Gabriel with your content ideas.
Social Media Platforms
Be sure to follow @LegacyWestPlano on Facebook, Twitter, and Instagram, and encourage your store employees to do the same. You may submit sales, promotions, events, new collections, new menu items, or products/items for consideration to gabriel@legacywest.com. Please send at least one week prior to post date. Requirements include photo (.jpg) form and suggested copy. The goal is to employ a combination of these applications. For example, with enough information for a promo/event page, we can build the page prior to the end of a given month and publish as soon as possible. That same information can also be promoted in the monthly newsletter at the beginning of the following month. Then, social posts can be targeted to specific dates like the beginning of a promotion or midway through to remind customers it is still in effect. This strategy will accomplish maximum reach by separately targeting our web visitors, our email database, and our social followers.
Television/PR Opportunities Legacy West regularly schedules fashion and cooking segments on local television, including FOX 4, NBC 5, WFAA, CBS 11, and CW 33). Contact victoria@legacywest. com to be included in these opportunities and to submit any proposed segment ideas. Models may be provided when hosted by a Legacy West spokesperson. For cooking segments, please provide information about your chef including a bio and segment ideas. Digital Billboard Advertising Legacy West has a large format digital display (18’3” x 27’ x 4”) facing SE at the corner of Legacy Drive and the Dallas North Tollway. Digital advertising opportunities are for Legacy West tenants only and are offered on a limited basis. Images must be static. Email victoria@ legacywest.com for additional details and pricing.
UPDATES ON RULES AND PROCEDURES
MERCHANT REMINDERS
PARKING IMPROVEMENTS
ROOF KEY AND COMMON AREA ROOM ACCESS
Parking concerns were among the top issues cited in our recent merchant surveys. Signs on levels one and two now indicate retail parking only, limited to three hours. We encourage all employees to park on level four and higher to leave better access for retail and restaurant patrons. Our valet system has also been updated. As part of the realignment, we meticulously selected designated valet parking stalls to produce the most efficient system. Signage now indicates valet services in effect after 5p allowing office parking during business hours and valet during peak restaurant and retail hours.
We advise all roof and electrical room access be requested no less than 24 hours in advance, and all keys returned within 24 hours, unless otherwise approved. If emergency roof/room access is needed, we will provide access.
LEAF BLOWERS We have transitioned to battery operated leaf blowers to reduce the level of noise disturbances to The Grand residents. Additionally, we have adjusted the hours of use to earlier in the morning to avoid interference with restaurant and retail preparation for service.
EMPLOYEE PARKING Employees must park on levels 4, 5, and 6 in order to avoid towing.
DELIVERY HOURS Deliveries should be scheduled 7a–10:45a and 2p-4p. If you have any questions about policies and procedures, please contact our property management team.
PLANO POLICE DEPARTMENT SUBSTATION AT LEGACY WEST LEGACY WEST LINKEDIN PROFESSIONAL NETWORK Please contact gabriel@legacywest.com, with details on your participation, so you can be included in our outreach plans.
Officers with the Plano Police Department have opened their storefront office located at 7401 Windrose Avenue, Suite D120, which is just behind Earls Kitchen + Bar. Feel free to call them at 972.424.5678 or 911 if it is a true emergency. The Neighborhood Police Officers utilize foot patrol, bicycles, Segways, and police vehicles to patrol the area.