Crystal Chau | Applied Branding | Lewerke | Friday 3p | 14 December 2012
Mission
Unzip aims to promote safe sexual intercourse while enjoying the night out. We consider the risk of sexually transmitted infections (STIs) during intercourse. To maximize human health and well-being, Unzip brings awareness of the dangers of not only STIs but unplanned pregnancies as well by creating convenient products for both males and females to carry with him or her daily. Our main goal is for men and women to purchase our products and keep them handy in case of emergencies.
Great unexpected outcomes may occur by the end of the night and in the “heat of the moment,” you can simply Unzip your pleasure and protection. Happy Unzipping.
Unzip
OUR BRAND
MERCHANDISE STATIONARY
STYLE SHEET
MAGAZINE AD
HQ
OUTDOOR ADS
PRODUCT
WEBSITE
RETAILERS
CELEBRITY
Table of Contents
PROMO PLAN
Our Brand
BRAND PERSONALITY Clinical Reliable Sleek Convenient Trustworthy BRAND ESSENCE Sexy Spontaneous Protection BRAND PROMISE Only Unzip promises to deliver clinical quality products to reduce sexual risks for both men and women.
ADVERTISING
SALES PROMOTION - Awareness & Differentiation - Collaboration with Planned Parenthood - Bi-Monthl y Coupons
DIRECT MARKETING - Awareness, Differentiation, & Emotional Connection - T-Shirts & Sweaters - Lanyards - Flasks - Rubber Bracelets - Pins - E-mails
PUBLICITY - Awareness, Persuasion, & Emotional Connection - Familiarity - Trust
Promo Plan
- Awareness & Differentiation - 1-Page, 2-Page Magazine Ads - Billboards - Car Wraps - Internet Ads
Style Sheet
68 02 33 00
33 25 26 00
12 45 57 23
Quicksand Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - _ + ? . , > < / |
Quicksand Book Oblique Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - _ + ? . , > < / |
HQ
Unzip Condom Manufacturer | Los Angeles, CA
Here at Unzip, we strive to satisfy your needs by providing products to increase pleasure and safety. Questions regarding sex, safety, or pleasure? Donâ&#x20AC;&#x2122;t be shy! 800.515.9726
Unzip Headquarters | Los Angeles, CA
Product
Contraceptive | 1 ct
Hand Sanitizer | 1 ct
Lotion | 1 ct
3-Ply Tissues | 1 ct
Warming Jelly | 1 ct
Unzip Pleasure Kit
Clear Bag | 1 ct
Condoms | 3 ct
Unzip Pleasure Kit
Unzip Pleasure Wallet
Gold Aluminum Wallet | 1 ct
Hand Sanitizer | 2 ct Condoms | 2 ct Warming Jelly | 2 ct
In your purse. In your car. In your pocket.
Prepare to Unzip.
Retailers
Walmart | Superstore
CVS | Pharmacy
Walgreens | Pharmacy
A Touch of Romance | Adult Store
Spankys | Adult Store
Planned Parenthood | Clinic (Family Planning Organization)
Spencerâ&#x20AC;&#x2122;s Gifts | Specialty Gift Store
Merchandise
Sand Deep V-Neck | Unisex
Zinc V-Neck | Unisex
Pale Blue Sweatshirt | Unisex
Pale Blue Sweatshirt | Unisex
Stainless Steel Flask | #1
Lanyards
Stainless Steel Flask | #2
Unzip Pin Collection Rubber Bracelets | Unisex
Stationary
Magazine Ad
Single Page Ad | Maxim | | Playboy | | Cosmopolitan |
Outdoor Ads
3-Stage Advertising Campaign
First Ad | Teaser
Second Ad | Brand
Third Ad | Product Release
Product Ad | Car Wrap
Unzip Vehicle | Toyota Prius
Website
Unzip Website | View: iMac
Unzip App | Apple & Droid
Unzip Website | View: Apple Tablet
Cash and I
have our intimate moments but I love the fact Celebrity
that we can be
spontaneous during
the most unlikely time and place.
Billboard Ad
Magazine Ad | 2-Page Spread