TRU Beauty - "be tru to yourself"

“be tru to yourself”

mission statement

TRU Beauty is an organic, vegan, eco-friendly, cruelty-free body care product line, developed to bring the bliss of the spa home... to make healthy, luscious pampering an accessible, easy part of your daily life. Always vegan and cruelty-free, you’ll never find animal derivatives of any kind in our products, because we think pampering should be peaceful for everyone.

We carry shampoo and conditioner, body wash and scrub, bath salts, lip balm, moisturizers and facial masks. Our products come in delicious flavors such as creamy coconut, blood orange, rose, lavender, peppermint, aloe vera and cocoa kona coffee. All aromas come from raw fruit and vegetable pigments and pure essential oils. We carefully assess each ingredient and formulate only with the most potent organic botanicals and pure, premium salts, clays and other elements that come straight from nature.

TRU Beauty’s target audience is primarily a female demographic, although we’d love for men to enjoy our products as well. It’s really for anyone who wants and needs to take time out of his or her day for self-care and pampering. We want to encourage all people to love themselves, be true to themselves, and see their own unique and natural beauty. To accomplish our goal and make our products known across the world, we will advertise through a broad spectrum of media including magazines and street advertising – billboards, bus bins, etc. We will heavily promote our website and iPhone application where customers can learn about our company and purchase our products. We’ll also have a chain of stores located in cities where we believe our company would thrive the most, including Los Angeles, San Francisco, Seattle and New York. In our stores, we’ll not only sell our products, but also offer samples for walk-in customers to take home. We’re confident that anyone who tries our products just once will come back for more. Furthermore, we’ll be actively involved in giving back to charitable, non-profit organizations and will donate 3% of our proceeds to helping animals and the environment.

promotion plan

logo design

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Helvetice Neue 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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stationary

storefront

store interior

pr

oducts

aloe vera face mist

cocoa kona coffee scrub

creamy coconut face moisturizer

be tru to yourself

mineral bath crystals

lavender conditioner

blood orange lip

balm

bath accessories body towels

bath accessories

advertis

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company car

be tru to yourself

Kerry Kuwata Applied Branding 18 June 2014