COLLABORATION REPORT All three collaborations had different target markets not just because of the clothing that they released together but also due to the prices. Some items could have been for teenagers, yet they had the price that not even some adults could afford, others were cheap considering how high end the clothes were and who they were made by.
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The lobster dress made by Elsa Schiaparelli and Salvador Dali was made for the socialite Wallis Simpson who would go on to marry the former king of England, prince Edward. The dress was especially made for Simpson so there was no price to be found. It is obvious that the target market for this dress was only one person; a middle-aged woman who was known for taking risks and not caring about what the public thought of her. The dress was worn more as a statement rather that an item of clothing and at the time it was considered very controversial . Comme des garcons x supreme collaborate almost annually to create amazing and different pieces of clothing, however I believe that the target market stays the same or very similar throughout the years. Both brands focus on making common garments that almost anyone can wear, I think that the age range would be somewhere between 16-30 as it seems as if the clothes were made for more of the younger generation than the older one. The collection is very popular among many teens, but they would probably have to save up for it as they come with a hefty price tag. Most of the items over the years range from $55- $1000, it seems like a lot of money to be spending on mostly tops and jumpers. The cheapest being a classic shirt and the most expensive item is a leather jacket with patterns on it at a price of $998. Its easy to see that the collection is popular among the trendier celebs as they have enough money to buy the clothes, although those who are less fortunate than the celebs will most likely have to save a great sum of money before that can invest in these items .
Finally, we have H&M x Versace, for those who don’t want to waste so much money on clothes but still want to look good- this collection could be for you. The price range on this collection isn’t the smallest but its to be expected when a Highstreet brand collaborates with a fashion powerhouse, such as Versace. Items cost between $40-$400, this collection doesn’t just include clothes it also has many accessories and shoes so there are many items to choose from without spending all your money. I think that it is actually quite strange that the collection is so cheap as many of Versace’s items can cost over $6000, I believe that this is the reason why it was so popular when it was first released as people were able to buy items made by Versace for almost half the price. The only problem with this collection would be the target market. As the collection features many patterns and colours it is safe to say that only people who are comfortable wearing clothes that are quite out there would actually wear them, that isn’t to say that people would still buy them just to say they own something from Versace. Overall, I think that the best collaboration would have to be H&M x Versace, as they catered for almost everyone and their clothes were at a reasonable price. I think that if Schiaparelli and Dali made a whole collection it would still be loved today and I personally would want to buy one of their items, the lobster dress is probably my favourite item from all three collaborations as it has so much history behind it and it’s a really beautiful dress. Unfortunately, I didn’t like the collection by Comme des garcons x supreme as I think it was quite bland/ boring as there wasn’t much going on and to have the prices so high seems like extortion to me. In the end, I think that the target market directly links to the prices of the collection because no teen is going to pay hundreds of dollars for a jumper. I believe that the best collaborations are the ones that have a decent price range for the items sold, I think that the most successful ones are the ones that fit somwhere in the gap in the market.
