BRUTALLY HONEST.
CoNTENTS Mission
Statement 4-5
Promo Plan 6-7
Style Sheet 8-9
Location 10-11
Menus 14-15
Product 16-17
In-House 18-19
Advertisement 20-23
Media 24-25
mISSIoN STATEmENT
At Brutal Brew Cafe & Bar, we pride ourselves in our drinks and good times. We not only use all natural coffee beans and the best hops for our coffee and craft beers, but we are proud to be the only place you can get both! Brutal Brew was founded in 2004, by four best friends who wanted music and good times to be in one place. They created Brutal Brew, a daytime cafe, and bar at night. They believed that it didn’t matter what time it was, you can have fun anytime of day!
PRomo PLAN
To make ourselves known, we plan to use outside ads (bus and subway signs), social media, and even a traveling van known as The Brutal Bus. We also plan on having “Peak Hour” for both the cafe and bar. “Peak Hour” will provide customers with discounted items and also get the chance to get some goodies from our shop. Along with any purchase of anything (whether it be at the Cafe, Bar or shop), half of the sales will go to one of three wonder charities!
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LOCATION
STATIONARY
Brutal Brew Cafe & Bar
24 Windward Ave, Venice, CA 90291 3
10¥666¥ 1414 w
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ww.brutalbrew.com
Brutal Brew CafŽ & Bar 24 Windward Ave, Venice, CA 90291
310¥666¥ 1414
& B
www.brutalbrew.com
EW
AL BR UT
BR
R
CA
FE
A
BR
EW
AL BR UT
Brutal Brew Cafe & Bar 24 Windward Ave, Venice, CA, 90291
& B
A
CA
FE
R
310•666•1414 www.brutalbrew.com
DAYLIGHT MENU Drinks Aerosmith Americano
$4.50
Cornell Cappachino
$4.25
Rage Roast Dark Brew
$3.00
Metallica Medium Roast
$3.00
Linkin Light Brew
$3.00
Brutal Bitez Korn Butter Crossant
$2.50
Slayer Scones
$2.25
Maiden Muffins
$2.00
Crossfade Coffee Cake
$1.50
Green Day Gritts
$1.50
NIGHTLIFE MENU Drinks Muse Malt
$4.50
Avenged Ale
$4.25
Lit Lager
$3.00
Benjamin Brew
$3.00
Chevelle Craft Brew
$3.00
Brutal Bitez Offspring Onions
$2.50
Nirvana Nachos
$2.25
Five Finger Fries
$2.00
Matchbox Mozzarella Sticks
$1.50
Godsmack Grarlic Bread
$1.50
PRODUCTS
In-House Items
ADVERTISEMENT
BUS SIGN
SUBWAY SIGN
The Brutal Bus is our bad ass van that will travel to concerts, festivals and other events. We will serve our exclusive coffees and beers (if age approprate) along with a few dishes from our Brutal Bitez menu.
THE BRUTAL BUS
WEBSITE DESIGN
SOCIAL MEDIA
CHARITIES