Minji Michelle Kim-Applied Branding Final

민 지

minji

rice wine

mission statement

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minji rice wine

“Minji” Derived from a female Korean name, means “wise leader,” and is named after the founder of the company. Which is the key ingredient to making Korea’s famously brewed rice wine, makgeolli. Traditionally made of just 3 ingredients: rice, water, and nuruk. Nuruk, the unique fermentation catalyst that contains yeast and bacteria helps break down the rice to produce the alcohol, and in result, creating this beautifully fluid - rice wine.

The end result is a fresh and delicious beverage with a creamy smooth finish and not one batch is the same, as each brewery uses its own unique type of nuruk.

Korean alcohol has been on the rise for some time now, being introduced into foreign markets, and has now been around long enough for people to taste this unique drink and enjoy amongst friends and family. Minji Rice Wine will introduce you to a carefully cultivated taste that will tingle your taste buds and make you question, “What is that taste? It’s not too thick, it’s not too thin, it’s just right.”

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Rice wine might be something you’ve never heard of before, but with our promotional plan to get Minji Rice Wine up n’ running in the US markets, soon- everyone will know makgeolli’s new brand favorite, Minji Rice Wine. We plan to target all ages legal of the drinking age because this particular wine can be intriguing and delicious to any age, gender, or race. Our customers are for the young, the hipster, the bold, the weird, the elitist, the connoisseur, the working moms n’ dads, literally everyone. This particular rice wine will bring people together like you’ve never seen. We currently have two locations in Los Angeles, California- one in Downtown and another in Koreatown. We hope to expand further along the way so many more can experience the unique taste of Minji Rice Wine.

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marketing plan

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logo design

minji

rice wine

minji 민 지

minji

RICEWINE

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민 지

minji

rice wine

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style sheet colors

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C: 5 R: 241 M: 7 G: 230 Y: 22 B: 201 K: 0 Pantone 15-2 C #F1E6C9

C: 19 R: 208 M: 31 G: 173 Y: 53 B: 130 K: 0 Pantone 39-11 C #D0AD82

C: 20 R: 193 M: 63 G: 111 Y: 100 B: 41 K: 6 Pantone 47-5 C #C16F29

C: 19 R: 192 M: 76 G: 89 Y: 98 B: 42 K: 7 Pantone 7584 C #C0592A

C: 28 R: 189 M: 27 G: 174 Y: 54 B: 132 K: 0 Pantone 2324 C #BDAE84

C: 37 R: 149 M: 47 G: 118 Y: 100 B: 44 K: 16 Pantone 10140 C #95762C

C: 48 R: 107 M: 53 G: 88 Y: 91 B: 44 K: 34 Pantone 2329 C #6b582C

C: 44 R: 107 M: 64 G: 74 Y: 71 B: 59 K: 38 Pantone 43-13 C #6B4A3B

type CaslonCP Normal Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CaslonCP Normal Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Raleway Light Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Raleway Light Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 9

stationary

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inside store

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outside 17

products

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apparel

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editorial

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web design

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social media

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outdoor ads

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company van

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postcard

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products

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credits

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- getty images - naver - google - mockupworld.co - graphicburger.com - creativemarket.com - pixeden.com - graphicpear.com - mockups-design.com - anthony boyd graphics - freepik.com - behance.net - dafont.com - fontsquirrel.com

minji kim 714 559 9509 @minji.ricewine