Cover Story BEKA
Using Maison & Objet as its launching ground, BEKA is introducing a series of exceptional new products to market, Kitchenware International takes a sneak peek…
NORI
BEKA’s best… W
h en it comes to launching new products to the kitchenware market, the manner in which you launch is often as important as the product itself. Step forward BEKA who will showcase their latest collections at Maison & Objet (M&O) – taking place in Paris from 9 to 13 September – think design-led pieces with functionality at their very core. The trade event is a natural fit for the brand, says marketing manager Elise De Paepe, citing M&O’s international trade base and reputation for quality as the perfect place to showcase BEKA’s latest collections. “The Nori and Maestro collections fit perfectly between the interior design and home decoration in M&O,” Elise says. “We are proud to introduce these novelties to the B2B market, we even showcase how they can be used by our top chef at the booth. He has tested and approved our latest Mandala and Maestro line extensions. Now it’s time for the rest of the world to enjoy them too.”
MAESTRO 14 KITCHENWARE INTERNATIONAL
Cover Story Beka 2 (Amended).indd 1
16/08/2021 16:32
