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EVIL’
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MADE IN Hell since 1929
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TABLE OF CONTENTS MISSION STATEMENT LOCATION PROMO PLAN LOGO DESIGN STYLE BOARD STATIONARY MERCHANDISE ADVERTISEMENTS ONLINE
MISSION STATEMENT
CLASSIC HERITAGE. MODERN TASTE. WE STRIVE FOR PREFECTION AT DEVIL’S CHOICE® AND OUR CURRENT RECIPE IS AN EVOLVED FORM OF OUR CLASSIC MOONSHINE WHISKEY FROM 1929. WE ARE THE PREMIUM WHISKEY CHOICE FOR THE UPSCALE LIFESTYLE OF THE MODERN GENTLEMAN. OUR MISSION IS TOO KEEP IT THAT WAY. ENFUSING ELEGANCE AND CRAFTSMANSHIP WITH ONE ICONIC BOTTLE.
make the right choice.
devil's choice. ma de in hell s ince 1929
LOCATION
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THE SUMMER OF 1929 MARKED THE INCEPTION OF A NEW REBELLION TAKING PLACE. KNOXVILLE, TENNESSEE BECAME THE BIRTHPLACE OF A CLASSIC MOONSHINE WHISKEY DEVELOPED BY DANTE JOHNSON. WHEN THE CURSE OF PROHIBITION WAS FINALLY LIFTED THE RECIPE WAS PERFECTED AND CREATED INTO DEVIL'S CHOICE速: THE PREMIUM WHISKEY COMPANY. WE ARE PROUD TO STAY IN TOUCH WITH OUR ROOTS BY HOLDING OUR MAIN HEADQUARTERS OF OPERATION IN THE HEART OF KNOXVILLE AS WELL AS DISTILLERIES AND FACTORIES THROUGHOUT TENNESSE.
PROMO PLAN
AS AN UPSCALE WHISKEY BRAND TARGETTED TOWARDS THE MODERN GENTLEMAN WE FELT AS IF WE COULD REACH OUR CUSTOMERS TO THE CORE. WE IMPLEMENTED AN EXCLUSIVE LOYALTY PROGRAM ONLINE VIA OUR APP. EACH TIME A LOYAL PATRON PURCHASES A BOTTLE OF DEVIL'S CHOICE: CLASSIC WHISKEY ALL THAT IS NEEDED IS A PICTURE OF THE BARCODE AND EACH PURCHASE WILL BE DOCUMENTED. FIVE PURCHASES GET'S YOU AN COMPLIMENTARY BOTTLE OF DEVIL'S CHOICE: CLASSIC RECIPE. 10 PURCHASES RECIEVE A COLLECTOR'S PARADISE PACKAGE WHICH CONTAINS A COLLECTOR'S BOTTLE OF DEVIL'S CHOICE: CLASSIC RECIPE AND AN LIMITED LONG SLEEVE T-SHIRT.
@DEVILSCHOICE
LOGO DESIGN
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MADE IN Hell since 1929
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Image (Stationary)
STATIONARY
MERCHANDISE
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ONLINE