LIXIR KACI BALFANY

BRAND GUIDLINES

created by: property of: contents:

TABLE OF CONTENTS CONTENT OF PRESENTATION mission statement

style sheet

marketing/promotion plan

stationary

logo design

CAMPAIGN ux design

social media

merchandising

website

ADVERTISING outdoor advertising mail promo

mobile advertisement

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MISSION STATEMENT

When going out, your focus should be on enjoying your night with the important people in your life, not spending half of it trying to get the bartender’s attention so that you can finally get a drink- the whole reason you went out to where you are. That’s where Lixir enters: order your drink ahead of time and pick it up at the designated section of the bar or club so that you can spend most of your night enjoying your friends and not the bartender who’s been ignoring you for the last 10 minutes.

We believe ordering should be easy no matter where you are. From trivia at the bar to intermission at the theater, order and pay with Lixir and get back to enjoying your night.

Order from anywhere and have your drink witing for you, instead of the other way around.

Lixir is here to solve an issue and we the team behind this amazing app are excited to work hard and make this a standard across many bars in various cities.

PROMOTION PLAN Lixir will rely on heavily on posted advertisments. Given that the product is an app, Lixir will advertise in cities all around the world that has bar locations that are partnering with Lixir. The advertiesments created for Lixir will be vague enough to intrigue the viewer/customer, but clear and concise so that the general theme of the app is apparent. These ads will be in the form of posters, billboards, vehicles, social media, and promotional products. With a simple, yet effective marketing plan, the app will mostly speak for itself, following in the footsteps of other revolutionary apps like Uber and Postmates. The appearance of the app will cause intrigue, and the partnership with bars and clubs will help promote as well, as Lixir will offer a free drink to users when they first sign up. Lixir will market to adults ages 21+, as anyone can use the app and benefit.

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LOGO EXPLORATION LIXIR

lixir

LIXIR Lixir

lixir

lixir

lixir

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Logo

Tag Line

STYLE GUIDE

Logo

Tag Line

Pantone: Black C HEX: 00000

Pantone: 7621 C HEX: a31e24

Pantone: 11-0601 TCX HEX: ffffff

R: 0 G: 0 B: 0

R: 163 G: 30 B: 36

R: 255 G: 255 B: 255

C: 0 M: 0 Y: 0 K: 100

C: 24 M: 100 Y: 96 K: 19

C: 0 M: 0 Y: 0 K: 0

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Secondary Mark

Pattern Typography

Rajdhani Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

STATIONARY

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UX DESIGN

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MERCHANDISE APPAREL

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SOCIAL MEDIA

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WEBSITE

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ADVERTISING

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MOBILE ADVERTISING

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MAIL ADVERTISING

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