Aurora Café
You’re Ganja
Have a Good Time
CONTENTS
Mission Statement Promotion Plan Style Guide Stationary Storefront Interior Design Outside Seating Menu Products & Merchandise Outside Advertising Publication Design Social Media Vehicle Design Website Design
Table of
04 07 08 10 12 14 16 18 20 32 34 35 36 38
Our mission Aurora Cafe is an all organic cannabis cafe. Our Cannabis is farmed responsibly along the California coast — using all organic fertilizer, no synthetic pesticides. We strive to foster health, healing, and happiness for the people and communities we serve. We do this by researching, refining, and expanding our choices with health-conscious, planet-smart cannabis products. We welcome everyone 21+ to come on by, you’re ganja have a great time!
6
Promotion Plan In order for Aurora to gain awareness, we will implement various promotion strategies. With the legalization of marijuana in California, the industry is rising rapidly. It is our job to stand out from competitors by using many forms of advertisment and promotion. Social media awareness is important especially in our generation. advertising through partnership with influencers and brands that are willing to take part in a joint promotion. (no pun intended) Cafe Aurora will also have the perfect interior that is “instagrammable� which will lure all of LA’s 21+ culture. We will also be holding many promo booths at festivals and events that promote our brand. We also offer a customer loyalty program where there is a small fee buy-in that gives customers extra perks and access to the VIP lounge. And of course, simple forms of advertising such as posters in highly populated areas all around LA.
9
Aurora Café
#fcc1ed
#78c92b
#78c92b
CityStreetwear
L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 Helvetica
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Style Guide
A B C D E F G H I J K
Aurora
stationary stationary
storef
front
15
Interior
Design
17
Outside
seating
19
menu
21
Merchandise and Products
Bong, Lighter,
& ashtray
25
Cbd Oils
paper bags
27
baseball
cap
29
Apron
T-shirt
31
coffee
food
33
Outside Advertisement
35
Publication Design
Social Media
37
Vehicle design
39
Web Design
41
Designed by Lee Zlicha