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Media Pack
2010
Caribbean Cuisine UK our
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Caribbean Food Drink Festival
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3 Guide to Caribbean Cuisine Be Part of
2 Fantastic Events And 1 Great Publication!
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WorldFoods
Caribbean Cuisine our 2010 The Aim
The aim of the WorldFoods 2010 tour is to promote and bring more awareness to the availability of Caribbean food across London and the UK by way of education through cooking demonstrations and food samplings in a fun and exciting way. Events will be held at pre-selected leading supermarket stores and high footfall locations in major towns showcasing traditional Caribbean foods, recipes and ingredients.
Official Open Evening of Caribbean Cuisine Tour in association with Jamaica Trade and Invest
Following on from the hugely successful Caribbean Cuisine Tour of 2009, an official open evening for this year’s WorldFoods Caribbean Cuisine Tour will take place at the Jamaican High Commission in central London on Tuesday 9th March 2010 at an informal gathering, providing the opportunity for selected companies and organisations to network and find out how they can be part of the WorldFoods Caribbean Cuisine Tour 2010, the WorldFoods Caribbean Food and Drink Festival and the WorldFoods Guide to Caribbean Cuisine. Official press launches of these events will follow at a later date both in London and Birmingham. A total of 30 Caribbean Cuisine tour dates for this year will be announced with presentations made by Laurence Jones of Jamaica Trade and Invest. George Phillips, Commercial Director of Grace Foods UK and Derek Morrison, CEO of WorldFoods In attendance will be Jamaican cabinet ministers the Hon. Karl Samuda Minister of Industry, Investment and Commerce, the Hon. Audley Shaw Minister of Finance and the Public Service, the Hon. Olivia Grange Minister of Youth, Sports and Culture, Her Excellency, Joan Edwards the Deputy Jamaican High Commissioner, the WorldFoods Caribbean Cuisine Tour’s main sponsors Grace Foods and Encona plus Executive representatives from the UK’s major supermarket stores Tesco, Asda, Sainsbury’s and Morrisons. Invitations will also be extended to Caribbean Tourist Boards, Caribbean High Commissions, Trade and Investment agencies plus manufacturers, importers and providers of Caribbean food and drink including Caribbean restaurants, caterers and related businesses. On the evening, a wonderful selection of hors d’oeuvres complimented with Caribbean cocktails will be prepared by UK Caribbean celebrity chefs Rhodes Across the Caribbean Hassan Defour and Hell’s Kitchen’s Gary Tomlin. Light entertainment will be provided by the award wining Pantonic Steel Pan Band who will be playing wonderful rythms of the Caribbean including Soca, Calypso and Reggae.
The Tour
WorldFoods and the Tour’s main sponsors Grace Foods will support the Caribbean Cuisine Tour along with a number of leading food & drink suppliers. Caribbean celebrity chefs will also play their parts by be performing simple but exciting daily cooking demonstrations of new and traditional mouth watering recipes. The tour will be promoted in the press and selected radio and TV mediums. Over 100,000 pre event flyers will be produced and distributed throughout the 30 date tour. The pre event flyers will also feature the finale event of the tour WorldFoods Caribbean Food & Drink Festival.
WorldFoods Caribbean Cuisine
our Dates* 2010 28 May 29 May 30 May 31 May 1 June 2 June 3 June
Southend Lane, Sydenham, London SE26 4PU 1 Claps Gate Lane, Beckton, London E6 6JF Lombardy Retail Park, Coldharbour Lane, Hayes UB3 3EX Unit 4 Hyde Estate Road, The Hyde, Hendon NW9 6JX Ladbroke Grove, London, W10 5AA 263 New Cross Road, New Cross, London SE14 5UL 80 Dog Kennel Hill, Dulwich, London SE22 8BB
4 June 5 June 6 June
Grove Crescent Road, Stratford, London E15 1EN High Road, Woodgreen, London N22 6DR King Street, Acton, London W3 9LA
9 July 10 July 11 July 12 July 13 July 14 July 15 July 18 July 19 July 20 July
Old Kent Road, London SE1 5AS Marlow Way, Wallington, Surrey CR0 4XS Lavender Hill, Clapham, London SW11 1JG Western Road, Park Royal, London NW10 7LW East Ferry Road, Isle of Dogs, London E14 3BT Forty Lane, Wembley, Middlesex HA9 9EX Marshall Road, Leyton, London E10 5NH Walsall Road, Perry Barr, Birmingham B42 1AB Wolverhampton Road, Oldbury, Birmingham B69 4PU High Street, King’s Heath, Birmingham B17 7BW
31 July 1 August 2 August 3 August 4 August 5 August 6 August 7 August 8 August 9 August
Kennington Lane, Kennington, London SE11 5QH Morning Lane, Homerton, Hackney, London E9 6ND Lewisham Road, Lewisham, London SE13 7PY Surrey Quays Centre, Redriff Road, Rotherhithe London SE16 7LL 5 Gainsborough Road, Leytonstone E11 1RX Great Central Way, Brent Park, London NW10 0TL Old Hoover Building, Western Avenue, Greenford UB6 8DW Glover Drive, Lee Valley, London N18 3HF Armada Way, Royal Dock Road, Gallions Reach E6 7FB Purley Road, Purley, Surrey CR8 2HA INDEPENDENT STORES
21 10 11 12 13 14
July August August August August August
339 Dudley Road (Near Afro Carib. Millenium Centre) B18 Peckham High Street SE15 Peckham High Street SE15 Walthamstow Town Centre E17 Harlesden (In front of Blue Mountain) NW10 Harlesden (In front of Blue Mountain) NW10
* Store dates may be subject to change, please see our website www.worldfoods.uk.com for any updates
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WorldFoods
Caribbean Food Drink Festival 2010
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The Festival
This will be the finale event of this year’s Caribbean Cuisine Tour. A one day show to be held at the Business Design Centre at 52 Upper Street, Islington, London on Saturday 21st August 2010. The event will depict “A True Celebration of Caribbean food, drink and lifestyle”. This televised event will showcase the Caribbean Cuisine Tour sponsors and the celebrity chefs that participated. The exhibition arena will host a main stage dedicated to live cooking demonstrations with an exciting cook-off between the chefs. The stage will also host live entertainment including music, poetry and dance from the Caribbean, plus a preview of carnival costumes for this year's Notting Hill Carnival. One of the key features of the one day show is a Caribbean food court which will have a fantastic selection of national dishes from over 15 Caribbean Islands to sample and not forgetting, the Rum Shack, showcasing and sampling great Rums of the Caribbean. This event will create fantastic PR, sales and marketing opportunities for any company or organisation associated with Caribbean food, drink and related industries.
10 excellent reasons to exhibit at the Caribbean Food Drink Festival 2010
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With so many exhibitions and trade magazines that cater for mainstream food markets, there are only a few organisations providing a platform for ethnic cuisines. WorldFoods Caribbean Food & Drink Festival offers a real solution to open up and meet specific marketing needs. 1. 2. 3. 4.
You have a fresh, targeted audience ready to purchase your products on the spot. The festival has attracted the attention of the top UK supermarkets. Visitors will enjoy and experience smells, tastes and sights of the Caribbean. The festival takes the work out of “networking”, providing a fun, relaxed atmosphere to establish long term relationships with customers. 5. Complimentary listing or advert in the comprehensive publication Guide to Caribbean Cuisine. 6. Real-time cooking demonstrations from the UK’s top Caribbean celebrity chefs – using your products! 7. A fun and educational day out for the whole family. It’s also a unique setting to entertain your special clients. 8. This exciting new event will bring big awareness of your brand to a new audience keen to discover the true tastes of the Caribbean. 9. If you have a new product to launch or an interesting product to present there may be press and broadcast media opportunities. 10. Strong brand presence with your logo not only being used on stands but also on various promotional literature that will be distributed throughout the event and 30 date Caribbean Cuisine Tour. So what are you waiting for? Contact our sales and marketing team now for sponsorship and exhibition opportunities call 0207 760 7611 or email info@worldfoods.uk.com
Haiti Appeal Fund
The tragedy of Haiti has been strongly felt by the neighbouring countries of the Caribbean. A big focus has been placed on raising funds in aid of the British Red Cross Haiti Earthquake Appeal. WorldFoods and their sponsors throughout the 30 date Caribbean Cuisine Tour and the Caribbean Food & Drink Festival will also engage in a number of fund raising efforts for the relief fund. We will be appealing to all organisations participating in the WorldFoods events to sponsor a gift, no matter how small. By all coming together we can make a difference! Photo: Talia Frenkel (American Red Cross)
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WorldFoods
Guide to Caribbean Cuisine 2010 The Publication
As part of the WorldFoods Caribbean Cuisine Tour and the Caribbean Food & Drink Festival a quality comprehensive guide will be produced reflecting the influences and diversity of Caribbean food, both traditional and new culinary fusions. A recipe book within the guide will instruct you through time honoured dishes, plus a complete A-Z food glossary will help to familiarise you with the exotic spices and natural foods of the west indian Islands. A restaurant guide with a special focus on the Caribbean’s most exclusive restaurants will also feature. The Publication will also host a travel section with information provided by selected tourist boards of the Caribbean plus we highlight the Caribbean holiday cooking resorts and seminars. A total of 50,000 publications will be handed out during the 30 date WorldFoods Caribbean Cuisine Tour and the one day Caribbean Food & Drink Festival, giving advertisers a fantastic opportunity to reach their target market.
2010 Edition
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Cuisine
INSIDE
15
MOUTH WATERING
recipes
Featuring
50,0U0TE0D DGIRUIDECETSLY
DISTRIB HANDS OF INTO THE TOMERS YOUR CUS
Producetss ecip R Recipes Chefs Caterers Restaurants and more...
WorldFoods
Guide to Caribbean Cuisine 2010 Advertising Rates Half page Full page
Double page
£1500 £2500 £4500
Inside front cover Inside back cover Back cover
£4000 £3200 £5000
Prices quoted are exclusive of artwork design and photography. Special requirements are quoted extra. All Prices quoted are subject to VAT. Images /adverts should be supplied on disc or emailed as print-ready PDFs, CYMK 300dpi at 100% final print size.
To Advertise, call
Sales
& Marketing on 0207 515 6158
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WorldFoods, 29 Beaufort Court, Admirals Way, London E14 9
Tel: 0207 515 6158 • Fax: 0207 515 6159 • Email: info@worldfoods.uk.com • Web: www.worldfoods.uk.com