Kitchenware International July August 2021

Page 33

Show Preview Zuchex

Zuchex is

back!

650

the number of brands exhibiting at the 2021 show Show season has returned and leading the way is Zuchex, Turkey’s premiere trade event for the home and kitchenware industry. Kitchenware International takes a closer look at what you can expect to find… Istanbul’s Tüyap Fair Convention and Congress Center will play host to home and kitchenware companies this September for the return of Zuchex, Turkey’s main trade event for the industry. Following a two-year break due to the global pandemic, Zuchex 2021 is eagerly awaiting by buyers and exhibitors alike. The trade show, which attracts global buyers, is working hard to deliver for visitors as they open their doors for the 31st time. Organisers are promising in the region of “650 brands, thousands of new product launches, innovative housewares, and the hottest trend products”. They continue: “The 2021 edition of the show will build on the overwhelming success of the last event which drew 32,734 trade visitors from

108 countries, 574 exhibitors, and an order book in excess of US$1.5 billion. Zuchex promises growth for your retail business.”

Attracting top brands

Using the emotive hashtag #letsmeetagain, organisers are attracting some of Turkey’s top producers to the show, like Bambum, Kütahya Porselen, Korkmaz and many more. In a bid to drum up excitement for September’s showcase, Zuchex hosted a Trend Weeks social media event in June with some top-tier brands presenting their designled products – think cookware to cutlery to coffee sets and more – offering an exciting teaser as to what will actually be on display at the show. “To let our visitors and buyers

have a closer look at all these beautiful design-led products from exhibiting companies that were presented during Zuchex Trend Weeks we will be highlighting them as Zuchex Trend Weeks participators,” organisers add. Thousands of new products will be exhibited at Zuchex 2021, from tableware and kitchenware to electrical appliances, cooking equipment, decorative home and kitchenware, plastic household items and garden accessories. See you there! Visit zuchex.com to learn more about the upcoming show and how best to book your tickets.

What? Zuchex Home & Kitchenwares Fair | Where? Tüyap Fair Convention and Congress Center, Istanbul When? 16-19 September 2021 | Who? Organised by Tarsus Turkey

Did you know? Organisers say the last edition of Zuchex created $1.5 billion worth of trade. 33 KITCHENWARE INTERNATIONAL


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