GMI DIRECTIONAL ROAD SIGNS
The Caribbean’s Outdoor Brand Specialists
A Divison Of
...Flying High
HILL DAVENPORT GROUP
GMI DIRECTIONAL ROAD SIGNS
Road sign in Antigua
The Caribbean’s Outdoor Brand Specialists
Introduction
Global Marketing International (GMI) are a marketing communications company working with Blue Chip companies around the world to provide much needed and appropriate directional road signage in the Caribbean. Through a strategic alliance with the Government of the Caribbean we are working to erect high quality road signs which conform to international standards such as Britain’s Traffic Signs Regulations and General Directions (TSRGD) observed in many countries around the world. GMI’s directional road signage colour scheme comprises of: White on blue for motorways or highways; white on dark green for primary routes with yellow road names; and black on white for secondary routes. Our mission is to collaborate with local authorities to ensure a unique and special visitor experience.
Opportunity
Benefits to Caribbean businesses
Brand visibility in the Caribbean, a popular tourist destination and emerging financial services centre, by hundreds of thousands of local, business and holiday visitors. Kudos associated with being recognised as a ‘Strategic Partner’ with the Governments in the supply of much-needed directional road signs. Your brand will become a ‘household’ name during the designated contractual period thus creating consumer interest/loyalty thereby allowing for new or increased trading opportunities in the Caribbean.
Antigua road signs project
In September 2008, GMI delivered eighty-one (81) international standard directional road signs to the government and people of Antigua. These signs were designed in London; manufactured in Asia and sponsored by businesses local to Antigua over a period of two years under the auspices of the Antigua Ministry of Tourism. The companies which supported this initiative are Stanford Financial Ltd; Cable & Wireless; and B Mobile communications.
Our responsibility is to erect highly visible signs with legible content to aid local and visiting road users to move around the Caribbean with relative ease and simplicity. Signs will be placed at major roads, highway junctions, prominent tourism sites and so on guaranteeing high visibility. A select number of clients will be invited to partner with the local authorities in erecting signs seen by hundreds of thousands of locals and visitors alike each week.
Road sign in Antigua
GMI DIRECTIONAL ROAD SIGNS The Caribbean’s Outdoor Brand Specialists
16 Skylines Village Limeharbour, Docklands London E14 9TS Tel: +44(0) 207 005 0590 Fax: +44(0) 207 005 0970 info@level7media.co.uk www.level7media.co.uk A DIVISION OF THE HILL DAVENPORT GROUP www.hilldavenport.com