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MISSION - 7 PROMOTION - 11 STYLE GUIDE - 19 COLLATERAL - 27 LOCATIONS - 37 PRODUCT - 45
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SEQUEL is a library composed solely of personal book collections, which makes its business by selling shelf space to avid readers and book fanatics. Collections and memberships are varied, but all books are cared for and made accessible to visitors who wish to broaden their horizons. SEQUEL’s mission is simple: -Raise The Value Of Literacy To Promote Freedom“Literacy is the glue which binds a successful democracy, democracy is the foundation of individual freedom... ...A literate mind is therefore the only free mind.”
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“Once you learn to read, you will be forever free.”
-Frederick Douglass
“We have ignored cultural literacy in thinking about education.... We ignore the air we breathe until it is thin or foul. Cultural literacy is the oxygen of social intercourse.”
-E.D. Hirsch
“Too much of what is called ‘education’ is little more than an expensive isolation from reality.”
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-Thomas Sowell
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PROMOTION
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SEQUEL promote itself through partnerships with popular book retailers, as well as online vendors such as Barnes & Noble and Amazon. SEQUEL engages readers, as well as book lovers through imaginative environmental branding, stimulating interior aesthetics, convenient storage of personal collections, and twenty-four hour accessibility. SEQUEL inspires new readers by updating the modern image of the literate man.
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STYLE GUIDE
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Collateral
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