ABLE O ONTENT
4 - ABOUT US 6 - COMPASSION UPDATE 8 - PROMOTION PLAN 10 - THE LOGO 12 - OUR STYLE 14 - STATIONARY 16 - DISCOGRAPHY 18 - MERCHANDISE
clothing
products
36 - ADVERTISING
outdoor
indoor
46 - INTERNET FAMOUS
website and social media
54 - THE MARKED TOUR (EXCLUSIVE}
clothing
products posters advertising
nekoda
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is a Christian heavy metal scr eamo NbandEKODA fr om Mur rieta, Califor nia. T hey got their star t bac k in 2015 w he n Sier r a found a fe w of her friends w ho would be willing to take on this cr azy dr eam of becoming r ecor ding ar tists. T hey’ ve quic kly become one of the #1 musical gr oups in their genr e, and they’ ve shar ed the sta ge with Killing the Messenger, Alw ays the Under study, and Sentiment to name a fe w. T hey star ted in small shops and sc hool gigs, rising up to shar ed CD r elease concer ts and M onument Enter tainment’s DOOM R OOM Special Co ncer t Night. T hey’ ve been asked to play in Downtown LA and have had their music r ecor ded in San Die go. Only 2 year s after their de but and CD r elease, COUNTERBALANCE, they be g an their nation-wide pri v ate concer t, T he Mar ked Tour. T his tour is to cele br ate the suppor t fr om all their nation-wide f ans, as well as an exc lusi ve fir st look and r elease of their fir st single, T he Haunting.
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update stevenson bauzil
delvin garcia
saanvi lal
biru kumar
October 9, 2007 Port-au-Prince, Haiti
January 12, 2011 Baja Verapaz, Guatemala
May 16 9, 2006 Jharkhand, India
December 26, 2009 Chhattisgarh, India
Stevenson is 9 years old and lives with his mom, dad, 3 older sisters and 2 brothers. He likes hanging out with his friends at church and at school. He likes learning about math, but his favorite part of the day is when his class kicks around the ball after lunch. He is in third grade and is doing well in his classes. Even though the earthquake in 2010 destroyed his family’s home, the nearby church helped give them a place to stay while they rebuilt. They finished their new house in 2016.
Delvin is 6 years old and lives with his mom, older sister, and older brother. He’s starting to loose his teeth and running around doesn’t help with keeping them in any longer. He’ll be starting first grade, and his sister will be getting married in August 2017. He’s extremely happy all the time and loves doing chores with his mom. He makes friends easily and loves to sing during the Sunday school song time. He loves the animals in the Noah’s Ark story and likes to play with the neighborhood dogs.
Saanvi is 10 years old and lives with her mom, dad, and 4 sisters. She’s in the fourth grade and loves Wednesdays because they have Art Time. She loves using paint and cutting out flowers from colored paper to decorate her room. She wants to be a doctor and help the people in her village and beyond with HIV like her mom. She always draws pictures with her letters, and she likes dotting the ’i’ in her name with a heart. She wants to visit California and be friends with the band.
Biru is 7 years old and lives with his mom, dad, younger sister and 3 older brothers. He’s in second grade and he wants to be a professional soccer player. He loves playing with his friends and he even practices when he goes home. His dad tries playing with him after work, and Biru helps his mom with the new baby. He just got a new Bible for his birthday thanks to NEKODA, and he loves the green cover. He likes finding bugs, especially beetles, and he likes naming them after his friends.
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o mp a ssio n Inte r na tio na l i s a p r o g r a m t h a t e x i s t s a s a n a d v o c a t e f o r c h i l d r e n t o h e l p r e l e a s e t he m fr om t he ir spir itua l, e c o nomic , social, and physical pover ty. T heir go al with e ver y c hild is t o e na ble the m to be c om e r e sponsible and f ulf illed Christian adults. Alo ng w it h t he ir s uc c e s s in t he enter tainment wor ld, NEK O DA also suppo r ts 4 c hild r en thr o ug h C o mp a s s io n I nt e r n a tiona l. T he kids ar e f r om all over the wor ld and by sending them mo ney fo r li ving ex p e ns e s a nd s c ho ol e v e r y m o nth, NEK O DA is helping these kids cr eate a better life. W hene ver they ge t a le t t e r f r om one of the kids, they update their audiences at concer ts and take extr a d o natio ns d ur ing t he ho liday s or t he kids’ bir thdays. Fa biola Didier is their ne west memb er o f their wo r ld w id e f a mily, a nd N EK O DA hope s to be suppor ting 1 0 kids by the end of 2 017.
meet: Fabiola Didier July 30, 2011 Cite Soleil, India
Fabiola is 5 years old and lives with her mom, dad, and 2 older brothers. She just recently entered the Compassion Program a few months after her birthday with her 6 year old brother. Her family sends prayers to both of their sponsors and writes on their behalf how thankful they are. With their first check they were able to buy Fabiola a new dress and shoes for when church and when she starts school next year.
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ROMOTION PLA
1. STREET TEAM We’ll hire people from major cities such as Los Angeles, Las Vegas, Dallas, and New York to put stickers on poles, hand out fliers about The Marked Tour, put up posters, and generally spread the word about NEKODA, their music, and what they’re all about. We would have the team do this for the month prior to NEKODA coming to the city, and we would keep them for future use.
2. RADIO AND TV NEKODA would be guests on radio channels such as KXLU 88.9, KIIS-FM 102.7, and COAST 103.5; and they would eventually go on TV shows such as The Tonight Show with Jimmy Fallon, The Late Show with Steven Colbert, The Late Late Show with James Corden, and Conan in order to promote The Marked Tour. They would perform their hit ‘Dissolution’ and would tease the audience at home that they have a new song. The radio and television coverage would help new audiences get to know the individual band members and give a new outlet for the fan base to be involved in.
3. YOUTUBE AND SOCIAL MEDIA The internet is an amazing source of advertising and promotional possibilities. NEKODA already has the base social media with Facebook, Instagram, Snapchat, Twitter and Youtube. Introducing sponsors would help their music and personalities spread wider to a global audience, and introducing a full music video and creating a Vevo would give another step into the musical door.
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he w o r d ‘ n e k o d a ’ i t s e l f i s a c t u a l l y the na me o f a f a m ily t ha t we r e s e r v a nts in a t e mp le d ur ing the O ld Te s t a m ent, w hic h w o uld b e a r o und 8 0 0 - 5 0 0 BCE. It lat e r ca me t o m e a n “m a r k e d ” since ser v a nt s in t he te m ple would ha v e a mar k ing o n t he m t o show w he r e t hey wor s hip e d . L a t e r a r o und 3 0 - 4 0 AD C hrist ia ns w o uld e ithe r we a r a c r o ss, pier ce t he ir le ft e a r, or ha v e som e o ther sy mbo l t o o ut w a r d ly show tha t they ’ r e a C hr is t ia n. N o w a d ay s, C hr is t ia ns not only us e t he s e signs a nd s y m b ols in a similar w ay a s t hey d id b a c k t he n, but the t r ia ng le has a lso be e n a dde d to the lis t by vis ua lly s ho wing the Tr inity (Fa the r, So n a nd H oly Spir it). Alon g w ith the t r ia ng le r e p r e se nting the Tr init y, it
HOLY SPIRIT is also used as an a bstr act visual fo r mountains, w hic h in and of themselves show cour a ge and deter mination for the c limber s w ho attempt these heights. Not only is the genr e of heavy metal and scr eamo an ex tr emely ex c lusi ve and har sh music genr e to get into, but also t o tell a bout your f aith is one topic peop le tend to avoid in or der to stay aw ay f r o m contr over sy. NEK O DA w ants to show that they’ ve c limbed the mountain and ar e r eady to kee p going on this jour ney G od has taken them on. Ever ything f r om the lo go to their c harity wor k helps them get to their goal of r eac hing peop le all over the wor ld with their music and dedication to their ar t and f ans.
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C O U N T ERB AL AN C E - July 2015 With their f ir st album o nly co ntaining 5 so ng s, ‘ Dissolution’ became the #23 to p so ng o n the To p 1 0 0 Heavy M etal Char t tw o mo nths after it’s p r o mo tio n at the 2 0 1 4 NAM M Sho w (Natio nal Asso ciatio n o f M usic M er c hants). By D ecemb er 2014 “Disso lutio n’ w as the #1 on both the To p 100 Heavy Metal Char t and Top 1 0 0 Alter nati ve Christian Music Char t fo r a combined two weeks. By Januar y 2016, NEKODA w as of f er ed a r ecor ding deal fr o m Tristin Reco r d s w hic h they acce pted ha ppily.
T he H a unt ing (EP ) - Fe br uar y 2017
T H E
H A U N T I N G
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Due to the success with their fir st album, NEKODA star ted wor king with Tristin Reco r d s immed iately to cr eate their f ir st single, ‘T he Haunting ’. Ad ver tising for the EP and T he M ar ked To ur b e g an in Decemb er 2 0 1 6 , but it’ s public r elease will b e in July 2017 after the tour. V I P tic ket holder s at T he Mar ked To ur will r ecei ve an ex c lusi ve f ir st co py o f the sing le, but the f ull album inc luding the sing le will b e r eleased in A ugust 2 0 1 7 . P r omotion fo r the ne w album as a w ho le will be g an at the NEK O DA b o o th at the NAMM Sho w in or der to pay tribute to their b e g inning s in 2014.
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CLOTHING: UNISEX LIGHT GREY SHORT SLEEVE V NECK XS
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CLOTHING: UNISEX WHITE SHORT SLEEVE T SHIRT XS
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CLOTHING: MEN’S GREEN SHORT SLEEVE T SHIRT WITH POCKET XS
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STAI N L ESS ST EEL WAT ER B OT T L E
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PRODUCTS: GREEN SCARF O NE SIZE
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BLACK PLASTIC WATER BOTTLE O NE SIZE
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PRODUCTS: BLACK STAINLESS STEEL WATER BOTTLE O NE SIZE
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BLACK SUNGLASSES O NE SIZE
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PRODUCTS: WHITE MUG O NE SIZE
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ADVERT
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outdoor: FLAT BILLBOARD LIT AT NIGHT Billboar ds pr om ot ing t he la t e s t a lbum w ill b e s e e n thr o ughout m ajor c ities lik e Lo s Ange le s, Sa n D ie go, La s Ve g a s a nd N e w Yo r k . T hr e e v er sions of the album a d v e r t is ing w ill b e r a nd o m ly disp layed in or der to c r e a t e int e r e s t in t he m us ic a nd t he dee p e r m e a ning b e hind t he c ov e r a r t .
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outdoor:
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indoor: FLAT BILLBOARD INDOOR LIGHTING Billbo ar ds pr om oting the la t e s t a lbum w ill b e s ho w n in t he sam e c ities a s t he o ut d o o r a d v e r t is e m e nt s. . T he thr ee v er sions o f t he a lbum a d v e r t is ing w ill b e r ando m ly d is p laye d in m a lls, s ub w ay s, a nd c o nv e nt io n ha lls.
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Internet
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website: NEKODABAND.COM NEKODA’s o f f ic ia l w e b s it e w ill ha v e e v e r y t hing a b a nd f a n c o uld e v e r need: A Hom e pa ge w it h t he la t e s t ne w s. A M us ic s e c t io n w it h t he b a nd ’ s disc o gr a phy and lat e s t m us ic a v a ila ble t o lis t e n t o a nd w a t c h. A M e r c h a r e a for all the buy a ble a nd w e a r a ble it e m s. T he Ab o ut p a ge t o t e ll yo u a ll t he need-to-know info o n t he g r o up m e m b e r s a nd b a nd ’ s his t o r y. And la s t but not le a s t , a p la c e t o C o nt a c t t he b a nd if yo u t hink yo u’ r e c o o l a nd w a nt t he m t o p lay a t yo ur lo c a t io n. T he we bpa ge will b e c o ns t a nt ly up d a t e d in o r d e r t o k e e p t he info r m a t io n c ur r e nt a nd a s up t o d a t e a s t he ir So c ia l M e d ia .
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Social media:
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iTunes
Spotify
Pandora
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the m tour
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fir st national tour will bring aw ar eness Nof theEKODA’s gr oup to the fr ont lines. T hey would be one of t he youngest musical gr oups to tour nationally in their genr e, and it would also bring aw ar eness to their cause with Compassion Inter national. T hey would star t on the West Coast and cir c le ar ound the East Coast to end up with their final concer ts bringing them bac k to Califor nia. With hitting 20 destinations in two months, they’ ll end up at the NAMM convention. T hey’ ll continue to pr omote t heir ne west album and have a special meet-and-gr eet with f ans along with their last perfor mance. All pr oceeds fr om bought mer c handise will go to a bir thday pr esent for NEKODA’s ne west sponsor ed c hild, Fa biola, and tow ar ds r aising money to sponsor a ne w c hild. At eac h concer t, they’ ll r ead the latest letter fr om one of their sponsor ed kids, and a team fr om Compassion I nter national will be pr esent to pr omote the company and pr ovide an oppor tunity for the audience member s t o sponsor a c hild of their own.
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CLOTHING: UNISEX DARK GREY SHORT SLEEVE T SHIRT XS
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PRODUCTS: THE TOUR BAG BLACK LIMITED EDITION T he tour lo go is on the fr ont o f the b a g. It will c ontain a r and om NEKODA w ater bottle, t s hir t, a nd 3 stic ker s along wit h the Ge ner al or VIP pass. T he Exc lusi v e CD for T he Ha unting EP will also be inc lud e d and only one ba g will be gi v en to eac h audienc e m em ber.
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Posters: TOUR POSTERS 11 X 17 24 X 36 Bo t h p oste r s will be av aila ble in b oth sizes, and they will b e so ld at the c onc er ts. T he se ar e the poster s NEKODA will sign at signing sessions.
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advertising: FLAT BILLBOARDS LIT AT NIGHT Billboar ds and post e r s o f b o t h s iz e s w ill b e used for adv e r t is ing T he M a r k e d To ur. T he str eet team w ill b e m o s t us e f ul d ur ing the adv er tising for t he c o nc e r t s a nd w ill go to the nex t c ity on t he t o ur p la n t w o w e e k s in adv anc e t o s p r e a d t he w o r d .
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THANK SEE
YOU
AT
THE
YOU CONCERT