Gifts Today May June 2022

Page 24

Focus on... Wax Lyrical

More than just

a candle

Inspired by the beauty and wonder of its home in the Lake District, and with over 40 years’ experience of crafting beautifully designed collections, Wax Lyrical is passionate about fragrance

T

he simple act of lighting a candle creates a calming reassurance - in fact, an instant sense of feeling better. The flame lights up the room, warms the heart and, by blending the right fragrance, helps our wellbeing. Wax Lyrical’s passion for fragrance is blended throughout the company’s new Silver Needle Tea fragrance in its best-selling Fired Earth range. Available in three sizes of candles and reed diffusers, the stylish design decorates any room and a premium, sophisticated fragrance completes the home. The combination of bergamot, rosemary, eucalyptus, jasmine, cedar and amber not only smells divine but will help reduce stress, enhance relaxation and balance the emotions. Also helping to improve emotional wellbeing, Wax Lyrical has created two new must-have home fragrances for feeling calmly confident, which are available in candle tins, glass and pillar candles, as well as tea lights and reed diffusers. Fresh Eucalyptus is an oceanic fragrance to create a relaxing mood and to reduce exhaustion and benefit concentration. Aromatic Sandalwood is rich and sensual, including bergamot, ginger and vanilla to promote calmness, lower stress and improve sleep quality. Of course, fragrance is more than just relaxing - it can also be joyous. Joining forces again with award-winning designer Yvonne Ellen, Wax Lyrical has created four luscious and irresistible fragrances and new imaginative twists, adding character to every room. Ellen Studio London is a quirky and desirable range of four modern fragrances in candles (made with sustainable

24 Gifts Today

coconut wax), long lasting diffusers, giftable letterbox cards, and moisturising hand care in a mono-material (PE) future pump, meaning the whole vessel can be recycled. Fragrance is a personal choice, but Wax Lyrical head of research and development Dr Will Locke says it’s also more than just having a preference. Dr Will explains: “There is a science to scent. We all know the power of fragrance and the impact it can have on our happiness, mood and energy, but fragrance also transports you to a memory, a feeling or a specific moment in time. Scents can remind us so vividly of people and places and create an instant moment of nostalgia.” There’s nothing more nostalgic than an advent calendar, and Wax Lyrical has again this year created several stunning candle advent calendars, including for Wrendale Designs and Yvonne Ellen: 24 days of fragranced beauty, at possibly the most joyous but also stressful time of the year. Dr Will adds: “We are always excited and proud to unveil our latest collections, styles and inspired new products, and there are several Christmas collections to decorate the home or make the perfect presents. New or timeless favourites, all have the same quality, expert science and fragrance blended throughout - and, of course, all are proudly made in the UK, creating moments to wax lyrical about.”

Call: 01229 461100 Email: customerservice@wax-lyrical.com Visit: waxlyricaltrade.com


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Articles inside

Retailers’ Panel Eight independent retailers share

6min
pages 54-56

The Giftware Association chief executive Sarah Ward

3min
page 52

The Exclusively Show

5min
pages 48-49

New Products

3min
pages 50-51

Katie Loxton and Joma Jewellery

2min
page 47

Museums & Galleries

2min
pages 42-43

In Style

2min
pages 44-45

Bill & Bert’s, Colchester

5min
pages 40-41

Joe Davies

6min
pages 36-39

Richard Lang & Son

2min
pages 34-35

At Home

2min
page 26

Manor House

2min
page 29

The Tale of Ballard and Hill

3min
page 28

Home & Gift

7min
pages 30-33

Wax Lyrical

2min
pages 24-25

Parlane

1min
pages 22-23

South Downs Nurseries & Garden Centre, Hassocks

3min
page 21

PTMD

3min
page 20

Rex London

1min
page 11

British Independent Retailers Association (Bira) CEO Andrew Goodacre

3min
page 10

Diary of a Gift Shop by Claire Leigh owner of Two Ducks in Woking

3min
page 14

Retail100 Consulting

3min
pages 8-9

News

4min
page 6

Let’s Talk About… Buying with Yarnton Home and Garden gift/home buyer Bryony Taylor-Edwards

2min
page 7

Mosney Mill reveals a new range of homestyle products set to debut at Home & Gift

4min
pages 12-13

Glee

7min
pages 16-19
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