vodka pouring
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Mission Statement
Scott and Fritz Blanc are two brothers that created Point Blanc Vodka in Los Angeles, California. They started out on their farm in San Joaquin Valley, California. They eventually moved towards Los Angeles where they now produce their Vodka. The process starts out with mashing the potatoes, and then enzymes are added during the distilling process. It is then heated to break down the starch and then the starch is converted to sugar. The sugar that is made is fermented into alcohol, and then it is filtered, resulting in the beverage. The main goal of Point Blanc was to create a Great tasting product that is authentic. So take a shot, Point Blanc.
Marketing plan
We plan to start promoting our brand by placing Point Blanc ads at local bus stops. The first month at the bus stops we will have a teaser poster of our target man with our slogan. The next month we will have the logo, and the third month we will show the bottle with our slogan. We will also be doing giveaways with promotional products such as t-shirts, hats, and pens. Once we get more exposure we will then start putting posters at airports. Then we will wrap busses in our logos and colors, and have a promotional vehicle.
spread with bottle and shot glasses
Logo Design
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FONTS Arkitech Medium Aa Bb cC Dd Ee Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww xX Yy Zz
DIN CONDENSED Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Glacial Indifference Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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DISTILLERY
TASTING ROOM
BROCHURE
collab:
Travis Scott Travis Scott was the biggest artist of 2018 and he decided to partner with Point Blanc, his favorite alcoholic beverage. His wild, rebellious, and elite image was a perfect fit for our brand.