GRAPHIC
GRAPHIC
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CONTENTS
contents
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the mission
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the plan
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logo development
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the style
12
stationary
15
menu
18
our place
21
goodies
28
online
34
ads
40
THE MISSION Bitches Brew is a cold brew coffee bar that offers a new, edgy, sassy outlook on hanging out around coffee. Bitches Brew embodies an attitude, a certain spirit, all hard to describe; just like a woman. Each and every aspect of this company will spark thought, and some through controversy, but also sheer force of genuinely describing the power of women. From the names of our house brews, to the subtle, sexy artwork hanging on the walls, to the badass inclusivity of Bitches Brew’s employees and customers. Bitches Brew’s goal is to bring a unique spirit to a coffee house setting like nothing else, that provides a venue with an overtly fem flare where all are welcome; where we get to celebrate beauty and good coffee in a whole different and new enviorment.
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THE PLAN
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Bitches Brew wants to bring all together, rather that be the gathering around coffee, music, art, or people; all are welcome. Since it is a bar, 21+ to drink our house alcoholic drinks, but anyone else is free to try our nonalcoholic house brews. Social media presence, media, magazine advertisements, and banners & posters around Downtown LA will be a huge advantage to teasing and informing our desired audience to peak in at Bitches Brew. Our in-house DJ is Sam Blacky, a well-known social influencer turned international house music star. She will be preforming once a month, along with other artists to entertain our guests after 8pm. Bitches Brew wants our guests to feel the vibe of inclusivity, but also the appreciation we embody for beauty and subtle sexy.
LO G O D E V E LO P M E N T
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the style C=44 M=92 Y=49 K=34 C=10 M=88 Y=21 K=0
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C=69 M=1 Y=7 K=0
C=99 M=71 Y=42 K=30
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stat i o n a ry
stat i o n a ry
menu
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O U R P L AC E
22
GOODIES
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online
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WEBSITE
WEBSITE
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WEBSITE
fa c e b o o k
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A DV E RT I S M E N T
A DV E RT I S M E N T
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M AG A Z I N E
D I S P L AY
GRAPHIC