BLOOMINGTON
Take a break & smell the flowers 2
CONTENTS
07. mission 13. logo 19. colors 23. type 27. stationery 31. storefront 35. product 43. uniform 47. promotion
mission 7
Company Positioning Mission statement The Bloomington (Floral Collective) is a flower subscription service based out of Los Angeles, CA. At Bloomington we believe in bringing quality and locally sourced beautiful flower arrangements to subscribers. Each floral delivery is carefully curated to meet consumers needs and wants while bringing creative views to offices or homes.
The company is positioned in the e-commerce realm, but brings tangible and curated products to customers. It lives in the same space as subscription boxes, with the exception of the bimonthly popup shop. The company will work similarly to other subscription boxes such as birchbox, ipsy, and the dollar shave club.
Company Persona
The company will have effervescent type branding that applies to botanical imagery. The company will also have a lot of branded graphic design elements to appeal to a
P rospective Customer
The prospective customer lives in the surrounding Los Angeles counties. These customers will have an appreciation for the arts and nature. These customers taking a liking to curation, personalization, and subscriptions.
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logo 11
master logo The Bloomington logo embodies floweres scene throughout each season. As the season changes so do the flowers in our logo. As the flowers change so does our color palette.
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seasonal logo
SUMMER
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WINTER
FALL
SPRING
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Colors 17
sources 01.
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11.
16.
HEX: #f89354
HEX: #e56664
CMYK: 99, 0, 14, 35
CMYK: 0, 41, 66, 3
CMYK: 0, 55, 56, 10
RGB: 70, 65, 80
RGB: 1, 166, 142
RGB: 248, 147, 84
RGB: 229, 102, 100
PANTONE : 2767 U
PANTONE : 2242 U
PANTONE : 2011 U
PANTONE : 7626 U
02.
07.
12.
17.
HEX: #f47d44
HEX: #f0a89e
HEX: #464150
HEX: #01a68e
CMYK: 13, 19, 0, 69
HEX: #7c969e
HEX: #6ab199
CMYK: 22, 5, 0, 38
CMYK: 40, 0, 14, 31
CMYK: 0, 49, 72, 4
CMYK: 0, 55, 56, 10
RGB: 124, 150, 158
RGB: 106, 177, 153
RGB: 244, 125, 68
RGB: 229, 102, 100
PANTONE : 2197 U
PANTONE : 7723 U
PANTONE :158 U
PANTONE : 7626 U
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08.
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18.
HEX: #af70af
HEX: #f4cbbe
HEX: #9cc5d9
HEX: #a0ccb1
CMYK: 22, 5, 0, 38
CMYK: 22, 0, 13, 20
CMYK: 0, 36, 0, 31
CMYK: 0, 17, 22, 4
RGB: 124, 150, 158 PANTONE : 2178 U
RGB: 160, 204, 177 PANTONE : 2246 U
RGB: 175, 112, 175 PANTONE : 2068 U
RGB: 244, 20, 190 PANTONE : 7611 U
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09.
14.
HEX: #5f5629 CMYK: 0, 9, 57, 63
HEX: #f1bb1a CMYK: 0, 22, 89, 5
RGB: 95, 86, 41
RGB: 241, 187, 26
RGB: 183, 143, 175
PANTONE : 2308 U
PANTONE : 7405 U
PANTONE : 2058 U
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10.
15.
HEX: #b78faf CMYK: 0, 22, 4, 28
HEX: #618972 CMYK: 29, 0, 17, 46
HEX: #edd98a CMYK: 0, 8, 42, 7
RGB: 97, 137, 114
RGB: 237, 217, 138
RGB: 217, 54, 39
PANTONE : 555 U
PANTONE : 460 U
PANTONE : 2035 U
HEX: #d93627 CMYK: 0, 75, 82, 15
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typography 21
Plairfair Display ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyc 0123456789
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Samintha Script ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyc 0123456789
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stationery 25
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storefront 29
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product 33
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uniform 41
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promotion 45
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