Wheeled Goods & Car Seats
Special Edition Introducing Adorra Luxe, a luxurious special edition travel system from Maxi-Cosi. Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble Pro i-Size car seat, Oria Carrycot and a teddy lined footmuff so that parents have everything that they need for baby on the go. Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chrome chassis and deluxe vegan leather details. The comfortable padded seat also includes thermo regulatory materials to ensure that baby is content regardless of the temperature. Not only is it a lightweight option at just 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability.
sales@uk-dorel.com | www.maxi-cosi.co.uk
Retail
Spotlight Product Launcher asked independent nursery retailers why new product launches are important to their business - here’s what they had to say… David Ball Direct 4 Baby New product launches are definitely viewed as an important part of business. Direct 4 Baby are more of a specialist independent retailer and we don’t have the huge marketing budgets that the nationals have access to or some of the more established independents, so we feel that product launches generate a significant interest and drive customers into store. For example, the new Egg launch was staged over weeks and months and through various forms of media which generated lots of leads and in turn orders. I’ve not seen anything like that in the industry for quite some time and it was quite refreshing and bold to invest such a huge amount in advertising, which I truly believe paid off. Customers were wowed by the marketing, but it also helps that the product is great too! 32 product launcher
Victoria Hampson Natural Baby Shower New product launches are definitely important to us. It keeps the industry relevant and fresh, as well as constantly offering parents something new to shop and offers customers the most up to date baby essentials. Our “New In” section is always overflowing with new and exciting products for our customers to shop which is brilliant. I am always excited to see what our brands have coming up with new launches and I love it when I see genuine innovation that I know our customers will enjoy.
