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Media Kit BANBAS magazine is the first professional periodical in the Russian Federation, which is devoted to baths, pools, saunas, SPA and wellness-technologies. The first issue of BANBAS magazine was published in December 1998. Total magazine circulation together with representatives’ circulation amounts to 13000 copies. Magazine capacity is not less than 160 pages and this singles this magazine out from the others as the most significant information source in Russian aquatic market. Appearance of the first specialized BANBAS magazine has completed forming of aquatic industry as a separate sector of Russian construction market. As construction business has been expanding, the interest in our magazine has been rising not only in the Russian Federation, but also within the territories of former Soviet states, especially in Baltic countries and in Ukraine. Nowadays, we can state with assurance that BANBAS has already become authoritative specialized publication. We did not copy the experience of foreign colleagues, adapting it to local market. We created original magazine, interesting not only for professionals but also for customers. And this is a hallmark of BANBAS. Over a number of years, we got to know numerous members of the market individually and learned this business in whole. This knowledge and experience allowed us to attach priorities correctly and, the most important thing, to acquire and maintain the reputation of reliable, honest and experienced partner. By dint of our magazine, leading European companies entered Russian and Ukrainian markets and managed to achieve significant positions in these markets. We support many columns, which compose assortment of detailed information, unique in this sphere: ❚ Baths and Pools of the World ❚ Equipment ❚ Landscaping ❚ Sauna ❚ Water Care Products ❚ Business ❚ Russian Bath ❚ Technologies ❚ Events ❚ Turkish Bath ❚ Ventilation and Dehumidifying ❚ Master Class ❚ Japanese Bath ❚ Pool Pavilion ❚ Market News ❚ Infra-Red Cabins ❚ Aqua park ❚ Frequently Asked Questions ❚ Spa Pools ❚ Fountains ❚ Theme Web-Sites Review ❚ Wellness ❚ Pool and Design ❚ Materials ❚ Around the Pool The main distinction of our magazine from the other publications is that BANBAS is not only the part of observing media-business. It appeared and still exists inside aquatic market itself. In consequence of the above-mentioned, the number of serious companies, which cooperate with BANBAS magazine constantly increases, as well as the number of regular readers and subscribers. You can visit BANBAS magazine stand at the main exhibitions in Russia: AQUA-THERM, MOSBUILD and HOLZHAUS. BANBAS magazine takes part in all huge specialized exhibitions in Europe and elsewhere: PISCINE (Lyon), PISCINA (Barcelona), INTERBAD (Stuttgart), ME pool (Dubai), AQUA-THERM (Kyiv). ITE Group (England), Reed Exhibitions (Austria), Messe Stuttgart (Germany), Fira de Barcelona (Spain), Gevent (France), Eurospapoolnews.com (France), Haus&Wellness (Germany) and a lot of others are our long-time European business partners. Magazine staff cooperates with all European associations in aquatic industry.
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THE TARGET AUDIENCE OF BANBAS MAGAZINE IS AS FOLLOWS: Specialists and professionals in aquatic industry: owners and directors, technical directors and designers, managers of the companies, main business activity of which is construction of swimming pools, baths and saunas, wellness- and SPA-centers, as well as sale of all kinds of specialized equipment, materials, water care products, inflatable pools and SPA pools. The number of such companies increases from year to year. Many of our subscribers are representatives of big construction, investment and development companies. These companies, as a rule, are prime contractors both in the largest state construction projects and in private ones, where usually specialized companies of aquatic industry are engaged as subcontractors. Architects and designers are the special part of our readers and subscribers. Nowadays, it is hard to imagine some company, which designs or constructs swimming pools and saunas, specialists of which do not use BANBAS magazine in their work. Specialists in the area of wellness and SPA, as well as those specialists, who service public pools, aqua parks, saunas and baths are regular readers of our magazine too. Sizable proportion of our readers is composed by owners, head physicians and medical staff of health resorts, country recreation and retreat centers, medical rehabilitation units. Moreover, our magazine is in demand among managers of companies in hotel business. This segment is developing. The main part of target audience is those readers, who plan to start a construction or to purchase goods for swimming pools, baths and saunas. As a rule, they are persons with high level of income: state officials and representatives of private business – directors, top and mid-level managers. And, of course, all of the readers admire bath and sauna, they are fond of swimming, hydrotherapeutic procedures and healthy way of life generally. Despite of that fact that BANBAS is specialized and professional publication, it arouses vivid interest of general audience, helping the readers to be conversant in the flood of information on market supply.
MAGAZINE CIRCULATION: BANBAS magazine is circulated not only in Moscow, Moscow region, but also in the cities and regions of Russia, CIS and Baltic countries. Sector В2В • Free subscription for all members of aquatic market • Subscription through editorial office and web-site of the magazine www.banbas.ru • Subscription through various subscription agencies • Subscription to on-line version at www.banbas.ru • Presentational distribution at thematic exhibitions, workshops and conferences Sector B2C • Presentational distribution in sales areas • In offices of the companies, specializing in aquatic • Presentational distribution through the network of filling stations BP • Subscription through editorial office and web-site of the magazine www.banbas.ru • Subscription to on-line version at www.banbas.ru
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CORPORATE IMAGE ADVERTISING IN THE MAGAZINE BANBAS • it is good opportunity to underpin the market • it helps local distributors to promote and sell the goods to end customers • it shows concern for your goods and their destiny in the market • it contributes to better reputation of the company, as well as to brand image and awareness • advertising in BANBAS helps to find partners – dealers and distributors within magazine coverage, showing your goods as an offer for joint business. • in addition to corporate image advertising, we offer you wide choice of other advertising instruments in the magazine: articles in various columns, news, web-sites reviews. Attention! Advertising in BANBAS magazine grants you significant discounts for various advertising programs at www.banbas.ru. To receive commercial offer and advertisement price-list, please send the request to info@banbas.ru
ADVERT SIZES:
420mm (+10 mm)
105 mm (+5 mm) 210 mm (+10 mm)
210 mm (+10 mm)
297 mm (+10 mm)
297 mm (+10 mm)
2/1
136 mm
146 mm (+5 mm)
1/1
1/2
1/2
297 mm (+10 mm)
1/2
67 mm
66 mm (+5mm)
93 mm
190 mm
61 mm 190 mm
93 mm 93 mm
277 mm
1/2
297 mm (+10 mm)
1/3
277 mm
1/3
136 mm
1/4
67 mm
1/8
TECHNICAL REQUIREMENTS TO PRINT LAYOUTS: Vector: Adobe Illustrator version up to CS2. Vector files should not contain fonts, i.e. all texts should be in curves. All objects in the file should be in color model CYMK and added bitmap files should have resolution 300 dpi. Bitmap: JPG; TIFF; EPS. Full-color bitmap graphic files should have resolution not less than 300 dpi and should be in color model CYMK. Attention! Print layouts, executed in Corel Draw will not be accepted! Bleed ads should include 5 mm bleed on all four sides. This is set up in section “Advert Sizes” as additional sizes in brackets.
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MATERIALS SUBMISSION AND MAGAZINE PUBLICATION SCHEDULE Magazine issue
Materials submission
Publication
No. 1 January – February No. 2 March – April No. 3 May – June No. 4 July – August No. 5 September – October No. 7 November – December
Till 5th of December Till 5th of February Till 5th of April Till 5th of June Till 5th of August Till 5th of October
The 2nd week of January The 1st week of March The 2nd week of May The 1st week of July The 1st week of September The 1st week of November
Attention! Advertising materials should be approved not later than 15 days prior the publication of an issue. If you are interested in advertising in the magazine, you are kindly asked to book targeted scope beforehand.
MAGAZINE CIRCULATION 1. Free delivery to specialized aquatic companies 2. Free delivery to • business-centers • filling stations British Petroleum 3. Direct delivery to • fitness-centers • health care centers
• health resorts, country recreation and retreat centers • bath complexes • architecture, design, construction companies • equipment and finish materials shops 4. Specialized exhibitions in • Moscow
• regions of Russia • CIS countries • Europe 5. Subscription • Moscow • regions of Russia • CIS countries
Within the territories of Ukraine and Baltic countries, BANBAS magazine is circulated by local representatives.
READERS Specialists and professionals of aquatic market. Directors and managers of construction and investment companies. Architects and designers. Wellness and SPA specialists. Doctors and medical staff. Managers of hotel business. Potential clients – private customers. Interested readers.