T
R
A
I
N
I
N
G
M
A
K
E
S
E
L
E
V
A
T
I
O
N
4
DE SIGN A N D B R A N D GU ID E LINE
TA B L E O F CONTENTS S E C T ION 1 | ABOUT US S E C T ION 2 | MISSION STATEMENT S E C T ION 3 | STYLE GUIDE S E C T ION 4 | INTERIOR S E C T ION 5 | STATIONARY & PRODUCTS S E C T ION 6 | MARKETING CAMPAIGN
01
ABO U T US BRAVE is kids’ marital art gym and playground located in downtown LA. We are existed for children one of and only unique kids training center on the inner city. 919 S GRAND AVE, LOS ANGELES , CA 90015
WE ARE BRAVE
Our company mainly focuses on martial arts kids’ players, so the logo is going to chick character based with colorful. This gym provides high quality marital art training, not only education they sell gym supplies which kids uniform, equipment, game and stationary. Also, they picked up each of kids from their school or home so they have a van too. MOOTO will be appealed parents who want their kids to grow up healthy.
8
Our school has a very relaxed atmosphere.
knowledge and skill that the instructors can teach,
Sure, it’s still Taekwondo, a traditional martial art.
for the partners that they spar with, for the school
Before class our masters are waiting for someone
that they attend. Discipline, to let them be able to
to finish an activity, we might sit down and talk to
wait to make a comment or wait to talk to a friend.
the kids, ask them how their day went. Because
To be able to listen to someone who is teaching
we are all friend to kids. And at the same time,
them instead of rolling their eyes or wandering off.
we teach respect and discipline. Respect for the
The BRAVE martial art is only for kid 3-12 range. We lead to our kids not only marital art but also development to development skills. So, we provide children with programs that foster team work games and activities which enhance their thinking skills.
02
MI S S I ON S TAT E M E N T We seek to build a solid foundation in life for as many children as possible, by helping them achieve a healthy mind and body through martial arts instruction. This well-being will instill in them the selfconfidence, focus and determination necessary to become strong and successful in every aspect of life. 919 S GRAND AVE, LOS ANGELES , CA 90015
OUR STUDENTS We are committed to providing our
OUR STAFF We are committed to the recruitment
OUR INDUSTRY We are committed to leading the
students with high quality instruction
and development of best individuals
martial arts industry by our integrity,
and responsive management services and
in our industry. We provide our staff
mastery, innovation, student satisfaction
creating enjoyable and productive learning,
opportunities to grow and a vested
and personal growth. Also, We are
living and working environments. We are
interest in the success of the company. We
committed to the enhancement of
fair, honest, courteous and professional.
maintain an open-door policy at all kids,
the communities of which we are a
We are sensitive to our students needs
encouraging the flow of communication
part, through our leadership and active
and dedicated to their satisfaction.
and exchange of ideas. We recognize the
participation in community affairs.
importance of each individual and his or
BRAVE is a model of excellence in
her active role in the success of the entire
approach, in service and in the results
company. We expect that BRAVE will be
attained. This is the BRAVE way.
known for their character, commitment and competence.
03
STYLE G U ID E The Corp o r a te L o go Si g n a g e The Corp o r a te Fo n ts a n d Ty p o g r ap hy Color Syste m 919 S GRAND AVE, LOS ANGELES , CA 90015
13
THE CORPORATE LOGO SIGNAGE The MOOTO is name of main chick character in brave kids marital art. He wears with marital uniform with motion. He is little kids too however, he looks like brave and strong. This main character is represented that the ways to children will be growing as like MOOTO through this gym. The circle behind the main character represents a strong kick motion. It has impression to children yellow and black contrast. It also expressed the strength of taekwondo as a contrast to color which is yellow and black. At the end, I put the brand name and the slogan. Logos are available without slogans at this time.
14
The main character name by MOOTO
A symbol of strength
computation
15
LOGO Color version
LOGO B&W version
16
MOOTO’s Various Motion of Teakwondo
17
EXTENDED DESIGN
THE CORPORATE TYPOGRAPHY Conthrax Primary Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
conthrax Design By.
Typodermic Fonts Inc.
Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
S eco n ar y Fo n t
conthrax Des i g n By .
M a x M i e di nge r
19
COLOR SYSTEM
THE GRADIENT
THE GRADIENT
THE GRADIENT
THE GRADIENT
Primary Color Yellow
Primary Color Orange
Primary Color White
Primary Color Black
Primary Color Gray
COLOR CODES
COLOR CODES
COLOR CODES
COLOR CODES
COLOR CODES
CYMK : C0% M81% Y99% K11%
CYMK : C0% M0% Y0% K0%
PANTONE :
PANTONE :
PANTONE :
CYMK : C50% M50% Y50% K100%
RGB : R245 G255 B0
RGB : R216 G79 B32
RGB : R255 G255 B255
WEB : #d84f20
WEB : #ffffff
CYMK : C2% M7% Y98% K0%
WEB : #fee004
CYMK : C58% M53% Y49% K19%
PANTONE :
PANTONE :
RGB : R0 G0 B0
RGB : R107 G102 B104
WEB : #000000
WEB : #6b6668
04
INTERIOR The interio r h a s c re a te d a v i b r a n t p hy si c a l a c ti v i ty space for chi l dre n . I t h o u se s c l e a r ly de m a rc a te d a re a s such as kid s’ e xe rc i se e q u i p m e n t, g a m e s, w a sh ro o m and locker a m e n i ti e s. I t a l so u se s ye l l ow to g i ve a sens e of un i ty a n d p sy c h o l o g i c a l sta b i l i ty th ro u g h o u t the g ym . 919 S GRAND AVE, LOS ANGELES , CA 90015
21
Reception place
service area
24
Interior
27
promotion day
05
S TAT I ONA RY & P RO D U C T S The Comp a ny Ma i n Sta ti o n a r y P rod ucts & Un i fo r m
919 S GRAND AVE, LOS ANGELES , CA 90015
30
31
33
34
35
36
38
39
41
06
M AR K E T I N G CAM PA IG N promotion Id e a Offline A dver ti se m e n t Online Marketi n g 919 S GRAND AVE, LOS ANGELES , CA 90015
P R O MOTIO N PL ANS Offline Advertisement 1. UBIQUITY - Make introduce and advertisement flyer. To expose our programs to as many local community people possible - To use Billboard, bus stop, vehicles, local newspaper and magazine adverting community drive to message 2. FREE - Have an event Monthly bring a friend to class day - Have a Saturday exercise day with Family - Have a Free class one week - Have a free birthday or invited a friend promotion belt test event
45
46
3. CHARACTER - Make products related main character BRAVE has main character called by MOOTO. He has cute face and brave pose at the same time. the BRAVE makes products MOOTO to give the children a sense of comfortable. - If someone Visited the BRAVE GYM, the gym gives their MOOTO products.
48
Chanel BRAVEKIDS
Online Advertisement 1. MAKE A MAIN WEBSITE Make a main web site and linked with all social media advertisement to in the web site. The web site navigate to parents can find information they need. 2. SOCIAL MEDIA MARKETING Create Facebook, Instagram and Yelp account. Starts by using their platform. And share what’s going on at our BRAVE images, short videos, storyline. event and promotion discount. Especially, using snapchat to increase youth involvement.
52
Website
Instagram Story & Video
54 3. DOMINATE SEARCH ADVERTISEMENT.
Try to domain research to drive to our website. In the same time, this company offers to discount deal, free trial or gives incentive to who introduced our gym. 4. TO USE MAIN CHARACTER AND MADE SOME VIDEO. BRAVE has main character called by MOOTO. He has cute face and brave pose at the same time. He always shows everywhere which is on the gym wall, uniform, bag even he shows in class and training with kids. As like MOOTO can be with kids and to be a good friend and help to kids. The BRAVE gym uses their main character story and make series of MOOTO appeal to advertisement.
55
Y E S ,
W E
A R E
B R A V E
K I D S
PHONE 213-123-1234
A DD RE SS 259 Ashcraft Court LA CA 90001
C ON C EP T D ESIGN B Y SA E JIN _ CHUNG
WWW. SA E D E S I G N . C O M
O N LI N E