content Mi s s io n S t a t e men t L o go D e sig n S t yl e S h e e t Mark e t in g P lan S t a t io n a r y S t o re f ro n t P ro d u c t s Me rc h a n d ise A pp a rel S t o re A D We b sit e O ut d o o r A d v er tisin g Ve hic le A d v e rtisin g
mission statement The start up of SUGAR POPS is based off the growing sugary stores that are located all throughout the malls of L.A. They are ever expanding, but indeed lacking a very interesting trait. Being multicultural. SUGAR POPS thrives to be the very first candy store where it not only sales lollipops, but be able to reach a vast majority of customers due to the fact that we focus on expanding the exotic, yet amazing, side of Mexican candy onto the American market. With our cupcakes, we insure that when customers take a bite off them, that they truly get to taste the exotic spices that Mexico has, but yet as well blend in perfectly with the sweetness of the icing on top. Never too spicy, nor too sweet, SUGAR POPS does not want to be just another big candy store that every 4 year old wishes to go with there parents. The store is sleek and modern, with warm yet bright colors that immediately catches ones attention and encourages one to look around and explore the vast majority of lollipop flavors that were created here in the store. As well for the Mexican candy we wish to appeal to the young audience more than any other seeing as how Boba stores, Starbucks, and Yogurt land all now are receiving a much younger audience do to there simple, yet appealing, modernized style.
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marketing plan SUGAR POPS enables customers to expand their knowledge on multicultural candy. Mainly Mexican flavored sweets many U.S. consumers have tasted Mexican food and fell in love with it as soon as it began springing up all over America. Though none have really ever tasted Mexican candy mainly because of stores selling simple and cheap knockoffs of them. Here in SUGAR POPS our number one priority is to have an array of incredibly different style of lollipops that not only include traditional American flavors, but Mexican as well and combine both the traditional flavors one may find themselves tasting when eating a Mexican candy. We hope to maintain that traditional spicy taste whenever eating a traditional Mexican candy. To taste those sweet and mildly spicy ingredients that are a touch of our own secret to the mixture, but still maintaining its original roots that will appeal to everyone who enjoys to try something new and outta the norm.
Store The primary color behind the logo is a purely infused white background with a geometric shaped letting that introduces a fun, unique, and playful style of lettering like how a toddler would create strange, out of the norm shapes with building blocks. On top of the name are two pink stylized lollipops with a maze enables inside of them representing the endless amounts of lollipops and cupcakes you will be able to discover in your visit to SUGAR POPS.
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Jennifer Balderas