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Table of Contents Mission Statement.............................................................7 Promotion Plan.....................................................................9 Style Guide.................................................................12-13 Storefront.......................................................................18-19 Products.........................................................................22-39 Advertising...................................................................42-53
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What Are Bon Bons Bon bons are bite sized ice cream treats coated in chocolate and the dessert world’s best-kept secret. These little desserts got their name from the French word ‘bon’ meaning good and are clearly so good, it needed to be reiterated twice within the name. Mission Statement Established during the hot summer of 2013, C’est Si Bon Bon is Los Angeles’ coolest new dessert hot spot. “C’est si bon” is not only a French expression meaning “it’s so good” but is the company’s objective to create deliciously blissful treats for our customers. C’est Si Bon Bon combines the experience of getting frozen yogurt or ice cream with bon bons! C’est Si Bon Bon’s flavors change daily, and customers don’t have to choose just one, but can mix and match each flavor of ice cream, as well as choose their favorite coating and toppings! At C’est Si Bon Bon, it really is so good.
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Promotion Plan With our bon bons being today’s most fun and modern dessert experience, our stores will reflect this as well. Each store will feature our signature bon-bon bar where customers can customize their orders and then enjoy their treats in our seating area! C’est Si Bon Bon’s mascot, Monsieur Bon Bon, will be featured throughout the store, appealing to families and kids of all ages. C’est Si Bon Bon will not only appeal to the young, but the young at heart as our stores will feature a very modern, Parisian atmosphere. Our bon bons will be sold in traditional ice cream cups, but our customers can also enjoy pints of bon bons to take home, as well as boxes of bon bons to give as gifts! C’est Si Bon Bon will also be promoted through our delivery service with the logo featured on the company car! Monsieur Bon Bon will appear on employee aprons, hats, clothing, carry out bags, as well as have merchandising apparel available for both adults and kids. C’est Si Bon Bon will be heavily promoted through the use of outdoor advertising and magazine ads as well as social media. Our customers will receive promotional benefits as well as flavor updates through the use of our website, phone app, as well as Facebook, Twitter, and Instagram. C’est Si Bon Bon will also feature membership reward cards where customers can receive a free cup of bon bons on their tenth visit! 9
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STYLE GUIDE
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Tangerine Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Champagne & Limousines Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Champagne & Limousines Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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STOREFRONT
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PRODUCTS
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Buy 9 Bon Bon Cups, Get the 10th FREE!
merci loyal customers! REWARDS CARD
2500 Colorado Blvd. Pasadena, CA 91011 www.cestsibonbon.com
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ADVERTISING
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