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CONTENTS 1. LOGO 2. STATIONARY 3. LOCATION 4. PRODUCT 5. ADVERTISING
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Who We Are as·cend verb 1.Fly, or rise through the air. Ascend is abour rising above it all, ,any obstacle in life, whether it be physical, spirtully, personal, we represent the people who strive to go beyond what there told by society, beleieving in what ever is you want to do, and accomplising it.We all rise above any obstacle. Ascend is a timeless and clean design. Ascend collection will be hard to duplicate and will come in a variety of styles that appeal to the individual in a modern yet traditional way. Each piece will be constructed with the commitment to bringing the customer a high quality and limited product that they’ll want to hold onto forever.
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PROMOTION PLAN As Ascend improves our companies name and we get to be farther known, we will expand our company to other locations; with doing that, we will have to advertise our company by a number of ways. Flyers sent to homes and businesses within a 5 mile radius of the company will be distributed to let potential customers know of our grand opening of our new shop in the local area. Billboards from a 5 to 20 mile radius of the shop will posted in selected areas such as off freeways and main streets that have high traffic flows going through them.Our final way of advertisement that would help us to promote the are clothing line shops is by Instagram,Facebook, Twitter and other social media sites.
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01 LOGO The first start of this logo was just typgraphy, I was going for a simple but clean logo. I knew I had to come up with a logo to go with it. I’ve always been attracted to simple clean design so I wanted the logo to follow it. The logo is a upside down A with wings. It represents flying. Like the slogan the wings reprsent flyin and rising above. It is very simple , I added other attributes to it but it took away the simplicity of it away. So the final logo was the logo on top and the typography on the bottom, which would allow me to just use the upside A with wings as a logo on certain shirts and vice versa.
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TYPEFACE & COLOR Neutra Text ABCDEFGHIJKLM NOPQRSTUVWXYZ
Adobe Garamond ABCDEFGHIJKLM NOPQRSTUVWXYZ
Pantone Coded Black C
Paper White
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RISE ABOVE
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SHOP
NEWS
ABOUT
TEAM
LOOKS
VIDEOS
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LOCATIONS
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