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MISSION STATEMENT . . . . . . . . . . . 1 PROMOTION PLAN . . . . . . . . . . . . . 3 LOGO DESIGN . . . . . . . . . . . . . . . . . . 5 STATIONARY . . . . . . . . . . . . . . . . . . . . 7
CONTENTS
INDOOR & OUTDOOR . . . . . . . . . . 11
HOTEL AMETITIES . . . . . . . . . . . . . 13 MERCHANDISING APPAREL . . . . 21 WEB DESIGN . . . . . . . . . . . . . . . . . . . 23 OUTDOOR AD . . . . . . . . . . . . . . . . . 25 PRODUCT CANDLES . . . . . . . . . . . . 29 PRODUCT BODY . . . . . . . . . . . . . . . . 31
PRODUCT LABELS . . . . . . . . . . . . 33 PRODUCT SHOPPING BAGS . . . 35 MAGAZINE AD . . . . . . . . . . . . . . . 37 TRI-FOLD CATALOG . . . . . . . . . . 39 VEHICLE DESIGN . . . . . . . . . . . . . 41 SOCIAL MEDIA . . . . . . . . . . . . . . . 43
T
he mission of our hotel is to provide outstanding
lodging
facilities
and
services to our guests. Our hotel focuses
on individual business and leisure travel, as well as travel associated with group meetings. we emphasize high-quality standards in our rooms and food and beverage divisions. We are also honored to serve families with a full-service lodging facility including entertainment and recreational activities. We provide a fair return on investment for our owners and recognize that this cannot be done without well trained, motivated and enthusiastic employees. Through authenticity and innovation, we create unique memorable experiences.
CONTACT 9876 Wilshire Blvd, Beverly Hills, CA 90210 (818) 927 SWAN Call us, it’s toll-free. www.swanlakehotel.com
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MISSION STATEMENT
More Than Just A Lifestyle ...
With our hotel promotions, you can earn a bonus for staying a certain number of times or completing other tasks, and with some you can earn thousands of extra hotel points. Of course, the easiest way to snag a lot of points quickly is with the best hotel credit cards, but stacking a promotion on top of your regular earning is a terrific way to double (or even triple) dip. With our promotions we hope to attract more guests to our hotel, grow our business and increase our revenue.
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UNLIMITED PROMOTION
Important Terms & Restrictions: • You must register for the promotions prior to the check-out of your stay to earn seasonal bonus points and Earn certain Swan Lake bonus points per stay. you can earn a bonus for staying a certain number of times or completing other tasks. • Social media marketing. • Our hotel offers a variety of meeting and event spaces. • Promoting our hotel website to a more responsive and solid website. • Booking through Google Hotel Ads. • Develop a relationshp with local tourism boards. • Alliance with airlines to reward each other’s loyalty program members.
PROMOTION PLAN
PROMOTION END DATE: JULY 5, 2020
COLOR PALLETE
#8c3d6e
#c896b7
TYPOGRAPHY
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#bfd0d4
#667d95
#000000
#efcfb4
Aa Aa Khmer MN
Minion Pro
Swan is derived from England, gives a feeling of modern, fashionable, and stylish. It also carries an image of grace and languor and purity based on the attributes of the Swan. Soft forms and rounded corners are perceived as being friendly and honest, while sharp edges convey a sense of formality. Perhaps, Logo typeface expresses the taste and promise of the subject and when it comes along with the soft form of the logo by itself, balances out the entire composition. violet is often associated with royalty and quality and tends to make objects look farther and have a calming effect.The overall intention for designing the Swan Lake logo was to make it look modern with contemporary font and color pallet.
LOGO DESIGN
LOGO MEANING
STATIONARY
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9
STATIONARY
INDOOR & OUTSIDE SIGNS
12
13
HOTEL AMENITIES
HOTEL AMENITIES
16
17
18
HOTEL AMENITIES
19
HOTEL AMENITIES
MERCHANDISING APPAREL
22
23
WEBSITE DESIGN
24
25
OUTDOOR ADVERTISING
OUTDOOR ADVERTISING
28
29
: TS UC
OD PR
S
LE
ND
CA
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PRODUCTS : BODY
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33
PRODUCTS : LABELS
PRODUCTS: SHOPPING BAGS
36
37
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MAGAZINE ADVERTISING
TRI-FOLD CATALOG
40
VEHICLE DESIGN
42
43
SOCIAL MEDIA
SWAN LAKE
800
8.323
835
POST
FOLLOWERS
FOLLOWING
FOLLOW SWAN LAKE HOTELS & RESORTS swanlake.com
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26
15
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9876 Wilshire Blvd, Beverly Hills, CA 90210 (818) 927 SWAN Call us, it’s toll-free. www.swanlakehotel.com
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