TABLE OF CONTENTS
Mission Statement Style Guide Stationary Promotion Plan Location Products
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as‧pire /ə'spī(ə)r/
verb
direct one’s hope or ambitions toward achieving something.
MISSION STATEMENT
Aspire, a recycled clothing company but most importantly a helping the homeless service that is based in LA. Anyone is welcomed to bring in any articles of business/professional/ casual attire to donate. Everyone is able to purchase the clothing and for each purchase twenty percent will go towards helping the homeless and pushing them towards a brighter future. Aspire hopes to motivate all, to contribute knowing that every action is going to a good cause.
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STYLE GUIDE
Monsterrat: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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c14m0y6k0 C: 14% M: 0% Y: 6% K: 0%
c33m0y6k0 C: 33% M: 0% Y: 6% K: 0%
c29m0y31k0 C: 29% M: 0% Y: 31% K: 0%
c29m0y60k0 C: 29% M: 0% Y: 60% K: 0%
c24m0y10k0 C: 24% M: 0% Y: 10% K: 0%
c47m0y24k0 C: 47% M: 0% Y: 24% K: 0%
c35m0y33k0 C: 35% M: 0% Y: 33% K: 0%
c54m0y55k0 C: 54% M: 0% Y: 55% K: 0%
c37m0y18k0 C: 37% M: 0% Y: 18% K: 0%
c53m0y27k0 C: 53% M: 0% Y: 23% K: 0%
c43m0y42k0 C: 43% M: 0% Y: 42% K: 0%
c53m0y41k0 C: 53% M: 0% Y: 41% K: 0%
c41m0y26k0 C: 41% M: 0% Y: 26% K: 0%
c64m6y38k0 C: 64% M: 38% Y: 6% K: 0%
c43m0y54k0 C: 43% M: 0% Y: 54% K: 0%
c61m0y50k0 C: 61% M: 0% Y: 50% K: 0%
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STATIONERY
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PROMOTION PLAN
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Aspire will spread the awareness about the homeless crisis by displaying advertisements onto billboards, bus stops, train stations, magazine ads in local publications, etc. They will also grant a membership for those who actively participate in rewarding them with a special promo’s and deals within the store to support our campaign.
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BEFORE
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AFTER
YOU DON’T NEED A REASON TO HELP PEOPLE...
The Aspire team will go around Los Angeles, helping the homeless in cleaning them up and bringing joy into their life again. Local LA barbers will be giving haircuts, other volunteers will be adding clothing to “The Street Store”, passing out blessing bags, etc. 19│A S P I R E
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BEFORE
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AFTER
Aspire appreciates the time and love that people put into helping those who are less fortunate. Anyone is welcome in volunteering and donating anything at all, anything helps.
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BEFORE 23│A S P I R E
AFTER
It’s time we give a helping hand...
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There 44,359 homeless people, 1,817 are families...
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LOCATION
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PRODUCTS
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WEAK STRONG OLD YOUNG RICH POOR ABLE UNABLE LOST FOUND
WE ARE ALL THE SAME.
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