acquired AT T I T U D E
Ballet
a classical dance form demanding grace and precision and employing formalized steps and gestures set in intricate, flowing patterns to create expression through movement
COntentS The Attitude
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FOR THE URBAN BALLERINA
The classical style of dance, ballet, has been practiced for centuries. This delicate and disciplined art form has stayed consistent over the years allowing aspiring men and women to learn the techniques. Through cabrioles and pirouettes, dancers become an artistry that inspires and entertains. After walking through the doors of the Acquired Attitude Studio combined Shop you will find an institute evoking aspiring dancers to master the art of ballet. Acquired Attitude combines the classical, graceful dance with a touch of modern, contemporary choreo graphy. Students at Ac quired Attitude a r e a ss o c iate d w ith th e company to acquire complete knowledge and proficient abilities in their journey at AA. Dancers also develop character skills and learn the appropriate attitude pose at our facility. Known for embracing the merge of urban and elite ballet, the dancers at Acquired Attitude are anywhere from the age of five years old to twenty, male or female. Biannually, we hold auditions to admit new students into our exclusive dance company. In addition to providing a studio to teach the timeless art of ballet, Acquired Attitude has developed two lines of dancewear, one that is to be worn in the studio and one that is strictly for stage performances.
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t yle Guide The logo of Acquired Attitude was designed with the idea that ballet in fact is a sport, showing a strong, crisp symbol that identifies the company. To further emphasize the double “A” attribute in the name of the company the logo is comprised of a triangle with curving sides and a flat bottom. In abstraction to the letter “A,” the cutout of a ballerina is placed in the center. To keep some classic elements of ballet, the company colors are black, white, silver, and peach. Each color can be traced in the history of this dance, such as black, which is commonly used for leotards, shoes, and reminiscent of darkness, what the audience sees before the ballet begins. Silver indicates a luxury and is similar to the mirrors in the studio or the rhinestones that decorate costumes to be worn onstage. The peach hue, could be the most meaningful to the company as it is the classical color of pointe and ballet shoes.
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BLACK
PANTONE 877 C
PANTONE 177 CP
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Choplin Extra Light (and Medium)
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AN EXCLUSIVE ACADEMY
Today there is one location of the Acquired Attitude studio, which is in midtown Manhattan. Our studio spot further exemplifies the urban and elite quality that Acquired Attitude represents. In our studio, you can find four state-ofthe-art rooms with dura dance floors, ballet bars, and floor-to-ceiling mirrors. The Acquired Attitude facility is located in SOHO, NY, and entrance is allowed only by the ownership of a members card, unless an appointment is made. All of the teachers in this dance academy are currently working or have worked professionally in the ballet worls. In addition, our facility offers a spacious lounge for parents and resting dancers, as well as a boutique for our apparel lines.
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products ACQUIRED APPAREL
At Acquired Attitude we offer two different lines of dancewear. The first line is for students that are practicing and learning in the studio. This line includes leotards, tights, sports bras, leggings, t-shirts, shorts, sweatpants. The other line by Acquired Attitude provides an abundance of stage costumes inspired by the urban New York City. Both lines have various types of professionally made dance shoes that can be uniquely shaped and fitted by our in-store designer. The goods can be purchased in-store, online, or through our seasonal catalog.
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FOR THE URBAN BALLERINA